Core Viewpoint - The company has successfully turned a profit in the first half of 2025, achieving a net profit of 4.53 million yuan, indicating a recovery in its operational performance after restructuring [1][2]. Financial Performance - In the first half of 2025, the company reported total revenue of 178 million yuan and a net profit of 4.53 million yuan, marking a significant turnaround from previous losses [1]. - The company improved its asset quality by disposing of inefficient assets during the restructuring process, leading to a better asset-liability structure [1]. Business Recovery and Strategy - The company is in a phase of ongoing recovery post-restructuring, with plans to enhance its operational efficiency and reduce costs [2]. - Short-term challenges include potential underperformance in the domestic box office and declining revenue from existing game products [2]. - Long-term strategies include targeted development plans for cinema, gaming, and innovative business areas to boost revenue and profitability [2]. Innovation and New Business Development - The company is exploring new business growth points, including short dramas, event activities, and cultural performances [2]. - A partnership with Beijing Youth Media Co. has been established to host the KOD2025 Global Street Dance Finals, integrating event IP with urban cultural tourism [3]. - The company is researching the short drama industry and plans to leverage its IP resources and technology to innovate content creation [3]. Investment and Collaboration - The establishment of the Beijing Jingguochuang Cultural Technology Industry Private Equity Investment Fund Center aims to focus on investments in the cultural technology sector, enhancing business synergy and industry collaboration [3]. - The company is committed to expanding its gaming platform "HuluXia" and exploring overseas opportunities, with a focus on increasing active user numbers and diversifying revenue streams [4]. Market Trends - The overseas market for domestically developed games saw a sales revenue of 9.50 billion USD in the first half of 2025, reflecting an 11.07% year-on-year growth [4]. - The primary overseas markets for these games are the United States, Japan, and South Korea, accounting for 31.96%, 16.20%, and 7.47% of revenue, respectively [4].

Core Insights - The 2025 China·Chengmai International Economic and Trade Fair aims to attract global investors to Chengmai, highlighting the theme "Focusing on Going Global, Investing in Chengmai" [1] - Chengmai is positioning itself as a key gateway for Chinese enterprises to go global, leveraging its strategic location within the Hainan Free Trade Port [1] Group 1: Economic Development Initiatives - Chengmai is focusing on five key areas for going global: gaming, manufacturing, cross-border e-commerce, new energy vehicles, and digital culture [2] - The county has established a public service platform for gaming exports, with 40 companies registered and 114 games launched on the PlayOL platform, aiming for 1 million overseas users by the end of the year [2] - In manufacturing, Chengmai has created a service guide for small and medium-sized enterprises to facilitate their entry into the EU market, resulting in a 13% year-on-year increase in the value of exported manufacturing products [2] Group 2: Cross-Border E-commerce and Digital Culture - Chengmai has introduced policies to promote cross-border e-commerce live streaming, offering rewards up to 300,000 yuan for participating entities, with over 30 live streaming companies already established [3] - The launch of the Qinglan Zhilian project aims to create an AI-driven industrial internet platform, providing one-stop services for the new energy vehicle industry [3] - Chengmai is developing a digital culture export industry park and has partnered with key companies to enhance local talent in digital content production, aiming to train around 2,000 individuals annually [3] Group 3: Infrastructure and Investment - A comprehensive service system for enterprises going global is being established in Chengmai, focusing on enhancing service capabilities and exploring new business models [4] - The Zheqiong Industrial Park, covering 14.25 square kilometers, is under construction, with investments exceeding 1 billion yuan for 16 projects, including high-end oil equipment and zero-carbon projects [5] - Chengmai is planning four government investment projects exceeding 1 billion yuan, with the "Global Gateway" project expected to be operational by the end of the year [5]

（文章来源：第一财经） 华泰证券指出，中国厂商通过高规格的游戏项目投入目前已经在海外逐渐站稳脚跟，尤其是国产二次元 游戏向日本的文化输出，依靠精美的制作和差异化的玩法已捕获众多玩家心智。同时，多端化发行也逐 渐成为中国厂商出海标配。我们看好中国出海游戏厂商在研发制作和本地化运营方面的潜力，并同时看 好日本具备经典IP穿越周期能力的头部厂商。 ...

Core Viewpoint - The gaming sector has experienced a significant surge in stock prices this year, with various companies achieving remarkable growth, indicating a potential new phase of high-speed growth in the Chinese gaming industry [3][10]. Group 1: Stock Performance - ST Huatuo (002602) has seen a year-to-date increase of nearly 303%, becoming a leader in the A-share gaming sector with a total market capitalization of 153.8 billion yuan [1]. - Tencent (0700.HK) and NetEase (9999.HK) recorded stock price increases of over 60% and 70% respectively, while Giant Network (002558) surged over 260% [3]. - Other notable performers include G-bits (603444) with a rise of over 166%, Perfect World (002624) with an increase of over 88%, and 37 Interactive Entertainment with a growth of over 46% [6]. Group 2: Reasons for Stock Surge - The stock price increases are attributed to multiple factors, including high certainty in performance growth, improved internal control capabilities, and expectations for future delisting [3][6]. - The gaming industry is shifting from imitation to innovation, focusing on high-quality game development and international expansion, which enhances the industry's outlook [3][10]. - The release of new products exceeding expectations and stable performance from existing products have contributed to significant revenue and profit growth [7][11]. Group 3: Financial Performance - Century Huatuo reported a revenue of 17.2 billion yuan for the first half of the year, a year-on-year increase of 85.5%, with a net profit of 2.656 billion yuan, up 129.33% [7]. - G-bits achieved a revenue of 2.518 billion yuan, a growth of 28.49%, with a net profit of 645 million yuan, up 24.5% [7]. - Giant Network's revenue was approximately 1.662 billion yuan, reflecting a growth of 16.47%, while net profit was about 777 million yuan, up 8.27% [7]. Group 4: Policy and Market Dynamics - The issuance of game licenses has been a key driver for the gaming sector, with a significant number of licenses granted this year, indicating a favorable regulatory environment [8][10]. - The total number of game licenses issued in 2025 has reached 1,275, with 1,195 for domestic games and 80 for imported games [8]. - The Chinese gaming market's actual sales revenue grew by 14.08% year-on-year in the first half of the year, marking a historical high [10]. Group 5: Future Outlook - The gaming industry is expected to continue its upward trajectory, supported by policy incentives and technological advancements, particularly in AI and international market expansion [11][14]. - The focus on maintaining IP relevance and leveraging technology for game development is seen as crucial for sustaining growth [11][15].

Group 1 - The Tokyo Game Show 2025 opened on September 25 in Chiba, Japan, attracting significant attention and long queues for popular games [1] - Chinese games have gained notable popularity overseas, with titles like "Black Myth: Wukong" winning prestigious awards and Tencent's "Delta Force" mobile game registering over 10 million users within four days of its global launch [10][11] - The gaming industry is witnessing new trends in overseas expansion, with a surge in the popularity of "mini-games" in the SLG (Strategy and Simulation Games) sector [12] Group 2 - "Whiteout Survival," a mini-game, achieved over $3.3 billion in cumulative revenue within two years of its overseas launch, showcasing a new trend in the SLG market [13][15] - The game has a retention rate of 42% and a monthly retention rate of 8%, significantly higher than the average for SLG games [15] - The success of "Whiteout Survival" is attributed to its innovative gameplay that combines light and traditional SLG elements, appealing to a broader audience [20][25] Group 3 - The female-oriented game "Love and Deep Space" achieved significant success, generating nearly 6 billion RMB in revenue globally, with 64% coming from the Chinese market [38] - Despite its success, the game has seen a 73% decline in revenue in the 34th week of 2025 compared to the previous week, indicating potential issues with gameplay engagement [42] - The decline in interest may be due to a lack of updates and engaging content, as well as competition from other entertainment forms like K-pop [44][48] Group 4 - The overseas revenue of Chinese self-developed games reached $18.557 billion in 2024, accounting for nearly 40% of the domestic market's actual sales revenue [55] - Major players like Tencent, NetEase, and DianDian Interactive are leading the market, with Tencent focusing on localization and industrialization through numerous investments [56][57] - The gaming industry is experiencing a significant increase in the number of Chinese companies in the global market, with 32 Chinese publishers making it to the top 100 global mobile game publishers list [66][67]

Core Insights - The 2025 Tokyo Game Show has seen significant attendance and interest in both domestic and international games, highlighting the growing popularity of Chinese games abroad [1][2][4] - Chinese games have made notable achievements in international markets, with several titles receiving awards and achieving high user engagement [4][20] - The gaming industry is experiencing a shift towards "mini-games" and innovative marketing strategies, which are proving successful in retaining users and generating revenue [5][10][24] Group 1: Event Highlights - The Tokyo Game Show 2025 opened on September 25, attracting large crowds and long queues for popular titles like "Persona 3 Reload" and "Nintendo Switch 2" [1] - Domestic Chinese games also drew significant attention, with players struggling to secure demo tickets for titles like "Arknights: End of the World" [2] Group 2: Chinese Games' International Success - "Whiteout Survival" has achieved over $3.3 billion in revenue within two years of its overseas launch, showcasing the potential of Chinese strategy games in international markets [5] - The game has a retention rate of 42% and a monthly retention rate of 8%, significantly higher than the average for similar games [5] - "Kingshot," another SLG game, generated $75 million in revenue within four months of its launch, indicating a trend of successful mini-games in the market [5][6] Group 3: Marketing and User Engagement - The success of "Whiteout Survival" is attributed to its innovative gameplay that combines light and heavy SLG elements, enhancing user retention [6][8] - The game has successfully attracted a diverse player base, with over 20% of its users being female, breaking traditional gender norms in the SLG genre [8] - Marketing strategies have evolved, with games utilizing platforms like TikTok and YouTube for targeted advertising and local cultural integration [10] Group 4: Performance of Otome Games - "Love and Deep Space" has set a record for Chinese otome games, generating nearly 6 billion RMB globally, with 64% of revenue from the Chinese market [11][13] - Despite its success, the game has faced a decline in revenue, with a 73% drop in the week following its peak [14][16] - The game's lack of engaging content and updates has led to player dissatisfaction, impacting its overall performance [16] Group 5: Industry Growth and Future Prospects - In 2024, China's game export revenue reached $18.56 billion, accounting for nearly 40% of the domestic market, reflecting significant growth over the past decade [20] - Major companies like Tencent and NetEase are leading the charge in overseas markets, focusing on localization and strategic investments [20][21] - The gaming industry is witnessing a diversification of successful titles, with both "mini-games" and high-quality productions finding their place in the global market [27][28]

Core Viewpoint - The gaming sector is experiencing a notable recovery, with significant capital inflow and a supportive regulatory environment for both domestic and imported games [1] Group 1: Market Performance - The gaming ETF (159869) has seen a near 1% increase after a slight fluctuation in early trading on September 29, with a total net capital inflow of 1.672 billion yuan over the past 10 trading days [1] - The product scale of the gaming ETF has surpassed 10 billion yuan, reaching a new high since its inception, indicating strong investor interest [1] Group 2: Regulatory Environment - From January to September 2025, the National Press and Publication Administration has issued a total of 1,275 game licenses, maintaining a high volume of domestic licenses and a consistent approval rhythm for imported licenses [1] - In August alone, 166 game licenses were issued, marking the highest monthly issuance since the resumption of licenses in April 2022 [1] - The government has explicitly stated its support for the overseas expansion of the gaming industry, aiming to build a complete industrial chain from IP creation to production, distribution, and overseas operations [1] Group 3: Industry Outlook - According to Kaiyuan Securities, the gaming industry is still in a high prosperity cycle driven by supply-demand resonance, with the upcoming quarterly reports likely to further validate this high prosperity [1] - The current valuation of the gaming sector remains attractive, and it is recommended to increase allocations in gaming after recent adjustments [1] - The gaming sector is catalyzed by multiple factors including AI, content, and changes in commercialization models, with the gaming ETF (159869) tracking the performance of A-share listed companies in the animation and gaming industry [1]

Core Viewpoint - The article discusses the evolution of China's gaming industry policies, highlighting the government's support and regulatory measures aimed at fostering growth and addressing challenges within the sector [2][3][4]. Policy Evolution - The gaming industry in China has transitioned from "cultural market management" to "digital content industry cultivation" and finally to "cultural industry pillarization and digital strategy" as outlined in national economic plans from the "Eighth Five-Year Plan" to the "Fourteenth Five-Year Plan" [2][3][4]. - The "Eleventh Five-Year Plan" (2006-2010) encouraged the development of digital content industries, including gaming, and emphasized cultural innovation and quality improvement [3]. - The "Twelfth Five-Year Plan" (2011-2015) aimed to make the cultural industry a pillar of the national economy, enhancing its overall strength and competitiveness [3]. - The "Thirteenth Five-Year Plan" (2016-2020) introduced the term "gaming" and focused on accelerating the development of emerging industries such as online audio-visual, mobile multimedia, and digital publishing [3]. - The "Fourteenth Five-Year Plan" (2021-2025) emphasizes expanding the supply of quality cultural products and implementing a digital strategy for the cultural industry [4]. National Policy Summary - Since 2000, various government bodies have issued policies to support and regulate the gaming industry, covering aspects such as technological development, industry standards, and minor user regulations [7][8]. - Key policies include the "Network Game Management Measures" aimed at ensuring the healthy development of the gaming industry and the "Technical Requirements for Minor User Monitoring Systems" which impose restrictions on gaming time and spending for minors [9][10]. Provincial Policies - Coastal provinces like Guangdong, Beijing, and Zhejiang have introduced supportive policies for the gaming industry, focusing on high-quality development, technological innovation, and overseas expansion [23][24]. - Specific measures include optimizing game approval processes, encouraging the development of 3A games, and supporting collaborations with historical IPs [24][25]. Market Outlook - As of mid-2025, China's gaming industry is projected to have an overseas market size of $9.501 billion, reflecting a year-on-year growth of 11.07% [20]. - The government aims to enhance the global competitiveness of the gaming industry by promoting the entire value chain from IP creation to overseas operations [20].

Market Overview - The A-share market showed mixed performance, with the Shanghai Composite Index down 0.01%, while the Shenzhen Component Index rose by 0.67% and the ChiNext Index increased by 1.58% [1] - The total trading volume in A-shares reached 2.39 trillion yuan, compared to 2.35 trillion yuan the previous day [1] Game Sector Performance - The game sector has rebounded significantly since September 24 of last year, driven by valuation recovery and a new growth cycle [1] - The game ETF (159869) has seen a year-to-date increase of over 67% and a 108% increase over the past year [9][10] Growth Drivers in the Game Sector - The game sector is experiencing a threefold growth impetus, including new game approvals, advancements in AI, MR (Mixed Reality), cloud gaming, and international expansion [10][15] - From January to August this year, the number of game approvals increased by 21% year-on-year, with a total of 1,119 licenses issued [12] - AI applications in gaming are becoming widespread, enhancing user engagement and monetization potential [13] - The cloud gaming infrastructure is improving, making it more accessible and changing distribution channels [13] Financial Performance - In the first half of 2025, the game sector achieved revenue of 54.45 billion yuan, a year-on-year increase of 22.17%, with net profit rising by 74.95% to 8.05 billion yuan [18] - The leading companies in the A-share game sector have rolling P/E ratios mostly between 20-35 times, indicating a significant recovery from previous years [21] Investment Opportunities - The game ETF (159869) tracks the China Animation and Game Index, including major players like Giant Network, Keai Network, and others, and has seen significant capital inflow, reaching nearly 10.62 billion yuan in the last 10 days [23][26] - The ETF provides a convenient way for investors to participate in the game sector without needing extensive knowledge of individual companies [22][26] Conclusion - The game industry is evolving into a growth-oriented sector, driven by technological advancements and global market expansion, requiring investors to adopt a forward-looking perspective to identify quality companies [28]

Group 1 - The gaming sector is experiencing growth, with the approval of 145 domestic games and 11 imported games in September 2025, indicating a positive regulatory environment [4][5] - Major gaming companies like Tencent and NetEase received approvals for new games, which is expected to enhance their product lines in the ACG and social gaming sectors [5] - In the first half of 2025, 23 A-share gaming companies reported total revenue of 53.841 billion yuan, a year-on-year increase of 22.78%, with net profits reaching 8.027 billion yuan, significantly higher than previous years [5][6] Group 2 - The overseas revenue from self-developed games exceeded 9.5 billion USD in the first half of 2025, showing a growth of over 11%, highlighting the global expansion of Chinese gaming companies [6] - 32 Chinese companies ranked in the global top 100 mobile game publishers, collectively generating 2.04 billion USD, which accounted for 35.1% of the total revenue of the top 100 publishers [6] - The gaming industry is expected to maintain high prosperity due to three driving factors: AI empowerment, high growth from overseas markets, and favorable supply-side policies [6][7] Group 3 - The media sector is witnessing a rise in AI applications, which is expected to reshape the industry landscape and enhance cultural confidence through content output [7] - The gaming sector is anticipated to see continued high demand and supply resonance, with a focus on companies that show high growth potential in their upcoming quarterly reports [7]