文商旅融合

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串起多个商圈景区,五号线开通首周,客流量超一百五十万人次
Nan Jing Ri Bao· 2025-08-11 02:34
Core Insights - The opening of Nanjing Metro Line 5 on August 6 has significantly increased passenger traffic, with a total of 1.525 million trips recorded by August 9, indicating strong public interest and usage of the new line [1][2] - Line 5 serves as a crucial connector for cultural, tourism, and commercial resources in Nanjing, enhancing the integration of these sectors and acting as a catalyst for economic activity [1][2] Summary by Sections Passenger Traffic and Usage - The cumulative ridership of Metro Line 5 reached 1.525 million within just three days of operation, showcasing its immediate popularity among residents and tourists [1] - The first weekend after the opening saw a peak in passenger flow, indicating a strong demand for the new transit option [1] Cultural and Tourism Impact - Line 5 connects several key cultural and tourist attractions, making it easier for visitors to explore Nanjing [2] - Unique station designs, such as the preservation of ancient road relics, enhance the cultural experience for passengers [2][3] - Local businesses, such as photography studios, have reported increased customer traffic, with some seeing a rise in daily orders from 30 to 50 due to the new line [3] Commercial Development - The opening of Line 5 has improved access to multiple shopping districts, leading to increased foot traffic in commercial areas [4][5] - Passengers have reported significant time savings when traveling to popular shopping destinations, enhancing the overall shopping experience [5][6] Connectivity and Urban Development - Line 5 creates a "golden diagonal" in Nanjing's transportation network, linking various districts and improving connectivity between the southern and northern parts of the city [7][8] - The line's full integration into the metro system is expected to reshape urban development patterns and enhance commercial opportunities across the city [7][8]
一条新线贯南北 激发文商旅新活力
Nan Jing Ri Bao· 2025-08-10 23:01
串起多个商圈景区,五号线开通首周,客流量超一百五十万人次 一条新线贯南北 激发文商旅新活力 □ 南京日报/紫金山新闻记者 吴春霞 黄琳燕 李子俊 实习生 张珊 史羽梵 8月6日,南京地铁5号线正式开通运营。记者从南京地铁获悉,截至8月9日,这条贯穿南北的轨道交通 线路累计客流量已达152.5万人次。开通后的首个周末,这条线路迎来休息日客流高峰。 作为串联南京"文商旅"资源密集片区的关键线路,5号线在改变沿线交通出行格局的同时,正有力带动 沿线文化、旅游与商业融合发展,成为激活"文商旅"的重要催化剂。记者周末走访沿线文旅景区、商场 及交通节点,记录下这条新线路带来的变化。 串联文旅景区,众多市民游客"跟着地铁游南京" 地铁5号线沿途串起了不少重点景区和文旅街区,车站内部也洋溢着浓郁的"南京味道"。自8月6日正式 开通运营以来,迅速"出圈",成为市民游客青睐的打卡点,也带动了沿线景区的客流和消费。 "六朝古都名不虚传!"8月9日下午,记者在地铁5号线夫子庙站内,看到了不少拖着行李箱的外地游 客。站台内别出心裁的景观设计,吸引他们举起手机开始了"拍拍拍"模式。 低头是千年古道,抬头是江南风情。众多游客惊叹,在地铁站 ...
笋岗蝶变: 从“中华第一仓”到深港潮玩地
Shen Zhen Shang Bao· 2025-08-04 05:44
Group 1 - The core theme of the news is the transformation of the Sungang area in Luohu, Shenzhen, from a traditional warehousing hub to a vibrant cultural and commercial district, highlighted by the 2025 Luohu-Shenzhen Cultural Month and the launch of the Sungang Cloud Street [2][3][9] - The Sungang area, once known as "China's first warehouse," is undergoing a significant redevelopment, with a focus on creating a new CBD that integrates various industries and promotes new consumption patterns [3][9] - The 2025 Luohu government report emphasizes the integration of culture, commerce, and tourism, aiming to create a comprehensive experience for visitors and residents alike [3][4][9] Group 2 - The "Deep Hong Kong TECH ON Cloud Street Wind and Cloud Conference" is part of the 2025 Luohu-Shenzhen Cultural Month, showcasing technology markets, esports events, and trendy experiences, reflecting the area's push for industrial transformation and innovation [4][5] - The Sungang Cloud Street has quickly become a popular destination since its opening in late May, offering a mix of consumption, experience, and social interaction, contributing to the area's appeal [5][6] - The urban design of the Cloud Street, featuring a 3,000-meter-long suspended walkway and a starry running track, enhances the consumer experience and promotes a lively atmosphere, making it a key attraction for both local and Hong Kong residents [5][6][8] Group 3 - The transformation of the Sungang area is characterized by a shift from traditional warehousing to a multi-functional commercial space, integrating various sectors such as automotive trade, home decor, and dining [6][9] - The Cloud Street serves as a "vertical shopping street," breaking down barriers between different commercial activities and fostering collaboration among diverse industries [8][9] - The ongoing development aims to create a high-energy trade hub in Luohu, enhancing consumer engagement and driving economic growth through innovative practices [9]
穿行“街头博物馆”,里份、剧场、硅巷相融共生——老汉口“长出”新感觉
Chang Jiang Ri Bao· 2025-08-04 02:58
长江北岸,位于江岸区的汉口历史风貌区内,清水红砖与玻幕大厦错落相伴。街边,朵朵太阳伞点缀街区;院内,间间小剧场、工作 室不断推陈出新。 3.35平方公里,从江汉路到黄浦大街,从京汉大道到沿江大道,177处文物、153处优秀历史建筑、62处特色里份在传承中迸发新动 能。 她在社交平台上分享:"历史与现代交融的老汉口,随时都有不期而遇的惊喜。" 从文化遗产的修旧如旧,到业态的文商旅流变,再到创新的要素聚拢,江岸演绎着新的进化: 坚持"留改拆建控"并举,统筹文化遗产的保护传承、城市更新、产业导入和文商旅融合发展等,在保护中发展、传承中利用,以文化 赋能经济、以经济"活化"文化。 75米长小巷塑出新场景 城市更新从宏观进入"毛细血管";咸安坊、延庆里、黎黄陂路等不断焕新登场;漫步族穿行21条街巷 延庆里,汉口胜利街和三阳路交界处,主巷全长75米,溜达一圈只需约10分钟。 钱晨在"City Walk(城市漫步)"的路上,偶然发现这片小小的历史建筑群。拱券门窗透着老汉口韵味,米白石砖路还留存着修缮的痕 迹。 她逗留了近一个小时,仿佛发现了新的宝藏—— 家居店里,手握木质的家居摆件,爱不释手;"A4X艺术中心"里,跟随艺术 ...
中工美大厦将于明年启动改造升级
Xin Jing Bao· 2025-08-01 07:20
Core Viewpoint - The Zhonggongmei Building, a landmark along Chang'an Avenue, will undergo renovation and upgrade starting in 2026, aiming to create a "cultural reception hall" that integrates craftsmanship, history, and lifestyle [1] Group 1: Project Overview - The Zhonggongmei Building is located in the core area of Fuxingmen, covering an area of 36,000 square meters, housing many national-level craft art treasures and witnessing the dialogue between ancient and modern civilizations [1] - The future commercial space will maintain its cultural attributes while introducing new consumption formats, providing citizens with a new space for relaxation and leisure [1] Group 2: Development Features - The project will create a multi-dimensional scene that integrates commercial experience, smart retail, and co-working spaces [1] - It will incorporate green building technologies to enhance sustainability [1] - The project will leverage the national-level platform of Poly Craft to build a "1+N" IP matrix, promoting deep integration of culture, commerce, and tourism [1]
华远集团:探索高质量发展模式的四种维度与路径
Jing Ji Guan Cha Wang· 2025-07-30 10:51
Core Insights - The recent Central Urban Work Conference has integrated "urban renewal" into the overall requirements for urban work, emphasizing "high-quality urban renewal" and incorporating concepts such as quality enhancement, green transformation, and cultural continuity into urban space governance [1][8] - As the economy develops, there is a growing demand for improved living standards, prompting traditional enterprises to shift from "scale expansion" to "intrinsic development," focusing on the integration of livelihood needs, ecological protection, and cultural heritage within existing urban spaces [1][8] Group 1: Company Initiatives - Huayuan Group has proactively responded to policy signals by exploring new models, integrating resources, and innovating development, launching four new business brands: construction agency, apartments, elderly dining, and cultural services [1][8] - Huayuan Construction Agency serves as the core business segment for urban renewal and integrated construction management, transitioning from traditional development to light-asset services, providing customized solutions to enhance the value of inefficient assets [2][8] - The "Huayuan Platinum Garden" brand targets young professionals and industry support groups, creating high-quality living spaces with a focus on community and health, while integrating smart management technologies to enhance living experiences [4][8] Group 2: Community and Cultural Services - "Xilin Xiaoguan" focuses on community dining and light elderly care services, addressing the needs of the aging population by providing nutritious meals and community support, with significant service volumes reported in various districts [6][8] - "Far Away Has Gifts" is a new cultural brand that combines intangible cultural heritage with commercial activities, aiming to enhance urban cultural soft power and promote the integration of culture and commerce through immersive experiences [7][8] Group 3: Strategic Vision - Huayuan Group's launch of four new business brands reflects a deep understanding of transformation and strategic implementation, contributing to a comprehensive urban renewal and operational service capability that can serve as a model for high-quality development in the industry [8]
明星IP引爆西单更新场
Bei Jing Shang Bao· 2025-07-29 16:32
潮牌STAYREAL快闪的落地,叠加五月天演唱会在京开演,为西单更新场带来了巨大流量。7月29日, 北京商报记者独家从华润万象生活运营的西单更新场获悉,自STAYREAL落地商场后,商场短期客流 同比提升30%。记者在现场看到,消费者可以用STAYREAL的IP毛绒玩偶或五月天演唱会票根,在场内 享受独家优惠。此次跨界合作的背后,西单更新场借助STAYREAL的IP流量,以及联动了众多商户玩 转"票根经济",让西单更新场变身文商旅打卡地。这一热潮的背后,消费闭环的形成离不开商场与品牌 的磨合、商户玩法的创新实践,以及区域政策的扶持。不过,这种模式是否能够复制仍有待观察,如何 将短期的演唱会热度和票根优惠转化为长期的流量,是商场和品牌均需要思考的问题。 明星IP快速激发线下活力 自STAYREAL以"STAYREAL PARK遇见公园"主题快闪形式落地西单更新场以来,这里便成了潮流爱好 者与五月天粉丝的打卡胜地。北京商报记者看到,7月25日起,五月天在"鸟巢"演唱会开唱以来,西单 更新场多了一群身背胡萝卜和兔子玩偶的"五迷老师"客群。商场内外,各类趣味打卡点令人应接不暇, 户外引入的10米高艺术装置"一起遛弯儿 ...
明星IP赋能西单更新场 流量背后如何形成消费闭环
Bei Jing Shang Bao· 2025-07-29 11:50
Core Insights - The collaboration between STAYREAL and the Xidan Update venue has significantly increased foot traffic, with a reported 30% year-on-year increase since the launch of the pop-up store [1][5][7] - The integration of local cultural elements into STAYREAL's products has attracted thousands of fans, demonstrating the effectiveness of combining trendy brands with city culture [5][10] - The event has successfully engaged various merchants within the shopping center, leading to a 40% increase in overall sales during the pop-up period [5][7] Group 1: Event Impact - The STAYREAL pop-up store has transformed the Xidan Update venue into a hotspot for fans of both the brand and the Mayday concert, creating a vibrant atmosphere with various interactive installations [2][5] - The introduction of exclusive products and interactive experiences has drawn significant consumer interest, with long queues observed for limited edition items [5][9] Group 2: Merchant Collaboration - The shopping center has effectively leveraged the popularity of STAYREAL and the Mayday concert by offering exclusive discounts to customers with specific merchandise or concert tickets, enhancing overall retail performance [7][9] - Approximately 40% of the merchants in the shopping center participated in the promotional activities, leading to a noticeable increase in customer traffic and sales [7][9] Group 3: Future Considerations - The challenge remains for the shopping center and brands to convert the short-term excitement generated by events into sustained long-term traffic and sales [1][15] - Experts emphasize the importance of operational capabilities and innovative strategies in maintaining consumer interest and ensuring the longevity of such collaborative events [11][15]
成都全面进入夏日消费季,文商旅融合亮点多 新场景释放吸引力 冰凉主题有点“火”
Si Chuan Ri Bao· 2025-07-24 06:20
Group 1 - The core theme of summer consumption in Chengdu is driven by high temperatures, leading to the popularity of cooling-themed activities in shopping centers [1][2] - Chengdu's major shopping centers have reported significant increases in foot traffic and sales, with a 51% increase in visitor numbers and a 28% increase in sales over five days at one location [1] - The integration of cultural, commercial, and tourism sectors is evident, with events like the "King of Glory" pop-up store attracting large crowds and enhancing the retail and dining experiences [3] Group 2 - The "Light and Layer" art exhibition featuring works from Sichuan Fine Arts Institute graduates has attracted nearly 200 visitors daily, showcasing the fusion of cultural art and urban commercial spaces [4] - The emergence of non-standard commercial formats from urban renewal projects is contributing to the cultural and tourism integration in Chengdu, with an expected 97,000 square meters of new supply from 11 non-standard commercial projects [5] - The retail market in Chengdu is anticipated to undergo significant updates by 2025, driven by urban renewal and the evolution of non-standard commercial forms, indicating a shift towards innovative consumption scenarios [5]
旧空间→新天地 老胡同在“共生”中蝶变迎“新生”
Yang Shi Wang· 2025-07-17 08:08
Economic Overview - In the first half of this year, China's GDP grew by 5.3% year-on-year, indicating a stable and improving economic performance despite pressures [1] - Fixed asset investment reached 24.9 trillion yuan, with a year-on-year increase of 2.8%, part of which was allocated for urban renewal projects [1] Urban Renewal Focus - The urban renewal initiative aims to address living conditions in areas like Beijing's traditional hutongs, which have faced issues such as illegal constructions and poor living environments [1][3] - The transformation of Yaojiang Hutong began by addressing residents' urgent needs, leading to the removal of illegal structures and the restoration of traditional courtyard forms [5] Community Engagement - The revitalization of Yaojiang Hutong has fostered a sense of community, with both old and new residents, as well as local businesses, contributing to the maintenance and governance of the area [7][9] - The project emphasizes cultural preservation and innovation, leveraging the successful application for UNESCO World Heritage status of Beijing's central axis to promote the active use of cultural heritage [9][17] Commercial Development - The opening of the Dajixiang commercial street in May attracted over 200,000 visitors on its first day, filling a gap in the availability of large commercial complexes in the area [11][13] - The project includes a 3,000 square meter cultural preservation area, enhancing the area's attractiveness and providing a blend of historical and modern experiences [15] Investment and Policy Support - The central government has allocated 80 billion yuan for urban renewal projects as of June, reflecting a stable growth in urban renewal investments nationwide [17]