Investment Rating - The investment rating for the industry is "Positive" and maintained [8] Core Insights - In FY2025Q3, the company achieved revenue of $2.57 billion, a year-on-year increase of 7%, exceeding market expectations (Bloomberg consensus forecast of $2.48 billion) [2][6] - Gross margin decreased by 2.9 percentage points to 55.6%, primarily impacted by rising tariffs, increased discounts, and foreign exchange losses [2][6] - Operating profit margin fell by 3.5 percentage points to 17.0%, while net profit decreased by 13% to $310 million, with a net profit margin of 12.0%, down 2.7 percentage points year-on-year [2][6] Revenue Breakdown - By region, FY2025Q3 revenue for the U.S./North America/Greater China was $1.38 billion/-2% /$1.73 billion/-3% /$510 million/+42%, with Greater China benefiting from e-commerce growth and offline store expansion, while North America faced pressure due to weak store traffic, declining average transaction value, and lower conversion rates [7] - By channel, FY2025Q3 revenue from direct sales/e-commerce was $1.21 billion/+$0.107 billion/+13%, with direct sales growth slowing sequentially, while e-commerce maintained strong growth [7] - By category, FY2025Q3 revenue for women's/men's/other products was $1.64 billion/+6% /$600 million/+8% /$320 million/+12%, showing steady performance across categories [7] Inventory and Guidance - As of FY2025Q3, the company's inventory increased by 11% year-on-year to $2 billion, with expectations for unit inventory growth in FY2026Q4 and dollar inventory growth in double digits year-on-year [12] - The company slightly raised its full-year guidance, expecting FY2025 revenue of $10.962 to $11.047 billion, a year-on-year increase of 4% (previous guidance was $10.85 to $11 billion, a 2% to 4% increase) [12]

Core Viewpoint - Tim Cook, CEO of Apple and board member of Nike, has increased his stake in Nike by purchasing approximately $2.95 million worth of shares, signaling strong confidence in the company's future value [1][3][5] Group 1: Stock Purchase Details - Cook acquired 50,000 shares of Nike at an average price of $58.97 per share, totaling an investment of about $2.95 million [3] - Following this purchase, Cook's total holdings in Nike reached 105,480 shares, with a market value exceeding $6.04 million based on the closing price on December 23 [3] Group 2: Market Reaction - The announcement of Cook's stock purchase led to a 4.66% increase in Nike's stock price, closing at $60.01 on December 24, with a total market capitalization of $88.707 billion [3][4] Group 3: Insider Confidence - This marks the first time Cook has used personal funds to buy Nike shares, which is typically viewed as a strong signal of insider confidence in the company's prospects [5] - On the day before Cook's purchase, another board member, Robert Swan, also bought shares, indicating a trend of executives investing in the company to reinforce market confidence [5]

Core Viewpoint - Tim Cook, CEO of Apple and board member of Nike, has begun purchasing Nike stock, which has led to a significant increase in Nike's stock price by over 5% on December 24 [3][5]. Group 1: Stock Purchase Details - Tim Cook invested approximately $2.95 million (around 21 million RMB) to buy 50,000 shares of Nike at an average price of $58.97 per share, bringing his total holdings to 105,480 shares valued at over $604,000 (over 4.2 million RMB) based on the closing price [4][5]. - This marks the first time Cook has used personal funds to buy Nike stock in the open market since joining the board in 2005, indicating strong confidence in the company's future value [5]. Group 2: Management Actions - On December 22, Robert Swan, another board member and former CEO of Intel, also purchased 8,691 shares of Nike at an average price of $57.54 per share [6]. - The recent purchases by key executives are seen as a strategy to reinforce management's alignment with the company's interests and to boost market confidence amid a period of low market sentiment affecting Nike's stock price [6].

万里马回复：尊敬的投资者您好，感谢您对我司的关注。公司持续大力发展直播社交电商业务，在电商 代运营及电商直播领域取得了良好成效，未来还将继续拓展和培育新品牌，全面实施公司"引进来、走 出去"发展战略与经营布局，进一步深化与现有品牌的合作，为电商渠道业务增长提供持续动力。近年 来，国家大力提振消费，公司将紧抓政策机遇，深度结合军民融合战略，打造军品级品控体系民用消费 品IP，实际军民产品协同发展。谢谢。 以上内容为证券之星据公开信息整理，由AI算法生成（网信算备310104345710301240019号），不构成 投资建议。 证券之星消息，万里马(300591)12月22日在投资者关系平台上答复投资者关心的问题。 投资者提问：尊敬的董秘您好！国家政策明确鼓励企业拓展电商、直播等新型消费渠道，贵司 2025 年 线上销售收入占比已超 30%，且布局了抖音 "万里马严选" 旗舰店及多平台电商业务：请问公司是否计 划借助政策东风，进一步加大电商渠道投入（如直播团队扩容、新兴社交电商布局）？在代理国际运 动、母婴品牌的基础上，是否会通过电商平台重点推广自有军民融合民品，实现 "军工品质 + 电商流 量" 的协同？ ...

1.12月19日(周五)美股盘前，美股三大股指期货齐涨。截至发稿，道指期货涨0.03%，标普500指数期货涨0.24%，纳指期货涨 0.37%。 | = US 30 | 47,965.40 | 48,030.80 | 47,782.90 | +13.60 | +0.03% | | --- | --- | --- | --- | --- | --- | | = US 500 | 6,790.80 | 6,799.40 | 6,765.50 | +16.00 | +0.24% | | 트 US Tech 100 | 25,112.30 | 25,141.80 | 24,959.90 | +92.90 | +0.37% | 2.截至发稿，德国DAX指数跌0.00%，英国富时100指数跌0.00%，法国CAC40指数跌0.12%，欧洲斯托克50指数跌0.12%。 | 德国DAX30 | 24,196.20 | 24,266.91 | 24,158.91 | -0.80 | 0.00% | | --- | --- | --- | --- | --- | --- | | 瑞 英国富时100 | 9,837.75 | 9, ...

Core Viewpoint - Nike's stock dropped over 10% in pre-market trading, closing at $59, following the release of its Q2 FY2026 earnings report, which showed mixed results despite beating some market expectations [1] Financial Performance - Net sales for the second quarter reached $12.43 billion, a 1% year-over-year increase, surpassing market expectations of $12.22 billion [1] - Net profit decreased by 32% to $792 million, with earnings per share at $0.53, exceeding the market forecast of $0.38 [1] - Gross margin declined by 3% to 40.6%, primarily due to increased tariffs in North America [1] Regional Performance - Revenue from the Greater China region fell by 17% year-over-year to $1.7 billion [1] - Earnings before interest and taxes (EBIT) in the Greater China region saw a significant decline of 49% [1]

Core Viewpoint - The textile and apparel industry is experiencing strong revenue growth, with companies adjusting their annual guidance upwards due to better-than-expected performance in Q3 FY2025, driven by brand strength and operational efficiency improvements [1][2][3]. Revenue Performance - FY2025 Q3 revenue reached 790 million CHF, exceeding market expectations of 770 million CHF, with a year-on-year growth of 34.5% at constant exchange rates [1]. - Revenue growth by region: Americas (+21% to 440 million CHF), EMEA (+33% to 210 million CHF), and Asia-Pacific (+109% to 140 million CHF), with Asia-Pacific achieving triple-digit growth for four consecutive quarters [2]. - Revenue growth by channel: Direct-to-Consumer (DTC) (+37.5% to 310 million CHF) and wholesale (+32.5% to 480 million CHF), both maintaining strong growth [2]. - Revenue growth by product category: Footwear (+30% to 730 million CHF), apparel (+100% to 50 million CHF), and accessories (+161% to 10 million CHF), indicating improved market share across channels and regions [2]. Profitability Metrics - Gross margin increased by 5.1 percentage points to 65.7%, benefiting from strong brand growth and operational improvements [1]. - Adjusted EBITDA rose by 49.8% to 180 million CHF, with an adjusted EBITDA margin of 22.6% [1]. - Net profit attributable to shareholders surged by 290% to 120 million CHF, with a net profit margin increase of 10.2 percentage points to 15.0% [1]. Inventory and Guidance - Inventory at the end of FY2025 Q3 was 380 million CHF, reflecting a year-on-year increase of 9%, with healthy inventory levels expected to be maintained [3]. - The company has raised its full-year guidance, projecting at least 34% revenue growth for FY2025, targeting sales of 2.98 billion CHF, up from a previous estimate of 2.91 billion CHF [3]. - Expected gross margin for FY2025 is approximately 62.5%, an increase from the prior guidance of 60.5%-61% [3]. - Adjusted EBITDA margin is anticipated to be above 18%, up from the previous guidance of 17%-17.5% [3].

Investment Rating - The investment rating for the company is "Buy" and is maintained [6]. Core Insights - In the first three quarters of 2025, the company achieved revenue of 4.3 billion yuan, a year-on-year decrease of 2.3%, while the net profit attributable to the parent company was 500 million yuan, an increase of 74.6%. The net profit excluding non-recurring gains and losses was 320 million yuan, down 8.2% year-on-year. In Q3 alone, the revenue was 1.47 billion yuan, a decrease of 6.2% year-on-year, with a net profit of 140 million yuan, up 20.4% year-on-year, and a net profit excluding non-recurring gains and losses of 100 million yuan, up 10.7% year-on-year [2][4]. Summary by Sections Financial Performance - The company reported total revenue of 4.3 billion yuan for the first three quarters of 2025, reflecting a decline of 2.3% year-on-year. The net profit attributable to the parent company was 500 million yuan, marking a significant increase of 74.6% year-on-year. The net profit excluding non-recurring items was 320 million yuan, down 8.2% year-on-year. For Q3, the revenue was 1.47 billion yuan, a decrease of 6.2% year-on-year, while the net profit was 140 million yuan, an increase of 20.4% year-on-year, and the net profit excluding non-recurring items was 100 million yuan, up 10.7% year-on-year [2][4]. Market Trends - The overall revenue continued to face pressure, with expectations that the apparel segment will perform better than the fabric segment. The fabric business is impacted by a slowdown in customer orders, while the apparel business benefits from increased market expansion efforts, leading to improved capacity utilization. The overall trend is expected to continue into Q4 2025 [6]. Cost Management - The company has effectively managed its expenses, with a gross margin of 22.9%, down 1.0 percentage points year-on-year. The selling, administrative, and financial expense ratios changed by +0.1 percentage points, -0.5 percentage points, and -2.0 percentage points year-on-year, respectively. The decline in financial expenses is primarily attributed to foreign exchange gains. The net profit margin attributable to the parent company increased by 2.1 percentage points to 9.7% year-on-year, supported by positive contributions from investment income [6]. Future Outlook - In the short term, the apparel segment is expected to maintain stable operations, while the fabric segment faces challenges. As uncertainties related to tariffs diminish, the company's operations are anticipated to return to a stable growth trajectory. In the medium to long term, the company’s leading position in the industry is expected to drive continued growth, with projected net profits attributable to the parent company of 620 million yuan, 660 million yuan, and 710 million yuan for 2025, 2026, and 2027, respectively. The current price corresponds to a PE ratio of 9, 9, and 8 times for the respective years, with a projected dividend yield of 5.3% under a 50% payout assumption [6].

分析师及联系人 [Table_Author] 于旭辉 柯睿 SAC：S0490518020002 SAC：S0490524110001 SFC：BUU942 丨证券研究报告丨 行业研究丨点评报告丨纺织品、服装与奢侈品 [Table_Title] 望远镜系列 26 之 UA FY2026Q1 经营跟踪：收 入表现优于预期，预计 FY2027 将迎拐点 报告要点 [Table_Summary] FY2026Q2（2025/7/1-2025/9/30）UA 实现营收 13.3 亿美元，同比-4.7%，收入表现优于市场 及公司预期（彭博一致预期 13.1 亿美元，公司先前指引 Q2 营收同比下滑 6%-7%）。毛利率同 比-2.5pct 至 47.3%，主要受关税增加及渠道和区域组合影响，净利率同比转负至-1.4%。 请阅读最后评级说明和重要声明 %% %% %% %% research.95579.com 1 纺织品、服装与奢侈品 cjzqdt11111 [Table_Title 望远镜系列2]26 之 UA FY2026Q1 经营跟踪：收 入表现优于预期，预计 FY2027 将迎拐点 [Table_Summary ...

Investment Rating - The investment rating for the company is "Buy" and is maintained [6]. Core Insights - In the first three quarters of 2025, the company achieved revenue of 3.63 billion yuan, a year-on-year increase of 1.5%, while the net profit attributable to the parent company was 580 million yuan, a year-on-year decrease of 6.5% [2][4]. - The third quarter alone saw revenue of 1.29 billion yuan, a year-on-year increase of 0.9%, and a net profit of 210 million yuan, a year-on-year increase of 3.0% [2][4]. - The gross profit margin improved by 0.9 percentage points to 45.2% in Q3 2025, indicating stable profitability despite weak market demand [10]. Summary by Sections Financial Performance - Revenue for the first three quarters of 2025 was 3.63 billion yuan, with a net profit of 580 million yuan, reflecting a decline in profitability [2][4]. - Q3 2025 results showed a revenue of 1.29 billion yuan and a net profit of 210 million yuan, indicating a slight recovery in performance [2][4]. Market Outlook - The company expects revenue growth to improve, particularly in overseas markets, with Q3 showing a significant recovery from Q2's decline [10]. - The company is positioned well in the zipper industry with overseas production capacity, which is expected to support future growth [10]. Profitability Metrics - The gross profit margin for Q3 2025 was 45.2%, with a net profit margin of 16.5%, reflecting the company's resilience in maintaining profitability amid market challenges [10].