跨境电商
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京东全球购与香港还行泛娱携手,打造海外品牌入华孵化新模式
Zhong Jin Zai Xian· 2025-10-11 08:06
Core Insights - JD Global Purchase and Hong Kong Huanxing Pan Entertainment Limited have signed a strategic cooperation agreement to facilitate the entry of overseas brands into the Chinese market [1][3] - The collaboration aims to create a "fast track" for overseas brands, integrating resources to develop new cross-border consumption scenarios with an "online + offline" experience [3] Group 1: Cooperation Details - The partnership will progress in three phases: launching 50 pioneer brands by the end of 2025, achieving online linkage with 10 city stores by 2026, and helping 100 overseas new brands reach sales of over 100 million yuan within three years [3] - This initiative is expected to lower market entry barriers for overseas brands entering China [3] Group 2: JD Global Purchase Overview - JD Global Purchase is a cross-border e-commerce platform under JD.com, attracting quality products from over 100 countries and regions, covering more than 10 million items across all categories [3] - The platform has been expanding its business boundaries with innovations such as bonded warehouse delivery, online duty-free shops, and offline cross-border experience stores [3] Group 3: Huanxing Pan Entertainment's Role - Huanxing Pan Entertainment possesses extensive brand resources and experience in brand incubation and management, with dedicated teams in fashion hubs like Paris, Tokyo, and Seoul [3] - The company specializes in selecting and nurturing emerging brands and has established offline experience spaces in multiple commercial landmarks [3] Group 4: Strategic Goals - JD Global Purchase has initiated a "100 Billion, 1,000 Products New Growth Plan," aiming to assist over 1,000 origin brands in entering China and achieving a cumulative sales growth of 10 billion yuan over three years [5] - The collaboration is expected to enhance JD's product ecosystem and improve user experience by accelerating the introduction of overseas brands [6]
亚马逊秋促复盘:跨境电商卖家扭转销量下滑趋势
Sou Hu Cai Jing· 2025-10-11 06:42
Core Insights - Amazon's recent autumn promotion, which spanned 16 major global sites, has left many cross-border e-commerce sellers feeling disheartened due to disappointing sales performance [1][2]. Sales Performance - During the autumn promotion, overall sales for sellers declined, with advertising costs surging while conversion rates remained low, leading to a significant reduction in profit margins [2]. Industry Factors - The poor performance of this year's autumn promotion can be attributed to multiple industry factors: - A fundamental shift in traffic dynamics, where the auction mechanism for Amazon's in-platform advertising has become increasingly competitive, allowing top brands with substantial budgets to dominate traffic resources. This has made it difficult for small and medium-sized cross-border e-commerce sellers to effectively acquire customers despite increased advertising spending [3]. - The timing of promotions has led to consumer deal fatigue, as the autumn promotion closely followed the summer Prime Day and back-to-school events, resulting in consumers exhausting their purchasing demand. Additionally, competition from platforms like Temu and Walmart during the same promotional period has increased budget and inventory pressures for sellers [3]. - A general cooling of the consumer environment, with persistent high inflation overseas leading to more rational consumer spending. A report from PwC indicates that holiday spending expectations have declined year-on-year, with gift category spending dropping by 11%. In this economic headwind, the low-price stimulus effect of the autumn promotion has diminished, prompting buyers to make more cautious decisions [3]. Supply Issues - The issue of oversupply in cross-border e-commerce has become acute, with Chinese sellers now accounting for over half of Amazon's global active sellers. This has intensified price and advertising wars due to increased competition. Even during the autumn promotion's discount efforts, sellers have had to rely on low prices to maintain volume, often resulting in losses [4]. Strategic Recommendations - For cross-border e-commerce sellers, the autumn promotion has not only tested their performance but also highlighted operational shortcomings. A timely review of promotional data, optimization of advertising strategies, and restructuring of inventory layouts are crucial. Tools like Yicang ERP can assist sellers in streamlining this process [4].
海南产经新观察:“要出海,来澄迈”
Zhong Guo Xin Wen Wang· 2025-10-11 03:49
Core Insights - The 2025 China·Chengmai International Economic and Trade Fair aims to attract global investors to Chengmai, highlighting the theme "Focusing on Going Global, Investing in Chengmai" [1] - Chengmai is positioning itself as a key gateway for Chinese enterprises to go global, leveraging its strategic location within the Hainan Free Trade Port [1] Group 1: Economic Development Initiatives - Chengmai is focusing on five key areas for going global: gaming, manufacturing, cross-border e-commerce, new energy vehicles, and digital culture [2] - The county has established a public service platform for gaming exports, with 40 companies registered and 114 games launched on the PlayOL platform, aiming for 1 million overseas users by the end of the year [2] - In manufacturing, Chengmai has created a service guide for small and medium-sized enterprises to facilitate their entry into the EU market, resulting in a 13% year-on-year increase in the value of exported manufacturing products [2] Group 2: Cross-Border E-commerce and Digital Culture - Chengmai has introduced policies to promote cross-border e-commerce live streaming, offering rewards up to 300,000 yuan for participating entities, with over 30 live streaming companies already established [3] - The launch of the Qinglan Zhilian project aims to create an AI-driven industrial internet platform, providing one-stop services for the new energy vehicle industry [3] - Chengmai is developing a digital culture export industry park and has partnered with key companies to enhance local talent in digital content production, aiming to train around 2,000 individuals annually [3] Group 3: Infrastructure and Investment - A comprehensive service system for enterprises going global is being established in Chengmai, focusing on enhancing service capabilities and exploring new business models [4] - The Zheqiong Industrial Park, covering 14.25 square kilometers, is under construction, with investments exceeding 1 billion yuan for 16 projects, including high-end oil equipment and zero-carbon projects [5] - Chengmai is planning four government investment projects exceeding 1 billion yuan, with the "Global Gateway" project expected to be operational by the end of the year [5]
TikTok Shop新手卖家盈利指南:避开这些坑,快速站稳脚跟
Sou Hu Cai Jing· 2025-10-11 02:56
Core Insights - TikTok Shop is rapidly growing but many sellers face challenges in profitability, indicating a need for strategic approaches to succeed in this platform [1] Group 1: Product Selection - Selecting products that trigger "impulse buying" is crucial, as TikTok operates as an "interest e-commerce" platform where users often lack a shopping plan [3] - Products that are innovative, unique, or solve everyday problems are more likely to attract immediate purchases [3] Group 2: Content Strategy - Content is the primary driver on TikTok Shop, contrasting with traditional e-commerce platforms like Amazon [4] - Sellers should focus on storytelling through engaging videos that showcase real-life usage, comparisons, and solutions to pain points, rather than just displaying products [4] Group 3: Logistics Management - Timely shipping is a critical factor, as TikTok Shop imposes strict assessments on sellers' shipping performance [4] - High delayed shipping rates can negatively impact store ratings and lead to penalties, suggesting the importance of pre-stocking and reliable logistics [4] Group 4: Payment Optimization - Many sellers experience reduced profits due to high fees and exchange losses in the payment process [5] - It is recommended to plan cross-border payment strategies using compliant third-party tools to minimize costs and streamline transactions [5] Group 5: Long-term Strategy - Relying on a single product for success is not sustainable; sellers should develop a product matrix with multiple categories and accounts [6] - This diversified approach allows for maintaining overall revenue even if one product's popularity declines, promoting stable and sustainable operations [6]
美股异动|亚马逊股价重挫近5% 涉税合规挑战引市场关注
Xin Lang Cai Jing· 2025-10-10 23:13
Core Insights - Amazon's stock price dropped by 4.99% on October 10, reaching a new low since August 2025, attracting significant market attention [1] - Amazon's tax compliance efforts are under scrutiny, with its tax filing work covering 20 overseas sites, including key markets like Germany, the UK, and Japan, but notably excluding the US [1] - The choice of a Beijing law firm as Amazon's tax filing agent indicates its strategy in adapting to new tax regulations, reflecting a gradual adjustment to the evolving tax compliance landscape [1] Industry Developments - Amazon's low-price marketplace, Haul, has issued a notice requiring sellers to complete tax information, highlighting the need for sellers to be aware of policy differences across platforms [2] - The new tax regulations provide clear policy guidelines for tax oversight on platforms, pushing for greater compliance in the cross-border e-commerce sector [2] - Sellers operating without proper tax identification and reporting will face challenges due to the new compliance requirements, necessitating adjustments in tax management to avoid penalties [2] Investor Considerations - Despite facing uncertainties, Amazon's global market influence and adaptability to market changes remain significant [2] - Investors are advised to remain observant and monitor Amazon's progress in tax compliance and global expansion strategies [2]
技能培训 助力就业(高校毕业生就业服务在行动)
Ren Min Ri Bao· 2025-10-10 22:10
Group 1 - The core initiative in Jiangsu Province focuses on enhancing employment and entrepreneurial capabilities of college graduates through vocational skills training [3] - The "Strong Skills Action" project aims to provide training for over 100,000 college graduates by 2025, with a focus on advanced manufacturing, digital economy, and other key sectors [3] - As of August, Jiangsu Province has conducted subsidized skills training for 468,000 participants, including 75,000 college graduates [3] Group 2 - Jiangsu Weichi Digital Technology Co., Ltd. is actively involved in the training of graduates, with 20 out of 27 trainees securing employment within the company [2] - The training program includes customized courses on AI market research, independent site construction, search engine optimization, and social media planning [1][2] - The collaboration between educational institutions and companies aims to align training with real-world job requirements, enhancing the competitiveness of graduates in the job market [2]
决胜“十四五”|潍坊综保区进出口额突破七个百亿级关口
Sou Hu Cai Jing· 2025-10-10 19:55
Core Insights - The Weifang Comprehensive Bonded Zone has achieved significant growth in import and export volumes, surpassing 200 billion to 800 billion yuan, and has ranked in the top 10 nationally for three consecutive years from 2022 to 2024, leading the province [1] - The foreign trade sector has seen a doubling in the number of active enterprises, with over 400 companies now engaged, and high-tech products making up over 70% of exports [1] - The virtual reality industry, led by GoerTek, has reached a cumulative output value of over 100 billion yuan, capturing 80% of the global mid-to-high-end market share for VR products [3] Group 1: Trade Performance - The total import and export volume of the Weifang Comprehensive Bonded Zone is projected to reach 856.9 billion yuan in 2024, contributing to 25% of the city's total trade despite occupying less than 0.1% of the land area [1] - The number of enterprises with import and export volumes exceeding 100 million yuan has exceeded 120 [1] Group 2: Industry Development - The automotive equipment and intelligent manufacturing sector, represented by companies like Dana and Petrel, has seen significant growth, with domestic market shares exceeding 80% for key products [3] - The high-tech industry now accounts for over 90% of the total output value in the region, with a focus on green and low-carbon development [3] Group 3: New Business Models - The establishment of platforms for incubation, rapid customs clearance, and exhibition has facilitated cross-border trade, with eBay and Amazon setting up operations in the region [4] - Cross-border e-commerce import and export volumes are expected to exceed 18 billion yuan in 2024, making it the largest in the province [4] Group 4: Business Environment - The introduction of a "one-stop" integrated service for foreign trade has significantly reduced processing times for enterprise access and export tax refunds [5] - Weifang has been recognized as one of the best cases for innovative practices in streamlining administrative processes in the province [5]
中国-西班牙贸易投资对接会在马德里举行
Xin Hua She· 2025-10-10 15:17
Group 1 - The China-Spain Trade and Investment Matching Conference was held in Madrid, resulting in procurement contracts and strategic cooperation agreements totaling approximately $300 million [1] - Over 300 representatives from Chinese and Spanish enterprises and associations participated, covering sectors such as agricultural products, new energy vehicles, power batteries, machinery manufacturing, cross-border e-commerce, finance, and tourism [1] - The bilateral trade volume between China and Spain is projected to exceed $50 billion in 2024, with mutual investment surpassing $11 billion [1] Group 2 - The Spanish Secretary of State for Trade highlighted the robust development of economic and trade relations, with over 400 Spanish companies establishing branches in China across various sectors [2] - Spain has become a popular investment destination for Chinese companies in areas such as energy transition, sustainable transportation, and renewable energy [2] - The conference is expected to serve as a stable communication platform for enterprises, enhancing long-term cooperation and helping Spanish companies diversify exports and increase export value [2]
潍坊开辟海外市场,推动550家企业出海
Qi Lu Wan Bao Wang· 2025-10-10 14:16
Core Viewpoint - Weifang City is actively promoting high-level opening-up and high-quality foreign trade during the "14th Five-Year Plan" period, establishing a "four trade linkage" work pattern and achieving new results in trade promotion [1] Group 1: International Cooperation - Weifang has developed global partnerships and promoted international economic and trade exchanges, visiting 11 countries and hosting 22 multinational economic activities and 13 city promotion events in the past five years [1] - Successful projects include the establishment of the China-Japan Modern Agricultural Demonstration Park and the promotion of local products like "Weihai Shangpin" as "Chinese gifts" to international friends [1] Group 2: Foreign Trade Development - The city has established 38 trade representative offices in countries like Japan, with a total of 1,000 foreign liaison offices, and has hosted 15 country-specific investment opportunity sharing sessions and 105 cross-border supply-demand matching activities during the "14th Five-Year Plan" [2] - Over 550 companies have expanded to 21 countries and regions, achieving cooperation orders exceeding 5 billion yuan [2] Group 3: Brand Development and Industry Integration - Weifang focuses on a modern industrial system and integrates trade investment promotion with industrial development, launching a brand-led strategy and creating a map for overseas investment [3] - The city has hosted the China-Japan-Korea Industry Cooperation Development Forum for 11 consecutive years, facilitating the establishment of over 200 Japanese and Korean enterprises in Weifang [3] Group 4: Legal and Commercial Services - The establishment of the China Council for the Promotion of International Trade (CCPIT) FTA (Weifang) Service Center and the RCEP online comprehensive service platform enhances legal and commercial services for enterprises going abroad [3] - During the "14th Five-Year Plan," 3,500 economic and trade warnings were issued, and 20,000 commercial certificates were signed, with an annual growth rate of 15% [3] Group 5: Future Outlook - Looking ahead to the "15th Five-Year Plan," Weifang aims to further enhance its international engagement and service networks, focusing on four major projects: promoting local enterprises abroad, expanding international markets, and improving legal services [4]
决胜“十四五”|潍坊开辟海外市场,推动550家企业出海
Sou Hu Cai Jing· 2025-10-10 12:54
Core Insights - Weifang City has actively adapted to the trend of economic globalization, focusing on high-level opening-up and high-quality foreign trade during the "14th Five-Year Plan" period, establishing a "four trade linkage" work pattern [1][5] Group 1: International Cooperation and Trade Development - Weifang has developed global partnerships and promoted international economic and trade exchanges, visiting 11 countries and hosting 22 multinational economic activities and 13 city promotion events in the past five years [1] - The city has facilitated practical cooperation, including the establishment of high-quality projects like the China-Japan Modern Agricultural Demonstration Park [1] - Weifang has set up 38 trade representative offices in Japan and other regions, with a total of 1,000 external liaison agencies, resulting in over 50 billion yuan in cooperation orders [2] Group 2: Brand Development and Industry Integration - The city focuses on a modern industrial system and integrates trade investment promotion with industrial development, implementing a brand-led strategy [4] - Weifang has successfully hosted the China-Japan-Korea Industrial Cooperation Development Forum for 11 consecutive years, attracting over 200 Japanese and Korean enterprises to develop in the city [4] Group 3: Legal and Service Support for Enterprises - The establishment of the China Council for the Promotion of International Trade (CCPIT) FTA service center and the RCEP online comprehensive service platform enhances legal and service support for enterprises going abroad [4] - During the "14th Five-Year Plan," Weifang issued 3500 economic and trade warnings and mediated 23 foreign-related commercial disputes, providing significant support to local businesses [4] Group 4: Future Outlook - Looking ahead to the "15th Five-Year Plan," Weifang aims to further enhance its international engagement and service network, promoting local enterprises' overseas expansion and attracting foreign investment [5]