Core Viewpoint - The article highlights the innovative integration of traditional Chinese medicine (TCM) with cultural, commercial, and tourism sectors by Beijing Tongrentang Group, emphasizing its strategic importance for future development and consumer engagement [1][4][6]. Group 1: Integration of TCM and Cultural Tourism - Beijing Tongrentang is transforming traditional consumer experiences by creating new retail environments that blend health products, dining, and cultural experiences, moving away from the conventional pharmacy model [4][5]. - The company is leveraging its cultural heritage and TCM as a lifestyle practice to foster sustainable and experiential consumer engagement [4][5]. - Initiatives such as the establishment of "Tongrentang Day" and participation in major sports events illustrate the company's commitment to cultural integration and consumer interaction [4][5]. Group 2: Collaborative Practices and Resource Integration - Tongrentang has formed partnerships with various brands to create unique offerings, such as herbal hot pot and commemorative products, enhancing its market presence [5][6]. - The company has developed a collaborative mechanism involving 15 entities to facilitate resource sharing and cross-industry cooperation, evolving from initial market events to broader applications in hotels and tourist areas [5][6]. - Recent collaborations with high-end hotels and tourist attractions aim to incorporate TCM wellness services into luxury travel experiences, showcasing the brand's adaptability [5][6]. Group 3: Innovation and Quality Development - The "14th Five-Year Plan" period has seen Tongrentang focus on high-quality development through technological innovation, sustainable practices, and international expansion [8][9]. - The company has established a robust R&D framework, resulting in over 800 domestic patents and the launch of nearly 300 new products since the beginning of the 14th Five-Year Plan [8][9]. - Smart manufacturing initiatives have been implemented, including the development of intelligent factories and digital production lines, enhancing operational efficiency and product quality [9][10]. Group 4: Market Expansion and Global Outreach - Tongrentang has registered over 1,200 product varieties for export and has established a significant international presence, providing services to over 30 million people globally [11]. - The company views its international outlets as cultural ambassadors, promoting TCM through various initiatives, including cultural experience centers and health ambassador programs [11]. - The establishment of cultural display areas and health seminars abroad reflects Tongrentang's commitment to globalizing its brand and TCM practices [11]. Group 5: Future Directions and Strategic Planning - As the company approaches the end of the 14th Five-Year Plan, it is focusing on technological innovation and digital transformation as key components of its future strategy [12][14]. - The upcoming "15th Five-Year Plan" emphasizes enhancing core competencies, fostering research reforms, and ensuring comprehensive collaboration across its business units [14][15]. - Talent development is prioritized, with plans for systematic training and recruitment of high-quality professionals to support innovation and organizational growth [15][17].

Core Insights - Beijing is leveraging cross-industry collaboration to activate new momentum for the integration of culture, commerce, tourism, and sports [1] - The focus is on cultivating excellent brands and IP to boost consumption and promote industrial development [2][4] Group 1: Cultural and Economic Development - The "14th Five-Year Plan" emphasizes cross-border cultural tourism, immersive experiences, and night tourism as key directions for development [4] - The Cultural Industry Development Index, published annually by Renmin University, indicates that Beijing ranks first in cultural industry development for the ninth consecutive year [4] - Over the past five years, the annual growth rate of revenue from large-scale cultural enterprises in new cultural formats has reached 20.1%, contributing 70.9% to the overall revenue growth of cultural enterprises [4] Group 2: Innovative Exhibition Practices - The "See the Yin Shang" exhibition at the Capital Museum attracted over 200,000 visitors in 147 days, showcasing the potential of cultural exhibitions to drive economic benefits [7] - The exhibition utilized innovative design to enhance visitor engagement and created a "big cultural creation" system that includes immersive experiences and educational activities [8] - The success of the exhibition demonstrates the ability of museums to transform into key nodes for cultural and economic integration [9] Group 3: Retail and Cultural Integration - Beijing Caishikou Department Store is exploring the integration of traditional retail with cultural experiences, contributing to high-quality cultural consumption [12] - The store has developed a unique "museum-store" model, creating immersive shopping environments that incorporate cultural narratives [12][13] - The company aims to leverage technology to enhance customer engagement and drive cultural storytelling through its products and services [13] Group 4: Digital Innovation in Performing Arts - The National Centre for the Performing Arts has launched the "Second Scene" project, enabling live streaming of performances to audiences across China and internationally [16] - This initiative has completed multiple high-level live broadcasts, attracting over 80,000 viewers and showcasing the potential of digital technology in cultural dissemination [17] - The project aims to create a collaborative network with over 200 theaters nationwide, promoting cultural synergy and sustainable development [17] Group 5: Investment Trends in Cultural Tourism - CMC Capital highlights the shift in cultural tourism IP towards becoming "cultural life forms" with deep emotional connections [20] - The commercialization of cultural tourism IP is expanding, with significant growth in revenue from cultural products, such as the Suzhou Museum's sales reaching 90.93 million yuan in 2023 [20] - The core consumer demographic is predominantly young adults aged 18 to 35, with a strong preference for domestic cultural styles [21] Group 6: Sports Events and Urban Development - The China Open tennis tournament has seen a 12% increase in total revenue this year, demonstrating the economic impact of sports events on urban development [24] - The event attracted 360,000 visitors, generating 36.11 million yuan in consumption, and highlighted the role of sports in driving local economic activity [24] - The integration of sports events with cultural and tourism initiatives has created a comprehensive consumption network across Beijing [25]

在北京国家大剧院的演出，更能"隔空"被全国观众同步欣赏。"国家大剧院'第二现场'已成为国内迄今为 止覆盖区域最广、联动影剧院最多、协作技术环节最复杂的演出直播活动。"国家大剧院党组成员、副 院长马荣国介绍，该项目不仅将剧场"搬"到屏幕上，还将落地马来西亚，成为中国文化"走出去"的数字 化新实践。 体育赛事赋能城市发展的探索也在持续。北京中国网球公开赛体育推广有限公司副总经理周博带来了一 组数据：2025年中网赛事期间，共有36万人次游客进入国家网球中心；今年中网各方面收入总额同比增 长12%，带动赛期综合消费3611万元。 2026年，北京文商旅体展融合将更上一层楼。市商务局二级巡视员卢跃介绍，北京已获批开展新业态新 模式新场景"三新"试点及国际化消费环境建设试点。下一步，北京将健全首发经济服务体系、创新多元 化服务消费场景、支持优质消费资源与知名IP跨界联名，同时支持打造国际消费集聚区及入境友好型商 圈、支持离境退税商店集聚发展、支持发展"即买即退"退税便利服务等。 多业态融合燃动城市发展新引擎。昨天，由北京日报社主办的2025文商旅体展融合发展共创会圆满落 幕。共创会以"文商旅体展 融出新京彩"为主题，相 ...

Core Viewpoint - The Fengtai District is launching a series of integrated cultural, commercial, tourism, sports, and exhibition activities from December 21, 2025, to January 3, 2026, under the theme "Fengyi Futai, New Beginnings" to enhance consumer engagement and stimulate regional economic activity [1] Group 1: Event Overview - The New Year's series of activities will revolve around eight major segments, starting from the Winter Solstice and peaking on New Year's Eve, creating a continuous festive atmosphere [2] - Activities include music concerts, cultural lectures, intangible cultural heritage experiences, and a New Year celebration, with a focus on immersive experiences for citizens [2] - A special "Cinema New Year's Eve" event will feature extended hours and special screenings in over ten cinemas, providing unique options for moviegoers [3] Group 2: Sports and Consumption Integration - The sports sector is highlighted as a key driver for winter consumption, with events like the "Beijing New Year Vertical Climbing Challenge" planned to engage local businesses and enhance consumer spending [5] - The "2026 Fengyun Flavor Festival" will launch on December 31, featuring various promotional activities across multiple sectors, including food, automotive, and winter sports [6] Group 3: Cultural and Tourism Activities - The Fengtai District will host a "Morning Light Fengtai: New Year Journey" event on January 1, 2026, encouraging residents to welcome the first sunrise of the year [3] - Various cultural exhibitions and performances will be organized, including a literary New Year's Eve gala and interactive activities at local museums [4] Group 4: Consumer Engagement Initiatives - A new mini-program, "Exciting Consumption in Fengtai," will be launched to provide citizens with access to over 2,000 merchants and 300 exclusive offers, enhancing consumer convenience [7] - The program will distribute consumption vouchers and host a lottery during the New Year period, promoting local businesses and consumer participation [7]

Group 1: Economic Performance - Beijing's economy is steadily progressing towards becoming a "five trillion city," with stable growth and a focus on high-end industrial structure [1] - From January to November, the total industrial output value of large-scale industries in Beijing exceeded 2.5 trillion yuan, with a year-on-year growth of 5.2% [2] - The added value of large-scale industries increased by 6.6% year-on-year, surpassing the national average growth rate by 0.6 percentage points [2] Group 2: Industrial Innovation - Beijing is witnessing a surge in "global firsts," including the world's first diabetes peripheral neuropathy patch and various advanced AI and drone technologies [2][3] - The production of new energy vehicles reached 624,000 units, a year-on-year increase of 150%, contributing to the overall growth of the automotive sector [3] - Key products such as integrated circuits and 5G smartphones saw production increases of 17.4% and 34.3% respectively [3] Group 3: Consumer and Cultural Integration - The integration of culture, commerce, and tourism is driving consumer spending, with service consumption growth reaching 4.8% in the first eleven months [5] - Major events, including concerts and esports competitions, have attracted millions of attendees, showcasing the city's vibrant cultural scene [6] - The development of new consumer spaces, such as parks and cultural exhibitions, has enhanced local engagement and spending [5][6] Group 4: Investment Trends - Fixed asset investment in Beijing grew by 5.8% from January to November, reflecting a focus on key infrastructure projects and high-tech industries [7] - High-tech industry investment surged by 43.2%, indicating a strong commitment to expanding production capabilities [7] Group 5: Public Services and Quality of Life - Beijing is enhancing public services, including the construction of new healthcare facilities and the improvement of elderly care services [8] - The city has implemented smart traffic management systems, improving urban governance and efficiency [9] - Educational infrastructure is being expanded, with the addition of new school capacities to address local needs [9]

Economic Overview - Beijing's economy is steadily progressing towards becoming a "five trillion yuan city," with stable operations and positive growth trends [2] - The city's industrial structure is continuously upgrading towards high-end sectors, with notable growth in new energy vehicles, integrated circuits, 5G smartphones, and lithium-ion batteries [4][6] Industrial Growth - From January to November, the total output value of industrial enterprises above designated size exceeded 2.5 trillion yuan, with a year-on-year growth of 5.2% [7] - The production of complete vehicles reached 1.335 million units, a year-on-year increase of 27.6%, with new energy vehicles accounting for 624,000 units, a growth of 150% [9] - Key products such as integrated circuits and 5G smartphones saw production increases of 17.4% and 34.3% respectively, while wind turbine generators and lithium-ion batteries experienced growth rates of 37% and 100% [9] Technological Innovation - Beijing is witnessing a surge in "global firsts" in technology, including the world's first diabetes peripheral neuropathy patch and a general embodied intelligence platform for humanoid robots [6] - The city has a total of 201 AI model registrations, accounting for 30% of the national total, with significant daily usage across various institutions [9] Cultural and Tourism Integration - The integration of culture, commerce, and tourism is driving significant consumer engagement, with events like the WTT China Grand Slam and various concerts attracting millions [10][12] - The service consumption growth rate related to cultural and tourism integration reached 4.8% in the first eleven months, reflecting a recovery in consumer confidence [16] Infrastructure and Urban Development - Significant investments in infrastructure are underway, including the construction of smart logistics centers and urban transportation improvements, with fixed asset investment growth at 5.8% [19][24] - The city is enhancing its public services, including healthcare and education, with new facilities and schools being established to meet the needs of residents [21][25]

Group 1 - The core event "Fengyi Futai, Wanxiang Qixin" 2026 Beijing Fengtai New Year Cultural and Tourism Exhibition will feature a series of activities during the winter season, including scenic tours, ice and snow activities, and cultural exhibitions [1] - Fengtai District has planned multiple activities for New Year's Eve, including a dedicated installation at Lugou Bridge Square, a New Year's concert, light shows, and traditional performances [1] - On January 1, 2026, the "Beijing New Year Vertical Climbing Challenge" will take place at Lize SOHO, featuring a climb to the 52nd floor [1] Group 2 - Fengtai District will launch a winter ice and snow season, a New Year festival, and a flower exhibition, collaborating with large shopping malls and businesses to promote consumer activities [2] - A 70-day ice and snow carnival will be held at various locations, with free family experience tickets distributed through the "Fengtai Sports" WeChat account [2] - The "Exciting Consumption in Fengtai" mini-program has been launched, offering movie and shopping vouchers during the New Year period, along with dining coupons as part of promotional activities [2]

中新网北京12月21日电 宛平城墙光影秀、"丰台有戏"演艺活动、长辛店放'价'夜、京彩世界奇妙夜、丰 韵年味节、垂直登高挑战赛、新年园艺花卉活动……"丰宜福台万象启新"2026年丰台元旦文商旅体展融 合系列活动新闻发布会21日举办。据介绍，北京市丰台区自传统节日冬至启幕，历经跨年夜活动高潮， 延续至新年期间，将持续开展八大板块的文商旅体展融合系列活动，让市民在元旦假期畅享多彩体验， 为区域经济注入新动能。 古城、古镇跨年倒计时光影秀掀起文旅热潮 丰台区还将"影院跨年夜"主题活动，举办"晨光丰台·新年启程"主题活动。2026年1月1日早晨，在宛平 城城墙、南森观景台、丽泽等地举办"迎接新年第一缕阳光"活动，邀请游客共迎新年。"北京迎新年垂 直登高挑战赛"于元旦在丽泽SOHO开赛，设竞赛组与体验组，冲刺52层天际；举办迎新年园艺花卉主 题活动，联动全区重点花卉市场、园艺驿站、公园，以及"北京花卉"线上平台，展销全国各地的年宵名 花，集中开展花事营销活动，打造沉浸式消费体验场景，营造浓厚节庆氛围。 "我们希望通过八大板块特色主题活动，为市民和游客打造一个活力满满、年味浓厚的新年假期。"丰台 区委宣传部副部长王福强说 ...

"走进房山"文商旅体展推荐展示活动同步开展。在长阳公园中心广场的展示区内，房山区名优特产、旅 游景区推介、户外休闲用品等集中亮相；"走进非遗看北京"传统文化展示区人气高涨，非遗传承人与参 与者热情互动，让大家在运动之余感受传统文化魅力。本次活动既展示了房山生态建设成果与历史文化 魅力，又推动文商旅体展深度融合，助力打造区域全民健身活动新场景。 本次活动由房山区人民政府、北京市体育总会主办，房山区体育局、北京市徒步运动协会承办，活动聚 焦房山区"体育+文旅+非遗"融合发展特色，以徒步为纽带，串联起区域生态资源与文化魅力。 活动设计了5公里的徒步线路，沿长阳公园健身步道展开，串联起月季迷宫、盛世花开广场、林荫花 园、浣溪叠石等标志性景观节点，让参与者在行走中沉浸式体验冬日公园的清冽景致与生态之美。主办 方采用打卡集章的认证方式，沿途设置两处认证点，印章图案融入房山地域文化元素，参与者手持定制 打卡路书加盖专属印章，集齐印章即可兑换文创产品一份。"这条线路串联起公园多个特色景观，打卡 集章的形式让徒步更有仪式感，还能感受到房山的生态与文化魅力。"一位徒步爱好者说道。 转自：北京日报客户端 12月20日，"徒步看北京 ...

Core Viewpoint - Beijing will launch a series of cross-year activities themed "Chiming Bells and Drums, Colorful Beijing" from December 21, 2025, to January 3, 2026, to enhance the festive atmosphere and stimulate the holiday economy [1][3]. Group 1: Event Highlights - The activities will include a "Chiming Bells and Drums" performance at the Bell Temple and a drum show at the Great Wall on New Year's Eve, with over 20 museums open until the early hours of January 1 [1][4]. - A variety of pre-warm-up activities will take place leading up to New Year's Eve, including the 10th Beijing International Art Biennale showcasing nearly 600 artworks from 119 countries and regions [3][7]. - Major attractions and shopping districts will host unique New Year events, creating a "citywide celebration" atmosphere, with live broadcasts of the performances [4][5]. Group 2: Thematic Activities - The cross-year activities will feature a range of themes, including "Museum Time," "Time Travel" night events at 26 museums, and extended movie screenings at nearly 100 cinemas [6][8]. - Various shopping centers will host music concerts and parties, extending their operating hours to enhance the festive experience for citizens [6][9]. - A series of themed activities will run throughout the holiday, including climbing for blessings, ice and snow sports, New Year concerts, cultural exhibitions, and flower markets [7][8]. Group 3: Interactive Engagement - An interactive welfare mini-program will be launched to enhance public engagement, allowing citizens to participate in the "Chiming Bells and Drums" ceremony and receive electronic cards for discounts at various venues [9][10]. - The mini-program will collaborate with platforms like Meituan and Damai to offer coupons and benefits across multiple sectors, including shopping, dining, and entertainment [9][10].