求索于国潮文化，从无人问津到千万营收 "壹心制造"的创业历程并非一路坦荡。2018年，就读于武汉理工大学设计专业的王庆萌生了创业的念头，抱着"赚 取生活费，改善伙食"的创业初衷，他与合伙人封金龙在操场支起了地摊，一块纸板做的门牌、几双素白球鞋，就 是他们的全部商业版图，"前三天都无人问津，家人觉得创业太苦太累，也不支持。" 转机来自湖南博物院的文化邂逅。当看到年轻人簇拥在马王堆汉墓彩绘棺前拍摄祥云纹样时，王庆敏锐地捕捉到 传统美学的当代吸引力。他连夜将祥云图案以水墨画的形式移植到球鞋上，这种"行走的国潮画布"很快为他们吸 引到了首位顾客。 稿源：掌上长沙 2025-05-27 14:42 长沙晚报掌上长沙5月27日讯（全媒体记者 刘攀）"拿到金奖，是真的太开心了！"5月27日，获得2025年"金种 子"创新创业大赛新兴产业赛道金奖的大学生创客王庆仍然心情激动。"这不仅为项目吸引到更多投资，更为后续 打入湖南市场奠定了良好的现实基础。" 从校园摆摊起步，到如今年营收突破1600万元，他创立的国潮球鞋定制品牌"壹心制造"，将东方美学与球鞋、服 装相结合，凭借丰富的文化创造力，将传统文化之美与当下生活衔接，带动产品 ...

近年来，随着文物热、非遗热、博物馆热，一众衍生文创产品大受欢迎。在第二十一届中国（深圳）文 化产业博览交易会上，来自各大博物馆、各地文旅的文创产品更是火爆出圈。 文博会现场。摄影：南都记者 赵炎雄 在文博会深圳盐田展区，来自金雅福集团的自助黄金购买机吸引了大量关注。该自助黄金购买机首 创"黄金盲盒"新形态，联合潮流先锋品牌CAISHENGUANGONG（财神关公）推出"关公盲盒"，并自主 研发麻将、金贴、大赢家等主题系列盲盒，将金豆、金条、金饰等多样化产品融入趣味消费场景，满足 了顾客对小克重黄金礼品、潮玩文化的即时消费需求。 深圳市金声玉振黄金与中国文化研究院教学研究部主任雷虹告诉记者，文创师需要具备的素养是综合 的：市场调研与分析、文化元素的挖掘与提炼、产品策划与实际、产品生产与供应链对接、产品的销售 与推广、数据分析与运营优化。"可以说，文创产品策划运营师是把'文化、创意、商业'三样都玩得转 的'高手'。"雷虹表示。 "文创策划运营"专题培训项目落地深圳 未来将成文创从业人员孵化基地 市场对"文化、创意、商业"都玩得转的高手需求有多大？栗领军表示，2024年6月，人力资源和社会保 障部社会保障能力建设中 ...

Core Insights - Suzhou Moment Cultural Creative Co., Ltd. showcased its innovative cultural products at the Shenzhen Cultural Expo, highlighting the integration of traditional craftsmanship with modern aesthetics [1][2] - The company has established a comprehensive cultural industry chain, covering design and digital marketing, and has accumulated over 200 intellectual property rights and more than 5,900 art works copyright by the end of 2024 [1] - The company aims to target young consumers with differentiated products across various categories, including home decor and pet supplies [1][2] Company Overview - Suzhou Moment Cultural Creative Co., Ltd. is based in Changshu High-tech Industrial Development Zone and operates as a comprehensive cultural IP company [1] - The company has developed platforms such as "Art Duck Smart Creation Center" and "Digital Cultural Co-creation Space," receiving multiple provincial and municipal honors [1] - The "Fast Duck Manufacturing" brand has been recognized as a high-tech enterprise, showcasing strong innovation capabilities and growth potential [1] Product Highlights - The "Cabbage Shaped Pillow" combines vegetable design with practical functions, suitable for home and office use, while the "Dog Eggplant Pillow" features a unique hand-drawn style [2] - The "Hongna" brand offers products like "National Style Cat Zipper Canvas Bag" and "Panda Canvas Bag," which are popular among attendees for their cute animal designs [2] Future Strategy - The company plans to deepen the integration of cultural and technological innovation, aiming to infuse traditional culture with more intelligence and vitality [2] - There is a focus on exploring the youthful and trendy expression of traditional cultural elements, particularly the non-material cultural heritage and craftsmanship from Suzhou and across the country [2]

Group 1 - The event "2025 Suzhou·Shenzhen Cultural and Creative Industry Innovation Engine Docking Conference" showcased a vibrant interaction between cultural industries from Suzhou and Shenzhen, highlighting the collaboration between the Yangtze River Delta and the Guangdong-Hong Kong-Macao Greater Bay Area [1][2] - Suzhou has integrated cultural industries into its urban development strategy, launching a three-year action plan for high-quality development in the cultural and creative sector, with annual investments of hundreds of millions [2][3] - The establishment of the Suzhou Cultural Industry Investment Center in Shenzhen aims to facilitate business exchanges and showcase Suzhou's industrial advantages, focusing on emerging sectors like digital creativity and film production [3][4] Group 2 - The cross-border service platform aims to enhance the international visibility of Suzhou's cultural heritage, leveraging Shenzhen's e-commerce resources to create tailored cross-border packages for Suzhou's cultural enterprises [3][4] - Suzhou's traditional cultural IPs, such as tea culture and silk craftsmanship, are considered unique and scarce in overseas markets, presenting significant export opportunities [4][5] - The conference coincided with the 21st Shenzhen Cultural Industries Fair, where Suzhou's cultural enterprises demonstrated substantial achievements, indicating a robust cultural industry with nearly 400 billion in annual revenue from 1,694 large-scale cultural enterprises [5][6] Group 3 - The collaboration between Suzhou's traditional cultural IPs and Shenzhen's innovative resources is expected to generate internationally competitive products, fostering a new chapter in regional cultural industry synergy [6]

Core Insights - The cultural industry in China is experiencing significant growth, driven by policy support, innovation, and technology, with a reported revenue of 33,939 billion yuan in Q1, a 6.2% increase year-on-year, and a profit total of 2,744 billion yuan, up 29.1% from the previous year [1] Group 1: Industry Performance - The top cultural enterprises are demonstrating strong performance, with the "2025 National Cultural Enterprises Top 30" and "2025 National Growth Cultural Enterprises Top 30" lists highlighting their contributions to economic growth [1] - The 30 strong enterprises have a combined net asset of 6,952 billion yuan and a total main business income of 6,398 billion yuan, marking a significant milestone by surpassing 6,000 billion yuan for the first time [1] Group 2: Film and Publishing Sector - The film market is thriving with high-quality productions, such as "The Volunteer Army: The Battle of Life and Death," which topped the National Day box office and audience satisfaction rankings [2] - Leading publishing companies are focusing on enhancing their core businesses and brand development, with China Publishing Group publishing 21,000 titles and maintaining the highest market share in book retail [2] Group 3: Emerging Cultural Industries - The cultural tourism and creative sectors are rapidly growing, with China International Television Corporation achieving a revenue of 26.178 billion yuan in 2024, reflecting a year-on-year increase [3] - The average R&D expenditure growth rate for the top 30 enterprises exceeds 40%, indicating a strong focus on innovation [3] Group 4: International Expansion - Major cultural enterprises are enhancing China's cultural soft power on the international stage, with Zhejiang Huace Film & TV Co., Ltd. establishing over 600 overseas accounts and reaching 45 million overseas subscribers [4] - iQIYI's international app serves users in 191 countries, offering over 3,900 films and supporting 12 languages, showcasing the global reach of Chinese content [4]

在北京顺义区西南部的金马工业园区，有两家仅一街之隔的民营企业，虽主营业务不同，却都与奥运结 缘。 凭借北京冬奥会吉祥物"冰墩墩"成功"出圈"的北京华江文化集团有限公司（以下简称"华江"），主营业 务为国际知名体育、文化品牌授权衍生品的特许经营，是多届奥运会特许运营商；另一家雅昌文化集团 （以下简称"雅昌"）则先后承担过2008年北京奥运会和2022年北京冬奥会的印制服务保障工作。 对文化创意产业企业而言，品质供给、创新创意能力是其核心竞争力。华江创始人陈绍枢认为，文化创 意是企业的生命力。而凭借在印刷领域的高超技艺和工匠精神，雅昌被国家授予"国家秘密载体印制"资 质，并斩获千余项奖项。 在强化自身核心竞争力的同时，华江、雅昌也受益于政府的政策及资金扶持，得以在北京扎根成 长。"业务发展过程中，公司曾因策略判断失误遭遇重大挫折，受益于北京对文化企业的高度包容和大 力支持，华江才逐渐恢复并成长为行业领军企业。"陈绍枢表示。 奥运特许经营20余年，视创意为文化企业生命力 在2003年创立华江之前，陈绍枢在东莞从事的代工业务就已与奥运结缘，其参与服务的首届奥运会是 1996年亚特兰大奥运会。 2001年北京申奥成功成 ...

热门博物馆景区文创产品出自深企元景工艺 深圳商报首席记者 彭琰 中国国家博物馆首次参展文博会，文创产品"凤冠"冰箱贴在10号馆展区限时限量销售，可谓一"冠"难 求。该产品的原型明孝端皇后九龙九凤冠被称为国博顶流，代表了明代皇家金工的巅峰之作，是首批禁 止出境展览的国宝文物。官方公众号"文博会"5月24日发布《顶流回家！深圳文创能有多卷？》一文提 到，国博凤冠冰箱贴的老家就在深圳坪山。 记者翻阅"文博会""坪山发布"等公众号信息获悉，深圳市元景工艺品有限公司参与制作凤冠冰箱贴。该 公司参加了本届文博会，记者赶去9号馆一看究竟。 现场观众以年轻人为主，包括不少小朋友。据记者了解，元景工艺去年文博会成交超过200万元，精准 获客530多个，公司文创类订单占比跃升至60%，除了参与打造国博"凤冠冰箱贴"外，南博"小粉炉"也 引爆市场热度。 元景工艺集产品设计研发、生产制造于一体，为客户提供设计、研发、打样、生产、包装及配送服务等 解决方案。公司有三层车间，部分作业区采用的是自动化机械手臂操作。近年，元景文创投资了一家 AR创意公司，随后将AR技术与文创产品结合，推动了更具互动性的文创产品。凤冠冰箱贴就带有AR 功能， ...

Group 1: Cultural Innovation and Technology Integration - Guangzhou local enterprises showcased innovative cultural experiences at the 21st Cultural Expo, blending technology with traditional culture [1][2] - The "Dynamic Bicycle" experience allows users to explore historical narratives through a virtual cycling system, enhancing cultural engagement [2][3] - The "Pearl Water Imaging" MR light and shadow show, set to launch in January 2025, combines MR technology with city night tours, offering immersive historical insights [2][3] Group 2: Traditional Craftsmanship and Market Impact - Handcrafted products, such as crochet flowers and dolls, demonstrate the potential of traditional crafts to generate income and promote cultural heritage [4][5] - The integration of traditional techniques with modern market demands can lead to successful product development and employment opportunities [4][5] Group 3: IP Development and Market Expansion - Original IPs in the toy and animation sectors are driving significant market growth, with successful products achieving over 1 billion yuan in retail sales [8][9] - The company Unicorn (Guangdong) Animation Culture is leveraging its IP to create a comprehensive industry chain, focusing on international market expansion [8][9] Group 4: Short-form Content as a Growth Engine - Short dramas are emerging as a new engine for cultural export, with global in-app purchases projected to reach $2.3 billion by March 2025 [10] - Companies like Guangxi Light Box Power Culture are developing full-service solutions for short drama production and international distribution, tapping into a growing market [10]

Core Viewpoint - The "Garlic Bird" toy, a unique cultural product from Wuhan, has gained immense popularity, showcasing the potential of regional dialects combined with creative design to resonate with younger consumers [1][4]. Group 1: Product Development and Market Response - The "Garlic Bird" toy was created by designer Li Mangguo in 2024, initially as a playful gift for his wife, and features a recording of a child speaking in Wuhan dialect [1]. - Following its viral success on social media, a team was quickly assembled to launch the product, which saw immediate demand upon release [3]. - The first "Garlic Bird" themed pop-up store opened on March 28, 2025, attracting over 2,800 visitors on the opening day, with hourly sales exceeding 10,000 yuan [3]. Group 2: Cultural Impact and Consumer Trends - The "Garlic Bird" has become a popular souvenir among tourists in Wuhan, indicating a shift in consumer behavior towards local cultural products [4]. - The success of the "Garlic Bird" demonstrates that regional culture can connect with younger audiences without conforming to traditional highbrow expectations, allowing local dialects to gain national recognition [4]. - The trend of combining dialects with creative products is emerging across various regions, with similar initiatives in Lanzhou and Changsha, indicating a growing consumer interest in culturally infused merchandise [6].

成都高新3D哪吒视频首秀 图片来源："成都高新"微信公众号 充满未来感的震撼画面在夜幕下闪耀，将火爆全球的动画IP以全新形态照进现实……5月18日，脚踏风火轮、手执火尖枪的哪吒，从成都高新区交子大道等 多个成都地标的裸眼3D大屏上"冲出"，向过往行人发出"成都与你一起创未来"的诚挚邀请，这也是成都高新3D哪吒视频的全球首秀。 而就在这场首秀几天前，成都高新区企业国星宇航成功发射全球首个太空计算星座，该星座的建设将构建未来算力网络，星座组网后将形成全球最强的太空 计算能力。 从哪吒破圈到卫星刺破苍穹，成都高新区以场景为牵引，推动更多未来技术走进现实。当一个个创新实验室相继设立，一座座未来产业园逐步落成，整个高 新区仿佛化身为一个巨大的"未来场景实验室"。 正如哪吒的逆天改命，成都高新区敢于突破技术"无人区"，在"破"与"立"之间探索未来产业的各种场景。 创新之"破" 国家高新区的"未来试验场" 当下，技术创新从实验室走向生产线的速度，决定了城市产业的创新高度。国家高新区发展战略研究会会长魏谷曾表示，高新区可以通过场景创新，不断完 善创新生态，推动应用场景升级。 有别于实验室创新的传统路径，成都高新区将一个个城市 ...