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广州消费升级:跨城消费链背后的都市圈共生
21世纪经济报道· 2025-05-19 03:41
作 者丨 郑玮 编 辑丨李博 体验华为产品的、选购大疆无人机的、采购iPh o n e手机壳的,还有拎着购物袋走出盒马鲜生超市的……工作日傍晚9时 许,在深藏于广州老城区腹地的保利时光里购物中心,记者遇到了超过2 0位外国消费者。 这不是一座位于广州核心商圈的购物中心,但新的消费面孔已经开始涌入。和外国消费者同步到来的,是这座"最强省 会"释放的消费新信号。 背靠全市1 8 9 7 . 8万常住人口,广州消费体量长期位居全国2 7个省会城市之首,2 0 2 4年全市社会消费品零售总额达到 11 0 5 5 . 7 7亿元,仅低于重庆、上海、北京3座直辖市。 南方财经全媒体记者注意到,在广州、佛山、肇庆、清远等地持续加深的跨城人口往来带动下,广州都市圈内部的消 费"引力场"逐渐成型。 从百度迁徙平台统计近一个月内的人口流动趋势看,佛山、东莞、深圳3城长居广州人口迁出目的地"前三甲",其中佛 山一直位居榜首,占广州迁出总人口的比重基本保持在2 0%以上。同期,"广州—佛山" "佛山—肇庆" "广州—清远"等 城市间也形成"强绑定"关系,肇庆两大人口迁入来源地分别为佛山、广州,清远则是广州、佛山。 面对持续变化的消 ...
推动原创 联动文商旅 北京商业民企让“中国品牌”走得更远
Bei Jing Shang Bao· 2025-05-15 05:42
Core Insights - The article highlights the transformation of Xiushui Street into a hub for original brand incubation, attracting both domestic and foreign consumers with its focus on traditional culture and intangible cultural heritage elements [2][3] Group 1: Business Development - Xiushui Street has successfully accumulated over a thousand customers within a year, with hundreds continuing to repurchase, showcasing the potential of custom clothing and quality service [1] - The street's president, Dong Qing, mentioned the establishment of a 20-member brand incubation team to promote brands and intangible cultural heritage representatives, providing rental fee reductions for certain brands [1][2] - The brand Karen Living has evolved from a small home textile shop to a recognized brand, collaborating with embassies and Fortune 500 companies [1] Group 2: Market Performance - Since the project update, the proportion of foreign consumers visiting Xiushui Street has reached 70%, with a significant increase in inbound tourist numbers expected in 2024, up 245% compared to 2023 [2] - Sales at Xiushui Street are projected to reach approximately 1.6 billion yuan, marking a 60% year-on-year increase, with foot traffic expected to hit around 7 million, a 65% increase [2] - During the 2025 May Day holiday, inbound tourists are anticipated to rise by 53%, with sales increasing by 67% [2] Group 3: Cultural and Economic Impact - The rise of brands like Guanghe Haute Couture and Taiwan Impression is seen as a driving force for China's original economic ecosystem, integrating local cultural elements into product design [3] - The Blue Harbor project aims to enhance the cultural economy along the Liangma River, creating a multi-functional consumption landscape [3] - The introduction of a multi-layered payment system by Blue Harbor, in collaboration with Ant Group, addresses payment challenges for foreign tourists, leading to increased visitor numbers [3] Group 4: Policy and Future Outlook - The relaxation of transit visa policies has significantly boosted inbound tourism, with experts suggesting that open policies will further stimulate consumption growth [4] - Recommendations for Beijing include expanding its international network and enhancing the consumer experience to attract more foreign visitors [4]
广东省提振消费专项行动实施方案发布 支持广深争创国家服务贸易创新发展示范区
Guang Zhou Ri Bao· 2025-05-12 07:56
近日,《广东省提振消费专项行动实施方案》(以下简称"《方案》")公布,重磅发布31条举措,提出 实施居民就业增收促进、居民保障支持、服务消费提质惠民、大宗消费更新升级、消费环境改善提升、 限制措施清理优化等七大行动,全方位扩大消费需求,大力提振消费。 "一老一小"服务供给是服务消费的重点。《方案》明确,推动长者饭堂建设提质增效,引导大型商超举 办银发主题购物活动,设立银发消费专区。完善公办托育设施建设,重点推进一批市、县级示范性托育 综合服务中心建设,2025年每千人口拥有3岁以下婴幼儿托位数不少于5.5个。 《方案》提出,积极促进入境消费,扩大深化服务业对外开放等措施促进服务消费提质惠民,明确支持 广州、深圳、珠海、汕头、江门、潮州等地市推出优质特色入境旅游线路和服务,打造入境旅游首站城 市和枢纽城市。支持广州深化国际消费中心城市培育建设,支持深圳积极争创国际消费中心城市。加快 推进广州、深圳市内免税店试点建设。深化广州服务业扩大开放综合试点,支持深圳加快推进国家服务 业扩大开放新一轮试点建设。支持广州、深圳争创国家服务贸易创新发展示范区,聚焦居民消费升级需 求,推动医疗健康、文化娱乐等优质生活性服务进口。 ...
武昌滨江“集齐”七大商业体
Chang Jiang Ri Bao· 2025-05-12 00:33
5月11日,长江日报记者从武昌区商务局获悉,期待已久的武汉滨江天街即将在今年开 业。随着滨江天街的开业,3公里聚集7家"全国首个""华中销冠""集团顶配"大型商业综合体 的武昌滨江商业圈将顶流来袭,商业总面积超过100万平方米的武昌滨江,也将成为武汉商 业密度最高片区。 武昌区商务局相关负责人说,今年武昌区还将持续深化国际消费中心城市先行示范区建 设,发挥丰富的商业资源优势,抢抓节日赛事契机,联动武昌区大型商圈商街商企,开 展"欢购武昌"系列商文旅体融合消费活动,打造全季主题促销矩阵,实现"季有亮点、月有 热点、场场联动"的消费热潮。 在武昌滨江已经建成的高楼中,夹着一个正在装修的鎏金色建筑体。面朝长江的巨大窗 口是武汉滨江天街270度瞰江的"浴霞之境",开业以后,人们在商场内就能欣赏江面落日。 编辑:李智恒 "除了逛黄鹤楼、昙华林这样的景区,我们还逛了武昌滨江的几家商业体。比如去武昌 万象城品尝了世界级冠军咖啡师做的咖啡,到销品茂看了'天空海洋馆',在亲橙万象汇的'蒜 鸟快闪店'给孩子买'蒜鸟'……"来自长沙的吴先生说,"五一"带孩子来武汉旅游,发现各大 商场的活动非常丰富,不仅品质高,参与感也很强,全家老 ...
支持广深争创国家服务贸易创新发展示范区
Guang Zhou Ri Bao· 2025-05-07 20:25
Core Viewpoint - The "Implementation Plan for Boosting Consumption in Guangdong Province" was released, outlining 31 measures aimed at expanding consumer demand and significantly boosting consumption across various sectors [1] Employment and Income Growth - The plan aims to promote stable growth in wage income and expand channels for property income, with a target of creating over 1.1 million new urban jobs by 2025 [2] - Initiatives include the "Million Talents Gather in South Guangdong" program to attract 1 million college graduates for employment and entrepreneurship in Guangdong [2] - The plan also emphasizes support for families with multiple children, enhancing educational resources and childcare facilities [2] Service Consumption Enhancement - The plan focuses on improving services for the elderly and children, including the establishment of senior dining halls and childcare centers [3] - It encourages inbound tourism and the development of international consumption centers in cities like Guangzhou and Shenzhen [3] - Measures include the establishment of duty-free shops and the promotion of high-quality life services [3] Large-scale Consumption Support - The plan continues to support vehicle replacement and expands the scope of subsidies for scrapping old cars, including those meeting National IV emission standards [4] - It promotes the replacement of 12 categories of household appliances and supports the purchase of digital products through subsidies [4] - Initiatives for the renovation of old residential communities and the optimization of housing fund policies are also included [4] New Consumption Development - The plan aims to foster new types of consumption, including low-altitude and cruise yacht consumption, and supports the development of the Nansha International Cruise Home Port [5] - It emphasizes the importance of paid annual leave and encourages flexible vacation arrangements to enhance worker rights [5] - The plan proposes to reduce restrictions on vehicle purchases and promote a shift from purchase management to usage management [5][6]
广东:积极促进入境消费 支持深圳积极争创国际消费中心城市
news flash· 2025-05-07 08:03
Core Viewpoint - The Guangdong Provincial Government has issued an implementation plan to boost consumption, focusing on promoting inbound consumption and enhancing international tourism branding [1] Group 1: Inbound Consumption Promotion - The plan emphasizes strengthening external promotion to create the "Vibrant Guangdong Fashion Bay Area" international tourism brand [1] - It aims to improve customs facilitation and service levels to attract residents from Hong Kong and Macau to consume in Guangdong [1] - Support will be provided for cities like Guangzhou, Shenzhen, Zhuhai, Shantou, Jiangmen, and Chaozhou to launch quality inbound tourism routes and services [1] Group 2: Visa and Service Enhancements - The plan includes providing visa conveniences for foreign business, medical, and training personnel visiting Guangdong [1] - It seeks to enhance the convenience of accommodation, dining, transportation, shopping, communication, and medical services for overseas travelers [1] - The goal is to establish Guangdong as a primary city and hub for inbound tourism [1] Group 3: International Consumption Centers - Support will be given to Guangzhou in deepening the cultivation of an international consumption center city [1] - Shenzhen is encouraged to actively pursue the status of an international consumption center city [1] - The plan aims to cultivate international markets in education, healthcare, tourism, and exhibitions [1] Group 4: Duty-Free and Tax Refund Services - The plan accelerates the pilot construction of duty-free shops in Guangzhou and Shenzhen [1] - It proposes to set up duty-free shops at qualified ports and establish tax refund service points in major commercial areas and complexes [1] - The initiative promotes "buy and refund" services for shopping tax refunds [1] Group 5: Currency Exchange and Accommodation - Support will be provided for setting up authorized currency exchange institutions and foreign currency exchange points in key foreign-related locations such as airports, ports, and hotels [1] - The plan encourages qualified homestays, apartments, and international youth hostels to accommodate foreign guests [1]
国际好物邂逅世界遗产 成都青白江亚蓉欧国家馆快闪都江堰
Sou Hu Cai Jing· 2025-05-01 14:21
2025年5月1日,成都青白江亚蓉欧国家(商品)馆快闪店在都江堰南桥正式启幕。"一带一路"共建国家 18国千款进口商品、非遗文创与互动体验齐聚山水古城,以"国际消费+文旅引流"新模式,打造"五 一"假期进口消费新场景。此次活动是区域协同发展的创新实践,也是促进进口消费扩容提质的生动答 卷。 双地联动破局:以开放之姿应对国际挑战 "当前全球贸易保护主义抬头,深化区域协作、共享开放资源成为破局关键。此次两地合作是供应链与 消费链的精准对接。"活动主办方表示,"中欧班列保障了进口商品稳定供给,而都江堰的文旅场景则让 商品'活起来',推动'过境经济'向'落地经济'转化。"这种创新模式不仅提升区域开放能级,更为应对国 际经贸波动提供了"跨区样本"。 不仅是都江堰,"五一"假日期间,亚蓉欧国家(商品)馆还将走进东郊记忆、锦江府南河等重点商圈, 持续探索"口岸+商圈"融合发展模式,依托成都国际班列打造"IP商品15日极速供应链",为成都市民打 造"永不落幕的糖酒会",助力成都国际消费中心城市建设。 国家馆消费促进:畅通双循环,激发消费新活力 本网站上的内容(包括但不限于文字、图片及音视频),除转载外,均为时代在线版权所有, ...
扩大入境消费政策进一步优化
Jing Ji Ri Bao· 2025-04-28 01:19
原标题:扩大入境消费政策进一步优化 本报北京4月27日讯(记者冯其予)国新办27日举行新闻发布会,介绍《关于进一步优化离境退税 政策扩大入境消费的通知》有关情况。商务部副部长盛秋平在发布会上表示,进一步优化离境退税政 策,是完善境外人员生活便利制度的重要举措,有利于提高境外旅客在华购物的便利性,提升旅游、消 费的获得感、满意度。 近年来,我国有序扩大自主开放和单边开放,对38个国家实行了单方面免签政策,对54个国家实行 过境免签并将停留时间延长至240小时,推出了一系列入境便利化政策。2024年我国接待外国游客2694 万人次,同比增长96%。入境旅客总花费达到942亿美元,增长了77.8%。今年一季度入境外国游客 921.5万人次,同比增长40.2%。 购物是旅行中一项不可或缺的体验。文化和旅游部产业发展司司长缪沐阳表示,下一步,文化和旅 游部将配合商务部及相关部门,推动《通知》各项举措落地见效。将鼓励和引导旅游景区、度假区、文 博场馆等境外旅客集聚区域的特色文化产品等店铺备案成为离境退税商店,推动在相关区域科学合理布 局"即买即退"集中退付点。 海关对离境退税物品的口岸验核是境外旅客办理离境退税手续的一个 ...
到今年底一批项目建成营业!广州市未来三年全市商业面积预计增长超100万平方米
Guang Zhou Ri Bao· 2025-04-27 22:55
Core Viewpoint - Guangzhou has released the "Opinions on Promoting High-Quality Development of Business Circles," aiming to accelerate the establishment of an international consumption center city and enhance its global influence by 2035 [1][19]. Group 1: Key Business Circle Framework - By 2035, Guangzhou plans to establish a "5+2+4+22" key business circle system, creating a balanced, functional, and influential network of world-class, metropolitan, and regional business circles [1][19]. - By the end of 2025, the city's commercial area is expected to grow by over 1 million square meters, with significant projects like Wanxiang City and Taikoo Li set to open [1][17]. Group 2: Policy Highlights - The "Opinions" focus on six major directions, including optimizing commercial space supply, promoting innovative business formats, and enhancing the quality of business circle environments [3]. Group 3: Land Use and Urban Planning - The plan encourages cross-departmental land use planning to reserve contiguous commercial land for major projects and supports the integration of public green spaces with commercial functions [4]. - It aims to revitalize old buildings and address fragmented commercial land issues in old districts through urban renewal [4]. Group 4: Transportation Optimization - The strategy includes optimizing public transport layouts around business circles, creating a "fast access and slow travel" experience with integrated transport systems [6]. - Key areas like Tianhe Road and Zhujiang New Town will feature a three-dimensional slow travel network [6]. Group 5: Consumer Experience Enhancement - The initiative aims to create diverse consumer scenarios by integrating new business formats such as e-sports and low-altitude tourism, catering to younger and personalized consumer demands [7]. - Support for international brands to establish flagship stores and host global product launches is also included [7]. Group 6: Smart Business Circle Development - The plan promotes the construction of smart business circles with features like intelligent navigation and digital landscape displays to enhance consumer experiences [9]. Group 7: Collaborative Mechanisms - A city-level working group will be established to address challenges in land approval, traffic optimization, and business format upgrades through inter-departmental collaboration [10]. Group 8: International Standards and Bay Area Advantages - The plan includes the development of unique projects like the Nansha International Cruise Home Port and duty-free shopping hubs at Guangzhou North Station and Baiyun Airport [11]. - It aims to enhance international service levels by optimizing payment environments and supporting cross-border consumption [11]. Group 9: Specific Business Circle Development - Various business circles will be developed with specific focuses, such as the Tianhe Road-Zhujiang New Town circle as a world-class comprehensive consumption axis [13]. - The Longchong-Wanbo circle will integrate international tourism and commerce, while the Bai'e Tan circle will focus on cultural and artistic consumption [15][17].
被重庆反超,但上海仍是“消费第一城”
Mei Ri Jing Ji Xin Wen· 2025-04-27 14:38
或许没什么比"消费第一城"易主,更能令人直接感受到消费趋势的变化 数据显示,今年一季度,上海社会消费品零售总额为4057.45亿元,同比下降1.1%,同期重庆该数据为4204.32亿元,同比上升4.1%。这也意味着,重庆一季 度消费数据反超上海,成为新晋全国"第一"。 去年以来,服务消费正成为上海重点发力的方向。从全国首次"服务消费季"活动落地上海,到进博会发布服务消费场景打卡指南,再到今年补贴力度最大的 一届"五五购物节"再发服务消费券,上海重新瞄准消费新热点,提出打造"国内领先、国际一流的服务消费标杆城市"。 在外界看来,我国正在迈向一场面向服务消费的结构性转型。随着促消费不断被置于经济发展重要位置,上海的变化又能带来何种启示? 服务消费大市 当消费大市竞争仍紧盯社消零数据变化时,剑指服务消费的上海,实则正在走上一条新赛道。 一直以来,上海是公认的消费大市和商业"标杆",其社消零总额自2018年超过北京后,已连续7年居全国城市首位。在罕见被重庆反超后,外界难免关心: 上海商业,是否正在走下"神坛"? 每经记者 杨弃非 每经编辑 刘艳美 问题的答案,很难直接从数字中得出。有人推测,位次下滑可能源于春节节假日 ...