甜蜜经济

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“婚姻登记+旅行”消费IP花样上新 新需求、新业态释放“甜蜜经济”新引擎
Yang Shi Wang· 2025-07-03 02:51
Core Viewpoint - The implementation of nationwide marriage registration in China by May 2025 has significantly increased the freedom of choice for couples, leading to a rise in destination weddings and the development of a "sweet economy" in various regions [1][4]. Group 1: Nationwide Marriage Registration - The transition from provincial to nationwide marriage registration allows couples to choose their registration location freely, enhancing the appeal of unique marriage registration sites [1][4]. - Since the implementation of nationwide registration, the number of couples registering in Qingdao has increased by over 60% compared to 2024, with a more than doubling of registrations from non-local residents [4][10]. Group 2: Integration of Tourism and Marriage Registration - Qingdao has developed a series of romantic tourism routes and integrated wedding services, combining scenic spots, hotels, and photography services to cater to the dual needs of tourism and marriage registration [8][25]. - The establishment of a high-altitude marriage registration point in Qingdao allows couples to complete their registration quickly, enhancing the tourist experience [6]. Group 3: Local Economic Impact - In Beijing, the marriage registration center's location in a traditional hutong has attracted many couples, boosting local businesses such as photography and cafes [10][14]. - The increase in marriage registrations has led to the opening of 30 to 40 new or transformed wedding-related businesses in the vicinity of the registration center in Beijing [15]. - In Nanchang, the relocation of a marriage registration point to a park has turned it into a popular site, benefiting local wedding industry businesses [16][22]. Group 4: Customized Wedding Services - Various marriage registration points are offering diverse styles of certificate issuance halls to meet the demand for personalized experiences among young couples [19]. - Local authorities are leveraging technology to connect couples with a range of wedding services, from photography to venue selection, enhancing the overall wedding planning experience [25][26].
(乡村行·看振兴)浙江乡村:时令果蔬迎丰收 “甜蜜经济”促振兴
Zhong Guo Xin Wen Wang· 2025-06-25 01:35
Group 1 - The article highlights the bountiful harvest of seasonal fruits and vegetables in rural Zhejiang, contributing to the "sweet economy" and promoting rural revitalization [1] - In Shangyouge Village, the blueberry yield is approximately 25,000 kilograms this year, with market prices ranging from 40 to 50 yuan per kilogram [2] - The village has developed blueberry juice, wine, and jam to extend the blueberry industry chain, receiving positive consumer feedback [2] Group 2 - Zhejiang's total yield of bayberries is expected to reach 740,000 tons this year, with the sales revenue in Yuyao City projected to exceed 300 million yuan [4] - Farmers in Yuyao have adopted greenhouse cultivation, resulting in an earlier harvest by over 20 days and improved fruit quality [4] - A farmer reported earning 800,000 yuan solely from bayberry cultivation last year [4] Group 3 - The article discusses the success of various types of sweet corn, including fruit corn and black glutinous corn, in Shenzhou City, attracting nationwide consumer interest [8] - A new farmer has implemented a water-drought rotation model to enhance economic benefits from rice and corn cultivation [8] - Corn stalks are utilized as organic fertilizer for rice, creating a win-win situation for the farming operation [8]
瓜果飘香、产销两旺——水果盛宴激发夏日“甜蜜经济”
Yang Guang Wang· 2025-06-24 01:10
Group 1 - The summer season in China sees a surge in seasonal fruits, contributing to the "sweet economy" and helping fruit farmers increase production and income [1] - In Xinjiang, the white apricot harvest covers an area of 30,000 acres, with an expected annual output of approximately 18,300 tons, attracting numerous buyers [1] - The use of drones for transporting honey peaches in Guizhou has significantly improved efficiency, allowing for the transportation of 10,000 pounds in just one hour [2] Group 2 - The honey peach distribution center in Zhenning County can accommodate over 10,000 buyers daily and handle more than 1,000 tons of honey peaches during peak sales season [2] - The planting area for honey peaches in Zhenning County remains stable at 220,000 acres, with an expected annual output value surpassing 3.6 billion yuan [2] - In Guangxi, Hezhou County is focusing on the lychee industry as a core driver for rural revitalization, enhancing the entire industry chain and integrating tourism with agricultural experiences [2]
光影话荔史:红霞千年不落,甜香延绵五洲
21世纪经济报道· 2025-06-23 02:44
Core Viewpoint - The article highlights the historical significance and economic transformation of lychee cultivation in Guangdong, emphasizing its evolution from a traditional agricultural product to a key player in the modern "sweet economy" [1][7][20]. Industry Overview - The lychee industry in Guangdong has expanded significantly, covering over 4 million acres, showcasing the region's agricultural richness [9]. - The industry has developed a comprehensive supply chain, with various soil types producing diverse lychee varieties, each representing the sweetness of the region [10]. Economic Impact - The lychee has become a symbol of Guangdong's agricultural output, with its products reaching global markets through advanced logistics, including cold chain transportation [17]. - The article notes the increasing integration of technology in the industry, such as drones and live-streaming sales, which enhance market reach and consumer engagement [13]. Cultural Significance - Lychee is portrayed as a cultural icon, with historical references dating back to the Tang and Song dynasties, reflecting its deep-rooted connection to the region's identity [3][5]. - The narrative emphasizes the lychee's role in connecting Guangdong to the world, serving as a "business card" for the region [20].
从土特产到文旅大IP,看荔枝撑起的深圳南山“甜蜜经济”
Nan Fang Du Shi Bao· 2025-06-17 07:02
Core Viewpoint - The article highlights the significance of Nanshan lychee as a cultural symbol and economic driver in Guangdong, particularly in Shenzhen, where it has evolved from a local specialty to a major cultural and tourism asset, supported by innovative marketing and logistics strategies [1][7]. Group 1: Economic Impact - Nanshan lychee has become a representative "cultural card" for the region, contributing to the "sweet economy" of Guangdong's economic hub [1][5]. - The planting area for Nanshan lychee has reached 22,500 acres, with an expected total yield of nearly 5,000 tons this year [2]. - The launch of the 2025 Nanshan Lychee Tourism Consumption Season aims to enhance local tourism and consumption, integrating various cultural and recreational activities [5][6]. Group 2: Quality and Recognition - Nanshan lychee was the first lychee product in China to receive national geographical indication protection, emphasizing its quality and uniqueness [2][7]. - The lychee is characterized by high kernel rate and soluble solid content, making it a premium product compared to other regions [7]. Group 3: Logistics and Distribution - The rapid development of logistics has enabled Nanshan lychee to be delivered quickly across the country and internationally, with services like "express delivery" to overseas markets [3][6]. - SF Express has established dedicated collection points and increased air routes to facilitate the distribution of Nanshan lychee, ensuring freshness and timely delivery [3]. Group 4: Cultural Integration - Nanshan has launched various "lychee+" themed tourism routes, combining agriculture with sports, technology, and culture to create a comprehensive tourism experience [5][6]. - Events such as music concerts, educational programs, and light shows centered around lychee are planned to enhance community engagement and promote local culture [6][7]. Group 5: Future Development - The district is focusing on enhancing the added value of lychee through deep processing, including products like dried lychee, lychee wine, and health supplements [7]. - The aim is to transform Nanshan lychee from a seasonal product into a year-round commodity, thereby increasing farmers' income and sustaining economic growth [7].
婚姻登记+邮轮文旅解锁甜蜜经济,青岛邮轮母港打造网红打卡地
Qi Lu Wan Bao Wang· 2025-06-04 15:16
Core Viewpoint - The "Sweet Economy" in Qingdao aims to enhance economic growth and consumer demand by integrating marriage registration with cultural tourism and consumption experiences [1] Group 1: Economic Integration - Qingdao is developing a "Sweet Economy" by creating a comprehensive service chain at the cruise home port, including marriage registration, wedding planning, and honeymoon travel [1] - The city is focusing on consumer hotspots and innovative models that combine marriage services with cultural experiences [1] Group 2: Romantic Experience - The Qingdao International Cruise Home Port features a romantic setting for marriage registration, allowing couples to transition seamlessly from a garden ceremony to a cruise honeymoon [2] - The marriage registration area is designed to be inviting and festive, attracting many couples, particularly from outside the city, to register their marriages [2] Group 3: Cultural Engagement - The immersive "Dream Back to the Tang Dynasty" night banquet at the Guanfu Art Center offers guests a unique cultural experience, blending traditional cuisine with interactive activities [3] - This event allows participants to engage with Tang dynasty culture through food, attire, and poetry, making history accessible and enjoyable [3] Group 4: Industry Transformation - The "Sweet Economy" in Qingdao has evolved into a cultural ecosystem that connects wedding services, cultural experiences, and tourism consumption [4] - The focus is on creating a sustainable model where cultural experiences attract visitors, while tourism consumption supports the local economy [4] Group 5: Future Development - The integration of marriage registration, cruises, and cultural experiences is expected to redefine the concept of "Sweet Economy," positioning it as a new engine for urban development and cultural transmission [5] - Qingdao aims to transform from a mere tourist destination into a vibrant cultural hub that fosters dialogue between traditional culture and modern life [5]
“购在中国 2025大湾区消费季”启动
Guang Zhou Ri Bao· 2025-05-24 23:18
Group 1 - The "Buy in China 2025 Greater Bay Area Consumption Season" event was launched in Guangzhou, co-hosted by the Ministry of Commerce, China Central Radio and Television, and the Guangdong Provincial Government [1][2] - The event aims to stimulate consumption potential in the Guangdong-Hong Kong-Macao Greater Bay Area, emphasizing the importance of consumption as a key driver of economic growth [3][4] - The initiative includes various promotional activities and measures to enhance inbound shopping and consumer experiences, such as the release of consumption vouchers and new payment products [3][4][5] Group 2 - The Greater Bay Area construction is a national strategy personally planned and promoted by President Xi Jinping, focusing on infrastructure connectivity and resource integration [2] - The media action "Foreign Trade Quality Products Reach the Bay Area" will leverage advanced technology to promote consumption in areas like inbound tourism and the silver economy [2] - Guangzhou plans to create a "one journey, multiple stops" shopping experience, featuring themed activities around shopping, food, tourism, and performances [4][5] Group 3 - The integration of traditional cultural elements, such as dragon boat racing, with modern consumption experiences is being emphasized to attract both local and international consumers [5][6] - Various sectors, including commerce, banking, and tourism, are collaborating to facilitate the travel and shopping experience for overseas visitors [5][6] - The event is expected to enhance the international consumption hub status of the Greater Bay Area, making it a trendy destination for consumers [3][4]
西湖:西溪湿地成“爱情新地标”
Hang Zhou Ri Bao· 2025-05-22 02:32
Core Viewpoint - The relocation of the marriage registration office to the Xixi National Wetland Park signifies a new phase in the development of the "sweet economy" in Xihu District, integrating marriage registration services with ecological and cultural landscapes [1][2]. Group 1: Marriage Registration and Experience - The new marriage registration office opened on May 21, with the first 12 couples participating in a romantic journey through the "Xiti" themed route, which includes various symbolic locations [1]. - The registration office is designed to provide a unique experience, allowing couples to complete their marriage registration in a scenic 5A-level tourist area, enhancing the significance of the occasion [1]. Group 2: Integration with Local Economy - The Xihu District aims to create a comprehensive "sweet economy" service system, connecting the "Xiti" with wetland attractions, specialty dining, and cultural gifts to offer a full range of services for couples [2]. - Nearly 20 service providers have been introduced to offer customized services for weddings, including themed ceremonies and traditional wedding practices [2]. Group 3: Completion of Themed Areas - The launch of "Xiti" completes the collection of the four themed areas of "Fu, Lu, Shou, Xi" at Xixi Wetland, enhancing the overall appeal of the location for couples [3].
广州商圈520争夺战:手段各出抢流量,有商场销售破8千万
Nan Fang Du Shi Bao· 2025-05-22 01:10
不同于传统的七夕节,"520"是由亿万网友共同创造的网络情人节。南都记者走访发现,广州多个商圈 通过场景焕新打造沉浸式浪漫体验,餐饮、黄金首饰、潮玩等多元业态让利促销,以"甜蜜经济"点燃消 费热情。 随后,记者又走进广百北京路店,甜蜜氛围同样浓厚。服装店铺将粉色系服饰陈列于显眼位置,呼应 520主题;护肤品专柜店员身着告白我有"礼"特制工作服。各店铺均摆放着"次元之恋 广百之夜"告示 牌,促销活动丰富多彩:部分服装4-7折,部分8.5折;箱包店铺多数商品8.5折;护肤品店满520元可使 用60元优惠券等等,吸引不少消费者驻足选购。 广百北京路店举办的"次元之恋·广百之夜"活动,部分商品推出折扣。 "有你系我地身边,就系满满的安全感……"在广百百货北京路店520特别企划"悸动情话",市民在广百 大屏上向所爱之人表达情意,仪式感满满。 5月20日,记者来到正佳广场看到,沉浸在甜蜜氛围之中。目光所及之处,情侣们手捧娇艳鲜花,笑意 盈盈。餐饮店、手表店、护肤品店等纷纷以缤纷花束、蝴蝶结、气球装点,精心打造浪漫场景。正佳极 地海洋世界检票处工作人员介绍:"今天到访的游客以情侣为主,双人票的使用频率显著提升。" 餐饮业也 ...
“婚登”进景区,江苏解锁甜蜜经济新密码
Xin Hua Ri Bao· 2025-05-21 23:29
Core Viewpoint - The implementation of the revised marriage registration policy in Jiangsu has sparked a trend of integrating marriage registration with tourism, creating a new "sweet economy" that combines cultural experiences and industry value-added opportunities [1][5]. Group 1: Marriage Registration and Tourism Integration - The new marriage registration points located in scenic areas, such as the Xuanwu Lake and Yunu Peak, enhance the romantic experience for couples while promoting local tourism [2][3]. - The marriage registration centers feature unique designs that reflect both traditional and modern aesthetics, catering to the personalized needs of newlyweds [2][4]. - Local governments are planning to develop comprehensive service clusters that include wedding planning, photography, and cultural experiences to attract more couples [2][4][6]. Group 2: Economic Impact and Industry Development - The integration of marriage registration into scenic spots is seen as a way to drive economic growth by transforming a one-time service into a chain of consumption opportunities, including wedding ceremonies, photography, and honeymoon services [5][6]. - The East Tai West Creek scenic area has reported a significant increase in visitor numbers and revenue, with over 300,000 visitors annually and a 20% revenue growth attributed to the marriage registration services [6]. - The establishment of themed tourism routes and events around marriage registration is expected to further enhance the local economy and cultural tourism [3][6]. Group 3: Social and Cultural Implications - The marriage registration reform reflects a shift from functional public services to experiential services, aiming to cultivate a healthy view of marriage and promote local cultural symbols [7]. - Initiatives such as the "Love Fund" and marriage education programs are being introduced to foster social responsibility among newlyweds and enhance the overall marriage experience [7]. - Concerns have been raised about the potential for impulsive decisions in marriage registration, emphasizing the need for accompanying educational and legal services to ensure informed choices [7].