直播间数据显示，库克加入后，在线观看直播的人数一直保持在 10 万 +。库克还在直播中表示，与中国的苹果社区建立联系，是自己的工作亮点之一，看 到中国网友用苹果产品创造的所有了不起的成就，我（库克）总是感到难以置信。 此次直播的时间刚好赶上抖音电商双 11 大促，业内人士猜测，库克可能是想通过直播来提振中国市场的信心。 苹果在线零售负责人 Karen 此前接受专访时曾提到，直播是一种与中国用户进行对话和连接的绝佳方式，苹果全公司都非常高兴能通过这种非常创新的方式 和用户进行沟通。 苹果在今年 9 月的秋季发布会上正式发布这款超薄 iPhone，原定于 9 月 19 日开售，但由于三大运营商推迟了这款手机所需的 eSIM 业务上线时间，苹果又 宣布 "发售信息后续更新"。 10 月 13 日晚，苹果公司 CEO 库克突然出现在 Apple Store 旗舰店抖音直播间，与中国网友打招呼，并和其他员工一起完成了他面向中国消费者的首场直播 带货，"库克来抖音直播了" 迅速登上热搜榜。 据悉，Apple Store 旗舰店于 8 月 29 日入驻抖音商城，用户可以在抖音商城购买最新的 Apple 产品，享受 Appl ...

Core Points - Apple's CEO Tim Cook hosted a live streaming event on Douyin, marking his first live commerce session aimed at Chinese consumers, which quickly became a trending topic [1][3] - The iPhone Air will officially launch in China next week, with pre-orders starting on October 17, following a delay due to eSIM service rollout by three major carriers [3] - During the live stream, Cook emphasized the importance of connecting with the Chinese Apple community and expressed admiration for the achievements of Chinese users with Apple products [3] Summary by Categories Product Launch - The iPhone Air, a super-thin smartphone, was initially set to launch on September 19 but faced delays due to eSIM service issues [3] - Pre-orders for the iPhone Air will begin on October 17, with the official release scheduled for the following week [1][3] Marketing Strategy - Cook's live stream coincided with the upcoming "Double 11" shopping festival, indicating Apple's strategy to boost confidence in the Chinese market through innovative marketing [3] - Apple's online retail head, Karen, highlighted live streaming as an excellent way to engage and connect with Chinese users [3] Audience Engagement - The live stream maintained an audience of over 100,000 viewers throughout the event, showcasing significant interest from consumers [3] - Cook's commitment to building relationships with the Chinese Apple community was a focal point of the live session [3]

Core Points - Apple's CEO Tim Cook conducted his first live-streaming sales event targeting Chinese consumers on Douyin, announcing the pre-sale of the new iPhone Air on October 17 and its offline release on October 22 [1][3] - The iPhone Air features an ultra-thin design, innovative camera system, and all-day battery life, positioning it as a high-end lightweight model between the iPhone 17 and iPhone 17 Pro series [3] - The live-stream event attracted over 1.3 million peak viewers and accumulated over 200 million views on related short videos, highlighting the importance of Douyin as a platform for direct consumer engagement [3] Pricing and Features - The iPhone Air is priced at 7999 yuan for the 256GB version, 9999 yuan for the 512GB version, and 11999 yuan for the 1TB version, targeting the mid-to-high-end market [3] - It is the first Apple model to support only eSIM, requiring users to activate the service through major Chinese carriers [3]

10 月 13 日晚，苹果公司 CEO 库克突然出现在 Apple Store 旗舰店抖音直播间，与中国网友打招呼，并和其他员工一起完成了他面向中国消费者的首场直播 带货。随后，"库克来抖音直播了" 迅速登上热搜榜。 库克还在直播中宣布：iPhone Air 将于下周在中国正式发售，本周五（10 月 17 日）开始接受预订。他随后拿出一台 iPhone Air 进行展示，并对网友表 示，"非常轻，好像能飞走"。 9 t 直播截图 据悉，苹果在今年 9 月的秋季发布会上正式发布这款超薄 iPhone，原定于 9 月 19 日开售，但由于三大运营商推迟了这款手机所需的 eSIM 业务上线时间， 苹果又宣布 "发售信息后续更新"。 直播间数据显示，库克加入后，在线观看直播的人数一直保持在 10 万+。库克还在直播中表示，与中国的苹果社区建立联系，是自己的工作亮点之一，看 到中国网友用苹果产品创造的所有了不起的成就，我（库克）总是感到难以置信。 此次直播的时间刚好赶上抖音电商双 11 大促，业内人士猜测，库克可能是想通过直播来提振中国市场的信心。 据悉，Apple Store 旗舰店于 8 月 29 日入驻抖音商城， ...

Core Highlights - The 2026 Shanghai Import and Export Fair has officially launched its exhibition recruitment, co-hosted by the Ministry of Commerce and the Shanghai Municipal Government, marking it as one of China's largest regional international trade fairs [1] - The fair will take place from March 1-4, 2026, at the Shanghai New International Expo Center, expecting over 5,000 participating enterprises from more than 40 countries and regions, with over 150,000 professional visitors [1] Group 1 - The event integrates resources from the Yangtze River Delta cross-border comprehensive pilot zone, featuring a practical area for RCEP tariff preferences to provide full-chain services for foreign trade enterprises [3] - A dedicated cross-border e-commerce exhibition hall will be established, showcasing over 200 platform service providers, including Amazon Global Selling and Alibaba International Station, along with the release of the "2026 Cross-Border E-Commerce White Paper" [3] - The fair will host an AI smart product selection and live streaming sales competition for the first time [3] Group 2 - A green logistics exhibition area will be set up to address high cross-border logistics costs, showcasing new energy transportation tools, smart warehousing systems, and digital management solutions for overseas warehouses [5] - Officials from the Ministry of Commerce will interpret the latest export tax rebate and foreign exchange management policies on-site [5] - The event will facilitate targeted matching between manufacturing enterprises in the Yangtze River Delta and global buyers, with over 500 B2B negotiation meetings scheduled for the first day [5] - Daily industry summits will be held in the cross-border e-commerce exhibition area, covering trending topics such as TikTok Shop operations and independent brand overseas expansion [5]

Core Viewpoint - The article discusses the rise of "Chicken Chop Brother" Li Junyong in Jiangxi Jingdezhen, drawing parallels to the earlier viral sensation "Noodle Brother" Cheng Yunfu, highlighting their transitions into live streaming and e-commerce. Group 1: Background and Popularity - "Noodle Brother" Cheng Yunfu gained fame for selling noodles at a low price for 15 years, which led to a surge of visitors and media attention, with over 52,000 people visiting his stall in one day in March 2021 [3]. - The local government responded to the influx of visitors by expanding roads and building parking lots to manage the traffic [3]. Group 2: Transition to Live Streaming - Cheng Yunfu transitioned to live streaming, selling agricultural products such as chestnuts, sweet potatoes, pears, and tea, as well as processed agricultural goods [3][4]. - He emphasized that both selling food and live streaming are forms of business, encouraging others not to fear the transition to online sales [4][9]. Group 3: Challenges Faced - Cheng Yunfu faced criticism and challenges after becoming a live streamer, including receiving abusive calls and dealing with individuals exploiting refund policies [4]. - Despite the challenges, he views live streaming as a means to promote his hometown and improve his family's living conditions, having invested over 1 million yuan in building a house [9].

Core Insights - Douyin Life Services launched a live streaming event "Boss is Here" in collaboration with Beijing Satellite TV to boost consumption during the National Day and Mid-Autumn Festival [1] - The event saw over 10,000 orders placed by Douyin users, totaling more than 1.1 million yuan in value for group purchase vouchers [1] - The "Let's Beijing·Gourmet Season" campaign, running from September 1 to October 31, offers valuable food group purchase packages in partnership with various dining businesses in Beijing [1] - "Boss is Here" is an IP activity initiated by Douyin Life Services, featuring brand owners in live streams to promote their brands and provide users with exclusive benefits [1]

Core Insights - JD.com is launching its 11.11 Global Shopping Festival on October 9, 2023, with initiatives aimed at supporting merchants and service providers, including significant traffic and financial subsidies [1][5] - The company has introduced a certification system for service providers to enhance content quality and operational support for merchants [1][6] Group 1: Merchant Support Initiatives - JD.com announced a series of measures to support over a million merchants during the 11.11 event, including providing billions in traffic and tens of millions in subsidies [1] - The company aims to enhance the live streaming capabilities of merchants by offering cash rewards up to 1 million yuan for outstanding performance [5] - JD.com is implementing a "collection store" model to help merchants integrate resources for scalable operations [5] Group 2: Content Ecosystem Growth - The number of merchants achieving over 100 million yuan in live sales has doubled compared to last year, while the number of live streaming rooms reaching this milestone has tripled [3] - JD.com has optimized its live streaming algorithms, resulting in an 8-fold increase in traffic for merchant live streams through search channels [3] - The introduction of low-cost AI digital live streaming has led to a 2-fold increase in traffic for merchants [3] Group 3: Live Streaming and Influencer Engagement - JD.com is launching a "Selected Influencer" ranking competition during the 11.11 event to provide a platform for influencers to showcase their expertise [5] - The company will invest millions in incentives and resources for influencers, focusing on those with professional depth and commercial value [5] - JD.com is enhancing its live streaming experience by combining human and AI efforts for 24/7 sales support [5] Group 4: Content Creation and Evaluation - JD.com has introduced the "JD Super Evaluation" incentive policy to encourage trusted short video content creation in collaboration with professional MCN organizations [6] - The company will provide precise traffic incentives and cash rewards, with individual organizations eligible for up to 1 million yuan in rewards [6] - JD.com aims to leverage its product selection capabilities and strict quality control to deliver high-quality live streaming experiences for sustainable growth [6]

Core Insights - The article highlights the transformation of the fishing industry in Fuyuan, Heilongjiang, where local fishermen have adopted live-streaming to sell their catch, significantly increasing their income and market reach [1][2][3] Group 1: Industry Transformation - Fishermen in Fuyuan have shifted from traditional selling methods to live-streaming, allowing them to sell fresh fish directly to consumers in major cities like Shanghai and Guangzhou [2][3] - The introduction of live-streaming has led to a substantial increase in orders and income for local fishermen, with reports of income multiplying several times [3] Group 2: Government and Community Support - The local government has played a crucial role in supporting the fishing industry by organizing live-streaming training for fishermen and establishing a fishery industrial park [3] - Since 1989, the government has implemented ecological protection measures, including artificial fish breeding and strict regulations on fishing practices to ensure sustainable fish populations [3] Group 3: Future Aspirations - Local fishermen express a desire to continue expanding their live-streaming efforts and involve more community members in the process, aiming to enhance the market for Fuyuan's fish products [3]

文 | 《 B UG 》 栏目 周文猛 沉寂多年的凡客创始人陈年，又一次因为雷军而出圈了。 昨日，小米创始人雷军在个人年度演讲中，用数分钟时间，讲述了他与陈年 28 年的友谊，同时也介绍了"陈年转型抖音带货"对自己的影 响，并发出了" 50 来岁正是闯的年纪"这一感慨。 而伴随这一感慨的发出，陈年的命运，也悄然改变了。《 BUG 》栏目注意到，在雷军演讲结束后，凡客诚品快速上线了"正是闯的年 纪"全棉印花 T 恤。此外，在凡客自营品类旗舰店中，多款雷军同款也迎来了热销。有凡客诚品客服及直播间人员透露，今日问询并购买 雷总同款衣服的单量"激增"。 《 BUG 》栏目发现，在抖音平台上，陈年也开启了狂蹭"雷军演讲"流量模式。目前，陈年个人抖音号包括置顶视频在内的前 7 条视频， 均为与雷军互动内容。陈年更是在观看雷军演讲后一度哽咽，并回应称："觉得自己不配，而我的命运也从此改变了"。 上线多款雷军同款 陈年狂蹭"雷军"流量 《 BUG 》栏目注意到，在陈年个人抖音号"凡客陈年"等多个账号橱窗内，雷军演讲提及的"正是闯的年纪"全棉印花 T 恤，目前已经上 线。据凡客诚品内部人员介绍，该产品是昨天才上线的。截至今日 ...