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山东烟台莱山区:打造新场景 撬动“人气流量”变“经济增量”
Zhong Guo Jing Ji Wang· 2025-07-07 06:08
Group 1 - The concert economy in Laishan is becoming a significant driver of cultural consumption, with nearly 100,000 attendees over two days, showcasing the "concert+" model's impact on local tourism and culture [1] - Laishan has seen a surge in concert events, attracting a large number of out-of-town visitors, with 79.7% of attendees coming from outside Yantai, indicating a strong regional draw [1] - The local government is implementing policies to support the development of performance projects and venues, contributing to over 100 million yuan in revenue from the performance market in the past three years [2] Group 2 - Sports events in Laishan are also gaining momentum, with the "Naihai Boxing Carnival" attracting 50,000 attendees, over 40% of whom were from outside the area, highlighting the city's potential as a sports tourism destination [2] - The 2025 Youth Pump Track World Championship qualifiers in Yantai led to a significant increase in hotel bookings, with a rise of 30%-45% in reservations, and hotel revenues doubling compared to regular days [3] - Events are being leveraged as a means to enhance the city's brand and cultural image, with a focus on integrating sports and tourism to convert visitor traffic into lasting cultural consumption [2][4]
庞大歌迷群体跨城追爱 演唱会成流动GDP
Bei Jing Qing Nian Bao· 2025-06-30 23:22
Core Insights - The article discusses the integration of concerts and cultural tourism in Beijing, highlighting the positive impact on market vitality and consumer engagement [1][11][20] Group 1: Policy and Support - Beijing's cultural and tourism bureau has implemented the "Support Measures for Promoting High-Quality Development of Performing Arts," which provides financial support for large concerts and music festivals [15][20] - The policy offers up to 500 million yuan for projects with significant international influence, encouraging innovative performance spaces and immersive experiences [15][20] Group 2: Market Impact - Over 1.1 million attendees have participated in concerts this year, leading to a more than 30% increase in surrounding venue consumption [11][12] - The "concert economy" has shown a multiplier effect, with every 1 yuan spent on tickets generating approximately 4.8 to 6.85 yuan in related spending [12][19] Group 3: Consumer Engagement - Concerts are driving a new trend where fans actively participate in pre-event activities, such as visiting landmarks featuring artist figurines, enhancing the cultural experience [9][10] - Social media plays a crucial role in promoting these events, with fans sharing their experiences and contributing to the city's cultural narrative [19][20] Group 4: Cultural Experience - The integration of concerts with local tourism allows attendees to explore the city, enjoy local cuisine, and engage with cultural attractions, transforming concerts into comprehensive cultural experiences [15][19] - This trend is particularly appealing to younger audiences, who seek both entertainment and cultural enrichment during their travels [19][20] Group 5: Future Trends - The article suggests that the fusion of concerts and tourism will continue to evolve, with more innovative models and collaborations expected in the future [20]
如何放大演艺经济效应
Jing Ji Ri Bao· 2025-06-30 22:13
Core Insights - The performing arts industry is entering a strong growth cycle driven by robust market demand, with projected total revenue of 79.629 billion yuan in 2024, representing a 39.14% increase compared to 2019 [1] - The industry not only enriches people's cultural lives but also generates significant economic benefits, becoming a prominent consumer and cultural highlight [1] Industry Development - The performing arts sector in China has seen remarkable growth, with original works like the national dance drama "Dream of the Red Chamber" and the play "Longan's Lychee" in high demand, showcasing the vitality of local creativity [1] - Advanced technologies such as digital light and shadow, holography, and VR/AR are widely applied, leading to profound changes in artistic expression, operational models, and consumer experiences [1] - The concert economy is particularly noteworthy, with major artists' tours sparking a trend of "cross-city viewing," significantly boosting comprehensive consumption in the tourism and cultural sectors [1] Challenges - Despite the positive growth, there are issues such as a shortage of quality performing arts works and talent, leading to phenomena like "sold-out" tickets and scalping [2] - There is a lack of innovation and a prevalence of homogenization in the industry, with a need for new products and formats to reach diverse audiences [2] - The industry faces challenges such as an incomplete supply chain and an unbalanced market mechanism, resulting in resources concentrating in first-tier cities while third and fourth-tier cities struggle with a lack of professional venues and quality performances [2] Recommendations for Growth - To maintain vitality in the performing arts economy, it is essential to produce more high-quality works and support the creation and promotion of excellent productions [3] - Embracing digitalization to create a "dual performance integration" ecosystem that combines offline shows with online broadcasts is encouraged [3] - Cities with a shortage of professional venues should plan and construct or renovate small and multifunctional theaters to address facility gaps [3] Industry Integration - The integration of "performing arts + technology," "performing arts + cultural tourism," and "performing arts + consumption" is gaining momentum, with a focus on developing immersive technologies and intelligent performance equipment [4] - Encouraging localities to explore cultural "rich mines" and create unique performing arts as city "business cards" is recommended [4] - Policies should be more precise and governance more orderly, including simplifying performance approval processes and supporting innovative development of capable and distinctive performing arts enterprises [4]
演唱会能否成济南城市消费新密码
Qi Lu Wan Bao· 2025-06-30 06:36
Group 1 - The core idea of the articles highlights the significant impact of concerts, particularly Jay Chou's upcoming performances in Jinan, on local consumption and tourism, suggesting a potential "revolution" in cultural tourism consumption [2][3] - Over 4 million people expressed interest in attending Jay Chou's concerts in Jinan, while the venue can only accommodate 60,000 attendees, indicating a high demand for live events [2] - The concert industry in China is experiencing substantial growth, with ticket sales projected to exceed 26 billion yuan in 2024, reflecting a 78.1% year-on-year increase, and attendance expected to surpass 29 million, a 45% increase [3] Group 2 - Concerts are shown to have a consumption leverage effect of 1:5, meaning every 1 yuan spent on tickets can generate 5 yuan in surrounding consumption, highlighting the economic potential of live events [5] - The concept of "ticket root economy" is being utilized by cities like Qingdao, where concert tickets provide discounts for local attractions and accommodations, encouraging extended stays and additional spending [5][6] - Successful examples from Singapore and Hong Kong illustrate how top-tier performances can attract visitors and boost local economies through strategic city planning and tourism policies [6] Group 3 - The concert market in China is projected to maintain a high revenue share, with concert ticket sales accounting for 89.4% of the total performance market revenue as of April 2025, emphasizing the importance of concerts as a key driver for urban consumption [7]
演唱会给海口带来怎样的惊喜和期待?
Hai Nan Ri Bao· 2025-06-30 01:26
Core Insights - Haikou has successfully leveraged the recent Eason Chan concert series to boost local consumption and enhance its international influence, generating a total of 3.95 billion yuan in consumer spending from nearly 60,000 attendees [2][5][10] - The city has been recognized in the "Top 30 Cities for International Communication Influence" report, highlighting its growing cultural and entertainment industry [2][10] Economic Impact - Eason Chan's concert attracted 59,100 attendees, with 69.26% coming from outside the island, contributing to a total spending of 3.95 billion yuan [2] - Other concerts, such as those by the Times Youth League and Kanye West, also saw significant attendance and spending, with the Times Youth League generating 6.55 billion yuan from 70,100 attendees, and Kanye West's concerts bringing in approximately 7.3 billion yuan from nearly 80,000 attendees [3][4] - Jay Chou's concerts had 154,600 attendees, with 62% from outside the island, resulting in tourism revenue of 9.76 billion yuan [5] Government and Market Initiatives - The local government and businesses collaborated to offer various discounts and incentives for concert-goers, including hotel discounts, free entry to attractions, and dining vouchers, which collectively stimulated local consumption [6][10] - The establishment of a tourism and cultural industry development association aims to unify efforts across sectors to enhance the concert economy [7] Consumer Engagement Strategies - Haikou implemented creative marketing strategies, such as themed photo spots and city-wide promotions featuring Eason Chan's music, enhancing the overall experience for fans [8][9] - Local businesses reported increased foot traffic and sales during the concert period, with some restaurants and shops offering special deals for concert attendees [9][10] Competitive Advantages - Haikou benefits from its Free Trade Port policies, which facilitate easier entry for international artists and audiences, making it an attractive location for large-scale events [12][13] - The local government has introduced financial incentives for event organizers, with rewards reaching up to 11 million yuan for qualifying enterprises, further enhancing Haikou's appeal as a concert destination [14] Future Prospects - The success of recent high-profile events has positioned Haikou as a rising player in the entertainment industry, with more international acts scheduled to perform in the coming years [16] - The city's strategic focus on integrating tourism, culture, and entertainment is expected to continue driving growth and attracting global attention [16]
谁是演唱会第一城?1926场演出的增值“魔法”
Jing Ji Guan Cha Wang· 2025-06-27 09:53
Group 1 - The concert market in China is experiencing explosive growth, driven by changes in consumer demand and economic conditions, with a notable shift towards cultural consumption as GDP per capita surpasses $10,000 [2][8] - The number of large-scale concerts is projected to increase significantly, with a 49.9% growth in concerts with over 5,000 attendees and an 84.37% increase for those with over 10,000 attendees in 2024 compared to 2023 [1][2] - Concerts are becoming a key driver for the cultural tourism industry, with cities like Qujing and Sanya seeing substantial economic benefits from hosting large concerts, generating billions in local consumption [3][9] Group 2 - The concert market is expanding beyond first-tier cities, with a significant number of concerts planned in new first-tier and lower-tier cities, indicating a shift in audience demographics and consumption patterns [4][7] - The competition in first-tier cities is becoming saturated, leading to a search for growth opportunities in emerging markets, where demand is rapidly increasing [8][12] - The multiplier effect of concerts is evident, with local economies benefiting significantly from the influx of visitors, as concert-goers tend to spend on accommodation, dining, and tourism activities [9][10] Group 3 - Cities are implementing various strategies to attract concert-goers, including transportation initiatives and promotional policies, to enhance the overall experience and boost local economies [11][12] - The long-term sustainability of the concert economy will depend on cities' ability to convert short-term visitor influx into lasting cultural and economic benefits, requiring a focus on infrastructure and service quality [12][13] - Future trends in the concert industry will likely include diversification in concert formats and experiences, catering to both large-scale events and smaller, more intimate performances [13]
一票难求,多少人为一场演唱会赴一座城?
3 6 Ke· 2025-06-25 10:57
Core Insights - The concert market in China is experiencing a significant resurgence post-pandemic, with increasing audience enthusiasm and ticket demand [3][4][5] - Major artists are seeing sold-out shows, indicating a shift in audience demographics where non-fans are also attending concerts for the experience [5][11] - The ticketing platform, Damai, has seen substantial revenue growth, reflecting the booming live entertainment sector [15][16] Group 1: Market Trends - In May 2023, the total number of concerts reached 330, a year-on-year increase of 20.9%, with 4.484 million attendees, up 23.2% from the previous year [4][12] - The audience demographic is expanding, with 21.6% of attendees aged 35 and above, a 2% increase from the previous year [14] - Concerts are attracting a diverse audience, including older generations, as seen with artists like Dao Lang and other veteran performers [14][22] Group 2: Economic Impact - The concert industry is not only benefiting artists but also boosting the revenue of related businesses, including ticketing platforms and local economies [15][22] - Damai's revenue for the fiscal year 2025 is projected to be approximately 2.057 billion RMB, a 236% increase, making it the second-largest revenue source for Alibaba Pictures [15][16] - Concerts are driving tourism, with significant percentages of attendees coming from outside the host city, leading to increased local spending [22][23] Group 3: Ticketing and Consumer Experience - The implementation of a strict real-name ticketing system has reduced ticket scalping but has also led to consumer complaints regarding refund policies [17][19] - The ticketing revenue distribution shows that artists and promoters take the majority of the income, with ticketing platforms receiving only 3%-20% [19][21] - The concert market's growth has prompted ticketing platforms to explore new business models, integrating travel and entertainment services [25][30]
任贤齐、五月天等公仔空降北京地标景点,演唱会未唱文旅打卡先热
夏季的北京又迎来演唱会旺季,大批歌手火热开唱。任贤齐、五月天等歌手(组合)的演唱会尚未正式开启,其歌手形象公仔已经空降北京,在 北海公园、朝阳公园、居庸关长城、首钢园等地亮相,"萌"态可掬的人物公仔与或古朴或时尚的城市地标搭配在一起,成为全新的城市景观,吸 引无数歌迷和市民打卡。当演唱会经济从体育场馆蔓延至城市街头,文旅融合的无限活力又一次显现。 歌手公仔为地标景点添新意 走进北海公园南门,步行没多远,就能看见一个两人高的公仔矗立湖边。公仔底座上写着"任学长",他戴着黑框眼镜,弧形上翘的嘴型仿佛向游 客笑着问好,沿着它背后的湖水碧波望去,远处就是北海的白塔,为宁静典雅的古典园林增添了 一丝可爱的气息。 "任学长"是歌手任贤齐的人物公仔。今年7月初,任贤齐将携"齐迹"巡回演唱会登台北京首都体育馆。北京对任贤齐来说有着特别的意义,25年前 的7月,他在首都体育馆举办了他人生中在大陆的第一场演唱会。为了给此次演唱会预热,"任学长"率先来到北京。 无独有偶,近日,朝阳公园北码头附近的湖面上新添五个10米高的充气大球,粉色、黄色、绿色等不同的颜色,对应的是乐队组合五月天的不同 成员,也与今年7月25日至8月9日,五月天 ...
演唱会火爆的背后,还有这些需要注意
Jin Rong Shi Bao· 2025-06-16 14:56
Group 1: Concert Industry Trends - The concert industry is experiencing a significant surge in popularity, with major events occurring regularly in both first and second-tier cities, attracting diverse audiences including younger and older demographics [1] - Notable artists such as Jay Chou, Stefanie Sun, and Lin Junjie are among those performing, contributing to a vibrant cultural consumption landscape [1] Group 2: Economic Impact - The concert economy is positively impacting the overall economy, with the national performance market projected to generate total revenue of 79.629 billion yuan in 2024, reflecting a year-on-year growth of 7.61% [2] - Ticket sales are expected to account for 57.954 billion yuan of this revenue, while other income sources will contribute 21.675 billion yuan [2] Group 3: Consumer Rights Issues - Despite the growth, consumer rights issues related to ticket sales have become a significant concern, with complaints about refund policies and ticket quality frequently arising [2] - A recent court case highlighted the need for clear and fair ticket refund policies, emphasizing that ambiguous terms should be interpreted in favor of consumers [3][4] Group 4: Legal Precedents - The Supreme People's Court ruled that ticket refund policies must be clear and reasonable, and any ambiguity should favor the consumer, as demonstrated in a case where a ticket platform was ordered to refund a consumer [4][5] - The ruling underscores the importance of balancing the interests of ticket sellers with consumer rights, which is crucial for sustaining the growth of the concert economy [5]
演唱会:让快乐持久的密码
Jin Rong Shi Bao· 2025-06-06 03:21
"乌蒙山连着山外山,月光洒下了响水滩"……5月31日,在北京国家体育场(鸟巢),6万名观众在凤凰 传奇"吉祥如意"巡回演唱会上齐声合唱,氛围火热。2025端午假期,各类演唱会"遍地开花",携程平台 上,端午期间陶喆福州演唱会、邓紫棋贵州演唱会、张学友重庆演唱会、北京·奇遇海音乐节、长沙草 莓音乐节等热门演出举办地的出游热度上涨40%。 演唱会市场持续火热 近几年,演唱会市场呈现出蓬勃发展的态势,根据中国演出行业协会近日发布的《竞逐升级、多元发展 ——2024大型营业性演出市场趋势及特点分析》报告,2024年大型营业性演出依然保持高速增长态势, 票房收入达296.36亿元,同比2023年增长66%,占2024年演出市场总票房51.1%。 北京市文化和旅游局数据显示,端午假期3天,全市开票营业性演出316台1119场,观众45.8万人次,票 房1.4亿元,演出场次、观众人数、票房收入同比分别增长32%、75%、130%。其中,鸟巢凤凰传奇演 唱会场均观众6.5万人、刷新单场观演人数纪录,两场票房收入约7900万元。 来自山东的李琦听了凤凰传奇北京场的演唱会,她告诉记者:"因为抢到了票,我们一家人就把端午的 旅行目 ...