【环球网科技综合报道】新一轮的国家补贴正式开启，1月1日起，上淘宝天猫领取马上可用。同时，线下天猫优品全国超万家门店全面承接2026年国补。 最新政策显示，2026年国补覆盖品类为：冰箱、洗衣机、电视、空调、电脑、热水器、手机、平板、智能手表手环、智能眼镜十大品类；其中，智能眼镜为 2026年国补新增品类。国补力度上，统一调整为补贴15%，一级能效/水效家电补贴上限1500元，数码和智能产品（单件销售价格不超过6000元）补贴上限 500元。 积极响应国补以旧换新增量政策，给消费者更大力度让利，1月1日至3日，天猫联合海尔、美的、华为、西门子等上千个品牌，举办"国补焕新季"活动，超 级立减9折起，在国家补贴基础上，消费者额外可领950元国补焕新季消费券，多重优惠叠加，家电低至5折。 | 雷鸟智能眼镜 Air 4 Pro | 1888 | 1614 | 78.5 | | --- | --- | --- | --- | | 格力 晶弘致享家1.5匹空调 | 4799 | 1954 | 74.7 | | 美的 | 12999 | 6599.2 7 53 | | | 熊墩墩Pro600冰箱 | | | | | 创维 ...

Group 1: Hot News - The 2026 national subsidy program is officially released, with the first batch of 62.5 billion yuan in funds for consumer goods trade - in. New subsidy objects include smart products, and home decoration and electric bicycles are removed. Car purchase subsidies remain at 2025 caps, and home appliance subsidy scope and rates are reduced [2] - From 2026, the VAT levy rate for individuals selling homes bought less than 2 years ago drops to 3%, and those bought 2 or more years ago are exempt. This will boost second - hand housing trading activity but increase supply [2] - Indonesia plans to cut production in 2026 to balance supply and demand, controlling nearly 70% of global nickel output [2] - In December 2025, the coking coal long - term agreement coal - steel linkage floating value drops 55 yuan/ton, a 3.6% decline [3] - Last week, domestic oil mills had high operating rates, and soybean meal inventory continued to accumulate. During the New Year's Day holiday, soybean crushing is expected to fall to about 1.8 million tons, but inventory may remain high at around 1 million tons [3] Group 2: Sector Performance - Key sectors to focus on are urea, coking coal, Shanghai silver, PVC, and plastic [4] - Night - session performance shows different percentage changes for various commodity futures sectors, with precious metals at 32.77%, non - metallic building materials at 2.20%, etc. [4] Group 3: Sector Positions - The chart shows the changes in commodity futures sector positions in the past five days [5] Group 4: Performance of Major Asset Classes - Different asset classes have various daily, monthly, and annual percentage changes. For example, the Shanghai Composite Index has a 0.00% daily change, 1.97% monthly change, and 18.30% annual change [6] Group 5: Stock Market Risk Preference and Commodity Trends - The document shows the trends of major commodities, including the Baltic Dry Index, CRB Spot Index, WTI crude oil, etc. [8]

积极响应国补以旧换新增量政策，给消费者更大力度让利，1月1日至3日，天猫联合海尔、美的、华 为、西门子等上千个品牌，举办"国补焕新季"活动，超级立减9折起，在国家补贴基础上，消费者额外 可领950元国补焕新季消费券，多重优惠叠加，家电低至5折。 2026年第一个好消息来了，新一轮的国家补贴正式开启，1月1日起，上淘宝天猫领取马上可用。同时， 线下天猫优品全国超万家门店全面承接2026年国补。 最新政策显示，2026年国补覆盖品类为：冰箱、洗衣机、电视、空调、电脑、热水器、手机、平板、智 能手表手环、智能眼镜10大品类；其中，智能眼镜为2026年国补新增品类。国补力度上，统一调整为补 贴15%，一级能效/水效家电补贴上限1500元，数码和智能产品（单件销售价格不超过6000元）补贴上 限500元。 目前，广东、浙江、江苏、安徽、福建、内蒙古、江西、上海、四川、山东、河北、重庆等省市国补率 先上线淘宝天猫，消费者在淘宝首页「国补」频道或者搜索「国家补贴」即可领用。天猫线上线下全面 承接2026年国补，线下天猫优品全国超万家门店也支持领用国家补贴。 据悉，2025年超3000多个品类，1万多个品牌，50万款商品，在 ...

Report Summary 1. New Policies and Their Impacts - The 2026 national subsidy program for consumer goods replacement is released, with 62.5 billion yuan in initial funds. The subsidy scope for home appliances is narrowed to 6 categories, and new smart products are added while home decoration and electric bicycles are removed. New car purchase subsidies remain at previous limits with 12% or 10% of the car price [2]. - Starting from 2026, the VAT rate for selling homes bought less than 2 years ago is reduced from 5% to 3%, and those bought 2 years or more are tax - free. This policy is expected to boost second - hand housing transactions but may increase supply and put pressure on housing prices [2]. 2. Market Performance A - share Market - The Shanghai Composite Index closed flat, the Shenzhen Component Index rose 0.49%, and the total trading volume of the two markets was 21423.26 billion yuan, an increase of 29.88 billion yuan from the previous trading day. The ChiNext Index rose 0.63%, and the STAR 50 Index rose 1.01% [3]. - The total A - share market capitalization is 108.82 trillion yuan, an increase of 22.96 trillion yuan from the beginning of the year. The cumulative trading volume this year is 418.14 trillion yuan, with an average daily trading volume of 17278.49 billion yuan [17]. Global Markets - European stocks and Hong Kong stocks led the gains. The Hang Seng Tech Index rose 1.74%, the FTSE MIB in Italy rose 1.14%, and the Hang Seng Index rose 0.86%. US, Japanese, South Korean, and Saudi Arabian stock indices led the decline, with the Saudi All - Share Index falling 1.03% [3]. Interest Rates and Exchange Rates - The 10 - year Chinese Treasury bond yield is 1.8537%, a change of - 0.8 BP. The average daily prices of R001 and R007 in the inter - bank market are 1.3782% and 2.062% respectively [3]. - The US dollar index closed at 98.2181, up 0.23%. The US dollar to offshore RMB exchange rate is 6.9923, with the offshore RMB appreciating 57 basis points [3][4]. 3. Sector Performance - The top - performing sectors are petrochemicals, automobiles, non - ferrous metals, and machinery, with gains of 2.63%, 1.35%, 1.31%, and 1.29% respectively. The under - performing sectors are commerce and retail, real estate, public utilities, and social services, with losses of 1.56%, 1.22%, 1.14%, and 1.13% respectively [3]. - The top three sectors in terms of daily net inflow of funds are household appliances, automobiles, and machinery. The top three sectors with net inflow of funds at the end of the day are national defense and military industry, non - ferrous metals, and non - banking finance [25]. - The top - performing themes are Yushu Robotics, reducers, and humanoid robots [25].

Group 1: Policy Overview - The 2026 "National Subsidy" policy has been officially announced, detailing specific subsidy standards for various consumer products [2] - The policy extends subsidies not only to automobiles and home appliances but also to digital and smart products, including smartphones, tablets, smartwatches, smart glasses, and smart home products [2][5] - A total of 625 billion yuan in special long-term bonds has been allocated to support the consumption upgrade program, aimed at boosting consumer demand during peak seasons like New Year and Spring Festival [2][6] Group 2: Automotive Sector - The new policy continues to provide subsidies for automobiles, with greater incentives for purchasing new energy vehicles compared to traditional fuel vehicles [3] - Consumers can receive a subsidy of up to 20,000 yuan when trading in old vehicles for new energy cars, with the subsidy amount being 12% of the vehicle price [3] - The policy aims to stimulate demand for mid-to-high-end vehicle replacements, with expectations of a 5% growth in new energy vehicle sales in the first quarter of 2026 [3] Group 3: Home Appliances - The home appliance subsidy program has been adjusted to focus on products with a 1st-level energy efficiency or water efficiency rating, excluding 2nd-level products [4] - The policy emphasizes green consumption and aims to promote the upgrade of product structures towards smart and high-end appliances [4] - Certain categories, such as household stoves and range hoods, have been removed from the subsidy list [4] Group 4: Digital and Smart Products - The subsidy standards for digital and smart products remain unchanged, but the scope has been expanded to include smart glasses for the first time [5] - The policy encourages the purchase of energy-efficient and technologically advanced products, aligning with industry trends towards green and smart technology [5][6]

通知称，支持家电以旧换新。个人消费者购买冰箱、洗衣机、电视、空调、电脑、热水器等6类家电中1 级能效或水效标准的产品，按产品销售价格的15%给予补贴，每位消费者每类产品可补贴1件，每件补 贴不超过1500元。支持数码和智能产品购新。个人消费者购买手机、平板、智能手表手环、智能眼镜等 4类产品(单件销售价格不超过6000元)，按产品销售价格的15%给予补贴，每位消费者每类产品可补贴1 件，每件补贴不超过500元。支持智能家居产品(含适老化家居产品)购新补贴，具体补贴品类、补贴标 准由地方结合实际自主合理制定。 业内人士分析称，从经济效应来看，这无疑是激活消费和推动产业升级的双重引擎。具体来看，补贴政 策向1级能效产品和智能终端倾斜，倒逼企业加大研发投入。例如，家电企业需提升压缩机、芯片等核 心部件效率以满足能效标准，而数码厂商则需在AI算法、传感器集成等领域突破，以增强产品竞争 力。这种"补贴-创新-市场扩大"的良性循环，将推动中国制造向高端化、智能化转型。 12月30日，国家发展改革委、财政部发布关于2026年实施大规模设备更新和消费品以旧换新政策的通 知。 终端品牌：小米集团(01810)、联想集团(009 ...

Core Viewpoint - The Chinese home appliance industry is at a critical juncture, with the theme for 2026 being "going overseas" as domestic market saturation and overcapacity issues become more pronounced. This shift represents a "second entrepreneurship" for companies like Haier, Midea, Hisense, and TCL, marking a decisive battle for the next decade [2]. Group 1: Market Overview - The global home appliance market is nearly 4.5 trillion yuan, indicating significant overseas market potential [4]. - Midea and Haier are projected to generate around 270 billion yuan in revenue each in 2024, translating to a global market share of only about 6% [5]. - Domestic brands struggle to exceed 10% market share in most overseas regions, while leading competitors like Samsung and LG dominate [8]. Group 2: Historical Context and Challenges - Chinese home appliance companies have historically relied on capacity export and brand acquisitions for overseas expansion, but this growth model is becoming less effective [9]. - The gap between global manufacturing share (over 45%) and retail share (less than 20%) highlights a significant challenge in value creation and brand premium [9]. - Haier and Midea's overseas revenue share has stagnated around 50% and 42% respectively over the past five years, indicating a lack of growth [9]. Group 3: Brand and Channel Development - The need for a "second entrepreneurship" in brand and channel development is emphasized, as domestic brands face challenges in replicating their successful domestic strategies in international markets [15]. - Building brand recognition and effective distribution channels in overseas markets is crucial, as traditional strategies may not apply [16][20]. - The complexity of overseas channels, dominated by large retailers, poses significant barriers for Chinese companies [20]. Group 4: Opportunities and Strategies - Technological innovation is seen as a key to overcoming brand premium challenges, with Chinese companies making strides in areas like AI and smart home technology [22]. - Emerging markets such as Southeast Asia and Latin America present significant growth opportunities due to low penetration rates and less established competition [29]. - E-commerce is becoming a vital channel for market entry, allowing brands to reach consumers without heavy investment in physical stores [34]. Group 5: Future Outlook - The transition to a full value chain operation by 2026 signifies a shift from manufacturing management to comprehensive brand and channel strategies [36]. - Success in this transformation is critical for elevating Chinese manufacturing from a "global factory" to a "global brand," enhancing competitiveness in the global market [36].

今天（12月31日），商务部等7部门发布《关于提质增效实施2026年消费品以旧换新政策的通知》，对 汽车、家电、数码和智能产品等重点消费品的补贴范围和标准进行了优化升级。 此次新政策提出，2026年，中央继续安排超长期特别国债资金，各地按比例安排配套资金，支持消费品 以旧换新政策实施。 在汽车方面，《2026年汽车以旧换新补贴实施细则》明确，明年将继续实施汽车报废更新和汽车置换更 新，全国统一按照新车销售价格的固定比例给予补贴。 记者注意到，此次新政策给予了地方更多自主空间，支持新技术新产品发展。 新政策提出，对地方安排的配套资金，允许各地在符合消费品以旧换新政策导向前提下，用于因地制宜 自主制定实施增量补贴政策。对中央下达的支持资金，除用于执行中央统一明确的汽车报废更新、汽车 置换更新、6类家电以旧换新、4类数码和智能产品购新等4个领域补贴政策之外，各地还可用于支持智 能家居（含适老化家居产品）购新补贴。 国家信息中心经济预测部宏观经济研究室副主任邹蕴涵：今年在中央承担主要责任的基础上，给予地方 更多的自主权。地方可以根据当地群众的购买需求、购买特点，或者其他情况，来进一步在一定范围内 增加一些消费品的以旧 ...

Investment Rating - The report assigns an "A" rating for the investment in major appliance companies such as Midea Group, Haier Smart Home, and Gree Electric Appliances, indicating a "Buy" recommendation with target prices of 94.68, 31.81, and 50.60 CNY respectively [4]. Core Insights - The 2026 appliance replacement policy is expected to boost consumer demand for home appliances, focusing on energy-efficient products and providing subsidies of 15% of the product price, capped at 1500 CNY per item [1][2]. - The 2026 policy has optimized the subsidy scope, reducing the number of supported appliance categories from eight to six, and lowering the subsidy rate from 20% to 15% for high-efficiency products [2][11]. - The first batch of funding for the 2026 policy amounts to 625 billion CNY, a 23% decrease from the previous year's 810 billion CNY, indicating a potential decline in total subsidy funds for the year [2][12]. Summary by Sections Policy Changes - The 2026 policy focuses on six categories: refrigerators, washing machines, televisions, air conditioners, computers, and water heaters, excluding other appliances like stoves and microwaves [2][11]. - The subsidy for high-efficiency products is now set at 15% of the sales price, with a cap of 1500 CNY per item, and consumers can only receive one subsidy per product category [2][11]. Market Impact - The 2025 replacement policy effectively stimulated appliance consumption, with retail sales of home appliances increasing by 14.8% year-on-year from January to November 2025, and over 12.84 million units replaced [3]. - The introduction of the 2026 policy is expected to improve domestic appliance sales, despite some pressure on consumption due to earlier demand release and high base effects [3][9]. Investment Recommendations - The report suggests focusing on three investment themes: 1. High-quality white goods companies with strong cash flow and high dividend yields, such as Midea Group and Haier Smart Home [9]. 2. Companies with strong global capabilities, particularly in emerging markets where appliance penetration is low [9]. 3. Technology-driven appliance companies that are expanding into new business areas, leveraging AI and robotics to enhance product offerings [9].

●2026年第一批625亿元超长期特别国债支持消费品以旧换新资金计划已提前下达 据介绍，2026年"两新"政策主要做了3个方面优化。 优化支持范围。设备更新方面，总体延续2025年支持范围，在民生领域增加老旧小区加装电梯、养 老机构设备更新，在安全领域增加消防救援、检验检测设备更新，在消费基础设施领域增加商业综合 体、购物中心、百货店、大型超市等线下消费商业设施的设备更新。消费品以旧换新方面，进一步集中 资源，着力提升覆盖人群广、带动效应强的重点消费品"得补率"。继续实施汽车报废更新和汽车置换更 新补贴；继续实施家电以旧换新补贴，支持范围聚焦冰箱、洗衣机、电视、空调、电脑、热水器等6类 产品；同时，将数码产品购新补贴拓展为数码和智能产品购新补贴，支持范围包括手机、平板、智能手 表（手环）、智能眼镜和智能家居产品（含适老化家居产品）。 优化补贴标准。设备更新方面，将住宅老旧电梯更新由定额补贴调整为按电梯层（站）数分档差异 化补贴；在老旧营运货车报废更新补贴中，优先支持更新为电动货车。消费品以旧换新方面，在保持汽 车补贴上限不变的基础上，将定额补贴调整为按车价比例进行补贴；家电以旧换新调整为补贴1级能效 或水效产 ...