中经记者 李立 上海报道 作为外卖大战的三大主角之一，11月25日晚间，阿里巴巴（NYSE：BABA；HKEX：9988）发布截至 2025年9月30日的财报。 由于淘宝闪购从7月才开始正式下场，加大投入硬杠美团。市场普遍认为该季度财报更能反映阿里在外 卖大战中的投入产出比与真实水位。 阿里2026财年第二季度（自然年2025年第三季度）营收2477.95亿元，同比增长5%。净利润为206.12亿 元，同比下滑53%，主要由于运营利润出现下滑。不按美国通用会计准则，净利润为103.52亿元，同比 下滑72%。 其中经营利润53.65亿元，同比下降85%，主要是由于经调整EBITA的减少所致。经调整EBITA同比下降 78%至90.73亿元。阿里方面表示，主要归因于对即时零售、用户体验以及科技的投入，部分被阿里巴 巴中国电商集团的双位数收入增长、云业务的持续增长所带来的经营业绩改善，以及多项业务运营效率 的提升所抵销。 《中国经营报》记者注意到，在谈到大战下一阶段消费者补贴是否会维持原有强度时，阿里相关高层回 应称，第三季度是闪购业务投入高点，随着整体效率的显著改善和规模稳定，预计闪购业务的整体投入 会在下个季 ...

Core Insights - Meituan reported a revenue of 95.5 billion yuan for Q3 2025, representing a 2% year-on-year growth [1] - The company has significantly increased its investment to enhance service quality and promote healthy industry development, leading to a notable rise in user engagement [1] - Meituan's CEO emphasized the company's commitment to its "retail + technology" strategy to continuously iterate products and services [1] Financial Performance - Meituan's core local commerce segment achieved a revenue of 67.4 billion yuan in Q3 [1] - R&D expenditure increased by 31% year-on-year to 6.9 billion yuan, reflecting the company's focus on technological innovation [2] User Engagement and Growth - Daily active users on the Meituan app grew by over 20% year-on-year, with transaction users exceeding 800 million in the past 12 months [1] - The monthly transaction user count for the food delivery business reached a historical high [1] - The user transaction frequency and stickiness have significantly improved, driven by the enhanced membership system [2] Competitive Advantages - Meituan's competitive edge in instant retail stems from its dual engine of "platform model" and "self-operated business" [2] - The introduction of the "brand official flagship lightning warehouse" model has expanded the ecosystem and improved service standards [2] Ecosystem Development - Meituan is investing in building a sustainable industry ecosystem, including nationwide coverage of rider pension insurance and a multi-layered welfare system for riders [2] - The company has allocated an additional 2.8 billion yuan to support merchants through its upgraded "prosperity plan" [2] AI Integration - Significant progress has been made in AI research and application, with tools like "Kangaroo Advisor" and "Smart Storekeeper" enhancing merchant services [3] - The AI-driven solutions are aimed at optimizing delivery efficiency, reducing operational costs for merchants, and improving user experience [3]

Core Insights - Meituan's CEO Wang Xing emphasized that the recent price war in the food delivery sector is unsustainable and does not create value for the industry, asserting that the current irrational competition is temporary [1] - Meituan has seen a steady recovery in its market share for food delivery orders, maintaining a leading position in the mid-to-high price order market, with over 66% share in orders above 15 yuan and over 70% in orders above 30 yuan [1] - The company reported that its core user retention remains high, with increasing user consumption frequency and stickiness [1] Overseas Business Development - Meituan's Keeta business in Hong Kong achieved profitability in October, reaching this milestone 29 months after its launch, ahead of the previously set three-year target [3] - The company views Keeta and grocery retail as significant growth opportunities, with expectations that losses in the new business segment will not exceed those projected for 2025 [3] Instant Retail Business - Meituan claims a clear advantage in instant retail, providing high conversion rates and incremental sales for merchants [4] - The company has solidified its market share among core user groups and plans to continue investing in supply-side operations to enhance user experience [4] - Meituan aims to educate users about the additional value it offers during major marketing events like Double 11, while maintaining confidence in its supply chain and fulfillment capabilities for sustainable profitability [4] AI Business Development - In the third quarter, Meituan continued to iterate on its core dimensions and further trained its internal large language model, enhancing its AI capabilities [4]

Core Viewpoint - Meituan reported its first quarterly loss in three years, with an adjusted net loss of 16 billion RMB in Q3, and expects losses to continue into Q4, indicating an intensifying competition in the food delivery sector [3][4]. Group 1: Financial Performance - In Q3, Meituan's core local commerce business shifted from profit to loss, recording an operating loss of 14.1 billion RMB compared to a profit of 14.6 billion RMB in the same period last year [3][4]. - The company anticipates a slight increase in losses for its flash purchase business in Q4, despite confidence in achieving reasonable and sustainable profitability in the medium to long term [4][11]. Group 2: Competitive Landscape - Management criticized the ongoing price war in the food delivery industry as "malicious competition" and stated that they will not engage in it, instead opting to adjust resources dynamically based on competitive conditions [4][5]. - The company noted a recovery in market share and order volume in October and November, with over two-thirds of orders priced above 15 RMB and about 70% above 30 RMB, indicating a focus on higher-value transactions [4][5]. Group 3: User Engagement and Strategy - Core users maintain high retention rates, with consumption frequency and loyalty steadily increasing, reflecting strong brand recognition and service advantages [6][12]. - Meituan plans to enhance user experience through faster and more reliable delivery, a diverse supply across all price ranges, and exclusive benefits from its membership system [6][12]. Group 4: Future Outlook and Investments - The company is committed to investing in supply-side operations to ensure optimal user experience and will continue to educate users during promotional events like Double Eleven [11][18]. - Meituan's strategy includes expanding its instant retail supply chain and enhancing service experiences to meet the evolving consumer demand for immediate satisfaction [9][10]. Group 5: International Expansion - Meituan's new business segment, KeeTa, achieved its first monthly profit in Hong Kong, indicating a successful market entry strategy that may be replicated in other regions like Saudi Arabia and the GCC [16][18]. - The company is optimistic about the potential for growth in Brazil, which is one of the largest food delivery markets globally, despite existing competition [17][18].

Core Viewpoint - Meituan reported its first quarterly loss in three years, with an adjusted net loss of 16 billion RMB in Q3, indicating a fierce competition in the food delivery sector [2] - The company's core local commerce business shifted from profit to loss, recording an operating loss of 14.1 billion RMB in Q3 compared to a profit of 14.6 billion RMB in the same period last year [2] Group 1: Financial Performance and Market Dynamics - The management stated that the food delivery price war is essentially a low-quality and unsustainable competition, which they firmly oppose [3] - Despite believing that losses have peaked, the food delivery business will still face pressure in Q4, with expectations of slightly increased losses in the flash purchase business [4][12] - The average net order value remains significantly higher than other platforms, with over two-thirds of orders priced above 15 RMB and about 70% above 30 RMB [4][5] Group 2: User Engagement and Competitive Strategy - Core users maintain high retention rates, with consumption frequency and loyalty steadily increasing, reflecting strong brand recognition and service advantages [6] - The company focuses on enhancing user experience through faster and more reliable delivery, diverse supply across all price ranges, and exclusive benefits from the Meituan membership system [7] - Management emphasizes the importance of protecting rider rights and supporting small merchants as a path to sustainable industry development [5] Group 3: Future Outlook and Strategic Initiatives - The company aims to expand high-quality supply, ensure rapid and reliable delivery, and maintain price competitiveness while defending its market position [8] - The management believes that the current irrational competition will eventually transition to a rational and mature stage, where companies with industry insights and operational excellence will lead [7] - In the context of new competition, Meituan plans to deepen partnerships with brands and enhance its instant retail capabilities, leveraging its existing supply chain advantages [10][11] Group 4: International Expansion and New Markets - Meituan's new business segment, KeeTa, achieved its first monthly profit in Hong Kong, indicating a significant milestone and a potential model for other markets [27] - The company is expanding into the GCC markets and Brazil, where it sees substantial untapped potential, despite existing competition [28][29] - The management expects that the new business segment's losses will not significantly increase next year, following a similar path of unit economic improvement as seen in Hong Kong [30]

Core Viewpoint - Meituan reported a revenue growth of 2% in Q3 2025 despite intensified competition in the industry, but its core local business operating profit turned negative, resulting in a loss of 160 billion yuan [1][2]. Financial Performance - In Q3, Meituan achieved a revenue of 955 billion yuan, a year-on-year increase of 2%. Adjusted EBITDA and net profit both recorded losses of 148 billion yuan and 160 billion yuan respectively [3]. - The core local business segment generated a revenue of 674 billion yuan, with operating losses of 141 billion yuan due to increased direct subsidies in the food delivery sector. The new business segment reported a revenue of 280 billion yuan, up 15.9%, with a sequential loss narrowing to 13 billion yuan [3]. User Engagement and Market Position - Meituan's app daily active users (DAU) grew by over 20% year-on-year, with the monthly transaction user count for food delivery reaching a historical high. The total transaction user count exceeded 800 million in the past 12 months [5]. - The peak daily order volume for Meituan's instant retail surpassed 150 million in July, with an average delivery time of 34 minutes. The introduction of the "Brand Flag Lightning Warehouse" is expected to expand to thousands of brands across various categories [6]. Business Development and Innovation - Meituan's new business segment, particularly grocery retail, showed strong growth, with Keeta accelerating its global expansion into regions like the Middle East and Brazil [7]. - The company invested 69 billion yuan in R&D in Q3, a 31% increase year-on-year, focusing on AI advancements and integrating these technologies into core applications [10]. Ecosystem and Rider Support - Meituan enhanced its ecosystem by providing comprehensive welfare support for riders, including pension insurance and various benefits, covering over a million riders and their families [9]. - The company also allocated 2.8 billion yuan to support merchants' healthy development through various initiatives, including direct financial assistance and infrastructure upgrades [9]. Strategic Focus and Market Outlook - CEO Wang Xing emphasized the company's commitment to avoiding "involution" in competition, focusing instead on long-term value creation and maintaining a strong market position in food delivery [11]. - Meituan continues to lead in the mid-to-high price order market, holding over 70% market share for orders above 30 yuan, with a strong retention rate among core users [11].

Financial Data and Key Metrics Changes - Total revenue increased by 2% year-over-year to RMB 95.5 billion in Q3 2025 [19] - Cost-of-revenue ratio increased by 12.9 percentage points year-over-year to 73.6% due to higher courier incentives and increased overseas operational costs [19] - Selling and marketing expenses ratio increased by 16.7 percentage points year-over-year to 35.9% driven by increased investments in promotion and user incentives [19] - Adjusted net loss was RMB 16 billion, with a total segment operating loss of RMB 15.3 billion [20] Business Line Data and Key Metrics Changes - Food delivery business saw both DAU and MTU reach all-time highs, with a significant increase in user engagement [7] - The in-store business experienced nearly 20% year-over-year growth in both merchant and user bases, with increased transaction frequency [11] - New initiative segment revenue grew by 15.9% year-over-year to RMB 28 billion, driven by grocery retail and overseas business expansion [23] Market Data and Key Metrics Changes - The competitive landscape in food delivery has intensified, with a noted decrease in industry subsidies post-peak season [29] - Meituan maintained a leading position in GTV market share for mid to high AOV orders, with over 70% market share for orders above RMB 30 [29] - The company expanded its presence in the Middle East and Brazil, with Keeta achieving profitability in Hong Kong ahead of schedule [60][63] Company Strategy and Development Direction - The company is focused on enhancing service quality and operational efficiency while avoiding price wars [28][32] - Meituan aims to leverage technology and AI to empower merchants and improve user experience [18][56] - The strategy includes expanding the Meituan membership program to increase user engagement and transaction frequency [16] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in navigating the competitive landscape and emphasized the importance of sustainable growth over aggressive subsidies [24][32] - The company anticipates that irrational competition will transition to a more rational phase, focusing on quality and innovation [34] - Long-term targets remain unchanged, with a goal of reaching 100 million high-quality daily orders [34] Other Important Information - The company has committed an additional RMB 2 billion in merchant support funds to empower restaurant partners [22] - Investments in AI have led to the development of various tools aimed at enhancing operational efficiency for merchants [17][55] Q&A Session Summary Question: Changes in the competitive landscape of food delivery - Management noted a decrease in industry subsidies and highlighted the importance of focusing on higher AOV sectors to maintain market share [29][30] Question: Strategy for Meituan Instant Shopping - Management emphasized the competitive edge in Quick Commerce and plans to continue investing in supply-side operations while enhancing user experience [41][42] Question: Impact of new initiatives on in-store business - Management highlighted the unique operational strategy and consumer trust built over time, asserting confidence in maintaining market leadership despite competition [46][49] Question: Progress of AI initiatives - Management shared ongoing developments in AI capabilities and plans to integrate AI agents into the Meituan App for enhanced user experience [55][56] Question: Performance of Keeta in new markets - Management confirmed Keeta's profitability in Hong Kong and expressed optimism for similar trajectories in other markets, including the GCC and Brazil [60][63]

Financial Data and Key Metrics Changes - Total revenue increased by 2% year-over-year to RMB 95.5 billion in Q3 2025 [17] - Cost-of-revenue ratio increased by 12.9 percentage points year-over-year to 73.6%, primarily due to higher courier incentives and increased overseas operational costs [18] - Selling and marketing expenses ratio increased by 16.7 percentage points year-over-year to 35.9% due to higher investments in promotion and user incentives [18] - Adjusted net loss for the quarter was RMB 16 billion, with a total segment operating loss of RMB 15.3 billion [18] Business Line Data and Key Metrics Changes - Food delivery business saw both DAU and MTU reach all-time highs, with a significant increase in user engagement [6] - The in-store business experienced nearly 20% year-over-year growth in both merchant and user bases, with increased transaction frequency [11] - New initiative segment revenue grew by 15.9% year-over-year to RMB 28 billion, driven by grocery retail and overseas business expansion [22] Market Data and Key Metrics Changes - The competitive landscape in food delivery has intensified, leading to a drop in average order value and negative growth in delivery service revenue [19] - The company maintained a leading position in GTV market share for mid to high AOV orders, with over two-thirds market share for orders above RMB 15 [26] - The company reported a rebound in market share in order volume, particularly in high-quality incremental orders [28] Company Strategy and Development Direction - The company is focused on maintaining leadership in the food delivery sector while investing in technology and service quality to drive sustainable growth [31] - The strategy includes enhancing the Meituan membership program to boost user engagement and transaction frequency [15] - The company aims to leverage its strengths in service quality and operational efficiency to navigate a dynamic competitive environment [30] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in the long-term growth potential of the food delivery market despite current losses, emphasizing a shift from capital-driven to efficiency-driven growth [30] - The company is committed to supporting small and mid-sized merchants and enhancing courier welfare as part of its long-term strategy [25] - Management noted that irrational competition is expected to transition to a more rational phase, allowing for sustainable growth [31] Other Important Information - The company has expanded its courier welfare program, including pension insurance and educational funds for couriers' children [7] - The Meituan Instant Shopping segment is positioned to lead rapid growth in the quick commerce space, with new user growth and purchase frequency increasing [9] - The company has launched several AI initiatives to enhance operational efficiency and improve user experience [16] Q&A Session Summary Question: Changes in the competitive landscape of food delivery - Management noted that competition has intensified, with a temporary decrease in industry subsidies and a focus on higher AOV sectors [26][28] Question: Strategy for Meituan Instant Shopping - Management highlighted the competitive edge in Quick Commerce and plans to deepen partnerships with brands while investing in supply-side operations [32][36] Question: Impact of new initiatives on profitability - Management confirmed that Keeta in Hong Kong has turned profitable ahead of schedule and expects similar trajectories in other markets [46][49] Question: Future plans for AI integration - Management discussed ongoing AI developments, including the integration of AI agents into the Meituan App to enhance user experience [44][45]

此外，1—10月物流业总收入同比增长4.5%，运输物流结构持续调整优化。 央视网消息（新闻联播）：中国物流与采购联合会今天（11月28日）公布数据显示，今年1—10月份， 全国社会物流总额，即物流运行中的实物商品价值总额为293.7万亿元，同比增长5.1%。物流需求规模 稳定增长，结构性调整优化特征凸显。 从结构看，1—10月份，工业品物流总额同比增长5.3%，装备制造、高端制造等领域拉动增长的核心动 力依然较强。 单位与居民物品物流总额同比增长6.4%，线上消费物流持续活跃，即时零售、直播电商等新业态蓬勃 发展，相关物流需求均保持两位数增长。 新能源产业链物流需求持续高速增长。10月份，新能源汽车、汽车用锂离子电池等绿色产品物流需求量 增长显著高于社会物流总额平均水平。 ...

大家好，我是老陈瞰世界。 你有没有发现，最近几年，咱们刷手机、逛淘宝、点京东的感觉，好像没以前那么"爽"了？以前一搞大 促就剁手，现在连618、双11都懒得点开。 曾经那个"躺着都能赚钱"的黄金时代，真的过去了。2025年前三季度，全国实物商品网上零售额增速只 有0.89%——你没看错，几乎就是原地踏步。 更扎心的是，这已经是连续第二年增速跌到个位数以下。要知道，过去十年电商可是动不动就30%、 50%地狂奔。 如今，线上零售占社会消费品零售总额的比例，已经卡在24%到27%之间好几年了，就像一辆油快耗尽 的车，怎么踩油门都提不起速。 而线下反而悄悄回暖了。今年前三个季度，实体零售同比增长4.59%，比线上还快。这说明啥？说明大 家不是不买东西了，而是买得更理性、更讲究体验了。 你可能宁愿多走两步去店里试穿衣服，也不愿在家对着屏幕猜尺码、等退货。 这背后其实不是你变了，而是整个电商行业正在经历一场悄无声息但极其深刻的"大洗牌"。 增长神话褪色 这种变化直接反映在巨头们的财报上。阿里最新一季营收虽然微增5%，但净利润暴跌72%，只剩103 亿。 京东营收涨了近15%，可利润却缩水超过一半；拼多多虽然还在赚钱，但 ...