2026年马年春节，新茶饮消费市场迎来了名副其实的"最强春节档"。 在史上最长的9天假期与"年节经济"的双重催化下，行业呈现出供需两旺的火热局面，多个品牌业绩实现爆发式增长。 茉莉奶白全国门店GMV同比提升超130%，部分门店增幅环比节前高达790%，累计售出近千万杯茶饮。甜啦啦部分门 店业绩环比增长超1500%，超千家乡镇店业绩环比增长超800%。 春节期间，21世纪经济报道记者走访多家新茶饮门店发现，等待的消费者和外卖骑手络绎不绝。"平时其实会比较克 制喝奶茶，但春节期间，几乎是每天一杯，奶茶、果茶等轮着喝。"在广西过年的消费者吴女士说道，"过年总忍不住 对自己好一点。" "不仅白天生意好，过年大家睡得晚，夜里我们都还有订单进来。"广东省的茶百道加盟商余先生告诉21世纪经济报道 记者，今年春节门店全程不打烊，整体业绩较平日显著增长，余先生算了一笔账，扣除假期新增的人力、水电、物料 等成本，今年春节"不打烊"一共带来约5万元的额外利润。 旅游拉动 21世纪经济报道记者 易佳颖 "虽然春节要守店，不能回家，但收入也是大大增加。"这也是聂店长第三个留守门店的春节，她直言，在春节当月收 入可增加一万多元，对于自愿 ...

21世纪经济报道记者 易佳颖 茉莉奶白方面也表示，部分三四线城市及景区门店更因文旅消费带动涨幅较大。贵阳龙洞堡机场T2航 站楼出发层店、湖州太湖服务区东区店等交通枢纽门店销量亦实现显著增长。此外，"小众游"也成为关 键词，茶百道数据显示，甘肃嘉峪关、四川阿坝州、湖北潜江、山西朔州、广西贵港等"小众目的地"进 入销量增幅前十，有景区门店销量涨幅高达4500%。甜啦啦重庆荣昌、山西忻州古城、河北广府古城等 门店业绩环比增幅均超1500%。 寒假与史上最长的9天春节假期叠加，旅游市场格外火热，拉动了新茶饮品牌的销量。 茶百道数据显示，重庆、成都、上海、北京、杭州等五大旅游热门城市销量领跑。无独有偶，在这些城 市，霸王茶姬的销量也持续稳居全国前列。茉莉奶白在上海、成都、重庆、杭州、北京、深圳、苏州、 温州、广州、南通等城市表现突出，门店销量跻身全国前十。 霸王茶姬位于景区、高速服务区及交通枢纽的重点门店表现尤为突出，销量较假期前增长超 200%。茉 莉奶白宁波熊出没欢乐港湾店、上海千古情景区店和上海海昌海洋公园店日均营业额环比节前涨幅均超 160%。 "可以说是，意想不到的业绩增长。知道春节生意好，但没想到会这么好。 ...

21世纪经济报道记者易佳颖 2026年马年春节，新茶饮消费市场迎来了名副其实的"最强春节档"。 在史上最长的9天假期与"年节经济"的双重催化下，行业呈现出供需两旺的火热局面，多个品牌业绩实 现爆发式增长。茉莉奶白全国门店GMV同比提升超130%，部分门店增幅环比节前高达790%，累计售出 近千万杯茶饮。甜啦啦部分门店业绩环比增长超1500%，超千家乡镇店业绩环比增长超800%。 春节期间，21世纪经济报道记者走访多家新茶饮门店发现，等待的消费者和外卖骑手络绎不绝。"平时 其实会比较克制喝奶茶，但春节期间，几乎是每天一杯，奶茶、果茶等轮着喝。"在广西过年的消费者 吴女士说道，"过年总忍不住对自己好一点。" "不仅白天生意好，过年大家睡得晚，夜里我们都还有订单进来。"广东省的茶百道加盟商余先生告诉21 世纪经济报道记者，今年春节门店全程不打烊，整体业绩较平日显著增长，余先生算了一笔账，扣除假 期新增的人力、水电、物料等成本，今年春节"不打烊"一共带来约5万元的额外利润。 "今年比去年忙多了，去年日均才2000多杯。今年业绩增长的另一来源于24小时营业。春节期间，夜间 订单都相比平时翻了一倍。"她详细说道，"深夜订 ...

股票近期走势 根据截至2026年2月24日的数据，霸王茶姬（CHA.OQ）当日股价上涨4.39%，收盘报10.69美元，盘中 最高触及10.72美元，振幅为4.69%。成交金额约136.21万美元，换手率0.07%。同期美股餐馆板块微涨 0.34%，纳斯达克指数上涨0.90%，公司股价表现优于板块及大盘。 近期受关注事件 春节假期消费数据成为近期关注焦点。霸王茶姬在2026年春节假期全国门店迎来客流量高峰，景区、高 速服务区及交通枢纽等重点门店销量较假期前增长超200%。上海、北京、重庆等一线及新一线城市销 量稳居前列，广东、广西等低线城市门店日均销量突破2500杯，反映出"反向过年"与"返乡潮"带动的双 向消费活力。家庭聚饮等社交需求显著攀升，多杯订单量环比节前增长，经典产品伯牙绝弦、白雾红尘 等持续领跑销量榜。 经济观察网 霸王茶姬股价上涨4.39%至10.69美元，春节假期全国门店销量增长显著。 机构观点 海通国际2025年12月研报指出，公司海外业务增长强劲，第三季度海外GMV同比增长75%，新进入越 南、菲律宾等市场，但国内同店GMV因外卖平台补贴竞争等因素短期承压。中金公司同期报告提到， 公司计划 ...

每年春节前后，朋友圈里总少不了一句话："明年会怎样，谁也说不准。" 但今年，还真有人敢拍胸脯说： "春节后，社会上会出现4个变化，跟每个人钱包、工作和感情都有关系。" 我仔细看了看最近的数据、政策和身边真实发生的事，发现这所谓的"高人预测"，其实一点都不玄，全 是咱们普通人正在经历的日常。 第一个变化：打工人的"饭碗"，变难端了，也变香了 每年春节一过，最扎心的一个问题就是： "今年活好不好找？钱好不好挣？" 从数据上看，全国就业形势整体是稳的： 2025年全国城镇新增就业1267万人，平均失业率5.2%左右，没出现大起大落。 像重庆，1到3月就要办上千场招聘会，专门服务返乡农民工、失业人员和灵活就业群体。 广东也计划组织2500场招聘会，开专列、包车接务工人员返岗。 现实很矛盾： 有人"有活没人干"，有人"有人没活干"。 但稳，不代表"好混"。 一边是高校毕业生人数再创新高，2026届预计超过1200万人，一个普通文员岗位，能收到几百份简历， 研究生、本科生一起抢。 另一边，企业却喊着"用工荒"：电工、焊工、工业机器人运维员、新能源车维修技工这些岗位，常年缺 人，月薪比普通白领高出一大截。 很多地方春节后立 ...

（来源：工人日报） 2月9日，福建省福州市人社局、市总工会联合福州火车站在火车站南广场启动"春风行动·就业援助 季"，10家重点企业携岗入驻，职业指导、权益咨询等服务直面需求，在"返乡潮"中兴起"引才热"。 在当日开往成都西的返乡专列上，"送岗上列车"活动同步开展，8家企业随车送岗，让旅客返乡之旅成 为"预面试"之旅。 本报记者 李润钊 本报通讯员 石美祥 摄 ...

Core Viewpoint - The article discusses the phenomenon of an early "return home" trend in the context of the upcoming holiday season, analyzing its implications for various sectors and the economy as a whole [2] Group 1: Economic Implications - The early return home trend may indicate a shift in consumer behavior, potentially impacting retail sales and service industries during the holiday season [2] - Increased travel activity could lead to a boost in transportation and hospitality sectors, benefiting airlines, hotels, and local businesses [2] Group 2: Industry Analysis - The article highlights that the early return home could result in a more concentrated peak in demand for certain industries, leading to supply chain challenges [2] - It suggests that companies in the logistics and supply chain sectors should prepare for potential disruptions due to the anticipated surge in demand [2] Group 3: Consumer Behavior - The trend may reflect changing consumer preferences, with more individuals prioritizing family time and local experiences over traditional travel patterns [2] - This shift could lead to a reallocation of spending, favoring local businesses and services rather than long-distance travel [2]

Group 1: Industrial Production and Construction - Industrial production continues to show weakness, with blast furnace operating rates and steel apparent consumption lower than the same period last year. The blast furnace operating rate decreased by 0.1% week-on-week and increased by 0.8 percentage points year-on-year to -1.1%. Steel apparent consumption fell by 0.5% week-on-week and increased by 0.7 percentage points year-on-year to -4.1% [1][13] - The steel social inventory continues to decline, down 3.7% week-on-week [1] - In the construction sector, cement production and demand are weak, with the nationwide grinding operating rate decreasing by 2.5% week-on-week and increasing by 2.3 percentage points year-on-year to 2.4%. Cement shipment rates fell by 1.7% week-on-week and decreased by 1.3 percentage points year-on-year to -2.3% [25][29] Group 2: Demand Tracking - The transaction volume of commercial housing remains low, with major cities experiencing weaker sales. The average daily transaction area in 30 major cities decreased by 15.4% week-on-week and increased by 1.8 percentage points year-on-year to -28.5%. First and second-tier cities saw sales decline by 10.4% and 13.5% week-on-week, respectively, while third-tier cities improved by 27.8% week-on-week [49][50] - Port cargo throughput has decreased, but remains higher than the same period last year. Rail freight volume and highway truck traffic have also declined, down 0.1 percentage points to -2.1% and 1.7% to -2.1% year-on-year, respectively [61][62] Group 3: Price Tracking - Agricultural product prices are showing divergence, with pork and vegetable prices declining by 0.3% week-on-week, while fruit and egg prices increased by 1.7% and 0.2%, respectively [103][104] - The industrial product price index has decreased, indicating a general decline in industrial prices [116][119]

Group 1 - The current high level of human flow is not primarily due to a "return home tide," as the flow is stable rather than exhibiting the typical pulse-like increase associated with such a phenomenon [2][3][8] - The national migration index remains at a high level of approximately 15.3% year-on-year, contrasting with previous years where significant declines were observed post-National Day [2][8] - The recent decline in industrial production and infrastructure investment has led to reduced labor demand, prompting many workers to return home earlier than usual [2][8][19] Group 2 - The sustained high level of human flow is supported by several factors, including the introduction of autumn holiday policies, increased business travel, and warmer winter weather [4][5][33] - Multiple regions, including Sichuan and Zhejiang, have implemented autumn holiday policies that significantly boost residents' willingness to travel, with migration indices showing substantial increases compared to the first half of the year [4][33][38] - Business travel has also increased, with domestic and international flight operations showing year-on-year growth of approximately 2% and 10%, respectively [4][46][47] Group 3 - High levels of human flow are expected to drive service consumption, particularly in sectors like dining and accommodation, indicating a robust service consumption environment [6][64][100] - The divergence between the national migration index and retail sales growth suggests that service consumption may be more resilient than goods consumption [6][64][100] - There is a notable trend of consumption shifting from goods to services, influenced by factors such as urbanization and demographic changes, which may enhance demand for leisure and entertainment services [6][76][100] Group 4 - Looking ahead, while goods consumption may face challenges, the potential for service consumption remains significant, with estimates indicating a gap of nearly 3 trillion yuan in service consumption compared to potential levels [6][101] - Policies aimed at stimulating consumption are increasingly focused on the service sector, including initiatives like extended holidays and consumer vouchers [6][101] - The current economic environment suggests that service consumption growth may outpace that of goods, reflecting a long-term trend towards service-oriented spending [6][101]

Group 1: Industrial Production and Construction - Industrial production continues to show weakness, with blast furnace operating rates and steel apparent consumption lower than the same period last year. For the week of December 14 to December 20, the blast furnace operating rate decreased by 0.1% week-on-week and increased by 0.8 percentage points year-on-year to -1.1%. Steel apparent consumption fell by 0.5% week-on-week and increased by 0.7 percentage points year-on-year to -4.1% [1][13] - The steel social inventory continues to decline, down 3.7% week-on-week [1]. - In the construction sector, cement production and demand remain weak, with a decrease in inventory. The national grinding operating rate fell by 2.5% week-on-week and increased by 2.3 percentage points year-on-year to 2.4%. Cement shipment rates decreased by 1.7% week-on-week and fell by 1.3 percentage points year-on-year to -2.3% [25][29]. Group 2: Petrochemical and Consumption Chains - The petrochemical chain shows marginal improvement, while the consumption chain remains relatively weak. For the week of December 14 to December 20, the soda ash operating rate decreased by 1.6% week-on-week and increased by 4.3 percentage points year-on-year to 0.9%. The PTA operating rate remained flat compared to the previous week, with a year-on-year increase of 2.3 percentage points to -8.4% [13][17]. - In the downstream consumption chain, the operating rate of polyester filament increased by 0.2% week-on-week but decreased by 0.4 percentage points year-on-year to -0.4%. The operating rate of automotive semi-steel tires showed weak performance, decreasing by 0.2% week-on-week and falling by 0.1 percentage points year-on-year to -7.7% [13]. Group 3: Real Estate and Transportation - The transaction volume in the real estate market continues to be low, with major cities experiencing weaker performance. For the week of December 14 to December 20, the average daily transaction area of commercial housing in 30 major cities decreased by 15.4% week-on-week and increased by 1.8 percentage points year-on-year to -28.5% [49]. - The cargo throughput at ports has decreased, but remains higher than the same period last year. For the week of December 8 to December 14, railway cargo volume and highway truck traffic both saw a decline, down 0.1 percentage points year-on-year to -2.1% and down 1.7 percentage points year-on-year to -2.1%, respectively [61][68]. Group 4: Price Trends - Agricultural product prices are showing divergence, with pork and vegetable prices declining by 0.3% week-on-week, while fruit and egg prices increased by 1.7% and 0.2%, respectively [103]. - The industrial product price index has seen a decline, with the Nanhua industrial product price index decreasing [116].