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暑期演出单月34.23亿票房,这届年轻人更爱“情绪产品”了?
3 6 Ke· 2025-08-08 00:10
2025年暑期的演出市场,从内容到市场都称得上热闹。 据灯塔专业版数据,2025年7月,全国上演总票房为34.23亿,其中演唱会占比高于九成,票房为29.41亿。对比2024年7月22.19亿的成绩,几乎 是翻了近六成。若是对标暑期档电影7月总票房40.67亿的成绩,会发现,演出市场与电影票房的差距正在逐步缩小。 除了鸟巢演唱会连开12场的五月天、780元票价在二级市场飙涨至万元的易烊千玺"礐嶨"巡回演唱会,在这些足够让乐迷为情怀和喜好买单的内容之余, 大量新鲜势力的加入,也为演出市场带来润色。 让观众一边高喊"退票"应援词、一边为"前苏联最后的玫瑰"精修现场图的那艺娜,代表着另辟蹊径的垂直圈层;与周杰伦演唱会抢票难度"平起平坐"的刀 郎背后,是"孝子孝女"经济;主打"唱别人的歌,开自己的演唱会的"岳云鹏勇闯演唱会市场,包容度与观演受众的逐渐深化。 相较于观影等保留节目,年轻人在演出这类实体消费上投入的热情不减反增。当小品、相声、脱口秀等业态跨界演唱会市场,2025热闹的暑期档,或许并 非一场单纯的娱乐产品的较量,更像是在比拼"情绪基建哪家强"。 当差异化"入侵"演出市场 相较于前几年,以演唱会为主的演出市场 ...
泸州老窖:谷子经济带领存量市场进入加时赛
Bei Jing Shang Bao· 2025-08-07 13:09
伴随着夜幕降临,麻园诗人站在主舞台中间,躁动的音乐冲击着粉丝的耳膜,一时间这里成为了粉丝 的"乌托邦"。放眼舞台之下,与音乐同频摇动的,不仅仅是感受激情的粉丝,还有被高高举起的以国窖 1573为基酒的特调鸡尾酒。这里便是泸州老窖为粉丝打造的浓烈生活场"泸州老窖窖主节"。 作为"90后"消费者,李荔第一次来到泸州老窖窖主节便被这里的活动所吸引,无论是结合运动元素的酒 量健身区,抑或是融入沉浸式角色扮演的窖主体验场,她在这里看到了白酒的不同。通过窖主节周边产 品脱销不难发现,泸州老窖开启了独属于白酒赛道的"谷子经济"。而白酒"谷子经济"的底层逻辑,则在 于用产品挖掘更多新场景以刺激消费活力持续释放。纵观近年来,包括贵州茅台、五粮液、洋河等头部 企业纷纷通过开售盲盒、生活用品以及文创产品等"谷子经济"产物挖掘更多的消费市场。那么,未来谁 会是下一个"网红"? 文创产品销量增长120% "如果要选择的话,你可以不去春糖会,但你必须来窖主节。这里虽不卖白酒,却将白酒融入到每个环 节之中。"李荔兴奋地说道。 成都桂溪生态公园的春日暖阳下,一场名为"窖主节"的白酒嘉年华正掀起热潮。年轻人排着长队等待体 验"酒神飞篮";一旁 ...
泸州老窖:“谷子经济”带领存量市场进入加时赛
Bei Jing Shang Bao· 2025-08-07 12:51
伴随着夜幕降临,麻园诗人站在主舞台中间,躁动的音乐冲击着粉丝的耳膜,一时间这里成为了粉丝的"乌托邦"。放眼舞台之下,与音乐同频摇动的,不仅 仅是感受激情的粉丝,还有被高高举起的以国窖1573为基酒的特调鸡尾酒。这里便是泸州老窖(000568)为粉丝打造的浓烈生活场"泸州老窖窖主节"。 作为"90后"消费者,李荔(化名)第一次来到泸州老窖窖主节便被这里的活动所吸引,无论是结合运动元素的酒量健身区,抑或是融入沉浸式角色扮演的窖主 体验场,她在这里看到了白酒的不同。不仅如此,窖主节上周边产品频频脱销。借此,泸州老窖开启了独属于白酒赛道的"谷子经济",即通过开发文创、周 边等衍生产品,挖掘消费新场景。而白酒"谷子经济"的底层逻辑,则在于用产品挖掘更多新场景以刺激消费活力持续释放。纵观近年来,包括贵州茅台 (600519)、五粮液(000858)、洋河等头部企业纷纷通过开售盲盒、生活用品以及文创产品等"谷子经济"产物挖掘更多的消费市场。那么,未来谁会是下 一个"网红"? 文创产品销量增长120% "如果要选择的话,你可以不去春糖会,但你必须来窖主节。这里虽不卖白酒,却将白酒融入到每个环节之中。"李荔兴奋地说道。 成都桂 ...
掘金泰国-市场洞察与战略机遇报告2025-海域出海研究
Sou Hu Cai Jing· 2025-08-06 17:02
Group 1: Thailand Overview - Thailand is the second largest economy in ASEAN with a GDP of $545 billion in 2023, and a per capita GDP of $7,830, which is above the ASEAN average of $5,210 [7][9] - The country has a population of 67.9 million, with over 90% practicing Buddhism, and Thai is the official language [9][7] - Thailand's total foreign trade reached $585 billion, accounting for 15.2% of ASEAN's total trade, and it attracted $12 billion in foreign direct investment, ranking third in ASEAN [7][9] Group 2: Policy Incentives and Opportunities - The Thai government supports nine key industries, including automotive and electronics, aiming to enhance GDP by at least 1% [23][19] - The EV3.0 and EV3.5 policies target a 30% production rate for electric vehicles by 2030, with Chinese companies holding a 75% market share in Thailand's electric vehicle sector [24][25] - The report highlights the importance of compliance, including ODI registration, trademark protection, and adherence to import regulations [30][19] Group 3: Consumer Insights - The Thai consumer market is shifting towards convenience and digitalization, with over 80% of online consumption occurring on mobile devices [30] - E-commerce is dominated by Shopee with a 49% market share, followed by Lazada at 30%, and TikTok Shop is rapidly growing with a live shopping penetration rate exceeding 40% [30] - The report identifies five trends in luxury consumption, including high-end dining experiences, cultural entertainment privileges, luxury travel, personalized health services, and collectible investments [28][30] Group 4: Chinese Enterprises in Thailand - Chinese companies are performing well in various sectors, including electric vehicles (BYD, Great Wall), home appliances (Haier, Midea), fast fashion (SHEIN, Pop Mart), and cosmetics (ZEESEA,橘朵) [30][19] - The report emphasizes the need for localization strategies and leveraging policy benefits to tap into consumer and industrial opportunities in Thailand [30][19]
家电门店升级提速 格力电器加速新业态落子
Zheng Quan Ri Bao· 2025-08-06 12:39
本报记者贾丽 珠海格力电器股份有限公司(以下简称"格力电器")的门店转型升级按下加速键。日前,格力"董明珠 健康家"内蒙古首店在包头正式开业。业内人士认为,"董明珠健康家"内蒙古首店开业,是格力电器拓 展西北市场的战略落子。 自格力电器宣布门店升级计划以来,"董明珠健康家"门店发展势头迅猛。数据显示,截至今年5月 份,"董明珠健康家"全国门店数量已经超过600家,其中旗舰店超300家,占比超50%。而格力电器的目 标远不止于此,公司计划2025年完成3000家门店改造。 "格力电器门店改造升级,是中国家电行业渠道变革的一个缩影。在电商冲击、消费升级的双重背景 下,格力电器以新门店品牌通过'场景替代产品、生态替代行业'的转型路径,重构家电零售价值链。这 一大胆尝试不仅关乎格力自身能否突破传统印象,更可能为家电行业在存量竞争环境下转型升级摸索出 新路径。"中国家用电器商业协会秘书长张剑锋对《证券日报》记者表示。 渠道变革加速实质性落地 8月5日,伴随着9款健康家电新品的集中亮相,格力电器宣布全新战略品牌"董明珠健康家"布局再获新 进展,内蒙古首家店落地包头,加速从"空调巨头"向"健康生活服务商"转型。 有消费者表 ...
富达基金周文群:新消费整体估值偏高 对传统消费保持观望
Zhong Zheng Wang· 2025-08-05 13:53
Group 1 - The core viewpoint is that with the post-95 and post-00 generations becoming the main consumer force, there is a shift towards emotional value-driven demand, leading to rapid growth in service consumption and experience economy, particularly in sectors like trendy toys, health management, and cultural experiences [1] - From an investment perspective, new consumption overall is considered to have high valuations, necessitating a selective approach to stocks with valuation safety margins; traditional consumption is viewed with caution due to low valuations but lack of catalysts, requiring a wait for signals [1] - The investment process in new consumption companies has prompted new considerations, with a focus on the long-term trends in the IP industry and the international expansion of outstanding Chinese companies [1]
蚂蚁加码“体验经济”
Hua Er Jie Jian Wen· 2025-07-24 08:27
Core Insights - The rental industry is expanding rapidly, driven by the changing consumption logic of Generation Z, who prioritize experience over ownership, creating a new trillion-dollar market opportunity [2][3][4] - Ant Group announced a significant investment of 10 billion yuan to enhance its rental ecosystem, focusing on "full-domain operation" and "AI intelligent management" capabilities [2][4] - The rental market is witnessing explosive growth, with platforms like Ant Group's Sesame Rental reporting a 71.6% year-on-year increase in transaction GMV, and a 200% increase in orders from post-2000 consumers [4][5] Group 1: Market Dynamics - The traditional rental business is shifting towards a consumer-oriented model, with younger consumers showing a preference for experience-based consumption [3][4] - The average decision-making cycle for traditional rentals is 5-7 days, while new rental models have reduced this to as little as 30 minutes [4][5] - The penetration rate of new rental experiences is currently at 8%, with potential willingness to use exceeding 50% after exposure to the model [4] Group 2: Ant Group's Strategy - Ant Group is focusing on building a robust user credit system and AI capabilities to support the rental industry, addressing challenges such as asset depreciation and user credit assessment [5][6] - The company aims to leverage its existing resources, including traffic and marketing, to enhance the rental experience and support brand partnerships [8][25] - Ant Group's ambition extends beyond low-end rentals, targeting high-end brands to establish user awareness through differentiated experiential offerings [6][7] Group 3: Consumer Behavior - Young consumers are increasingly using rentals to lower startup costs and explore diverse interests without the burden of ownership [4][10] - The rental model is seen as a more rational consumption method, appealing to consumers who prefer flexibility and lower financial commitment [4][5] - The trend of renting items like plants and office equipment is gaining traction, reflecting a shift in how businesses manage costs during uncertain periods [10][11] Group 4: Future Outlook - The rental market is projected to grow from 71.6 billion yuan this year to a trillion yuan by 2030, indicating significant potential for expansion [4][26] - Ant Group is preparing for competition from other players like JD.com, which is also looking to enter the rental market [8][26] - The integration of rental services with e-commerce platforms like Taobao and Xianyu is expected to enhance market penetration and consumer engagement [25][26]
旅拍“刺客”,被拍在沙滩上
Hu Xiu· 2025-07-22 13:03
Core Viewpoint - The "travel photography" model, popular among young people, is being abandoned due to rising consumer dissatisfaction and industry issues [1][2][3] Group 1: Industry Challenges - The leading travel photography brand "Platinum Travel Photography" has been accused of "disappearing and running away, defaulting on consumer payments," raising widespread concern [2][3] - The survival of top companies is in doubt, indicating a broader industry crisis [3] - Consumers are increasingly questioning the value of travel photography as experiences become commodified and lack authenticity [4][6] Group 2: Consumer Experiences - Many consumers report negative experiences with travel photography services, citing hidden costs, poor quality, and unfulfilled promises [5][10][15] - Specific cases highlight issues such as unexpected price increases, low-quality costumes, and unsatisfactory photo editing [10][14][15] - Social media discussions reveal a growing backlash against travel photography, with complaints about inducement to consume and poor service quality [17][18] Group 3: Company Issues - "Platinum Travel Photography" has faced numerous complaints regarding unfulfilled services and refund difficulties, leading to a loss of consumer trust [20][22][23] - The company has been reported to owe employees several months of wages, indicating financial distress [26] - Legal troubles are mounting, with significant assets frozen and multiple court judgments against the company [27] Group 4: Future Directions - The traditional travel photography business model is under scrutiny, with high operational costs and a reliance on physical locations making it vulnerable to market changes [29][30] - There is potential for transformation in the industry, focusing on personalized experiences and leveraging technology such as AI for better service delivery [33][34] - The future of travel photography may lie in integrating cultural experiences and technology, moving away from mere photo services to a more holistic "experience economy" [39][40]
即时零售的后手
Hu Xiu· 2025-07-22 03:49
Group 1 - Major players in the e-commerce and food delivery sectors are re-engaging in fierce competition, with JD.com entering the food delivery market and Alibaba restructuring its business units to integrate Ele.me and Fliggy into a larger consumer group [1][4][6] - The competitive landscape has evolved from initial skirmishes to full-scale battles, with companies like Meituan and Pinduoduo also emerging as significant players, indicating a shift from traditional B2C and C2C models to new forms of e-commerce [2][4][5] - The concept of instant retail is being introduced, with JD.com aiming to redefine food delivery by integrating it with e-commerce logistics, potentially transforming the delivery model [6][22][24] Group 2 - The logistics and delivery systems of e-commerce and food delivery are fundamentally different, with e-commerce relying on a point-to-point model while food delivery requires a more flexible and immediate approach [10][20][21] - JD.com has established a robust logistics network that supports its e-commerce operations, which may provide a competitive advantage in the food delivery sector [11][15] - The integration of food delivery with e-commerce logistics could lead to a more efficient delivery system, allowing for better resource allocation and potentially lower costs [22][24][26] Group 3 - The market is witnessing a trend towards consolidation and collaboration among major players, as they seek to leverage each other's strengths to enhance service offerings and customer experience [23][34] - Instant retail is gaining traction, with consumers increasingly seeking convenience and speed in their purchasing decisions, which could reshape the future of retail [34][49] - The competitive dynamics are shifting, with companies needing to adapt to changing consumer preferences and the evolving landscape of e-commerce and food delivery [36][60]
LVMH关联私募领投8亿美元入股Flexjet 获20%股权加速奢华旅行体验布局
Huan Qiu Wang· 2025-07-22 02:20
Group 1 - L Catterton led an $800 million investment in Flexjet, acquiring a 20% stake, while Flexjet's parent company, Directional Aviation Capital, retains control [1][3] - The investment reflects the luxury industry's expansion into the experience economy, driven by increasing spending from affluent consumers in travel, dining, and special events [1][3] - Despite a projected 2% decline in global luxury goods sales to €363 billion in 2024, luxury hotels are expected to grow by 4%, high-end dining by 8%, and yacht and private jet sales by 13% [1] Group 2 - Flexjet, headquartered in Cleveland, offers fractional ownership and leasing services with a fleet of 318 aircraft, expected to grow to 340 by the end of 2025, and has over 2,000 members [3] - The investment will primarily fund infrastructure expansion, including the purchase of larger long-range aircraft and the establishment of maintenance facilities overseas, with about 25% of the proceeds allocated for special dividends to shareholders [3] - Flexjet differentiates itself through partnerships with brands like Belmond, Ferretti Yachts, and Bentley, focusing on bespoke experiences rather than becoming the largest player in the industry [3] Group 3 - L Catterton, which holds 40% of its shares from LVMH and the Arnault family office, manages $37 billion in consumer brand equity capital, with a portfolio that includes brands like Birkenstock and Etro [4] - The investment signifies the luxury industry's emphasis on the "value of time," with Flexjet's CEO highlighting the potential of private travel to save time as a key direction for future luxury definitions [4] - Flexjet's EBITDA is projected to reach $398 million in 2024, increasing to $425 million in 2025, more than doubling since 2020 [4]