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中国移动咪咕非遗微短剧《我家后厨通古今》开机,战火与传承交织的动人故事即将上演
Huan Qiu Wang· 2025-07-16 09:34
Core Viewpoint - The launch of the micro-short drama "My Family's Kitchen Through Time" by Migu Digital Media and Sichuan Radio and Television Station aims to promote cultural heritage and innovation in storytelling, responding to the national initiative for micro-short dramas that showcase intangible cultural heritage [1][3]. Group 1: Project Overview - "My Family's Kitchen Through Time" employs a dual narrative structure, connecting the years 1940 and 2013 through a black sand pot, highlighting the exchange of materials and the transmission of skills [3]. - The story emphasizes the themes of patriotism and the enduring nature of intangible cultural heritage, culminating in the restoration of the black sand pottery and the protagonist's realization of the dedication of her ancestors [3]. Group 2: Creative Aspects - The drama incorporates local dialects to enhance regional characteristics, with characters speaking Sichuan dialect, which increases audience immersion [3]. - Historical elements are woven into the narrative, featuring real historical figures like Zeng Qinghong, who initiated the protective efforts for Yinxing sand pottery, adding depth to the storyline [3]. Group 3: Industry Trends - The project reflects the micro-short drama market's shift from "downward" to "premium" content, showcasing Migu's capabilities in scriptwriting and content innovation [5]. - Migu is exploring the integration of micro-short dramas with other fields, as seen in the success of "South Branch Towards the East Warm," which achieved both social impact and commercial value [5]. Group 4: Future Projects - Migu is collaborating with local governments and enterprises to produce socially significant micro-short dramas, such as "Zheng He’s Voyages: New Paths Across the Sea," celebrating the 620th anniversary of Zheng He's voyages [8]. - Upcoming projects like "Gunshots Outside the Building" will address complex human themes during the anti-Japanese war, commemorating the 80th anniversary of the victory in the Chinese People's Anti-Japanese War [8]. Group 5: Strategic Goals - Migu aims to leverage the "micro-short drama+" strategy to deliver high-quality works that possess both social and entertainment value, effectively telling Chinese stories and conveying cultural strength [9].
古镇非遗传承“守与变”
Su Zhou Ri Bao· 2025-07-16 00:09
Core Viewpoint - The news highlights the integration of cultural heritage and modern education in Zhouzhuang, showcasing how traditional crafts and arts are being revitalized through innovative methods and community engagement [1][6][9]. Group 1: Cultural Heritage and Education - Zhouzhuang is actively promoting cultural heritage through educational initiatives, such as the "2025 Suzhou 'Intangible Cultural Heritage into Campus' themed exhibition," where students showcased their ceramic art [1][6]. - The Zhouzhuang Center Primary School has integrated intangible cultural heritage projects into its curriculum, allowing students to explore local culture and craftsmanship [7][8]. - The school has established a comprehensive system for teaching traditional crafts, including pottery and knot-making, which has received numerous awards [7][8]. Group 2: Cultural Tourism and Economic Development - Zhouzhuang is enhancing its cultural tourism by creating interactive experiences that allow visitors to engage with traditional crafts, thereby increasing participation and interest [10][11]. - The Zhouzhuang Ancient Stage hosts over 1,700 performances annually, attracting more than 2 million visitors, which demonstrates the successful integration of cultural heritage and tourism [11][12]. - The town is developing a collaborative mechanism for the protection of intangible cultural heritage and tourism, ensuring authenticity and sustainability in cultural practices [11][12]. Group 3: Community Engagement and Innovation - The use of digital technology, such as holographic displays, is revitalizing the presentation of cultural artifacts, making them more accessible and engaging for the public [2][3]. - Zhouzhuang is fostering community involvement in cultural activities, encouraging local artisans and schools to participate in preserving and promoting traditional crafts [6][9]. - The town's initiatives aim to create a vibrant cultural ecosystem that not only preserves history but also adapts to contemporary interests and market demands [12].
我省市县开设制作黎锦、学黎族民歌等非遗特色课程
Hai Nan Ri Bao· 2025-07-14 00:51
Core Viewpoint - The article highlights the implementation of diverse non-heritage courses in various localities of Hainan Province, focusing on the transmission of ethnic culture through summer "care stations" for children [2][3]. Group 1: Non-Heritage Courses - The summer "care stations" in places like Changjiang Li Autonomous County and Baisha Li Autonomous County have introduced courses such as Li brocade making, pottery, and traditional dance, allowing children to learn through engaging activities [2][3]. - In Changjiang Shiluo Town, children participated in pottery-making classes, expressing excitement about creating their own pottery [2]. - In Baisha Qifang Town, a representative inheritor of Li brocade weaving taught children about the history and techniques of Li brocade, resulting in the children successfully creating beautiful pieces [2]. Group 2: Enrollment and Volunteer Support - During this summer, Baisha opened 11 "care stations," providing 40 days of summer care services, enrolling 274 students aged 6 to 12, and recruiting 36 volunteers from various backgrounds [3]. - The volunteers include teachers, returning college students, and representatives of non-heritage cultural practices, contributing to the design of engaging courses [3]. Group 3: Additional Educational Activities - Besides non-heritage courses, the care stations also offer science experiments and patriotic education, enhancing children's learning experiences [4]. - Activities such as fun science experiments, traditional bamboo pole dance, and various games are designed to stimulate children's interest in science and culture while promoting physical coordination and teamwork [4]. - The local youth committee plans to continuously monitor the operations of these stations and gather feedback to improve service models and content [4].
一曲乡音奏古今(传承)
Ren Min Ri Bao· 2025-07-13 22:20
Core Viewpoint - The article highlights the efforts of Yang Jiawen, a representative inheritor of the Danleng Suona art, to preserve and promote this traditional Chinese musical form, which has faced declining interest in the 21st century [2][3][4]. Group 1: Historical Background and Significance - Danleng Suona originated in the mid-Qing Dynasty and is a southern branch of the Chinese folk Suona, commonly used in various cultural celebrations [2]. - In 2003, Danleng County was designated as "China's Folk Culture and Art (Suona) Town" [2]. Group 2: Challenges and Preservation Efforts - In the 21st century, Danleng Suona has gradually lost its market, leading many artists to change professions [3]. - Yang Jiawen has committed to preventing the loss of Danleng Suona by meticulously collecting and documenting folk Suona tunes, resulting in the publication of the book "Danleng Folk Suona Tunes" in 2015 [3]. Group 3: Innovation and Modernization - Yang Jiawen aims to attract younger audiences by integrating modern music styles into Suona performances, thereby revitalizing interest in the traditional art form [3]. - He has trained over 60 students and has served as a Suona teacher in seven schools, conducting nearly 2000 hours of classes [3]. Group 4: Future Aspirations - Yang Jiawen expresses a desire to promote the spiritual essence of Danleng Suona, emphasizing the importance of perseverance in both music and cultural heritage [4].
厉柏海:非遗传承四十载 匠人初心不褪色
Hang Zhou Ri Bao· 2025-07-09 02:12
Core Viewpoint - The article highlights the dedication of Li Baihai, a 76-year-old artist and veteran Communist Party member, who integrates red cultural elements into his iron art, emphasizing the importance of cultural heritage and its transmission to younger generations [1][2]. Group 1: Artist Background and Contributions - Li Baihai, a representative inheritor of intangible cultural heritage with 55 years of party membership, has been creating iron art for over 40 years, showcasing his skills and passion for the craft [1]. - His works primarily focus on themes such as sports events, portraits of great figures, and traditional opera masks, reflecting his pride in national strength and deep cultural roots [2]. - Li Baihai's iron art pieces are exhibited in various cultural venues, attracting many young visitors each year [2]. Group 2: Teaching and Cultural Transmission - To ensure the transmission of iron art, Li Baihai teaches classes at community colleges, guiding young people in the craft with a hands-on approach [2]. - He emphasizes the importance of precision in the craft, stating that each hammer strike must be accurate, paralleling the approach to work [2]. - His commitment to the Communist Party is evident in his life choices, as he has dedicated himself to the transmission of cultural heritage after retiring from public service [2].
税青踏铅山:探企业转型路 解码振兴新动能
Sou Hu Cai Jing· 2025-07-08 07:48
Group 1 - The "Tax and Competition" practice team from Jiangxi University of Finance and Economics conducted a summer social practice activity in Yanshan County, focusing on the synergy between traditional craftsmanship and modern industrial innovation [1] - The team visited four representative enterprises in Yanshan County, engaging in deep discussions with business leaders and technical experts to understand the coexistence of traditional crafts and modern manufacturing [1] Group 2 - At Liansi Paper Development Co., the team witnessed the traditional Liansi paper-making process, emphasizing the importance of quality and innovation in preserving this intangible cultural heritage [2] - The team discussed topics such as IP development and digital dissemination with the company, providing new ideas for cultural preservation and industrial development [2] Group 3 - The team visited Ganjie Construction Group, where they learned about the company's development since its establishment in 2008 and its commitment to social responsibility through public welfare and educational support [4] - Discussions focused on talent needs and job requirements, highlighting the importance of professional skills and grassroots engagement for students [4] Group 4 - At Ruichen Sealing Technology Co., the team explored the achievements of this high-tech enterprise in the sealing materials sector, which has over 200 technical talents and numerous patents [6] - The company emphasizes the importance of grassroots experience for young professionals to develop their skills [6] Group 5 - The final visit was to Kemeige New Materials Co., which has become the largest manufacturer of tin-phosphor bronze plates in China, with significant investment in R&D and a focus on maintaining core technologies [8] - The company is actively pursuing digital transformation and technological upgrades, supported by national subsidies [8] Group 6 - The practice team's activities highlighted the importance of cultural heritage preservation and modern enterprise innovation, reflecting a commitment to national rejuvenation and social responsibility [10] - The experiences gained during the visits are seen as a foundation for integrating personal aspirations with broader societal goals [10]
“让更多人看见这里的美好”
Xin Hua She· 2025-07-08 05:21
Group 1 - The event "Promoting Chinese-style Modernization in Guizhou - Entering Tongren" involved over 30 media representatives and Taiwanese youth exploring the cultural and economic developments in Tongren City, highlighting the importance of cultural exchanges in fostering peaceful cross-strait relations [1][2]. - The Guizhou Jia Li Jia Agricultural Development Co., Ltd. reported an annual output value of 700 million yuan from its "Chen Sweet Potato" series, showcasing the transformation of local enterprises [2]. - The new tea beverage industry in Guizhou has rapidly developed, becoming a significant force in the transformation and upgrading of the tea industry, with Taiwanese media representatives expressing interest in the local tea flavors [2]. Group 2 - The experience of traditional food, such as Huangshui Cake, reflects the local community's transition from self-sufficient farming to becoming a popular destination for tourists, indicating a shift in local economic dynamics [3]. - Cultural similarities between cross-strait puppet shows were highlighted, with Taiwanese media representatives noting the shared heritage and emotional connections through traditional arts [4]. - The integration of intangible cultural heritage into modern education was praised, as students engaged in traditional skills, enhancing their understanding of local culture [4]. Group 3 - The community workshop in Wangjia Community has created 120 stable jobs for "left-behind mothers," positively impacting local employment and income levels, with monthly earnings ranging from 2,000 to 4,000 yuan [5]. - The Guizhou Tea Industry Development Group is focusing on empowering livelihoods through traditional craftsmanship, contributing to rural revitalization and improving living standards [5]. - The overall visit allowed media representatives to perceive the warmth of Guizhou's industrial development and cultural connections, emphasizing the potential for deeper ties between the two regions [5].
在挺膺担当中绣制青春答卷
Jiang Nan Shi Bao· 2025-07-06 14:56
Group 1 - The article emphasizes the importance of youth in carrying forward cultural heritage and national pride, as highlighted by Xi Jinping's message to the National Youth Federation [2] - The Yao Embroidery team has transformed from a traditional craft workshop into a modern Chinese brand, focusing on the contemporary relevance of Suzhou embroidery [2] - The team has developed a diverse product range, including cultural and creative products, watches, accessories, clothing, and home goods, aiming to engage younger demographics [2] Group 2 - The initiative includes collaborations with major brands like BMW, Tencent, and Alibaba to create limited edition products and digital collectibles, successfully attracting a significant online following [2] - The organization conducts Suzhou embroidery experience activities in schools to inspire youth and support the next generation of embroiderers, contributing to youth employment [2] - The commitment to international exchange aims to promote Chinese culture on global platforms, using Suzhou embroidery as a medium to tell Chinese stories [2][3]
“同‘甘’绘新篇·‘孜’色铸华魂 ——纪念红军长征入川90周年红色非遗特展”在京开幕
Xin Hua She· 2025-07-01 12:00
Core Viewpoint - The exhibition commemorating the 90th anniversary of the Red Army's Long March into Sichuan integrates the Long March spirit with intangible cultural heritage, showcasing the enduring value and contemporary significance of this spirit through immersive experiences [1][3]. Group 1: Exhibition Overview - The exhibition, titled "Same 'Gan' Paints a New Chapter · 'Zi' Color Casts the Soul of China," opened at the former site of the Mongolian and Tibetan School in Beijing [1]. - It features Tangka art and other intangible cultural heritage as core elements, aiming to vividly present the spirit of the Long March and the unity of various ethnic groups throughout history [1][3]. Group 2: Organizational Collaboration - The event is co-hosted by the Ganzi Prefecture Cultural Broadcasting and Tourism Bureau, the Ganzi Prefecture Ethnic and Religious Affairs Committee, and the early revolutionary activities memorial museum of the Communist Party of China in Beijing [3]. - Key officials from various organizations attended the opening ceremony, emphasizing the importance of cultural exchange and the role of Ganzi as a significant area during the Long March [3][5]. Group 3: Exhibition Content and Structure - The exhibition is divided into four sections: "Ganzi Assembly · Red Heart," "Intangible Heritage Records History · Nine Stories of Resilience," "Snowy Region Welcomes Red · Historical Echoes," and "Red Grain Thousand Pounds · Shared Journey" [7]. - The core area, "Ganzi Assembly · Red Heart," features eight Tangka artworks that depict the friendship between Commander Zhu De and Living Buddha Gedha during the Red Army's arrival in Ganzi [7]. Group 4: Interactive and Cultural Exchange - The exhibition includes interactive areas for Tangka painting and woodblock printing, allowing visitors to engage with intangible cultural heritage techniques [9]. - A collaboration between the Ganzi Prefecture Intangible Cultural Heritage Association and the Hangzhou Arts and Crafts Museum aims to promote ethnic exchanges and create a series of integrated cultural products [9].
全聚德161周年:非遗焕新传承百年匠心,创新驱动再塑品牌活力
Core Viewpoint - Quanjude, a representative of Chinese time-honored brands, celebrated its 161st anniversary, emphasizing the integration of heritage and innovation in its development strategy [2][5]. Group 1: Heritage and Tradition - The event featured a ceremony honoring four national-level culinary masters, highlighting the importance of intangible cultural heritage in Quanjude's 161-year history [3]. - The masters, including representatives from various traditional culinary schools, showcased classic dishes that reflect the deep integration of traditional skills with modern aesthetics [3]. Group 2: Product Innovation - Quanjude launched several new products that blend "Beijing rhythm aesthetics" with "Guochao creativity," including a Mid-Autumn Festival gift box that incorporates Peking opera elements [4]. - The company introduced the "Duck Fun Three Enjoyments" series, which replicates century-old duck preparation techniques, and a snack line called "Duck Three Treasures" aimed at younger consumers [4]. - A collaboration with another century-old brand, Liubiju, resulted in a new product called "Sauce Treasure," showcasing the brands' commitment to craftsmanship while appealing to modern market trends [4]. Group 3: Cultural Experience - Guests visited the newly established five-story restaurant "Chinese Unique: Sky Courtyard," which focuses on intangible cultural heritage cuisine, providing a dual experience of food and culture [5]. - The anniversary celebration demonstrated Quanjude's dedication to preserving intangible cultural skills while actively exploring product innovation, market expansion, and cultural output [5].