Group 1 - JD.com and Yili announced their sponsorship of the 2025 Jiangsu Province Urban Football League, highlighting the growing commercial value of the event [1][12] - The sponsorship market for the league has seen a significant increase in demand, with many companies eager to participate despite rising costs, indicating the league's popularity [10][13] - The league's sponsorship structure includes various levels, with local companies showing strong interest and investment, reflecting regional pride and economic significance [3][6] Group 2 - Jiangsu Bank's partnership with the league is viewed as a deep integration of finance and sports, leading to substantial growth in deposits and customer acquisition, particularly among younger demographics [4][11] - Local brands, such as Jinshiyuan and other Jiangsu enterprises, have leveraged the league for brand exposure, enhancing consumer recognition and goodwill [4][7] - The league's success has resulted in a notable increase in stock prices for sponsoring companies, with specific examples including a 7.18% rise for Weiweijia and a 15.71% increase for ST United [7][11] Group 3 - The league's rapid growth has attracted a diverse range of sponsors from various industries, including finance, fast-moving consumer goods, and technology, indicating a broadening appeal [11][13] - New sponsors like JD.com and Yili have joined the league, further validating its commercial potential and expanding its reach [12][13] - The rising sponsorship fees, now reaching 3 million RMB for the season, reflect the league's increasing market value and the competitive nature of securing sponsorships [10][13]

Group 1 - The Jiangsu Provincial Urban Football League, referred to as "Su Super," has gained significant popularity, with a recent match attracting 26,018 spectators [1] - The match between Nanjing and Huai'an ended in a 1:1 draw, and the current top three teams are Nantong, Yancheng, and Nanjing [1][2] - The league has seen over 17 million online viewers across six matches, indicating a strong public interest [2] Group 2 - Zijin Insurance, the official insurance provider for "Su Super," has experienced unexpected traffic due to the league's popularity, highlighting the synergy between insurance and sports [4] - The insurance company has tailored specific coverage plans for the league, including event liability insurance and accident insurance for staff and spectators, ensuring the safety and smooth operation of the events [4][5] - The integration of insurance into sports is seen as a necessary trend, providing financial support and risk management, which are crucial for the sustainable development of the sports industry [4][5] Group 3 - The insurance sector is exploring various pathways to support sports development, including precise risk coverage and capital infusion, which align well with the cyclical nature of the sports industry [5] - Insurance can create a positive cycle in the sports ecosystem by linking resources across the industry, enhancing investment and consumer engagement [5] - There is potential for cross-industry integration, such as combining sports insurance with healthcare services to offer comprehensive support for athletes [6] Group 4 - Major insurance companies in China, such as China Life and China Ping An, have been actively involved in providing insurance for significant sports events, showcasing the industry's commitment to sports [7] - Examples include tailored insurance products for the Beijing Winter Olympics and long-term sponsorships in basketball and women's football, demonstrating the industry's role in promoting sports culture and supporting athletes [7]

央视网消息：上周末，江苏省城市足球联赛迎来第四轮比赛。赛场上是"巅峰对决"，赛场外"跟着赛事去旅行"的氛围也格外火热。江苏各 地借势展示城市的历史文化、旅游资源，推出多种优惠措施，带动球迷变身游客。 连云港："苏超"氛围火热 文旅市场借力引流 6月15日晚，"苏超"有两场比赛开哨，其中，连云港主场对阵苏州。为回馈各地球迷热情，连云港推出"宠粉"文旅大礼包。 淮安：定制公交护航球迷观赛之旅 为了给球迷提供更便捷的观赛体验，南京多部门还推出了一站直达的球迷专列，从南京出发开往淮安。除了能享受往返票价优惠，每位乘车球 迷还收到了专属"加油包"。 中午12时30分，列车准时到站，25辆接驳大巴已在站外就位。在现场工作人员的引导下，球迷们有序换乘，奔向球场。 为方便广大球迷前往球场观赛，东道主淮安还开通了定制公交线路。安排150多辆公交服务车，从淮安高铁东站前往淮安市体育中心体育场， 确保从"高铁下车"到"入场看球"的过程畅通无阻。 江苏连云港："苏超"氛围火热 文旅市场借力引流 夜幕降临，连云港市海州区盐河古巷热闹非凡，海鲜、烧烤、啤酒琳琅满目的夜市排挡让人目不暇接。 随着比赛的推进，"苏超"的"影响力"进一步扩大， ...

体育赛事归根到底是大众性的赛事活动，离不开大众参与和社会支持。发展赛事经济，需把握好大众性 体育运动这个基本点。要结合本地实际，坚持政府主导、社会支持、群众参与的办赛方针，努力点燃社 会各界的参与热情，使活动更"接地气""有人气"。大力加强城乡群众性体育基础设施建设，改善群众体 育健身环境，加快推进大中小学操场、运动场馆的对外开放工作，补齐部分地区健身场地和设施不足的 短板。 此外，发展赛事经济还应摒弃功利倾向，坚持群众受益才是最大的成绩，按照有利于群众健身受益的原 则去开展活动，大力发展"体育+"，坚持常抓不懈，让体育赛事成为地方文体产业发展的有力支撑。 最近，江苏省城市足球联赛，也就是球迷所称的"苏超"火了。一项地方性业余赛事，竟吸引了十几万名 球迷涌入赛场观赛，给城市旅游消费带来新的增长点，也给其他地方带来启发，让多地开始谋划类似的 体育赛事。 拿今年在"苏超"中表现亮眼的南通队来说，看了南通近年来在体育方面的努力和投入，似乎不难得出其 成绩背后的原因。目前，南通已建成各类球类场地超4000个，其中足球场560个、篮球场2991个。2025 年，南通还将新建或改建60个市民健身球场，其中足球场30个、乒 ...

本次赛事由亚洲垒球联合会主办，中国垒球协会与陕西省体育局共同承办，西安体育学院、陕西省 手球曲棍球棒球垒球运动管理中心、西安市体育局、西安市鄠邑区人民政府联合协办，将于7月14日至 20日在西安体育学院鄠邑校区举行。届时，来自中国、日本、韩国等10个国家和地区的垒球运动员将携 手为全球观众献上多场精彩赛事。 6月14日，2025年女子垒球亚洲杯会徽、吉祥物、主题口号发布仪式暨倒计时30天筹备工作誓师动 员大会在西安体育学院鄠邑校区举行。 在全场观众的倒数声中，2025年女子垒球亚洲杯会徽、吉祥物、主题口号精彩亮相。会徽以亚垒联 logo为核心元素，右侧清晰呈现赛事英文名称"WOMEN SOFTBALL ASIA CUP 2025"。多彩飘带环绕运 动员形象，既展现垒球运动活力、速度与激情的特征，又传递了"亚洲垒球大家庭"团结凝聚的设计理 念。吉祥物"垒宝宝"形象为活力四射的垒球少女，身着红色运动套装，头戴印有会徽的垒球帽，手持刻 有西安体育学院校徽的垒球，背部红金交织的凤凰之翼与七彩渐变的尾羽构成视觉焦点。"垒宝宝"有接 球、击球、跑垒、投球4个动作造型。赛事主题口号为"相聚魅力西体·共享垒球活力"。 "作为 ...

Core Insights - The sponsorship market for the "Su Super" league has significantly increased, indicating its growing popularity and commercial value [1][2][3] - Major companies such as JD.com and Yili have joined as official strategic partners and sponsors, enhancing the league's marketability [1][2] - The league's structure now includes a total of 7 strategic partners, 5 sponsors, and an increase in suppliers and partners, reflecting a robust sponsorship ecosystem [2][3] Sponsorship Growth - The number of official strategic partners has risen from 1 to 7, with new additions including JD.com and Li Xiang [1][2] - Official sponsors increased from 1 to 5, with new entrants like Nubia and Yili [1][2] - The total number of sponsors has expanded, including the addition of a public support unit and various regional sponsors [2] Commercial Value and Community Engagement - The increased sponsorship is expected to enhance the league's operational capabilities and improve the overall spectator experience [3][4] - Ticket prices remain affordable, promoting higher attendance and community involvement [4] - The league aims to balance commercial interests with its core values, emphasizing community engagement and the essence of football [4][5] Future Outlook - The influx of sponsors is anticipated to create a positive feedback loop, improving facilities and training conditions, which could attract even more sponsors [3] - Experts suggest that while commercial value is important, the league should maintain its grassroots appeal and community focus [4][5] - The league's connection to local culture and community is seen as a vital aspect of its growth and sustainability [5]

Core Viewpoint - The "Su Chao" (Jiangsu Provincial Urban Football League) has gained unexpected popularity, showcasing intense competition among teams from 13 cities in Jiangsu, and has sparked economic benefits across various sectors including sports, culture, and tourism [14][15][20]. Economic Impact - The league has attracted over 180,000 spectators in just three rounds of matches, indicating a strong public interest and engagement [20]. - Local businesses have reported increased commercial activity, with sponsorships and merchandise sales seeing significant growth due to the league's popularity [17][19]. - The league is expected to generate over 300 million yuan in comprehensive economic benefits throughout the season, driven by tourism and local consumption [21][20]. Cultural and Social Engagement - The league has fostered a sense of local pride and cultural identity among fans, with many participating in related activities and discussions online [26][28]. - The "Su Chao" has become a platform for local cultural expression, with various humorous and competitive narratives emerging from the matches, enhancing community engagement [21][22]. Tourism and Local Business Development - The league has stimulated intercity tourism, with fans traveling to matches and exploring local attractions, leading to a 305% increase in bookings for local scenic spots [21][23]. - Local governments and businesses have created promotional packages and events to attract visitors, integrating sports with local culture and cuisine [24][23]. Future Prospects and Challenges - The sustainability of the league's popularity will depend on effective management and the ability to maintain public interest beyond the initial excitement [31][34]. - There are concerns about the potential for negative publicity and the need for careful handling of public relations as the league continues to grow [32][33]. - The success of "Su Chao" may inspire similar initiatives in other regions, but it is crucial for these to be tailored to local cultural and economic contexts rather than simply replicating the model [26][29].

Group 1 - The 2025 Jiangsu Province Urban Football League ("Su Super") is generating significant excitement and engagement, with the fourth round of matches starting on June 14, featuring local teams and cultural events [1] - The event is driving a surge in tourism and local consumption, with restaurants and bars promoting food and drink alongside the matches, and attractions offering ticket promotions to draw visitors [1][2] - The Long Triangle region is experiencing a notable increase in tourism activity, with a 305% year-on-year growth in ticket bookings for scenic spots in Jiangsu during early June [1][2] Group 2 - The "Su Super" matches are expected to boost local economies through increased spending on food, accommodation, and entertainment, as fans travel to experience the local culture [2] - Major sporting events in the region, such as the 2024 Long Triangle International Athletics Diamond League and the 2025 F1 China Grand Prix, are contributing to economic growth, with significant ticket sales and attendance figures [2] - The Long Triangle region aims to develop its sports industry, targeting a total scale of 1.65 trillion yuan by 2025, with a focus on enhancing the value of the sports sector within the local economy [2] Group 3 - The integration of sports events into regional development plans highlights the importance of sports in driving economic growth and cultural engagement, with a focus on creating influential regional brand events [3] - The "Su Super" phenomenon serves as a model for other regions in China to explore the "event+" practice, which combines sports with various cultural and commercial activities [3]

中经记者张漫游北京报道 新一轮江苏省城市足球联赛（以下简称"苏超"）比赛将于6月14日举行，该赛事热度持续升温，成为体 育界乃至社会瞩目的焦点。作为赛事总冠名商，江苏银行为"苏超"赛事注入动力。 尽管前景广阔，体育产业发展仍面临诸多挑战。曾圣钧举例道，体育产业商业化不足，多数体育俱乐部 营利模式单一，过度依赖门票、少量赞助与政府补贴，品牌价值开发薄弱，运营管理效率低，亏损现象 普遍；且体育消费习惯有待培养，居民消费观念滞后，服务消费场景较单一，新兴业态培育还不成熟， 产品服务质量参差不齐，导致人均体育消费低于西方发达国家。 以路跑赛事为例，哈尔滨银行在多次赞助马拉松后观察到，虽然马拉松等路跑赛事火爆，对城市有着多 种多样的作用，但仍面临着许多现实问题。比如马拉松赛事产业化不完善，马拉松赛事可以带动运动培 训、赛事服务、体育用品制造、智能穿戴制造、旅游餐饮等行业的发展，但目前马拉松赛事热度持续时 间较短，无法形成季节性、全年性效应。马拉松赛事配套文化活动较少，未来可通过开设马拉松历史文 化展览、马拉松数字博物馆等，做好赛事文化积淀，也可通过剧集、文章等形式对外讲好中国马拉松故 事。 曾圣钧亦认为，目前体育产业链 ...

Core Viewpoint - The success of the "Su Super" (Jiangsu Province Urban Football League) has sparked interest in similar leagues such as "Chuan Super" (Sichuan) and "Yue Super" (Guangdong), with plans for their establishment and development being discussed [1][2][3] Group 1: Event Impact and Development - The "Su Super" has gained significant popularity since its launch on May 10, with some matches exceeding attendance levels of the Chinese Super League [2] - The league consists of 85 matches over 7 months, with ticket prices around 10 yuan, leading to nearly sold-out games [2] - Average attendance for the first 12 matches was 8,798, surpassing the average of 6,467 for the current China League One [2] - The success of "Su Super" has led to a 210% increase in hotel bookings in surrounding areas [2] - The Sichuan "Chuan Super" is set to take place from June 21 to July 6, 2025, with a final scheduled for September 5 to 27 [2] Group 2: Economic and Market Response - The "Su Super" has positively influenced related industries, including dining, accommodation, tourism, and sports goods, creating a comprehensive consumption chain [2][4] - The stock prices of companies in the sports industry have seen significant increases, with Jiangsu Gongchuang Artificial Turf Co., Ltd. doubling its stock price since the league's start [4] - The overall market sentiment towards the sports economy is optimistic, with a projected growth in the total output value of sports events from 30.9 billion yuan in 2019 to 75.2 billion yuan by 2024, reflecting a compound annual growth rate of approximately 23% [4] Group 3: Policy and Financial Support - The People's Bank of China and other departments have issued guidelines to support the high-quality development of the sports industry, emphasizing financial backing for sports infrastructure and services [5][6] - The growth of the sports economy is driven by rising income levels and a deepening health-conscious consumer mindset, leading to an expanding population participating in sports [6]