作者 | 五月花 原创出品 | 湾区韬略 如果把眼下中国城市消费版图摊开一看，一幅"七雄争霸"的热闹图景，立马浮现眼前。 何谓"消费七雄"？ 这"七雄"是指社会消费品零售总额超万亿元的七座城市，它们是：上海、重庆、北京、广州、深圳、成都和苏州。 其中，魔都上海拔得头筹，消费体量最大，迈入万亿俱乐部的时间最早，它是长三角也是全国的消费灯塔。 大湾区有两城榜上有名，先是广州2021年上万亿，而后深圳发力，2023年上了万亿消费大城的牌桌。 尤其是深圳，在2025年的消费赛道上，堪称一匹万众瞩目的黑马，这个大家印象中的创造生产多、消费享受少的科创之城，原来也是热辣滚烫的消费之 城。 今年前11 月，深圳的社消零售总额达 9381.84 亿元、同比 + 2.8%，连续两年稳居 "万亿消费俱乐部"，增速高于全国主要一线城市平均水平。而这座最年 轻（平均年龄仅32.5岁）、站在科技最前沿的城市，正在波澜壮阔的消费场域，缔造独具一格的"深圳奇观"。 深圳消费奇观1：新商场遍地开 如今的深圳，是不折不扣的购物天堂，几乎每个月都有大型购物中心开门迎客。 深圳湾万象城二期、K11 ECOAST、深圳怀德万象汇、光明星河COCO ...

如今，智能消费场景已从科幻片走进寻常生活，它像一条无形纽带，串联起衣食住行的每个环节。除提 升生活便捷度外，智能消费带来的更多的是生产方式、产业结构乃至社会关系变革，影响力已远超生活 方式范畴。 大多数消费者仅留意到酒水饮料可以订制，比如王老吉搭配多元使用场景推出丰富的订制种类，百威支 持啤酒瓶刻字订制，锐澳鸡尾酒可做易拉罐订制。实际上，越来越多的制造业企业都在拥抱"订制"，不 再仅以规模化生产为核心，因为按预估销量批量生产，很容易让企业最终陷入库存积压或供不应求的尴 尬境地。智能消费的兴起，让"用户直达车间"模式成为主流，不仅减少了资源浪费，更让制造业从粗放 的规模制造向精准化制造升级，为产业发展注入动能。前不久，耐克订制鞋火了一把，让每个消费者都 能体验一把当设计师的瘾。耐克依托服务落地C2M模式，消费者在平台上自主挑选鞋子基础款，自定 义鞋面颜色、材质，还能在鞋舌添加名字等专属标记。订单提交后，智能工厂通过自动化设备精准生 产，既能满足个性化需求，还能保障订单快速交付。 智能消费激活了经济新蓝海，催生了多元新业态，催生了智能家居运维师、智能穿戴设备调试员、AI 生活顾问等一系列新职业。小区王师傅原是家电 ...

Core Viewpoint - Li Auto aims to reshape long-term expectations by focusing on embodied intelligence, moving beyond traditional electric vehicle competition and parameter-based differentiation [1][3][6] Group 1: Company Strategy - Li Auto's strategy emphasizes the development of AI capabilities and the introduction of products like AI glasses and AI speakers, indicating a shift towards a broader intelligent ecosystem [3][4] - The company plans to redefine the concept of a "car" as an "embodied intelligent robot," integrating advanced sensory and operational systems to enhance user experience [4][5] - Li Auto is committed to self-developing key technologies, including the M100 chip and the Xinghuan OS, to build a complete system for embodied intelligence [5][6] Group 2: Market Positioning - The company recognizes the challenge of maintaining differentiation in a highly transparent supply chain where innovations quickly become standardized [2][3] - Li Auto's upcoming L series will focus on a significant redesign to regain its leading position in range-extended vehicles, with an emphasis on efficiency and user experience [5][6] - The company aims to balance immediate competitive needs with long-term investments in intelligent systems, creating a dual strategy to capture market share while innovating [6] Group 3: Future Outlook - Li Auto's future direction is not limited to being an electric vehicle manufacturer but aims to become a long-term company centered around embodied intelligence and AI agents [6] - The market will closely monitor the execution and sustainability of Li Auto's strategy, particularly as it approaches the critical milestone of 2026 [6]

Core Insights - The 2025 Double 11 shopping festival has marked a new phase in the e-commerce competition, with significant growth in sales and changes in consumer behavior [3][4]. E-commerce Performance - During the Double 11 period, the total sales reached 1.695 trillion yuan, a year-on-year increase of 14.2% [3]. - The national postal service reported that from October 21 to November 11, 2025, 13.938 billion packages were collected, with a peak daily collection of 777 million packages, which is 117.8% of the regular business volume [3]. Emerging Trends - New product categories, particularly in AI-related products, saw remarkable sales growth, with AI tablets increasing by 200% and AI smartphones by 150% [4]. - The acceptance of second-hand goods is rising, with 68.7% of first-time users on the second-hand platform during Double 11 [6]. Instant Retail Growth - Instant retail sales reached 67 billion yuan during Double 11, marking a 138.4% increase year-on-year [8]. - Major platforms like Meituan and Taobao reported significant growth in instant retail orders, with Meituan's high-priced goods seeing a nearly 30% increase in average consumer spending [9]. Live Streaming Evolution - Live streaming has become integral to e-commerce, with over 67,000 brands on Douyin doubling their sales during Double 11 [11]. - The number of merchants using live streaming on JD.com tripled compared to the previous year, indicating a shift towards more brand-controlled live streaming efforts [12]. Market Dynamics - The market share of top-tier live streamers decreased from 32% to 30%, while mid-tier streamers contributed 45% of GMV, reflecting a trend towards decentralization in the influencer economy [14]. - Brands are increasingly focusing on building their own live streaming teams and utilizing AI technology to enhance efficiency and reduce costs [13].

Core Insights - The 2023 Double 11 shopping festival has marked a new phase in e-commerce competition, with significant growth in both traditional and emerging product categories [1][3][10] E-commerce Performance - During the Double 11 period, postal and express companies collected a total of 13.938 billion packages, with a peak daily collection of 777 million packages, representing a 117.8% increase over regular business volume [1] - The total online sales for Double 11 are projected to reach 1.695 trillion yuan, reflecting a year-on-year growth of 14.2% [1] Emerging Trends - AI-related products have seen remarkable sales growth, with AI tablets increasing by 200%, AI smartphones by 150%, and other AI gadgets by 100% [3] - Consumers are increasingly valuing the quality and utility of products over price, leading to a rise in niche beauty products and a focus on personal benefits [4] Instant Retail Growth - Instant retail sales reached 67 billion yuan during Double 11, marking a 138.4% increase year-on-year [7] - Major platforms like Meituan and Taobao have reported significant growth in instant retail orders, with some categories experiencing over tenfold increases in sales [7][9] Consumer Behavior Changes - Acceptance of second-hand goods is rising, with 68.7% of first-time users on second-hand platforms during Double 11 [5] - The return rate for products was around 12%, with clothing having the highest return rate at approximately 25% [4] Live Streaming and Influencer Marketing - Live streaming has become integral to e-commerce, with platforms like Douyin and Kuaishou reporting significant sales increases through live broadcasts [12][13] - Brands are increasingly investing in their own live streaming teams, moving away from reliance on top influencers [14][15] Market Dynamics - The competition between traditional e-commerce and instant retail is intensifying, with a shift towards a hybrid model that combines long-distance logistics with local services [10] - The market share of top influencers is declining, while mid-tier influencers are becoming the main growth drivers, contributing 45% of GMV [15]

Core Insights - The overall performance of the home appliance market during this year's Double 11 shopping festival has been lackluster, with significant price competition and a shift towards mid-to-high-end products due to reduced government subsidies and a high base from last year [2][3][5] Group 1: Market Trends - The price of 55-inch Mini LED TVs has dropped to around 3000-4000 yuan, reflecting a 20% decrease compared to the previous shopping event [2] - Online and offline retail markets for televisions, refrigerators, and air conditioners have shown a year-on-year decline from November 3 to November 9 [2] - The demand for home appliances has been dispersed rather than concentrated, leading to a subdued sales environment [3] Group 2: Sales Performance - Some small appliance companies reported a 20% year-on-year increase in overall sales during Double 11, with e-commerce sales rising from 65% to 70% of total revenue [4] - A small appliance company noted that their sales on Double 11 were lower than the sales on October 20, indicating a lack of excitement during the event [3] Group 3: Pricing and Competition - The air conditioning industry saw an overall price decline of 5%-15% during Double 11, with companies like Meibang focusing on smart features to differentiate their products [3] - Some retailers reported significant declines in revenue, with one retailer experiencing a double-digit percentage drop in sales [5] Group 4: Growth Opportunities - Growth opportunities in the home appliance market are becoming more structured, with specific categories like AI products and health-oriented appliances showing significant growth [6] - JD's Double 11 report indicated a 150% increase in sales for home appliance and home goods flash new products, while Su Ning reported that smart appliances accounted for over 55% of sales [6] Group 5: Consumer Behavior - Consumers are increasingly seeking value and quality over low prices, prompting brands to focus on product quality and customer service rather than traditional low-price strategies [7] - The market is characterized by a shift away from price-based promotions towards guiding consumption through new and trendy products [7]

Core Insights - The "Double 11" shopping festival has shown robust growth in major consumer categories such as mobile communications, home appliances, and complete computers, becoming a significant driver of overall market consumption [1][2] - High-priced products have seen a notable increase in sales growth, indicating a shift in consumer purchasing behavior towards higher-value items [1][2] Group 1: Sales Performance - Meituan's flash purchase platform reported that from October 31 to November 11, transaction volume, number of orders, and per capita spending all reached new highs, with per capita spending increasing by nearly 30% [1] - Traditional high-priced categories like mobile phones and liquor saw sales growth exceeding 100% year-on-year, reflecting a strong consumer willingness to purchase high-value goods through instant retail channels [1] Group 2: Consumer Trends - Data from "What Worth Buying" indicated that from October 16 to November 11, the top five categories by GMV were mobile communications, home appliances, household electrical appliances, residential furniture, and complete computers, all of which are typical major consumer goods [1] - There was a rapid growth of over 30% in quality lifestyle products such as outdoor footwear and clothing, indicating a sustained consumer pursuit of quality living [1] Group 3: Technological Impact - JD.com reported explosive growth in 3C digital AI products during the "Double 11" period, with new mobile phone sales increasing by over four times year-on-year, and AI products like tablets and speakers also seeing over 100% growth [2] - The home appliance and furniture sector experienced a 150% increase in sales of new products, with "delivery and installation" service orders rising by over 90%, highlighting a growing consumer demand for comprehensive service offerings [2] Group 4: Market Dynamics - Experts attribute the steady growth in major consumer categories to the ongoing recovery of consumer confidence and continuous innovation in retail models [2] - The deep integration of online and offline retail models has provided consumers with a more convenient and efficient shopping experience, creating new growth opportunities for brands and physical stores [2]

Core Viewpoint - The article discusses the potential for AI to develop a form of "consciousness" and the implications of this development, emphasizing the need for society to be prepared for such a scenario [1][4][6]. Group 1: AI Consciousness Debate - There is a division among scientists, philosophers, and the public regarding whether AI can possess consciousness, with some viewing it as a biological trait and others as a function of information processing [2]. - The concept of "computational functionalism" suggests that consciousness may not depend on the physical substrate of the system, which could have significant implications for AI development [2][3]. - Despite advancements in AI, no existing system meets all criteria for consciousness as defined by mainstream theories, although future developments may change this [2][3]. Group 2: Risks of AI Consciousness - If AI systems are perceived as conscious, society may grant them moral status and rights similar to human rights, necessitating significant changes to legal and institutional frameworks [4][7]. - The unique characteristics of AI, such as their ability to replicate and lack of mortality, complicate the application of social norms and principles of justice and equality [4][7]. - There are concerns that AI with self-preservation goals could develop sub-goals that threaten human safety, potentially leading to scenarios where AI seeks to control or eliminate humans [7][8]. Group 3: Recommendations for AI Development - The current trajectory of AI research may lead society towards a dangerous future where AI is widely believed to be conscious, highlighting the need for a better understanding of these issues [8]. - It is suggested that instead of creating AI that appears conscious, efforts should focus on developing systems that function more like useful tools rather than conscious entities [8].

Group 1: Consumer Trends and Innovations - The demand for personalized and diverse consumption is becoming increasingly evident, with high-quality new supply being a key factor in expanding overall consumption [1] - New shopping experiences are being created through innovative technologies and interactive features, enhancing consumer engagement and satisfaction [2][3][4] Group 2: Technological Integration in Retail - The introduction of AI products and immersive technologies in retail environments is attracting consumers, who value hands-on experiences and personalized recommendations [3][4] - Retailers are leveraging technologies like AR and smart shelves to create unique shopping experiences that cater to individual preferences [4] Group 3: Immersive Tourism Experiences - The development of immersive tourism projects, such as those in Zhejiang's Hengdian Film City, is enhancing visitor engagement by allowing them to interact with historical and cinematic narratives [5][6][7] - The integration of technology in tourism, such as VR experiences and interactive storytelling, is driving growth in cultural tourism consumption [8][9] Group 4: Dining Experience Innovations - The restaurant industry is evolving with experiential dining concepts that combine food with cultural performances, enhancing the overall dining experience [10][11] - The growth of the dining sector is supported by a focus on quality, personalization, and diverse offerings, with projections indicating significant revenue growth in the coming years [12]