近年来，作为造车新势力的领军者，蔚来汽车在销量数据上屡创佳绩，交付数字不断刷新纪录；但与此同时， 2024 年，蔚来全年净亏损高达 224 亿元，创 下历史新高，每卖出一辆车就亏损 10 万元人民币（ 2024 年第四季度达到了 71 亿元）。不断攀升的债务负担以及紧张的现金流状况，正令这家科技感十足 的电动车企业陷入前所未有的财务困境。 虽然目前现金储备高达 419 亿元，看似充足，但是蔚来一年内还需要还短期借款 57 亿、应付贸易款项及应付票据（供应商欠款） 344 亿、长期借款（一年 内需要还的部分） 34 亿、应计费用及其他负债 160 亿。 算上这些后，如果没有外部融资，储备现金很难撑过一年。过去几年不断的外部投资者的注资， 对蔚来业绩毫无改善，也将加剧蔚来后续融资的难度。 而作为蔚来 " 下沉战略 " 的关键战役 —— 起售价 20.69 万元的乐道 L60 ， 2025 年 1 月交付 5912 辆， 2 月交付 4049 辆， 3 月预期 5000 辆。距离此前目 标的 "1-2 月会往 1 万 5 、 2 万辆去爬， 3 月份交付 2 万辆 " ，相差甚远。这个数字让蔚来再次陷入被动。 此前 ...

近期港股纷纷宣布配售，继比亚迪、小米之后，蔚来也宣布开启配售。 3月27日，蔚来宣布开启港股"闪电"配售，拟以每股29.46港元的价格配售股份，发行不超过1.1879亿股 A类普通股。这一配售价格较其港股最新收盘价折让约9.5%，蔚来周四收于32.550港元/股。 此外，2024年是公司扩张期，除主品牌及换电、服务体系的扩张外，蔚来还接连推出了乐道、萤火虫， 多品牌战略之下必将增加研发与渠道的投入。 从以上两点因素来看，股票配售能够为企业迅速筹集资金，蔚来本次配售融资有一定合理性。 港股配售潮来了，比亚迪、小米规模最大 值得一提的是，配售作为一种常见的再融资手段，在电动汽车行业竞争愈发激烈的背景下，比亚迪、小 米先后宣布配售。 本月初，比亚迪宣布以每股335.2港元的价格配售近1.3亿股H股，净筹资433.83亿港元，用于提升技术 实力、提速出海进程和补充运营资金，并期望通过引入新股东进一步丰富其股东基础。 比亚迪此次H股闪电配售，是全球汽车行业有史来规模最大的股权再融资项目，也是香港市场有史以来 规模第二大的闪电配售项目。花旗银行的一份研报指出，比亚迪的配售将进一步推动其海外资产和工厂 建设，显示出国际资本 ...

Financial Data and Key Metrics Changes - The company's total sales increased by 10.4% to RMB 7.203 billion, with gross profit up 18.5% to RMB 3.314 billion, resulting in a gross margin increase of 3.1 percentage points to 46% [8][11][9] - Net profit rose by 13% to RMB 752 million, with a net profit margin slightly increasing by 0.2 percentage points to 10.4% [9][12] - Operating cash inflow was RMB 826 million, exceeding net profit, indicating healthy cash flow [9] Business Line Data and Key Metrics Changes - Sales of the core brand (XTAP) increased by 6.6% to RMB 5.789 billion, while the professional sports segment (Saucony and Merrell) saw sales growth exceeding 72% to RMB 593 million [8][17] - The athleisure segment (K Swiss and Palladium) reported a sales increase of 9.7%, primarily driven by growth in China [20][21] Market Data and Key Metrics Changes - The macroeconomic environment remains challenging, with weak consumer sentiment impacting brand development [7][26] - Consumer demand for sports goods has remained stable, outperforming the overall consumer industry [26] - The number of marathon participants and events has recovered to approximately 85% of pre-pandemic levels, indicating a growing interest in running [28][29] Company Strategy and Development Direction - The company announced a strategic disposal of K Swiss and Palladium to focus resources on high-profit brands like XTAP, Saucony, and Merrell, emphasizing running as a core strategy [4][30] - The multi-brand strategy aims to cater to various customer segments in different sports scenarios, enhancing market position [5][30] - The company aims to maximize shareholder value and create good returns for investors despite economic uncertainties [6][43] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in the long-term development of the group, citing a unique competitive advantage in the running market [6][43] - The company anticipates some growth driven by running products and kids' offerings, although it will adopt a more conservative target to avoid excessive inventory [18][24] - The focus will be on controlling expenses and inventory management in the second half of the year [24][25] Other Important Information - The company achieved an upgrade to A level in the Morgan Stanley ESG rating, becoming the first A-grade company in China's sports goods industry [6][10] - The interim dividend recommended is HKD 15.6 per share, with a total expected dividend of HKD 60.3 if approved [9][10] Q&A Session Summary - Questions regarding the impact of the macroeconomic environment on sales and strategies to mitigate risks were addressed, with management emphasizing a focus on running and cost-effective products [18][24] - Inquiries about the performance of new brands and their contribution to overall growth were met with positive feedback on Saucony's rapid expansion and profitability [36][37] - Concerns about inventory management and future sales targets were acknowledged, with management indicating a cautious approach to avoid excess stock [24][25]