2元一支的甜筒，均价8元的奶茶，撬动超1 3 0 0亿的市值，靠1杯柠檬水，每天从加盟商口袋掏 走近3 0 0万！ 3月3日，蜜雪冰城在港交所上市，成为继奈雪的茶、茶百道、古茗后第四家上市的新茶饮企 业。蜜雪集团( 0 2 0 9 7 .HK)打破了新茶饮企业"上市即破发"的行业魔咒，截至3月7日收盘， 一 周累计上涨7 5 . 3 1%，市值突破1 3 4 8亿港元，1个蜜雪冰城市值=4 8个奈雪的茶。 （ 注 ： 奈 雪 的 茶 最 新收盘 市值2 8 亿港元 ） | | 奈雪的茶 | 茶间道 | 合 古著 古容 | 23 25 7K1 | | --- | --- | --- | --- | --- | | 上市时间 | 2021年6月30日 | 2024年4月23日 | 2025年2月12日 | 2025年3月3日 | | 募资规模 ( ( ( ) ) | 50.94 | 25.86 | 18.13 | 34.55 | | 发行价 (港元/股) | 19.8 | 17.5 | 9.94 | 202.5 | | 二同直日股价 涨跌幅 | -13.54% | -26.86% | -6.44%% | 43.2 ...

Core Viewpoint - A significant number of restaurants are rapidly abandoning shopping malls, indicating a prolonged period of restructuring and value system reformation in the industry, expected to last at least two more years [2][5]. Group 1: Current Trends in Restaurant Operations - Many restaurant owners are experiencing declining business in shopping malls, leading to closures despite substantial investments, such as a reported investment of nearly 3 million yuan for a hot pot restaurant in Chengdu [1]. - The trend of leaving malls is not isolated; various brands, including "Nai Si Ye" and "Yin Tang," have recently announced their exit from major shopping centers due to low foot traffic and high rents [1][3]. - A report indicates that by 2024, 34.9% of shopping centers will see more closures than new openings, highlighting a growing vacancy issue [3]. Group 2: Challenges Faced by Shopping Malls - Shopping malls are facing a decline in foot traffic, with some reporting a nearly 40% drop in visitor numbers compared to the previous year, leading to a closure rate of over 30% for restaurant outlets [8]. - The oversaturation of shopping malls has diluted foot traffic, with nearly 6,700 shopping centers of over 30,000 square meters expected by the end of 2024, compared to fewer in the past [7]. - Many malls are still operating under outdated models, failing to adapt to changing consumer preferences for experiential and emotional value, which diminishes their attractiveness [8]. Group 3: Economic Factors and Rental Issues - The high rental costs in shopping malls are becoming increasingly unfeasible for restaurant operators, with average rents reported at over 27 yuan per square meter per day, showing only a slight decrease of 0.06% year-on-year [12]. - A restaurant owner calculated that to cover a rent of approximately 2.2 million yuan annually, daily sales must reach at least 12,200 yuan, necessitating a minimum of 82 customers per day [13]. - Despite declining foot traffic and rising vacancy rates, many malls are reluctant to lower rents, leading to a challenging operating environment for restaurants [12]. Group 4: Opportunities in the Market - The concept of "downward" expansion is emerging as a potential opportunity, with many restaurants considering opening in lower levels of shopping malls, which often have lower rents and stable foot traffic due to proximity to public transport [16]. - There is a growing interest in county-level markets, where shopping centers are experiencing significant foot traffic, such as a reported daily average of 60,000 visitors during the Spring Festival in a Jiangsu county mall [17][18]. - The underdeveloped nature of commercial real estate in lower-tier cities presents a unique opportunity for restaurant brands to establish themselves in less competitive environments, leveraging the growing consumer demand for quality dining experiences [18].

Investment Rating - The report assigns an "Accumulate" rating to the company with a target price of HKD 317.80, based on projected earnings growth and valuation metrics [1][9]. Core Insights - The company, Mixue Group, is positioned as a leading player in the global ready-to-drink beverage market, achieving a revenue growth rate of 21.2% and a net profit growth rate of 45.2% in the first three quarters of 2024 [3][4]. - The company's rapid expansion is driven by a combination of supply chain advantages and a focus on lower-tier markets, with a significant portion of its stores located in third-tier cities and below [5][6]. - The ready-to-drink tea industry is experiencing robust growth, with a projected CAGR of 17.3% from 2023 to 2028, and Mixue holds a 20% market share, making it the largest player in the sector [4][54]. Company Overview - Mixue Group was founded in 1997 and has rapidly expanded to over 46,479 stores globally, achieving a market share of 19% by store count [3][20]. - The company operates primarily through a franchise model, with 45,282 franchise stores and only 20 company-owned stores as of September 2024 [30][36]. - The revenue structure is heavily weighted towards B2B sales, with 98% of revenue coming from product and equipment sales to franchisees [36]. Industry Growth - The ready-to-drink tea market in China is currently valued at approximately CNY 258.5 billion, with a projected growth to CNY 312.7 billion in 2024, reflecting a 21% year-on-year increase [52][54]. - The market for affordable ready-to-drink beverages is expanding rapidly, with a CAGR of 22.2% expected from 2023 to 2028, driven by increasing consumer demand in lower-tier cities [54][55]. Supply Chain and Business Model - Mixue's competitive advantage lies in its vertically integrated supply chain, which allows for cost control and efficient distribution, with 70% of raw materials sourced in-house [5][6]. - The company has established five production bases across China, ensuring a steady supply of key ingredients and maintaining lower procurement costs compared to competitors [5][6]. International Expansion - Mixue is actively expanding its presence in Southeast Asia, with 4,792 overseas stores as of September 2024, and plans to increase this number significantly in the coming years [6][30]. - The company is also leveraging its supply chain to support its coffee brand, Luckin Coffee, which is experiencing rapid growth in the affordable coffee segment [6][29].

朱老板的3月3日与过去几年的每一天没有什么大不同，她和她丈夫经营的蜜雪冰城店开在河南商丘一个 小城镇的"CBD"位置——镇中心一个十字路口的拐角。接近中午12点，当小镇人流渐旺，朱老板就会带 着人给"雪王"气模充气，巨大的拱门是她招徕客人的利器。 朱老板是造就了一次重要上市的一份子。3月3日，蜜雪集团在港交所正式上市，首日9点，蜜雪冰城股 价开盘262港元，比发行价202.50港元高开29.38%，收市价为290港元，市值达1093亿港元，在国内上市 餐饮企业中超越海底捞，仅次于百胜中国。 在近2万名加盟商的托举下，蜜雪冰城已经成为全球规模最大的现制饮品公司。 46479家——这是蜜雪冰城最新公布的全球门店数量。28年前，19岁的河南商丘人张红超开那家名为"寒 流刨冰"的冷饮店时，大概从未敢想过日后它会长成这样的庞然大物。 这个超级网络去年产出了90亿杯的出杯量，那些印着雪王高举冰淇淋微笑的杯子，连起来不仅可以绕地 球40圈，还能在地球和月球之间往返两次。 图片来源：蜜雪冰城 让资本市场疯狂的不仅是它庞大的门店数量，还有惊人的增长曲线。 1 朱老板是在新冠疫情期间的2020年加盟蜜雪冰城的。或许因为申请者众多 ...

Core Viewpoint - Mixue Ice City has successfully listed on the Hong Kong Stock Exchange, raising a net amount of HKD 3.291 billion, and its stock price surged by 43.21% on the first day, marking a significant milestone for the new tea beverage market [1][3] Group 1: Company Overview - As of December 31, 2024, Mixue Ice City operates 46,479 stores globally, making it the largest ready-to-drink beverage company in the world [2] - The company achieved a retail sales revenue of RMB 58.3 billion in 2024, with a year-on-year growth of 21.7% [2] - Mixue Ice City has experienced rapid revenue and net profit growth, with revenues of RMB 103.51 billion, RMB 135.76 billion, RMB 203.02 billion, and RMB 186.60 billion for the years 2021 to 2024 respectively [3] Group 2: Business Model and Market Position - The company differentiates itself from other tea brands through its unique supply chain and pricing strategy, focusing on the lower-tier markets [1][3] - Mixue Ice City has maintained a strong expansion in lower-tier cities, with store numbers increasing from 11,590 in 2021 to 23,162 in 2024 [6] - The company aims to continue expanding its store network in China while optimizing its opening strategy to focus on high-potential areas [6] Group 3: International Expansion - Mixue Ice City has made significant inroads into the Southeast Asian market, with over 4,000 stores established since 2018, becoming the largest ready-to-drink tea brand in the region [7] - The global ready-to-drink beverage market is projected to grow at a compound annual growth rate of 7.2% from 2023 to 2028, presenting opportunities for Mixue Ice City [7] Group 4: Cost Efficiency and Supply Chain - The company has established five production bases in various regions, achieving 100% self-supply of core beverage ingredients [7][9] - Mixue Ice City has lower procurement costs for key raw materials compared to industry averages, with costs for milk powder and lemons being approximately 10% and 20% lower, respectively [8][9] Group 5: Challenges and Future Outlook - Despite its growth, Mixue Ice City faces challenges in maintaining its competitive edge amid increasing industry competition and changing consumer preferences [9] - The company's reliance on a few key products raises questions about the sustainability of its growth strategy in the long term [9]

作 者丨易佳颖 编 辑丨包芳鸣 蜜雪冰城的"甜蜜事业"再攀高峰。 3月3日，蜜雪冰城股份有限公司（简称"蜜雪冰城"）在香港交易所上市。蜜雪冰城每股发行 价为2 0 2 . 5 0港元，募资净额为3 2 . 9 1亿港元。截至当日收盘，蜜雪冰城大涨4 3 . 2 1%，总市值 1 0 9 3亿港元。 无论是此前招股期间荣膺"冻资王"的盛况，还是上市首日股价的亮眼表现， 蜜雪冰城都打破 了新式茶饮企业上市即破发的魔咒，为沉寂多时的茶饮资本市场注入了一股久违的活力。 "蜜雪冰城有着鲜明的价值创造的特质，对消费者、对生态合作伙伴的普惠是蜜雪冰城创造的 最核心价值。"高瓴投资团队解释道，2 0 1 9年前后，消费市场谈论最多的，是诸如消费升级、 新消费等话题。彼时，蜜雪冰城已凭借加盟模式开设了4 0 0 0多家门店，但由于其聚焦下沉市 场，门店装修风格和产品外观并不 "高大上"，因而未受到外界的广泛关注。 "蜜雪冰城与其他茶饮品牌有着本质区别。 "在接受2 1世纪经济报道记者采访时，从打新散户 到餐饮业内人士，再到专业投资机构，多位受访者不约而同地表达了这一观点。虽然他们给 出的理由各不相同——有的强调其完善的供应链体 ...

3月3日，在招股阶段就热点不断，并创下港股市场1.84万亿港元认购纪录的"雪王"——蜜雪冰城终于登陆港股市场。 数据显示，蜜雪冰城本次开盘即大涨，截至证券时报记者发稿涨超40%，总市值已超过千亿港元。 更为关键的是，蜜雪冰城此次一举打破新式茶饮的"破发魔咒"，此前在港股上市的奈雪的茶、茶百道和古茗在上市首日均以破发收场。 与此前暗盘涨幅基本一致 从"人和"来看，一方面，本次蜜雪冰城的基石投资者阵容"豪华"，红杉中国、高瓴集团、美团龙珠等国内顶尖资本齐聚；另一方面，香港各大券商平台普遍都提供 了100倍的杠杆打新，更有一些券商提供了200倍的超高杠杆，1万港元本金可撬动200万港元申购额度，极大降低了散户参与门槛，直接导致认购规模呈指数级放 大。 甚至在蜜雪冰城的火热认购带动下，前几日港股市场上的新式茶饮个股迎来大涨，其中，奈雪的茶在2月26日和27日分别大涨超33%和超21%。 不过，随着蜜雪冰城正式登陆资本市场，奈雪的茶、茶百道和古茗这3家此前已上市的新式茶饮品牌却迎来调整。今日奈雪的茶盘中跌幅超11%，茶百道一度跌近 8%，古茗盘中跌幅接近6%。 多家机构隐身背后力挺 作为中国现制饮品行业的龙头企业，蜜雪 ...

以下文章来源于剁椒Spicy ，作者剁椒团队 剁椒Spicy . 专注于电商、营销、流量生态，以及消费者洞察的全新商业自媒体 汽车文化与买车故事。 作者 | 邢书博 来源 | 剁椒Spicy （ID：ylwanjia） 今年春节，汽车成为了茶余饭后的一大话题。 过年期间，韩鑫开着他那台新买的理想L8，从天津回到山西老家的三泉村，本以为村里 人能高看一眼，没想到却被人问道"你的车会不会坦克掉头？""你的车有没有灯光秀？" 村里人所言的坦克掉头指的是比亚迪旗下的仰望U8。 经过将近两年的市场普及，虽然大多数人买不起这个百万级豪车，但婚庆公司买得起， 而且迅速成为了当地婚庆头车。"坦克掉头"功能也被婚庆公司包装成"一步九回头"，寓 意"新娘对娘家恋恋不舍"，有着底层孝道的文化意味。由于表演效果比较好，导致村里 人"没吃过猪肉也见过猪跑"。 另一个婚庆常客是问界系列，原因也很简单，"问界有灯光秀，可以在车灯上显示福 字。"看来在下沉市场，有没有冰箱彩电大沙发不重要，但坦克掉头和灯光秀才是上桌吃 饭的牌面。 "早知道买BBA了,村里只认BBA。"韩鑫吐槽说。 无论是节前回村，还是置办年货，还是春节期间娘家回门、走亲访友 ...

据 IPO早知道消息， 沪上阿姨 (上海)实业股份有限公司 （以下简称 " 沪上阿姨 "）于2024年12月 27日更新招股书，继续推进港交所主板上市进程，中信证券、海通国际和东方证券（国际）担任联 席保荐人。 2013年，第一家「沪上阿姨」门店在上海开业。 目前，沪上阿姨旗下拥有三大品牌—— 主品牌 「 沪上阿姨 」 旨在为全国（尤其是三线及以下城市）的消费者提供高性价比的现制饮品，产品包括鲜 果茶、多料奶茶、轻乳茶、酸奶昔等 ；子品牌「 沪咖 」 于2022年推出，今年9月宣布正式开放加 盟 ； 今年3月，沪上阿姨"轻享版"品牌概念升级至2.0版本，并正式对外发布"茶瀑布"，进一步捕 捉下沉市场。 截至2024年6月30日，沪上阿姨拥有8,437家门店，覆盖中国全部四个直辖市，以及位于五个自治 区和22个省份的300多个城市，门店网络覆盖北至中国黑龙江省漠河，南至中国海南省三亚。 截至 2024年12月17日， 沪上阿姨 的门店进一步增至增至 8, 980家 。 战略性聚焦于下沉市场 。 本文为IPO早知道原创 作者｜Stone Jin 微信公众号｜ipozaozhidao 本文由公众号IPO早知道（ID ...

中国黄金珠宝企业普遍采用特许经营模式，这一模式有助于品牌快速扩张和市场覆盖，梦金园也不例外。截至2024年6月30日，公司拥有加 盟店2,850家，其中2091家位于三线及以下城市，占总门店数的73.4%。 广茂的下沉市场为梦金园带来了稳定增长的营业收入，招股书显示，2021年至2024年上半年，公司分别实现营业收入168.71亿元，157.24亿 元，202.09亿元和99.8亿元，其中，2024年上半年较去年同期的93.16亿元增长7.12%。营收规模较大且呈增长态势。 截至2023年底，国内五大黄金珠宝品牌的黄金珠宝收益合共约2,335亿元，占整个市场的45.0%，梦金园占比3.8%，排名第五；按三线及以下 城市的黄金珠宝收益（不包括金条）计算，梦金园在中国黄金珠宝品牌中位列第三。 随着金价不断上涨，国内黄金珠宝企业发展态势持续向好，11月29日，国内领先的黄金珠宝首饰原创品牌制造商梦金园（02585.HK）成功在 港交所上市，发行价12港元/股，开盘上涨7%，总市值35.06亿港元。自此，国内五大黄金珠宝品牌已全部成功上市。 下沉市场金饰龙头，年营收超200亿元 梦金园成立于2000年，主要从事"梦金 ...