演唱会经济

Search documents
全国每月超1000场演唱会,一场演出“激活”一座城
21世纪经济报道· 2025-05-16 11:09
作 者丨张晓慧 灯塔专业版数据显示,我国今年已经举办超过5 7 0 0场次演唱会,平均每个月有超过1 0 0 0场在 各地上演。 为演唱会痴狂 编 辑丨孙超逸 4月下旬,谢霆锋在香港启德体育园举办演唱会,门票曾在二手平台上被炒到1 7万元一张。在 香港上学的李文(化名)帮内地朋友抢到了一张门票,并很快将多抢到的一张票转手以溢价 1 0 0 0元卖了出去。 5月,孙燕姿北京演唱会门票一经开售便"秒空"。在二手平台上询价得知,孙燕姿演唱会票面 4 8 0元的门票,北京站已涨到1 6 0 0元,深圳站则溢价近6倍,涨到2 8 0 0元。大麦售票平台上, 未开票的重庆和南京站分别有超过6 0万人标记"想看"。 演唱会常被称为"行走的GDP",业界常用" 1:4 . 8 "形容其对消费增长的强大带动力,即门票 花费1元,即可带来同期周边消费4 . 8元。以演唱会为契机,通过大型演唱会来拉动当地的消 费,正成为不少城市的主动行为。 演唱会经济 奶 发 行走的GDP 有"料"的财经科普 演唱会辐射众多产业 票务 住宿 景点 演出设备 场地 餐饮 广告赞助 灯光舞美 x消费 旅游机构、导游 营销宣发 商超 创意策划 影视制作 ...
抠门的年轻人,为什么在演唱会上一掷千金
Feng Huang Wang· 2025-05-12 01:49
Core Insights - The article emphasizes the importance of placing people at the center of economic policies aimed at boosting consumption and stimulating the economy, highlighting the need for policies that enhance individual satisfaction and happiness [12]. Group 1: Economic Impact of Music Festivals - The first Super Strawberry Music Festival in the Greater Bay Area attracted approximately 80,000 attendees, generating around 280 million yuan in consumption in Dongguan [2]. - The hotel occupancy rate in Dongguan increased by about 70% during the music festival compared to the same period last year [2]. - The average spending per attendee at the music festival was significantly higher than the average spending of domestic tourists during the May Day holiday, indicating the strong consumption-driving ability of the event [3]. Group 2: Demographics and Consumption Patterns - Young people are not reluctant to spend; rather, they engage in "self-satisfying consumption," which is evident in their willingness to spend significantly at music festivals [4][9]. - Dongguan's location in the economically developed Pearl River Delta, along with its proximity to major cities like Hong Kong and Guangzhou, enhances its attractiveness for young consumers [4]. Group 3: Government and Local Business Initiatives - Local governments in Dongguan capitalized on the music festival by organizing various promotional activities to boost consumption, resulting in a nearly 35% increase in social consumption compared to the previous year's May Day holiday [7]. - The city launched over 180 cultural and tourism activities linked to the music festival, effectively leveraging the event to stimulate local economic activity [7]. Group 4: Broader Trends in the Entertainment Sector - The article notes a surge in concerts and music festivals during the May Day holiday, with over 30 events held nationwide, indicating a growing trend in the entertainment sector [8]. - The consumption patterns associated with concerts and music festivals reflect a significant release of pent-up demand among fans, which can lead to substantial short-term economic benefits [8][11].
中场、老虎机恢复强于行业,流水回落或反映增长放缓
HTSC· 2025-05-11 07:30
Investment Rating - The investment rating for Galaxy Entertainment is maintained at "Buy" with a target price of HKD 39.50 [7][8]. Core Insights - Galaxy Entertainment's GGR (Gross Gaming Revenue) recovery in the mass market and slot machines is stronger than the industry average, although there is a sequential decline in GGR, possibly due to the completion of renovations at Sands, leading to customer migration back to Sands [1][2]. - The EBITDA margin has improved sequentially, with adjusted EBITDA reaching HKD 3.3 billion, a year-on-year increase of 16% [1][2]. - The company is actively responding to the trend of casual gaming by accelerating its non-gaming transformation, including expanding its slot machine business and hosting concerts to attract visitors [3][4]. Financial Performance Summary - For Q1 2025, Galaxy Entertainment reported net revenue of HKD 11.2 billion, a year-on-year increase of 6% but a sequential decrease of 1% [1]. - The adjusted EBITDA for the same period was HKD 3.3 billion, reflecting a year-on-year increase of 16% and a sequential increase of 2% [1]. - The adjusted EBITDA margin (excluding construction) was 32.4%, compared to 32.3% in Q1 2019 and 30.6% in Q4 2024 [1]. Visitor Trends and Future Outlook - The May Day holiday saw strong visitor traffic in Macau, with an average of 170,000 visitors per day, significantly exceeding the tourism bureau's forecast [3]. - Upcoming concerts featuring popular artists are expected to continue driving visitor traffic and GGR in the coming months [3]. - The opening of the Capella hotel is anticipated to enhance visitor attraction, although the impact of frequent performances by certain artists may be limited [3][4]. Earnings Forecast - The earnings forecast for Galaxy Entertainment remains unchanged, with projected gross gaming revenue of HKD 45.2 billion, HKD 50.1 billion, and HKD 55.3 billion for 2025-2027 [4]. - The EBITDA estimates for the same period are HKD 14.7 billion, HKD 15.4 billion, and HKD 17 billion respectively [4].
太疯狂!秒空,售罄!炒至上万元
21世纪经济报道· 2025-05-09 04:12
作 者丨贺泓源,赵晓晨,吴蓉 编 辑丨张伟贤, 林曦,江佩佩 演唱会经济,又爆了! 最近,孙燕姿演唱会刷屏了北京人的朋友圈。 不出所料,又是秒空,又是大量歌迷没抢到票 。3月份在孙燕姿巡回演唱会上海站上,开票也是 秒空。"秒没,太快了" "几乎一眨眼就没了"……很多抢票的网友纷纷表示。 据大麦网,接下来孙燕姿演唱会将在深圳、 北京、 重庆 、 南京 四站举行 为了看一场演出奔赴一座城,已成为不少年轻人的旅行新方式。据2 1世纪经济报道记者观察,今年来演唱会市场热度不断。"五一"期间,华晨 宇演唱会在广东佛山开唱,3天撬动6 . 8亿元文旅商贸消费。 孙燕姿演唱会门票秒空!千元内场票被炒至上万元 本 次 孙 燕 姿 北 京 演 唱 会 举 办 地 在 鸟 巢,这 里 是 中 国 最 大 的 万 人 体 育 场 之 一,能 够 提 供 上 万 张 门 票 。 即 便 在 鸟 巢 连 开 两 场, 依 旧 秒 空,可 见 孙 燕 姿 的 市 场 号 召 力 。 这场音乐盛宴的能量并未止步于舞台,其影响力更延伸至场外,有效拉动当地全域消费。数万人因演唱会齐聚千灯湖, 直接带动了6 . 8亿元的 地区文旅商贸消费,千灯 ...
从夜宵DJ到景区露营,海底捞“花式宠客”解锁五一消费新场景
Sou Hu Cai Jing· 2025-05-08 10:20
2025年"五一"假期,旅游与消费需求全面释放,餐饮市场迎来爆发式增长。海底捞火锅通过场景创新、区域个性 化创新和沉浸式服务,"花式宠客"融入假日经济,解锁夜宵经济、露营体验、文化旅游等多元消费场景,成为假 期消费热潮中的亮点。 今年的五一假期,海底捞一线城市门店的客流普遍迎来高峰。与此同时,下沉市场的表现也十分亮眼。贵州遵义 吾悦广场店试营业首日接待超 1500 人,红酸汤锅底等地域菜品引发尝鲜热潮;安徽宣城万达广场店翻台率近 8 轮,外地游客占比超 20%。近年来,海底捞持续探索下沉市场,通过门店拓展和区域化创新,为各地顾客创造出 差异化的美食体验。 海底捞以"场景破圈+服务深耕"双轮驱动,从夜宵狂欢到露营火锅,从顶流商圈到下沉市场,构建起覆盖全域、全 时段的消费生态,为餐饮行业创新转型提供新范式。 上海"演唱会经济"热度持续攀升,海底捞上海门店为歌迷定制主题包厢,提供荧光棒、音响设备等沉浸式服务, 让歌迷们可以畅享"演唱会第二现场"。海底捞上海打浦路店的店经理刘先生表示,"每逢演唱会,承接包席的门店 深夜时段客流通常会提升50%以上甚至100%。在假期期间,受演唱会市场的带动,1 号至 4 号门店夜宵时 ...
华晨宇演唱会3天撬动6.8亿,南海如何“接住”泼天流量?丨五一粤消费⑥
2 1 Shi Ji Jing Ji Bao Dao· 2025-05-06 14:38
演唱会经济持续升温,背后的驱动力是"体验经济",也就是时下流行的"情绪价值"。如何将这股泼天的流量转化为真金白银,成为各地发 展"演唱会经济"的关键。而华晨宇火星演唱会的出圈,除了头部艺人的影响力之外,也与南海在配套服务、消费场景打造、产业融合等方 面做足的功课密不可分,为"演唱会经济"发展提供了可借鉴的样本。 一张门票撬动一座城 佛山千灯湖音乐秀场草地上立起的"火星地表漂浮巨环",在这个假期刷屏了。只见山形镜面屏错落层叠,机械臂与动态地屏随节奏变幻, 赛博朋克式场景引发观众惊叹。据主办方介绍,华晨宇火星演唱会采取首创"乐园模式",一张门票能畅玩下午场和晚上场,打破了传统单 向的观演模式,打造音乐演出、主题游乐园、艺术展览与互动体验为一体的复合场景。 3天演出中,华晨宇完成超15小时、100余首歌曲的表演,既有《异类》《七重人格》等高燃舞台,也有《微光》等经典返场曲目。场外互 动区同样火热,"晨宇炒饭摊"免费派发3吨炒饭,与中国美院联动的"怪诞回旋曲"艺术装置不断吸引歌迷打卡。 "五一"假期,一场属于年轻人的狂欢在佛山南海千灯湖音乐秀场上演。 5月2日至4日,华晨宇火星演唱会在千灯湖音乐秀场激情开唱,超炸li ...
“五一”广东接待游客量同比增18.7% 实现旅游收入295亿元 同比增长20.3%
Nan Fang Ri Bao Wang Luo Ban· 2025-05-06 01:26
据省文旅厅初步测算,"五一"假期5天(5月1日—5日),全省接待游客4608.2万人次,同比增长 18.7%;实现旅游收入295亿元,同比增长20.3%。全省4A级及以上景区接待游客1629.9万人次,同比增 长14.3%;纳入监测的14段古驿道沿线重点区域接待游客238.5万人次,同比增长13.5%;纳入监测的13 家红色旅游经典景区接待游客119.5万人次,同比增长12%;纳入监测的100个乡村旅游点和历史古村落 接待游客188.9万人次,同比增长15.5%;纳入监测的80个重点公共文化机构接待市民游客99.7万人次, 同比增长10.8%。 围绕"十五运会",各地推出倡导健康生活的运动休闲旅游场景。广州白云山风景名胜区推出"喜迎全运 悦走羊城"活动,云萝植物园举办植物主题趣味定向越野比赛。佛山、中山、东莞以"跟着龙舟去旅 行"串联民俗与消费,龙舟联赛在南海九江、岐江河开赛,赛事氛围热烈。珠海举办前山河浪浪节,打 造集运动体验、潮流文化、亲子互动于一体的综合集市。 "跟着演唱会去旅行"成为文旅消费新时尚。"五一"假期,省内多地举办音乐节、演唱会,佛山银河左岸 音乐节气氛热烈、2025华晨宇火星演唱会一天就吸 ...
五一假期广东实现旅游收入295.0亿元 同比增20.3%
Nan Fang Du Shi Bao· 2025-05-05 15:45
Core Insights - The tourism market in Guangdong during the "May Day" holiday experienced significant growth, with a notable increase in various types of tourism including urban, ecological, rural, and theme park tourism [1][2] Tourism Statistics - During the five-day "May Day" holiday from May 1 to May 5, 2025, Guangdong received 46.08 million tourists, a year-on-year increase of 18.7% [2] - The total tourism revenue reached 29.5 billion yuan, marking a 20.3% increase compared to the previous year [2] - Key tourist attractions, including 4A-level and above scenic spots, received 16.30 million visitors, up 14.3% [2] - The average spending per tourist was 640.1 yuan, with day-trippers spending an average of 392.3 yuan and overnight visitors spending 1,243.8 yuan [2] Inbound Tourism Growth - Inbound tourism saw a substantial increase, with a 187% rise in inbound travel orders [5] - The proportion of visitors from Hong Kong and Macau reached 18%, with a significant increase of 250% compared to the same period in 2024 [5] Policy and Infrastructure Impact - The growth in tourism is attributed to the optimization of visa policies and improved transportation infrastructure, such as the Hong Kong-Zhuhai-Macao Bridge and the Guangzhou-Shenzhen-Hong Kong Express Rail Link [4] Cultural and Recreational Events - Various cultural and recreational events, including music festivals and traditional activities, contributed to the tourism experience, with events like the 2025 Huachenyu concert attracting nearly 40,000 attendees [13][16] Accommodation Trends - The accommodation sector saw a rise in demand, with high occupancy rates in hotels and unique stays, particularly in coastal areas and rural settings [12] - Innovative offerings such as themed experiences and discounts were introduced to enhance visitor experiences [12] Local Government Initiatives - Local governments implemented various initiatives to attract tourists, including free shuttle services and cultural events, enhancing the overall visitor experience [9][10][11] Non-Material Cultural Heritage Activities - Activities centered around non-material cultural heritage, such as traditional performances and workshops, were organized to engage tourists and promote local culture [19]
五一演唱会杀疯了
投资界· 2025-05-05 07:54
Core Viewpoint - The concert industry in China is experiencing significant growth, with a notable increase in the number of concerts and ticket sales, reflecting a strong consumer demand for live entertainment [4][6][10]. Group 1: Concert Popularity and Growth - During the recent May Day holiday, 63 concerts were held across major cities in China, indicating a booming concert scene [4][6]. - In 2024, an estimated 29 million people are expected to attend concerts, a 45% increase from 2023, with ticket sales projected to reach 29.636 billion yuan [6][10]. - The number of commercial performances in China reached 342,400 in 2023, with box office revenue of 31.541 billion yuan, significantly surpassing pre-pandemic levels [9][10]. Group 2: Economic Impact of Concerts - Concerts are described as "walking GDP," with every 1 yuan spent on tickets generating approximately 4.8 yuan in surrounding economic activity [17][21]. - For instance, Jay Chou's concert in Haikou attracted 154,600 attendees and generated 976 million yuan in tourism revenue, showcasing the substantial economic benefits of such events [18][21]. - Cities are increasingly leveraging concerts to boost local economies, with some cities implementing incentives to attract more performances [30][32]. Group 3: Audience Demographics and Consumption Patterns - The primary audience for concerts consists of individuals aged 20 to 34, who are the most financially capable and willing to spend on entertainment [21][24]. - A significant portion of concertgoers, 41.7%, have a monthly income between 5,000 and 10,000 yuan, indicating a strong consumer base for the concert industry [22][24]. - Concerts are becoming a staple in annual spending for many, with increasing frequency of attendance among fans [22][24]. Group 4: City Competition and Cultural Tourism - Cities are competing to host concerts, with regions like the Yangtze River Delta and Pearl River Delta leading in the number of performances and ticket sales [14][25]. - The integration of concerts into urban cultural tourism strategies is evident, as cities enhance their appeal to attract both artists and audiences [30][32]. - Successful cities are those that not only attract concerts but also provide excellent services to enhance the visitor experience, turning transient visitors into repeat tourists [32][33].
5天、63场演唱会:这个五一假期明星们有多忙?
创业邦· 2025-05-02 09:44
Core Viewpoint - The concert industry in China is experiencing significant growth, with a projected 29 million attendees in 2024, representing a 45% increase from 2023, and ticket sales expected to reach 29.636 billion yuan [3][4][11]. Group 1: Concert Popularity and Attendance - During the May Day holiday, 63 concerts were held across major cities, highlighting the increasing demand for live performances [3][4]. - In 2023, the total number of commercial performances reached 342,400, generating ticket revenue of 31.541 billion yuan, far exceeding pre-pandemic levels [9][11]. - The trend of large-scale concerts is expected to continue, with ticket sales for large concerts projected to grow by 78.1% in 2024 [11][12]. Group 2: Economic Impact of Concerts - Concerts are becoming a significant economic driver for cities, with each ticket sold generating an estimated 4.8 yuan in additional local spending [15][18]. - For example, a concert by Jay Chou in Haikou attracted 154,600 attendees and generated 976 million yuan in tourism revenue, significantly boosting local economic activity [15][18]. - Cities are increasingly competing to host concerts, with regions like the Yangtze River Delta and Pearl River Delta accounting for 63.5% of total ticket sales [12][20]. Group 3: Audience Demographics and Consumption Patterns - The primary audience for concerts consists of individuals aged 20 to 34, who have the highest income and spending power [18][20]. - Many attendees are willing to spend on multiple concerts each year, indicating a strong consumer trend towards live entertainment [18][20]. - Cities with robust economic and cultural resources are more likely to attract concert-goers, enhancing their appeal as entertainment destinations [20][21]. Group 4: City Strategies and Competition - Cities are implementing various strategies to attract concerts, such as financial incentives for event organizers and improving local services for visitors [25][26]. - The competition among cities is not just about the number of concerts but also about the quality of services provided to enhance visitor experiences [26][27]. - Successful cities are those that can effectively convert transient concert-goers into repeat visitors through exceptional service and local engagement [26][27].