在楼市中，二手房以其独特的优势，近年来备受刚需家庭的青睐。它们往往拥有成熟的生活配套，尤其是优质的学区资源，兼具投资与自住价值。更吸引人 的是，相较于动辄需要等待期房交付的新房，二手房的价格通常更为亲民，能有效缓解购房者的经济压力。此外，一些精明的投资者还寄希望于老房拆迁， 以期获得丰厚的补偿回报。而面对当下新房市场频频出现的烂尾风险，购买现房的二手房无疑能让购房者眼见为实，规避潜在的风险。 然而，在挑选二手房时，房龄问题常常让购房者左右为难。对此，一位在房产中介行业深耕十五年的资深人士老朱，向我们透露了他的经验之谈。起初，老 朱对此讳莫如深，但在反复沟通下，他终于坦言，房龄超过二十年的老房子，购房者需谨慎考虑。 首先，居住舒适度是不可忽视的因素。早期的住宅设计往往以解决居住问题为首要目标，在采光、隔音等方面考虑不足。例如，采光不足会导致室内光线昏 暗，而隔音效果差则会影响居住的私密性和舒适性。此外，老房子的户型设计也可能存在缺陷，例如卫生间没有窗户，通风不畅，或是客厅面积狭小，缺乏 自然光线等，都会降低居住体验。 其次，房屋质量也令人担忧。房龄超过二十年的老房子，容易出现外墙开裂、管道老化、渗水、电梯故障等 ...

Core Viewpoint - The recent auction of a seaside property in Rushan, which started at a low price of 1,111 yuan and ended up selling for around 80,000 yuan, has raised concerns about the auction process and potential manipulation by auction platforms [3][4][9]. Group 1: Auction Process and Buyer Experience - A buyer reported that the auction process felt designed to create urgency and competition, leading to impulsive bidding without adequate consideration [3][4]. - The buyer's husband participated in the auction without prior knowledge of the property, using a face-scan payment method that allowed for a large transaction without entering a password [9]. - The auction's competitive nature led to a rapid increase in the final bid, with the buyer realizing the high price only after intense bidding [9][11]. Group 2: Market Context and Property Details - The property auctioned is part of a larger trend where many properties in Rushan are listed at low starting prices, often attracting buyers with the hope of "stealing" a deal [11][13]. - The average price for second-hand properties in the Silver Beach resort area is approximately 2,800 yuan per square meter, indicating a significant markup from the auction price [13][14]. Group 3: Legal and Regulatory Insights - Legal experts have noted that while online auction platforms have increased transparency and efficiency, there are concerns about insufficient information disclosure and the potential for price manipulation [15][16]. - The total number of properties auctioned online in China from January to October this year reached 605,000, with a total transaction value of 204.87 billion yuan, highlighting the growing trend of online property auctions [16].

房地产市场的健康发展始终与政策导向深度绑定，近期全国范围内密集落地的支持政策，正为二手房交易市场注入强劲动力。这些政策不再局限于单一维度 的刺激，而是形成了覆盖需求释放、流程优化、成本降低的"组合拳"，其核心逻辑在于通过破除交易壁垒、激活市场流动性，推动行业从高速增长向高质 量发展转型。 财经 廖闻 所从事H股企业审计业务名单 多地加得在局管理系 对于郑州而言，作为中原地区房地产市场的核心枢纽，二手房交易的活跃度直接影响区域楼市生态平衡。传统模式下，信息不对称、交易成本高企、流程封 闭化等行业顽疾，不仅制约了市场活力，更侵蚀着买卖双方的信任基础。而当前政策的核心导向，恰好与解决这些行业痛点高度契合 — 通过鼓励透明化 交易、降低交易成本、优化服务供给，为二手房市场的规范化、高效化发展提供了制度保障。这种政策环境的变革，既为购房者带来了实际利好，也为具备 创新模式的交易平台创造了发展机遇。 长期以来，二手房交易行业始终存在着深层次的结构性矛盾。传统中介主导的 "信息掮客" 模式，将信息垄断作为核心竞争力，导致交易双方陷入被动局 面：买方难以获取房源真实信息，卖方无法掌握合理定价依据，交易流程被包裹在 "黑箱操作 ...

Core Insights - The second-hand housing market is shifting from an "asset allocation" focus to a "residential demand" focus, with companies like Ziroom entering the market with new service models [6][12][31] Market Trends - In 2023, the transaction volume of second-hand homes in 25 major cities in China surpassed that of new homes for the first time, indicating a rising trend in second-hand home transactions [3] - By October 2025, 64.5% of individuals searching for homes will be looking for second-hand properties, maintaining a long-term trend above 60% [4] Pricing and Demand Dynamics - The average listing duration for second-hand homes has increased to 94.86 days, a year-on-year increase of 5.79%, while the average listing price has dropped by 8.12% to 11,800 yuan per square meter [5] - Despite the declining investment appeal of second-hand homes, demand remains strong, with buyers increasingly prioritizing residential value over investment potential [6][12] Company Strategy and Innovations - Ziroom has launched "Ziroom Meijia," a new service model focusing on "single-sided service" and "carefully selected quality homes," aiming to enhance transaction efficiency and customer experience [7][14] - The company is leveraging its existing resources in rental and home decoration to create a comprehensive service platform for home buyers, integrating various aspects of the housing market [22][29] Service Model Transformation - The "single-sided service" model separates the roles of agents for buyers and sellers, allowing for more focused and specialized service [14][15] - This model aims to improve efficiency and customer satisfaction by providing tailored services, such as personalized purchasing advice and property recommendations [16][20] Market Positioning and Competitive Landscape - Ziroom's entry into the second-hand housing market is seen as a response to changing market dynamics, with a focus on meeting the needs of first-time buyers and those seeking improved living conditions [12][29] - The company is positioned to address key pain points in the market, such as information asymmetry and trust issues between buyers and sellers [36] Future Outlook - The "renovation for sale" model, which has been successful in the U.S., is being explored in China, although it requires time to gain industry consensus [35] - The overall strategy of Ziroom reflects a broader trend in the real estate industry towards refined operations and the integration of technology to enhance customer service [28][29]

Core Viewpoint - The recent observation of similar pricing for multiple residential units in the "Century Jiangwan" community in Shanghai's Xinjiangwan City has led to speculation about a potential "price alliance" among homeowners, although real estate agents suggest this is unlikely [2][3]. Group 1: Pricing Observations - Several listings for 93 square meter apartments in the "Century Jiangwan" community are priced closely, with four units listed at 14.6 million yuan and one at 14.7 million yuan [2]. - The average listing price for the community in October is 157,400 yuan per square meter, while the average transaction price in September was 135,100 yuan per square meter [3]. Group 2: Market Dynamics - Real estate agents indicate that the formation of a "price alliance" among homeowners is improbable, as some owners are still open to negotiation when buyers express interest [3]. - The number of property viewings has increased to an average of 3-5 groups per person per week in recent months, showing improvement compared to the period before the "8.25 new policy" [4].

经济观察报在小红书上咨询多位发布低价房源的博主后发现， 多数房源要么已经"卖出"，要么根本不存在，但可以推荐其他 项目。换言之，小红书上大量的高性价比房源，只是销售人员 和中介机构用于吸引流量的"诱饵"。 作者：田国宝 封图：图虫创意 "北京菜市口复式公寓，130平方米三居室，带独立小院，总价161万元。" "北京车公庄，79平方米上下两层三居室，独门独院，现价142万元。" "北京劲松83平方米三居带花园小院，精装修，总价165万元。" 在小红书上，此类"核心商圈、豪华装修、价格诱人"的低价房源信息并不罕见。每条笔记下通常 都有数十甚至上百条咨询留言。 经济观察报在小红书上咨询多位发布此类低价房源的博主后发现，多数房源要么已经"卖出"，要 么根本不存在，但可以推荐其他项目。换言之，小红书上大量的高性价比房源，只是销售人员和中 介机构用于吸引流量的"诱饵"。 "假房源"曾长期是房地产中介行业的顽疾。链家创始人左晖早年在公开演讲中提到，2010年前， 国内中介行业中高达90%的房源信息为虚假房源，消费者平均要看完10套假房源才能接触到一套 真实房源。 2011年，链家在北京率先推出"真房源"体系，经过内部阻力、 ...

上海新江湾城"世纪江湾"小区多套房挂牌价格一致，引发网络热议。 近期，有不少网友发现，位于上海新江湾城板块的"世纪江湾"小区多套住宅，在贝壳平台上挂出了极为 接近的价格。 比如有4套93平方米的三室两厅住房，挂出来的总价都是1460万元，还有一套93平方米的住宅则挂了 1470万元。 对于这一情况，有网友猜测，该小区部分业主成立了"价格同盟"、打响了"价格保卫战"，实际情况究竟 如何？ 第一财经采访了位于该板块的房产中介链家的门店（链家录入的房源显示于贝壳平台），门店方对记者 表示："93平方米户型确实有几套价格一样，最早是有一个小区业主来挂了这个价格，后来陆陆续续也 有其他业主来挂牌，他们参考了之前的挂牌价格。我们询问了业主，他们表示互相之间其实不认识。" 此外，在该板块其他门店从事二手房交易的一名经纪人也对记者称："成立'价格同盟'的可能性应该不 大，因为在我日常几次带看中，在有买家愿意谈价时，部分业主还是愿意谈一谈的；另外挂牌价格也偶 尔有调整，上浮、下调的情况应该都存在的。" 从贝壳平台信息来看，该小区10月挂牌均价为15.74万元/平方米，9月成交均价为13.51万元/平方米。目 前贝壳平台上一共有 ...

"北京车公庄，79平方米上下两层三居室，独门独院，现价142万元。" "北京劲松83平方米三居带花园小院，精装修，总价165万元。" 在小红书上，此类"核心商圈、豪华装修、价格诱人"的低价房源信息并不罕见。每条笔记下通常都有数十甚至上百条咨询留言。 经济观察报在小红书上咨询多位发布此类低价房源的博主后发现，多数房源要么已经"卖出"，要么根本不存在，但可以推荐其他项目。换言之，小红书上大 量的高性价比房源，只是销售人员和中介机构用于吸引流量的"诱饵"。 "假房源"曾长期是房地产中介行业的顽疾。链家创始人左晖早年在公开演讲中提到，2010年前，国内中介行业中高达90%的房源信息为虚假房源，消费者平 均要看完10套假房源才能接触到一套真实房源。 2011年，链家在北京率先推出"真房源"体系，经过内部阻力、市场低谷及同行抵制等多重考验后，最终推动行业从虚假房源泛滥走向相对透明化，改善了中 介行业口碑，推动了整个中介行业进入"真房源"时代。 然而，当专业平台的"真房源"标准逐渐成为行业共识时，小红书、抖音、闲鱼等平台以UGC（用户生成内容）构建的内容生态，在缺乏针对性监管的情况 下，大量个人与中介利用平台发布虚假房源， ...

Core Insights - The "Bo Xue Da Kao" exam organized by Beijing Lianjia has evolved to include the latest real estate policies and practical applications, reflecting a shift towards comprehensive knowledge assessment for real estate agents [1][2] - This year marks the 15th anniversary of the "Bo Xue Da Kao" and the 10th year since the promotion of professionalization for agents, indicating a long-term commitment to enhancing service capabilities within the industry [2] Group 1 - Over 20,000 agents participated in the "Bo Xue Da Kao" exam held in Beijing, which included assessments on new business areas such as home decoration and rental services [1] - The exam aims to optimize content to encourage continuous learning and knowledge updates among agents, thereby enhancing their service capabilities [2] - Experienced agents, like Liu Genxing, have benefited from the exam by gaining knowledge in home decoration and planning, allowing them to provide comprehensive services to clients [2] Group 2 - The exam has become a foundational infrastructure for the professional development of agents, helping both seasoned professionals and newcomers to adapt to industry changes [2] - Nearly 10,000 agents in Beijing have over 10 years of experience, showcasing a significant number of seasoned professionals within the company [2] - The exam serves as a systematic upgrade for agents, enabling them to stay informed about the latest policies and provide better advice to clients [2]

Core Insights - The 26th "Bo Xue Da Kao" organized by Beijing Lianjia took place from November 19 to 20, with over 20,000 agents participating, marking the 15th anniversary of the event [1] - This year's exam has expanded its focus beyond real estate transaction services to include assessments on renovation and rental services, aiming to enhance agents' comprehensive service capabilities to meet diverse consumer needs [1][3] Group 1 - The new residential era is shifting consumer demands from merely having a place to live to prioritizing quality living, leading to a new consumption trend focused on quality [3] - The exam has made significant breakthroughs in both depth and breadth, increasing the emphasis on the latest real estate policies and practical applications, as well as strengthening knowledge assessments in renovation and rental services [3][4] - Agents are now expected to integrate knowledge of real estate and renovation, providing a one-stop service experience for clients from purchasing to renovation [3][4] Group 2 - The incorporation of the latest housing market policies into practical service scenarios for agents is a key feature of this year's exam [4] - The rise of professional agents in the industry is noted, with a growing number of individuals choosing to pursue long-term careers in this field [4] - The increasing demand for quality service from consumers presents new challenges for agents' professional capabilities, emphasizing the importance of continuous learning and improvement [4]