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方大集团中兴商业:“创”出新活力 “闯”出新航程
Core Viewpoint - Zhongxing Commercial is accelerating its development by seizing new opportunities and expanding into new markets, aiming to become a leading regional retail enterprise by achieving significant growth in total merchandise sales in May 2025 compared to previous periods [1] Group 1: Marketing Innovations - In May, Zhongxing Commercial launched marketing initiatives aimed at attracting younger consumers and families, resulting in significant increases in sales, customer traffic, and transaction numbers during the "May Day" holiday [2] - The company integrated various resources, including a dinosaur museum and unique dining options, to create a one-stop shopping and entertainment experience, enhancing the city's cultural tourism [2] - Special events targeting youth, such as basketball competitions and music auditions, were organized to invigorate urban spaces and engage the community [2][3] Group 2: Digital Infrastructure - Zhongxing Commercial is advancing its digital transformation by implementing a new mobile payment system that enhances the payment experience for consumers, allowing for a unified payment solution without the need for hardware adjustments [4] - The upgraded system employs dynamic encryption and multi-layer security protocols to protect user payment information and merchant account data, thereby reducing operational costs and improving transaction efficiency [4] Group 3: Social Responsibility - The company actively participates in charitable activities, such as donating supplies to children's welfare institutions and organizing educational activities for children, demonstrating its commitment to social responsibility [5][6] - Initiatives like the "Perfect World" charity movie event for families of children with autism highlight the company's efforts to foster social acceptance and support for marginalized groups [6] - Zhongxing Commercial's long-standing commitment to children's welfare includes significant donations and support for underprivileged children, showcasing its dedication to community service [5][6]
“五一”假期迎客量上榜全国景区Top3
Nan Jing Ri Bao· 2025-06-05 02:20
Core Viewpoint - The article highlights the successful development and promotion of the Zhongshan Scenic Area in Nanjing, showcasing its rich historical heritage and modern tourism appeal, which has attracted a significant number of domestic and international visitors this year [1][9]. Group 1: Scenic Area Development - The Zhongshan Scenic Area has implemented actions to create a world-class tourist destination, enhancing its aesthetic appeal and integrating new experiences for visitors [1][9]. - The scenic area ranked fifth and third in visitor numbers among national tourist attractions during the Spring Festival and May Day holidays, respectively [1]. Group 2: Natural and Historical Attractions - The Yanjue Lake, described as a summer version of a "Monet Garden," features seasonal beauty with various flowers and historical architecture, enhancing its appeal [2]. - The Meihua Mountain, known as the "First Plum Mountain in the World," boasts over 38,000 plum trees and has the most self-bred varieties in China, with 155 varieties recognized internationally [3]. Group 3: Cultural and Educational Integration - The newly established Purple Mountain Observatory Museum has become a platform for visitors to learn about traditional Chinese culture through ancient astronomical instruments and modern technology [5][6]. - The "Zhongshan Museum Cluster" includes 15 institutions, promoting a blend of architecture, ecology, culture, and education [6]. Group 4: Innovative Tourism Experiences - The scenic area has introduced diverse activities, such as poetry reading events and hands-on cultural experiences, to engage visitors and enhance their understanding of local heritage [7]. - Recent events have attracted international tourists, with groups from Singapore, the United States, and other countries participating in cultural activities [8][9]. Group 5: Visitor Statistics and Future Goals - The Zhongshan Scenic Area is projected to receive nearly 38 million visitors in 2024, with plans to enhance its international image and improve the integration of ecological protection and cultural tourism [9].
长江剧场焕新归来!变身“观演-体验-消费”综合空间
Sou Hu Cai Jing· 2025-05-29 14:47
坐落于黄河路的长江剧场始建于1923年,在这片被誉为"城市心脏"的黄金地段,见证了上海演艺文化的发展。日前,长江剧场开启全新篇章,由单一演艺 空间向"观演-体验-消费"一体化文商旅综合空间转型升级,为市民游客带来更加立体、多元、沉浸式的消费新体验。 " 旅游时报 TRAVELTIMES 2025年5月27日 编辑 张敏荣 学编 成德政 士江剧场焕新归来 "观演-体验一消费"综合空间 挫落于黄河路的长江剧场始建于1923年,在这片被誉为"城市心脏"的黄金地段,见证了上海演艺文化的发展。日前,长江 章,由单一演艺空间向"观演-体验-消费"一体化文商旅综合空间转型升级,为市民游客带来更加立体、多 01.黄河路长江剧场内部营造戏剧化效果 02.剧场一楼展示销售的文创产品、测流时尚品 03.长江剧场由单一演艺空间向"观演-体验-消费"一体化文商旅综合空间转型升级 被誉为"中国话剧大本营" 位于南京西路黄河路路口的长江剧场诞生于 1923年,原名卡尔登大戏院,出自上海滩赫赫有名 的匈牙利设计师邬达克之手。从问世之日起,卡 尔登大戏院就以其设备先进和装饰奢华执上海滩 之牛耳。它见证了中国近代史上一系列重要亭 件,阮玲玉演唱 ...
我市经济蓬勃发展“多面开花”
Xi An Ri Bao· 2025-05-29 02:09
Core Insights - The article highlights the dynamic development of Xi'an, showcasing the integration of cultural tourism and technological innovation, which is driving economic growth and enhancing consumer markets [1][6][9] Project Development - Key projects in Xi'an are being rapidly advanced, particularly in the Chang'an District, which is seen as a strong engine for high-quality development [2][5] - The construction of significant projects, such as the Northwest Water and New Energy Technology Industry Center, is progressing well, with phases one and two already completed [4] - The Transfar Zhihui Northwest Operation Center is a notable project that aims to create a regional service industry incubation platform and is expected to provide over 5,000 jobs upon completion [3][8] Cultural and Tourism Integration - Xi'an's cultural tourism sector is thriving, with the city being recognized as one of the top ten popular tourist destinations in China, particularly appealing to younger demographics [6][8] - The integration of traditional culture with modern technology, such as VR experiences and immersive performances, is enhancing the tourism experience and driving consumer spending [7][8] Retail and Consumption Trends - The "first store economy" is injecting new vitality into Xi'an's consumer market, with a significant increase in the number of new retail stores, including 168 new first stores in the Northwest region [9][10] - The city is becoming a hub for international and domestic brands, with a focus on creating diverse and engaging shopping experiences [10][11]
百年工业遗址“大变身” 首钢一高炉·SoReal科幻乐园打造创新消费地标
Bei Jing Shang Bao· 2025-05-28 10:47
Core Insights - The transformation of Shougang's No. 1 Blast Furnace into the SoReal Sci-Fi Park represents a successful integration of industrial heritage with modern technology and entertainment, creating a new cultural and commercial destination in Beijing [1][4][10] Group 1: Project Overview - The SoReal Sci-Fi Park officially opened in early 2024, featuring immersive experiences that combine VR technology with the historical industrial site, making it the world's first fully immersive space exploration-themed complex built within an industrial relic [4][5] - The park covers an area of 22,000 square meters and includes various attractions such as the "Qi Tian Hao" spaceship theme area, a galaxy art museum, and a rooftop garden, offering over 40 interactive experiences [5][10] Group 2: Visitor Engagement - The park is projected to attract nearly one million visitors in 2024, including both domestic and international tourists from countries like Singapore, Germany, Malaysia, and Turkey, as well as hosting educational activities for over 10,000 students from nearly 60 local schools [5][11] Group 3: Government and Corporate Collaboration - The successful establishment of the park was facilitated by proactive government support, which included breaking traditional project construction limitations and providing special approvals for the unique nature of the site [10][12] - The project reflects a broader initiative by the Shijingshan District government to promote the sci-fi industry, including the establishment of a dedicated fund and hosting the China Sci-Fi Conference [10][11] Group 4: Future Expansion Plans - The company behind the park, Hongdeng Qitian Group, plans to expand its operations across 16 cities by 2025, introducing various entertainment formats such as esports complexes and tech art museums [11][12] - The group aims to create high-quality consumer experiences by integrating cultural, commercial, and tourism elements, with plans to launch the "SoBattle" esports module and establish a thousand physical stores [11][12]
武林路梅鹤堂变身杭州文商旅新地标
Hang Zhou Ri Bao· 2025-05-28 03:00
Core Viewpoint - The transformation of Meihutang, a historical building in Hangzhou, into a hub for boutique dining reflects a successful blend of cultural heritage and modern culinary experiences, attracting both local and international visitors [4][6][9]. Group 1: Historical Significance - Meihutang, built in the 1920s and 1930s, is a historical row of buildings associated with the poet Lin Bu, known for his love of plum trees and cranes, which inspired its name [5]. - The building has undergone two major renovations in 2005 and 2019, with a dedicated guideline established in 2022 for its protection and utilization [6][9]. Group 2: Culinary Development - The establishment of a boutique dining cluster at Meihutang includes Michelin-starred restaurants such as "Yuzhilan" and other high-end dining options like "COWHERE" and "Lanyuchuan" [4][7]. - The influx of these restaurants has positioned Meihutang as a new landmark for cultural and commercial tourism in Hangzhou, enhancing its appeal to both locals and tourists [4][6]. Group 3: Economic Impact - The Wu Lin Street area, where Meihutang is located, has seen significant economic growth, with a reported retail sales total of 1.127 billion yuan in the first quarter of this year, marking an 11% year-on-year increase [8]. - The dining sector within this area generated 841 million yuan in revenue, reflecting a 9.9% increase compared to the previous year, indicating a robust growth trend in the local economy [8].
总被厦门抢风头的福州,要靠非标商业“顶流”争口气!
3 6 Ke· 2025-05-28 02:09
Core Insights - Fuzhou has seen significant economic growth, achieving the highest GDP in Fujian province for four consecutive years, with a projected GDP of 1,423.68 billion yuan in 2024, reflecting a growth rate of 6.1% [3][5] - Despite its economic strength, Fuzhou's commercial power lags behind Xiamen, ranking 25th nationally in commercial strength, marking its lowest position in four years [3][5] - The city is transitioning into a phase where growth opportunities are increasingly found in county-level markets, as Fuzhou's shopping center stock leads Xiamen but is experiencing slower growth [5][7] Economic Performance - Fuzhou's GDP reached 1,423.68 billion yuan in 2024, with a growth rate of 6.1% [3] - The city's GDP ranking has improved, surpassing Quanzhou and positioning Fuzhou among the top 17 cities nationwide by 2024 [3] Commercial Landscape - Fuzhou has a total shopping center stock of 5.356 million square meters, compared to Xiamen's 4.697 million square meters, but the growth in new shopping centers is slower in Fuzhou [5][7] - The per capita shopping center area in Fuzhou is 0.63 square meters, indicating potential for further development, while Xiamen's is 0.88 square meters, suggesting a more saturated market [7] Project Development - Fuzhou's commercial projects have historically been dominated by standardized box malls, but recent innovative projects like Yantai Mountain have introduced new concepts [9][11] - The city is seeing the introduction of high-profile projects such as Shangri-La's "Eight Cubes" and the "Yantai Mountain" street, which have attracted significant attention and foot traffic [11][36] Consumer Behavior - Fuzhou's consumer spending power is lower than that of Xiamen, with a per capita disposable income of 51,460 yuan compared to Xiamen's 74,249 yuan [17] - Despite having the highest number of wealthy families in Fujian, the conversion of high-end consumption remains limited, leading to a shift in positioning for luxury projects like Fuzhou's MixC [17][27] Market Trends - Fuzhou's commercial landscape is characterized by a focus on local consumer needs, with a lack of ambition to attract external markets, which may hinder its competitive edge [51] - The city is embracing cultural integration and innovative commercial formats, with new projects focusing on sports, culture, and experiential retail to enhance its appeal [51][54]
56亿人次出游背后:文商旅项目如何撬动万亿文旅消费新蓝海
3 6 Ke· 2025-05-27 01:58
Core Viewpoint - The integration of culture, tourism, and commerce is emerging as a key development model in the context of the accelerating recovery of cultural and tourism consumption, driven by diverse consumer demands and supported by various policies from central to local governments [1][4]. Group 1: Driving Factors - Consumption upgrade and policy support are driving the development of cultural and tourism integration, with domestic tourism consumption rebounding and becoming more diversified [2][3]. - In 2024, domestic travel is expected to reach 5.62 billion trips, a year-on-year increase of 14.8%, with total spending reaching 15.75 trillion yuan, marking a historical high and a 17.1% increase [3]. - The shift in consumer preferences towards experiential and immersive consumption is pushing the transformation of physical retail towards cultural and tourism integration [3]. Group 2: Policy Support - Central and local governments have issued multiple policies to promote the integration of culture and tourism, focusing on innovative tourism consumption scenarios and revitalizing cultural heritage [4][8]. - Local initiatives include the construction of new consumption landmarks and the renovation of old commercial facilities to support the integration of commerce and cultural tourism [8]. Group 3: Value Realization - The integration of cultural IP, tourism resources, and commercial spaces creates a synergistic effect that enhances the economic value of cultural tourism projects [9][10]. - Cultural IP serves as the core element, providing cultural value and content support for consumer products, while tourism resources act as a traffic entry point [9]. Group 4: Project Models - Various project models such as tourism leisure districts, cultural landmark updates, commercial upgrades around scenic areas, and large-scale cultural tourism complexes are forming a complementary landscape [11][19]. - Tourism leisure districts are designed to meet diverse needs through open layouts that integrate local culture and provide a comfortable experience for visitors [11]. Group 5: Future Trends - The future of cultural tourism projects is leaning towards smart and scenario-based development, driven by consumption upgrades and technological advancements [26][27]. - The integration of digital technologies such as VR, AR, and AI is enhancing the consumer experience and operational efficiency in cultural tourism projects [27][28].
“购在中国 2025大湾区消费季”活动在广州开启 线上线下掀起龙舟消费热
Group 1 - The "Shopping in China 2025 Greater Bay Area Consumption Season" was launched in Guangzhou, showcasing the city's new consumption brand "Same Boat Crossing: Cantonese Rhythm Guangzhou" [1] - The event aims to create a multi-stop shopping experience in collaboration with Hong Kong and Macau, focusing on four themes: premium shopping, exquisite dining, exciting tourism, and fine performances [1] - Guangzhou will distribute consumption vouchers and expand the range of duty-free shops to enhance the experience for global tourists [1] Group 2 - During the Dragon Boat Festival, Guangzhou is extending the "Dragon Boat+" consumption chain, integrating cultural, commercial, and tourism elements to stimulate urban consumption [2] - Various promotional activities, including discounts and themed markets, are being organized to attract both residents and tourists [2] - The city will issue exclusive dining vouchers for the "Same Boat Crossing: Cantonese Rhythm Guangzhou" initiative, offering discounts up to 200 yuan [2] Group 3 - Over 20 traditional dragon boat cultural events will be organized during the festival, linking sports with tourism and shopping [3] - Guangzhou is enhancing cross-border consumption by expanding duty-free shop offerings and improving payment convenience for inbound tourists [3] - The city aims to establish itself as an international consumption center, with a focus on innovative cultural and commercial integration through the new consumption brand [3]
“龙舟+”激活端午消费市场
Guang Zhou Ri Bao· 2025-05-25 02:28
Core Viewpoint - The "2025 Greater Bay Area Consumption Season" has been launched in Guangzhou, featuring a series of activities aimed at enhancing consumer experiences through a combination of shopping, dining, tourism, and cultural events during the Dragon Boat Festival [1][10]. Group 1: Event Highlights - Over 20 Dragon Boat cultural activities will be organized during the Dragon Boat Festival, linking event sites with popular attractions like the Pearl River night cruise [3][10]. - The event will showcase Guangzhou's newly created urban consumption brand, "New Eight Scenic Spots of Yangcheng," with a focus on diverse consumption experiences [1][10]. - The "One Journey, Multiple Stops" consumption experience will be promoted in collaboration with Hong Kong and Macau, featuring themed activities such as "Shopping in Guangzhou," "Dining in Guangzhou," "Traveling in Guangzhou," and "Art in Guangzhou" [1][4]. Group 2: Consumer Incentives - During the event period, various discounts and promotional activities will be offered, including consumption coupons and special deals for tourists [4][6]. - A series of "Dragon Boat+" consumption activities will be launched across major shopping districts, transforming the Pearl River waterfront into a "mobile consumption corridor" [4][6]. - Specific initiatives include a "Dragon Boat Feast" cultural experience and the distribution of dining coupons to encourage local and tourist participation [6][8]. Group 3: Cultural Integration - The event aims to integrate traditional culture with modern technology, creating new consumption scenarios that enhance visitor experiences [7][9]. - International brands will participate by creating themed installations and pop-up stores that celebrate local customs and culture [7][9]. - Guangzhou is positioning itself as a cultural hub by promoting its rich heritage and modern attractions, inviting both domestic and international visitors to explore its offerings [9][10].