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沙坪坝:开展实地调研 助力打造消费新场景
Sou Hu Cai Jing· 2025-07-11 06:48
Group 1 - The core theme of the recent activity is to create new consumption scenarios in the Shapingba District, focusing on various local industries and engaging with individual business owners to understand their development status and needs [2][3] - The committee visited the Liu Jianlin Root Carving Art Museum, which is recognized as a "Chongqing Municipal Intangible Cultural Heritage Protection and Inheritance Center," to appreciate the cultural significance and learn about the development and preservation of root carving techniques [2] - The committee also explored different business models in the area, including the "Flying Forest" research base, youth party venues, and the Gu Dao Spicy Chicken restaurant, assessing their operational conditions and challenges [2] Group 2 - Suggestions for enhancing the new consumption scenarios include emphasizing thematic elements at the "Flying Forest" research base, improving scene decoration, atmosphere creation, and directional signage [3] - The youth party venue is identified as a key element in the new consumption landscape, with recommendations to increase promotional efforts to attract more customers and stimulate consumption potential [3] - Leveraging the 108 Cultural Tourism Park's influence, the committee proposed various strategies such as hosting food culture festivals and video promotions to maximize the appeal of the "Spicy Chicken Street" as a distinctive attraction [3]
打造新场景 培育新热点(新视窗·感受消费新动能新活力)
Ren Min Ri Bao· 2025-07-01 22:08
Group 1: Consumer Trends and Innovations - The demand for personalized and diverse consumption is becoming increasingly evident, with high-quality new supply being a key factor in expanding overall consumption [1] - New shopping experiences are being created through innovative technologies and interactive features, enhancing consumer engagement and satisfaction [2][3][4] Group 2: Technological Integration in Retail - The introduction of AI products and immersive technologies in retail environments is attracting consumers, who value hands-on experiences and personalized recommendations [3][4] - Retailers are leveraging technologies like AR and smart shelves to create unique shopping experiences that cater to individual preferences [4] Group 3: Immersive Tourism Experiences - The development of immersive tourism projects, such as those in Zhejiang's Hengdian Film City, is enhancing visitor engagement by allowing them to interact with historical and cinematic narratives [5][6][7] - The integration of technology in tourism, such as VR experiences and interactive storytelling, is driving growth in cultural tourism consumption [8][9] Group 4: Dining Experience Innovations - The restaurant industry is evolving with experiential dining concepts that combine food with cultural performances, enhancing the overall dining experience [10][11] - The growth of the dining sector is supported by a focus on quality, personalization, and diverse offerings, with projections indicating significant revenue growth in the coming years [12]
郑州又发千万级消费红包!这样就能领取
Sou Hu Cai Jing· 2025-06-28 08:05
Group 1 - The core event is the launch of the sixth "Beautiful Night·Zhengzhou" and "Tap to Get·Zhengzhou Has Drama" consumption season, which aims to enhance consumer experience through digital technology and government-issued consumption vouchers [3][5] - The Zhengzhou Municipal Bureau of Commerce, in collaboration with Alipay, will distribute tens of millions of "Tap to Get" consumption red envelopes, expected to engage over 12 million participants and stimulate several hundred million yuan in consumption [3][7] - The event will cover key consumption sectors such as dining, retail, and cultural tourism, promoting a vibrant night economy in Zhengzhou [5][11] Group 2 - The "Tap to Get" initiative allows consumers to unlock discounts by tapping their phones on designated devices in stores, with approximately 80% of merchants in Zhengzhou participating [7][11] - The initiative also includes interactive cultural experiences at Zhengzhou East Station, enhancing the integration of technology and culture [8][10] - Over 300,000 merchants in Zhengzhou have adopted the "Tap to Get" technology, which provides digital solutions for membership management and targeted marketing, thereby improving operational efficiency [11][13] Group 3 - The collaboration between government and enterprises aims to create innovative consumption scenarios, driving economic and cultural integration in the city [10] - Alipay plans to increase resource investment by 2025, focusing on enhancing user payment experiences and revitalizing consumption [10]
消费新场景:现实虚拟交融激活消费新活力
Yang Shi Wang· 2025-06-20 03:07
Core Viewpoint - The Shanghai International Film Festival's "Future Cinema" section has gained significant attention, with tickets selling out within 15 minutes, showcasing the growing interest in immersive viewing experiences [1] Group 1: Future Cinema Experience - The "Future Cinema" features 16 VR works, including global and Asian premieres, allowing audiences to explore various interactive viewing possibilities [1] - Attendees are engaged in immersive experiences, such as a VR shadow play titled "Wu Song Fights the Tiger," blending virtual and real elements [3] - The setup of the Future Cinema this year is unique, located within a traditional cinema, allowing for both online reservations and on-site experiences for consumers who meet spending requirements [5] Group 2: Integration of Virtual and Real - New directors are experimenting with blending real-life experiences and virtual imagery, enhancing audience engagement through live performances and surrounding environments [3] - The Future Cinema aims to transform the audience's mindset from traditional viewing to a more interactive and game-like experience, providing a new artistic context [5] Group 3: Cultural Project Expansion - Cultural projects are expanding into various venues beyond traditional settings, such as theme parks and museums, now entering cinemas and commercial spaces, which can activate existing commercial potential [7]
羊晚快评 | 打造消费新场景,激发消费新活力
Sou Hu Cai Jing· 2025-06-16 11:16
Group 1 - In 2023, over 400 international and domestic brand flagship stores have opened in Guangzhou, showcasing a vibrant consumer market driven by various cultural and culinary activities [1] - New consumption scenarios are emerging in cities like Shenzhen, where electric vertical takeoff and landing aircraft provide scenic views, and drones facilitate diverse delivery services [1] - The Guangdong consumer market is characterized by its vast potential, driven by a large population and strong consumer demand, alongside technological advancements in sectors like big data and artificial intelligence [3][4] Group 2 - The Chinese government is promoting the development of new consumption scenarios to stimulate market potential, with initiatives aimed at enhancing traditional consumption and fostering new business models [3] - Guangdong's strategy includes leveraging technology to create immersive and interactive shopping experiences, such as digital stores and smart dining [4] - The integration of new consumption scenarios with urban development and cultural branding is emphasized, with cities like Guangzhou and Shenzhen developing unique consumer experiences that reflect local characteristics [4][5]
行进中国丨山城江岸,消费起新风
Sou Hu Cai Jing· 2025-06-12 03:11
Core Viewpoint - The revitalization of the Xiahao Old Street in Chongqing has successfully transformed the area into a vibrant cultural and commercial hub, attracting millions of visitors and numerous businesses since its reopening in November 2022 [5][9]. Group 1: Revitalization and Development - The Xiahao Old Street project has introduced 133 merchants and brands, achieving a 100% occupancy rate, and has received 6.8 million visitors since its reopening [5]. - The restoration plan initiated in 2017 involved the renovation of 75 buildings, integrating natural, cultural, artistic, and digital elements into the area's redevelopment [5]. - The average daily foot traffic in Xiahao Old Street now attracts over 10,000 citizens and tourists [5]. Group 2: Economic Impact - The nearby Chongqing Opening Heritage Park has also seen significant visitor numbers, with nearly 6 million visitors since its opening in September 2023, featuring around 50 unique businesses and over 30 first stores [9]. - The South Bank District is accelerating the development of an international consumption center, integrating diverse consumption scenarios such as dining, tourism, shopping, and entertainment [9]. - The district's cultural and entertainment sectors are projected to grow by 39.5% in 2024, with a remarkable increase of 50.1% in the first four months of this year [11]. Group 3: Consumer Trends - Chongqing has developed a diverse consumption space system called "Jiangya Street Cave Heaven," which includes various consumer scenarios that stimulate economic growth [13]. - The city recorded a retail sales total of 283.18 billion yuan in the first two months of this year, making it the highest in China [13]. - The number of overnight foreign tourists in Chongqing is expected to increase by 273% in 2024, with a 490% surge during the recent May Day holiday [11].
假日消费新意浓——古尔邦节假期新疆消费市场一线观察
Sou Hu Cai Jing· 2025-06-11 02:30
Group 1 - The core viewpoint of the articles highlights the vibrant consumption market in Xinjiang during the Gulebong Festival, with a stable supply of goods and a significant increase in consumer enthusiasm [1][2][4] - Key retail and catering enterprises reported a sales increase of 3.6% compared to the same period last year, indicating a positive trend in consumer spending [1][4] - Various promotional activities and events were organized by businesses, such as the "Summer Fire Shopping Discounts" in Urumqi, which included over 50 promotional events [2][4] Group 2 - The integration of policy and market initiatives has effectively stimulated consumption, with local governments issuing electronic consumption vouchers and subsidies to boost spending [4][5] - The "old for new" policy has been a strong driver of consumption growth, with 181.1 million units applied for subsidies, leading to a direct consumption increase of 167.2 billion [5] - The demand for leisure activities, such as outdoor camping and cultural tourism, has surged, with significant sales increases in related equipment and services [6][7] Group 3 - The family-oriented consumption trend has been a key factor in driving shopping mall traffic, with innovative experiential activities attracting more visitors [10] - Urumqi's shopping centers reported a 40% increase in sales during the festival, driven by family-friendly events and activities [10] - The development of night markets and rural tourism projects has further enriched the consumer experience and stimulated local economies [10][11]
老菜场焕新逆袭链起城市记忆与市井“烟火气” 消费新场景释放经济新活力
Yang Shi Wang· 2025-05-23 07:48
Group 1 - The article highlights the transformation of the Shuangta Market in Suzhou, which combines traditional market elements with modern aesthetics and local cultural features, making it a popular destination for both locals and tourists [1][4][12] - The market spans over 2,300 square meters and includes fresh produce, a snack area with 20 triangular stalls, and a convenience service area featuring tailor and key shops, reflecting Suzhou's cultural elements in its design [8][10] - The market has seen a 50% increase in foot traffic compared to its previous state, indicating its success in revitalizing the area and attracting visitors [12] Group 2 - The article also discusses a trend among elderly residents in Shanghai who travel to Nantong, Jiangsu, to purchase fresh produce, combining shopping with leisure activities [14][20] - The Nantong market is described as a large wholesale market for agricultural products, offering a wide variety of goods at competitive prices, which appeals to customers [16] - The round trip cost for the elderly shoppers is 49 yuan, and many plan to make this a regular outing, treating the Nantong market as their "vegetable basket" and "backyard" [20]
产业“忙” 消费“热” 百姓“乐”享新场景点燃消费“热引擎”
Yang Shi Wang· 2025-05-19 04:07
Group 1: Dragon Boat Culture and Economic Impact - The dragon boat racing has become a beloved local sport in Fuzhou, enhancing urban vitality and injecting new momentum into the local cultural tourism economy [1][10] - The newly opened Dragon Boat Theme Park features various dragon boat sculptures and elements, attracting numerous visitors [4][6] - Fuzhou's traditional dragon boat racing venue, the Pu Xia River, hosts regular training and competitions, contributing to the local cultural scene [8][10] Group 2: Cultural and Creative Consumption - The local dragon boat events have led to the establishment of diverse markets offering dragon boat-themed creative products and gourmet food, which are popular among residents and tourists [10] - Fuzhou has launched multiple inner river cruise routes that connect historical cultural districts and trendy shopping areas, with an estimated 380,000 visitors expected in 2024 [10] Group 3: Outdoor Camping Economy - The outdoor camping trend is gaining popularity, providing a new leisure option for families and friends to connect with nature [11] - In Nanchang, the Ganjiang Citizen Park is a hotspot for weekend camping, featuring extensive green spaces and recreational facilities [14][19] - The rise of camping has stimulated new consumer demand for outdoor equipment, with many opting to purchase their own camping gear [22] Group 4: Cold Chain Logistics and Food Consumption - The cold chain logistics market reached a total of 2.21 trillion yuan in the first quarter of 2025, showing a year-on-year growth of 4% [27] - The logistics system has enabled rapid delivery of fresh products, such as salmon and crayfish, to consumers within 48 hours and 18 hours respectively [29][32] - The food industry continues to grow, with a 6.1% increase in industrial added value for large-scale food enterprises in the first quarter of 2025 [37]
上海推出上千项特色活动 “五一”假期消费同比增13.1%
Yang Shi Wang· 2025-05-06 10:05
Group 1: Consumer Spending and Events - During the "May Day" holiday, Shanghai's online and offline consumption reached 59.46 billion yuan, a year-on-year increase of 13.1% [1] - The sixth "Five Five Shopping Festival" will last until the end of June, featuring over 1,000 unique activities including pet festivals and international cruise festivals [5][6] - Various shopping districts are actively creating vibrant atmospheres and introducing innovative business formats to attract consumers [5] Group 2: Cultural and Tourism Activities - Shanghai's major tourist attractions and parks introduced new features and performances during the "May Day" holiday, enhancing traditional culture and extending consumer engagement [9] - The "Yao Xue Ice World" became a new hotspot for cultural tourism, showcasing a unique performance combining traditional dance with skiing [11] - Shanghai received 16.5 million visitors during the holiday, a year-on-year increase of 1.61%, with total tourism revenue reaching 20.11 billion yuan, up 10.2% [11]