Core Viewpoint - Li Ning's performance in H1 2025 exceeded market expectations, with revenue growth driven by wholesale channels and professional products, despite challenges in certain categories [1][2] Financial Performance - In H1 2025, Li Ning achieved revenue of 14.82 billion yuan, a year-on-year increase of 3.3%, and a net profit attributable to shareholders of 1.74 billion yuan, a decrease of 11.0% [1] - The company plans to distribute an interim dividend of 870 million yuan, with a payout ratio of 50% [1] Channel Performance - Revenue from direct sales, wholesale, and e-commerce channels in H1 2025 was 3.38 billion yuan (-3%), 6.88 billion yuan (+4%), and 4.30 billion yuan (+7%) respectively, aligning with overall sales growth [1] - The running and training categories saw significant growth, each increasing by 15% year-on-year, while basketball and lifestyle categories continued to decline, with decreases of 20% and 7% respectively [1] Operational Metrics - Gross margin in H1 2025 was 50.0%, a slight decrease of 0.4 percentage points year-on-year, attributed to deeper discounts and a slight increase in e-commerce sales proportion [1] - Operating profit margin (OPM) was 16.5%, a decrease of 0.2 percentage points year-on-year, but still above market expectations [1] - Advertising and marketing expenses increased by 0.3 percentage points to 9.0% of revenue, with higher spending anticipated in H2 2025 [1] Product and Inventory Management - The inventory turnover ratio remained stable at approximately 4 months, with new products accounting for 82% of sales, a slight decrease of 1 percentage point year-on-year [2] - Professional products contributed over 60% to revenue, with improved discount rates and a sell-through rate maintained between 70%-80% [2] Future Outlook - The company is expected to achieve net profits of 2.59 billion yuan, 2.77 billion yuan, and 2.99 billion yuan for the years 2025-2027, with corresponding price-to-earnings ratios of 17, 16, and 15 times [2] - Increased brand promotion efforts are anticipated to seek growth amidst intensifying competition, with potential recovery in the basketball category due to new product launches [2]

Investment Rating - The investment rating for the company is "Buy" and is maintained [6]. Core Views - The company reported a revenue of 14.82 billion yuan for H1 2025, representing a year-on-year increase of 3.3%, while the net profit attributable to shareholders was 1.74 billion yuan, down 11.0% year-on-year, slightly exceeding expectations. The company plans to distribute an interim dividend of 870 million yuan, with a payout ratio of 50% [2][4]. Summary by Sections Performance Overview - In H1 2025, the company's revenue reached 14.82 billion yuan, with a year-on-year growth of 3.3%. The net profit attributable to shareholders was 1.74 billion yuan, reflecting a year-on-year decline of 11.0%. The performance was slightly better than expected, and the company intends to distribute an interim dividend of 870 million yuan, maintaining a dividend payout ratio of 50% [2][4]. Channel Performance - Revenue from direct sales, wholesale, and e-commerce channels in H1 2025 was 3.38 billion yuan, 6.88 billion yuan, and 4.30 billion yuan, respectively, with year-on-year changes of -3%, +4%, and +7%. The running and training categories were the main drivers of revenue growth, while basketball and lifestyle categories continued to decline [6]. Operational Metrics - The overall operating profit margin (OPM) was 16.5%, slightly down by 0.2 percentage points year-on-year, but better than market expectations. The gross margin decreased by 0.4 percentage points to 50.0%. The company increased its advertising and marketing expenses, which accounted for 9.0% of revenue, up 0.3 percentage points year-on-year [6]. Future Outlook - The company is expected to achieve net profits of 2.59 billion yuan, 2.77 billion yuan, and 2.99 billion yuan for the years 2025, 2026, and 2027, respectively. The current price corresponds to price-to-earnings (P/E) ratios of 17, 16, and 15 times for the respective years [8].

Investment Rating - The investment rating for the company is "Buy" and is maintained [7]. Core Views - The company reported its Q2 2025 operational data, indicating low single-digit growth in overall channel revenue, a decline in direct sales, low single-digit growth in wholesale, and mid-single-digit growth in e-commerce, with retail performance meeting expectations [5][6]. - Short-term operational pressures are increasing, significantly impacting revenue and gross margin levels, and achieving annual targets will require further effort. Future marketing activities will need to be observed for their growth impact, and there is a need to balance expenses with growth in the short term [6]. - The company is increasing brand promotion spending to seek growth points amid intensifying competition, although the effectiveness of this spending remains to be seen. The operational environment has been under pressure for a prolonged period, but improvements in Nike's operations may gradually alleviate negative industry pressures, potentially allowing the company to restart a healthy upward trajectory, with performance showing high elasticity [6]. Financial Projections - The company is expected to achieve net profits attributable to shareholders of 2.39 billion, 2.54 billion, and 2.71 billion yuan for the years 2025, 2026, and 2027, representing year-on-year changes of -21%, +6%, and +7% respectively. The corresponding price-to-earnings ratios are projected to be 16, 15, and 14 times [6][10].

Core Viewpoint - The article highlights the upcoming "2025 European Battery Exhibition" scheduled for June 3-5, 2025, in Stuttgart, Germany, emphasizing the importance of this event for the energy and electronics sectors in Europe [1][3]. Group 1: Event Overview - The exhibition aims to be a leading platform for the advanced battery industry in Europe, attracting participants from 53 countries, including battery manufacturers, technology developers, and procurement experts [3]. - The event serves as an international platform for technology exchange, market expansion, and business cooperation [3]. Group 2: Participation Opportunities - Due to high booth costs and travel expenses, many companies are hesitant to participate, prompting the introduction of a unique promotional opportunity for those with limited budgets and time constraints [3]. - The company offers booth sharing services to reduce participation costs while providing international exposure [4]. Group 3: Advertising and Promotion Services - The company will distribute a "2025 Lithium Battery Industry Chain White Paper" at the event, allowing brands to advertise alongside authoritative industry information [4]. - Promotional materials such as roll-up banners will be placed in prime locations to attract attention from attendees [4]. - Additional advertising opportunities include branded tote bags for distributing materials and direct mailing of promotional materials to potential customers [5][6]. Group 4: Company Background - Established in 2010, the company specializes in research and consulting in the carbon, lithium battery, and electric furnace steel industries, providing comprehensive services to various clients [8]. - The company has become a leading institution in lithium battery industry research in China and has previously participated in European battery exhibitions to support Chinese lithium battery companies [8].