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龙岗构建多元消费场景
Shen Zhen Shang Bao· 2025-05-07 00:02
Group 1 - The tourism industry in Longgang District received nearly 2.4 million visitors during the May Day holiday, with a total revenue exceeding 1 billion yuan, marking a year-on-year increase of 33.2% in visitor numbers and 35.54% in revenue [1][2] - Longgang District integrated technology and culture to create diverse consumption scenarios, highlighted by events such as the "AI Technology Culture Festival" at Wanda Plaza and the trial operation of Huawei's HarmonyOS Super Experience Center showcasing L3 autonomous driving technology [1] - Cultural activities included the South China's first exhibition of the British Library's "World Pixel Exhibition," featuring over 380 replicas of historical artifacts, and the "Kirin Culture Festival" at Gankeng Ancient Town, showcasing traditional cultural performances [1] Group 2 - Longgang District launched over 100 promotional activities across 17 commercial circles during the holiday, with the Dayun Center attracting the highest foot traffic of 789,400 visitors [2] - The automotive sector emerged as a new growth point, with significant discounts and a 180% increase in test drives during the automotive consumption season [2] - External visitors contributed 678 million yuan to the total tourism revenue, accounting for 65.57%, with overnight visitors reaching 120,600, leading to an average occupancy rate of 68.72% in the accommodation industry [2]
“五一”假期,烟台五大街区景区接待游客超83.28万人次
Qi Lu Wan Bao Wang· 2025-05-06 08:16
从蓝天集团获悉,今年"五一"假期,蓝天集团以"山海城湾"为核心,依托烟台山、朝阳街、所城里、芝 罘湾和东炮台五大文旅街区景区联动,推出沉浸式文商旅融合体验,成为烟台文旅消费热点。截至5月5 日中午,五大街区景区累计接待游客超83.28万人次,全网相关热门话题总阅读量突破2亿,短视频传播 量超8000万次,二次消费占比提升37%,实现线上线下(300959)系统性赋能商户销售转化效率,生动 诠释了"仙境海岸"的独特魅力与城市更新活力。 东炮台景区以清代克虏伯大炮为核心,结合环海栈道、海豹湾生态保育区,构建"红色教育+自然科 普"体验链。假期推出"海防历史课堂"、"海豹投喂互动"等特色活动,游客可登临炮台遗址感受近代海 防历史,或在月亮湾与"月亮老人"铜雕合影留念。 下步,蓝天集团将持续深化"山海城湾"一体化开发,以文塑旅、以旅彰文,推动文旅产业成为城市高质 量发展的新引擎。 朝阳街以"开埠风情"为主题,完成从历史街区到国家级旅游休闲街区的蜕变。街区引入星巴克甄选店、 克利顿葡萄酒体验馆等首店品牌,打造"万国建筑+潮流消费"新场景。游客漫步温馨浪漫的街道,在钟 书阁的镜面空间感受时空交错,或于海鲜餐厅品尝胶东特色 ...
文商旅融合引流 新场景跨界“生金”
Nan Jing Ri Bao· 2025-05-06 00:18
Core Insights - Nanjing experienced a significant influx of tourists during the "May Day" holiday, receiving 12.19 million visitors and generating a total tourism revenue of 15.3 billion yuan, marking a year-on-year increase of 12.6% and 18% respectively [5][6] - The integration of commerce and culture has created new consumption scenarios, with over 100 monitored commercial enterprises achieving sales of 2.57 billion yuan, a growth of 6.3% compared to the previous year [5][6] Tourism and Visitor Statistics - The top five tourist attractions included the Confucius Temple-Qinhuai Scenic Area, Zhongshan Scenic Area, Xuanwu Lake Scenic Area, Hongshan Forest Zoo, and Niushou Mountain Cultural Tourism Area [6] - The number of visitors to cultural and historical sites increased significantly, with 6.45 million visiting scenic spots, 531,000 visiting cultural venues, and 1.23 million participating in rural tourism, reflecting growth rates of 12%, 25.5%, and 13.8% respectively [5][6] Commercial Performance - Over 30 department stores and shopping complexes achieved a total sales revenue of 940 million yuan during the holiday, representing a year-on-year increase of 6.4% [4][6] - New commercial entities such as Jinling Central and Suning Yigou MAX Super Experience Store have integrated cultural and technological elements, becoming popular destinations for holiday shoppers [4][6] Events and Activities - The "May Day" holiday featured over 600 cultural and tourism activities under the theme "Colorful May, Read Nanjing Repeatedly," attracting a diverse audience [5][8] - The 13th Mido Music Festival drew 80,000 attendees, showcasing the successful collaboration between various sectors to enhance consumer experiences [8][9] Accommodation and Hospitality - The average occupancy rate of star-rated hotels reached 97%, an increase of 18 percentage points year-on-year, with many hotels fully booked [10] - The newly launched Nanjing Smart Homestay Service Platform reported an average occupancy rate of 71.1%, indicating strong demand for alternative accommodations [10]
3533.02万人次,162.72亿元,江苏“五一”文旅“火力全开”
Yang Zi Wan Bao Wang· 2025-05-05 15:17
扬子晚报网5月5日讯(记者金雨希)"五一"假期,江苏文旅市场再掀热潮。5月5日晚,记者从江苏省文化 和旅游厅获悉,据江苏智慧文旅平台监测:五一假期(2025年5月1日0时至5月5日16时),全省纳入监测 的644家A级旅游景区、195个省级以上乡村旅游重点村、75家夜间文旅消费集聚区(含建设单位)和84家 博物馆去重后共接待游客3533.02万人次,游客消费总额达162.72亿元,同比2024年分别增长15.62%和 14.79%。 此外,全省博物馆共推出特展项目179个,举办文博研学108项,文旅深度融合活动近300个,75家博物 馆延时开放,14家博物馆举办主题夜间活动,全省备案博物馆共接待观众531.7万人次,同比去年增长 31.54%,文创收入达2104.53万元。 "因为一场演出,奔赴一座城",音乐节成为江苏五一假期的"流量密码"。南京溧水第13届咪豆音乐节以 顶级阵容+优质文旅体验,3天共吸引观众超8万人次,全网相关话题阅读量超13亿次,门票及周边产品 收益超3000万元,带动餐饮住宿等旅游收入超1.44亿元,刷新了溧水的曝光度和经济收益。第十届太湖 湾音乐节用四天四夜的狂欢,蝉联全国音乐节票房榜 ...
“小票根”撬动“大消费” “交通+文旅”解锁消费新活力
Yang Shi Xin Wen· 2025-05-05 12:11
Group 1 - The "May Day" holiday has seen significant cross-industry marketing effects, particularly in "transportation + cultural tourism," driving the holiday economy's growth [1] - The "ticket exchange" initiative allows tourists to exchange high-speed train tickets for free scenic area tickets, leading to a surge in visitors to ancient towns like Lili [2][4] - In Changzhou, music festival ticket stubs serve as a "universal key" for discounts on accommodation and dining, promoting the integration of culture, commerce, and tourism [4] Group 2 - Various regions are actively promoting cultural tourism integration, with initiatives like discounts for train ticket holders attending local performances and staying in accommodations [5] - The "stamp collection" activity in Lushan integrates cultural elements into modern travel, allowing tourists to receive commemorative items after their visit [5] - Free tourist shuttle lines have been established in Jiaozuo, providing convenient access to popular local attractions for travelers [5]
文商旅融合再升级 ,五一商圈潮流音乐会点燃城市消费新活力
Nan Fang Du Shi Bao· 2025-05-03 10:04
多元音乐解锁城市情绪,经典与新潮碰撞视听火花 南都讯记者谢湘南5月1日至2日,由深圳市罗湖区文化广电旅游体育局、东门街道办事处联合主办的"美 好光音.罗湖Live秀"五一商圈潮流音乐会在东门大钟广场火热举行。活动以"音乐+商圈+文旅"深度融合 为核心,通过多元音乐演出、沉浸式文化体验和商圈消费联动,为市民游客呈现了一场视听与消费双向 赋能的沉浸式体验。据统计,活动吸引线上线下(300959)近三十万观众参与,成为城区五一假期文旅 消费新亮点。 "从《红日》听到《下一站天后》,深圳地标与港乐情怀的双向奔赴,这种深港融合的鲜活场景,让我 这个香港人瞬间破防"现场一位港籍游客难掩激动之情。 活动以东门大钟广场为核心场景,东门世纪钟化身"光影艺术装置"。当音乐响起,大钟随着节奏变换出 酷炫的动态光影秀,罗湖时尚与潮流音乐同频,市民游客不仅能欣赏震撼的光影视觉盛宴,更能通过这 一独特呈现,感受罗湖百年商贸变迁的历史魅力。这一创新设计进一步宣传了城区文化名片,增进了市 民和旅客对本地文化的认同感与归属感。东门大钟广场与音乐、光影的完美结合,不仅成为本地市民的 文化新体验,更吸引了外地游客,成为展示罗湖文化魅力的重要窗口。 ...
“五一”遇见非遗 解锁别样金陵
Nan Jing Ri Bao· 2025-05-02 23:17
Core Viewpoint - The integration of intangible cultural heritage (ICH) into tourist attractions and commercial areas during the "May Day" holiday enhances visitor experiences and promotes the preservation and transmission of traditional crafts [5][10][11] Group 1: Events and Activities - A water wedding ceremony showcasing Ming Dynasty customs was held at Jinling Water Town, featuring various ICH elements such as Nanjing knot, guqin art, and tea ceremonies [6][7] - The "Weaving and Dyeing Imprint" exhibition at Qixia Folk Art Museum displayed numerous dyeing works, highlighting the craftsmanship of ICH [7] - The second Lishui ICH Handicraft Art Exhibition featured local specialties like clay sculptures and paper-cutting, attracting many visitors [8] Group 2: Visitor Engagement - Interactive experiences, such as participating in wedding rituals and traditional performances, were well-received by visitors, enhancing their engagement with ICH [9][10] - The immersive experience at scenic spots, including performances and hands-on activities, allowed tourists to appreciate traditional culture more deeply [8][9] Group 3: Economic Impact - The "Water Rhythm Jiangsu" initiative has led to over 40 ICH events across the province, engaging nearly 5 million participants and generating a total sales revenue of 400 million yuan [10] - The integration of ICH into local tourism and commerce is expected to boost economic activity and enhance cultural tourism [11]
红山森林动物园“五一”再圈粉
Nan Jing Ri Bao· 2025-05-02 01:04
Group 1 - The collaboration between Nanjing Hongshan Forest Zoo and well-known brands has created new engagement opportunities, attracting nationwide fans during the May Day holiday [1][2] - The zoo's partnership with Golden Eagle Group has launched a 2.0 version of deep co-creation, themed "Everything is Cute," integrating cultural tourism and commerce to enhance visitor experiences [1][3] - The zoo implemented a visitor management system during the holiday, limiting daily admissions to 80,000 and peak in-park numbers to 40,000 to ensure safety and order [3] Group 2 - The collaboration with KFC introduced exclusive merchandise, such as plush keychains, which significantly increased customer engagement and social media discussions, with a topic reaching 409,000 views and 2,660 discussions [2] - A pop-up bus featuring zoo mascots was deployed at a shopping area, further promoting the partnership and attracting fans for photo opportunities [2][3] - The zoo's visitor numbers ranked in the top four among city attractions during the holiday, indicating a successful marketing strategy [3]
茶咖日报|郭谨一卸任瑞幸咖啡董事长;星巴克中国二季报亮眼
Guan Cha Zhe Wang· 2025-04-30 12:05
Group 1: Luckin Coffee Financial Performance - Luckin Coffee reported a total net revenue of 8.865 billion yuan for Q1 2025, representing a year-on-year growth of 41.2%, with GMV reaching 10.354 billion yuan [1] - The company's GAAP operating profit for Q1 increased to 737 million yuan, achieving an operating profit margin of 8.3% [1] - Luckin Coffee opened 1,757 new stores in Q1, bringing the total number of stores to 24,097, a 7.9% increase from Q4 2024 [1] Group 2: User Engagement and Market Strategy - The average monthly transacting customer count reached 74.27 million in Q1, marking a 24.0% year-on-year increase, with a cumulative customer base of approximately 355 million [1] - The company plans to maintain competitive pricing strategies and continue promotional activities, such as the 9.9 yuan quality coffee campaign, to enhance consumer habits and brand loyalty [1] Group 3: Management Changes - Luckin Coffee announced that Guo Jinyi has stepped down as chairman but will remain as CEO and director, with Li Hui from Dazhong Capital appointed as the new chairman [2] - Li Hui, who has a background in investment banking and previously served on Luckin's board, expressed commitment to advancing the company's strategic initiatives [2] Group 4: Starbucks China Performance - Starbucks China reported a revenue of 739.7 million USD (approximately 5.2 billion yuan) for Q2 2025, reflecting a 5% year-on-year growth [3] - Key performance indicators, including net income, store transaction volume, and profit margin, all showed positive growth compared to the previous year [3] Group 5: Coffee Market Trends - The 2025 China Urban Coffee Development Report indicated a rise in coffee consumption frequency, with an increase from 5.6 times in 2023 to 7.0 times in 2024 [5] - Domestic coffee brands are gaining traction, with Luckin Coffee's annual order volume growing by 84.5%, and emerging brands like Manner and Laohang Coffee also experiencing significant growth [5] Group 6: New Store Openings in Tea Beverage Sector - In March, 26 new tea beverage brands opened 2,178 new stores, a 143% month-on-month increase, primarily driven by the expansion of Mixue Ice Cream [7] - The overall trend in the tea beverage sector remains polarized, with leading brands expanding while mid-tier brands face challenges [7] Group 7: KFC's Coffee Brand Expansion - KFC's coffee brand, Kenuo Coffee, opened its 1,000th store in Beijing, marking its entry into the "thousand-store era" [8] - The brand aims to expand its store network and enhance product development and innovation in various cities and regions [9]
增加备货量、加派工作人员,北京餐企“备战”五一假期
Bei Ke Cai Jing· 2025-04-30 09:02
Core Insights - The upcoming May Day holiday is expected to boost restaurant consumption significantly, with many establishments already fully booked for the holiday period [1][2] - Predictions indicate that travel activity during the May Day holiday in 2025 may reach a peak not seen since 2023, reflecting a growing confidence among restaurant operators [1][2] Group 1: Restaurant Performance and Trends - Many well-known restaurants in Beijing have reported a threefold increase in reservations for the May Day holiday compared to regular days, particularly among traditional brands [2] - The "Beijing Gift" coffee social concept store has opened, merging coffee culture with local cultural elements, indicating a trend towards experiential dining [3][5] - Popular dining brands are increasing their inventory by over 20% to meet the anticipated surge in customer traffic during the holiday [6][8] Group 2: Consumer Engagement and Activities - Various restaurants are hosting events and activities to attract customers, such as the "North Shore Festival" featuring traditional crafts and cultural experiences [13] - The "Guanxi Street Night Festival" is set to enhance the dining experience with food consumption and cultural activities, indicating a focus on creating vibrant dining atmospheres [10][12] - The "Dry Rice Festival" by a popular Hunan cuisine brand aims to engage customers through interactive experiences and social contributions [12] Group 3: Market Dynamics and Projections - Data shows a 3.9% year-on-year increase in customer traffic for the first quarter, with expectations of a 10% increase during the May Day holiday [4][6] - The restaurant industry is adapting to changing consumer preferences, with new menu items and themed dining experiences being introduced to attract a diverse clientele [2][8] - The rise in outdoor dining and themed restaurants reflects a broader trend towards experiential dining as consumers seek unique culinary experiences [7][8]