Core Viewpoint - Wuliangye is positioned as a leader in the internationalization of Chinese liquor, showcasing its cultural confidence and innovative spirit through its participation in the Boao Forum for Asia 2025 Annual Conference [2][4][10]. Group 1: Internationalization Efforts - Wuliangye has over 110 years of international exploration, with its products now covering 62 countries and regions globally, establishing itself as a true representative of Chinese liquor on the world stage [2][5][9]. - The company has actively engaged in the international liquor market, launching products like "Wuliang Sparkling Wine" in South Korea and collaborating with international brands such as the Italian Campari Group and Chile's Concha y Toro [5][12]. - Wuliangye's international strategy includes establishing marketing centers in Europe, Asia-Pacific, and the Americas, aiming to build a comprehensive global market presence [11]. Group 2: Strategic Partnerships and Events - Since 2021, Wuliangye has been the honorary strategic partner and designated liquor for the Boao Forum, enhancing its role from a participant to a co-builder of the forum's vision [4][10]. - The company hosted a themed exhibition titled "With Harmony and Beauty, Respecting the World" during the forum, showcasing its brand and cultural confidence [6][12]. - Wuliangye's "Boao Month" activities in Hainan aim to boost sales and enhance consumer engagement through interactive experiences and promotional events [7][8]. Group 3: Cultural Exchange and Brand Promotion - Wuliangye's "He Mei Global Tour" promotes cultural exchange and the integration of different civilizations, with activities spanning 13 countries and regions [12][13]. - The company leverages high-profile international platforms to tell the story of Chinese culture and enhance brand recognition [12][13]. - Wuliangye's marketing strategy focuses on innovative approaches to activate consumer potential and deepen brand identity through cultural resonance [13].

Core Insights - Wuliangye has deepened its partnership with the Boao Forum for Asia, showcasing its cultural heritage and innovative branding at the 2025 annual conference, marking the seventh collaboration since 2018 [3][10] - The company successfully promoted its "Harmony and Beauty" culture to global leaders and consumers through various events, enhancing brand value and international recognition [5][9] Group 1: Event Highlights - The "Wuliangye Night" welcome banquet was a highlight of the forum, where the company's vice chairman shared the cultural story of Chinese liquor through a three-glass toast [5][6] - Wuliangye's immersive experience at the event impressed international guests, featuring specially designed drinking vessels and a five-step tasting method led by professional sommeliers [7][8] Group 2: Marketing and Sales Strategy - Wuliangye leveraged the Boao Forum to reach both high-end business circles and the general consumer market, launching interactive activities and brand experience zones in key duty-free stores [8][11] - The company reported a significant sales increase during the "Wuliangye Boao Month" marketing campaign, with an expected growth of over 20% compared to previous years [8][11] Group 3: Global Strategy and Partnerships - Wuliangye has established a global marketing strategy with centers in Asia-Pacific, Europe, and America, focusing on localized operations and product diversification to meet diverse consumer needs [11][12] - The company is innovating in product offerings, such as the "Wuliang Ronnie" cocktail, which blends Chinese liquor with Italian liqueur, and is exploring collaborations with international wine producers [11][12] Group 4: Industry Leadership and Standards - Wuliangye is taking the lead in establishing international standards for Chinese liquor, aiming to facilitate its global trade and reduce technical barriers [12] - The company is actively participating in global discussions to lower tariffs on liquor, advocating for a more favorable policy environment for the internationalization of Chinese liquor [12][13]

Core Viewpoint - Luzhou Laojiao is focusing on quality and digital transformation to adapt to the evolving white liquor industry landscape, aiming for sustained growth and historical performance highs in 2024 [1][9]. Group 1: Company Strategy and Performance - Luzhou Laojiao's Chairman Liu Miao emphasizes the importance of quality and the establishment of a comprehensive quality supervision system that exceeds national standards [4]. - The company expects to achieve record highs in key performance indicators for 2024, with a strong growth momentum observed in 2023 [1][9]. - In the first three quarters of 2023, Luzhou Laojiao reported revenues of 24.304 billion and net profits of 11.593 billion, representing year-on-year growth of 10.76% and 9.72% respectively [9]. Group 2: Market Trends and Opportunities - The company plans to leverage trends such as product low-alcoholization, younger consumer demographics, and experiential consumption to capture new market opportunities [2][14]. - The internationalization of Chinese liquor is gaining traction, with increasing acceptance among international consumers, primarily among the Chinese diaspora [5][6]. - Luzhou Laojiao aims to enhance its marketing strategies by focusing on strategic, incremental, and niche markets while adapting to the evolving consumer landscape [10][11]. Group 3: Digital Transformation and Consumer Engagement - The company is advancing its digital transformation efforts, utilizing a "five-code association" strategy to enhance communication between manufacturers, distributors, and consumers [9][13]. - Luzhou Laojiao is shifting from a channel-driven sales model to a consumer-driven approach, emphasizing the importance of consumer experience in driving sales [12][13]. - The company is also exploring innovative marketing techniques, including brand integration and cross-industry collaborations, to engage younger consumers and enhance brand loyalty [14].