文创

Search documents
城市文创园区:不只是艺术区,更是经济场
Bei Jing Ri Bao Ke Hu Duan· 2025-07-11 01:41
Core Viewpoint - The development of cultural and creative parks in cities reflects the principles of humanistic economics, contributing to cultural industry cultivation, consumption promotion, and strengthening the support of cultural tourism and technology [1][5]. Group 1: Development of Cultural and Creative Parks - By 2023, there are 34 national-level cultural industry demonstration parks and 2,593 various creative parks across the country, forming a comprehensive development pattern led by national demonstration parks [1]. - Beijing's cultural parks have matured, hosting numerous cultural activities that significantly boost local economies, such as the "Art New Year’s Eve" event attracting nearly 100,000 participants and generating a total revenue of 6.79 million yuan [1]. Group 2: Integration of Industry and Cultural Scenes - Parks like the 798 Art District have achieved organic integration of industry and cultural scenes, enhancing production efficiency and shortening the circulation cycle of creative products [2]. - The cultural atmosphere in these parks resonates with young people's pursuit of freedom and art, providing an open exploration experience and fulfilling cultural consumption needs [2]. Group 3: Collaborative Development of Cultural and Non-Cultural Scenes - Parks such as Shougang Park serve as cultural landmarks, offering free public spaces that enhance visitor experiences while showcasing industrial heritage [3]. - The presence of diverse facilities like restaurants and cafes in these parks meets basic visitor needs and fosters a unique cultural atmosphere, encouraging longer stays [3]. Group 4: Linkage of Industry and Cultural Activities - Parks like 751D·PARK leverage their industrial heritage to create new cultural scenes, integrating art and fashion into public spaces [4]. - Events such as the Beijing Drama Carnival and China International Fashion Week effectively showcase the parks' industrial advantages, enhancing visitor recognition and acceptance of local culture [4]. Group 5: Economic and Social Benefits - Cultural and creative parks enrich urban cultural connotations while achieving economic and social benefits, contributing to sustainable urban development [5].
民营企业共谱促消费“协奏曲”
Sou Hu Cai Jing· 2025-07-08 07:34
Group 1 - Private enterprises play a crucial role in boosting consumption, serving as important suppliers, promoters of consumption upgrades, and direct beneficiaries of consumption expansion [1] - The continuous optimization of the policy environment and deepening digital transformation have led to significant contributions from private enterprises in promoting consumption [1] Group 2 - The SOLANA Blue Harbor, a national-level 3A tourist attraction, has transformed into a demonstration window for Beijing's international consumption center city construction by integrating water-based commerce, outdoor streets, and non-standard economies [3] - Blue Harbor has created diverse consumption scenarios and cultural IPs, enhancing its positioning as a high-end leisure port for international trends and quality living [3][4] Group 3 - The Blue Harbor commercial area has successfully integrated commercial and artistic scenes, becoming a popular social media hotspot with numerous trendy dining options [4] - Plans to create immersive consumption experiences for concert-goers by linking ticket stubs to discounts and after-party events are underway, promoting synergy among local businesses [4][5] Group 4 - Xiushui Street, known for high-quality "Beijing gifts," has seen a 245% increase in inbound tourist numbers in 2024 compared to the same period in 2023, with sales up 71% [7] - The street is becoming a hub for "national treasures," showcasing Chinese design and craftsmanship, and aims to present a comprehensive experience of Chinese culture to international visitors [8] Group 5 - The brand "Kailun Life," incubated by Xiushui Street, exemplifies the support for local designers and the promotion of high-quality Chinese products [9] - Xiushui Street has undergone a comprehensive update since 2020, focusing on supporting lesser-known but high-quality Chinese brands to enhance their visibility [8] Group 6 - The traditional restaurant "Meizhou Dongpo" has adapted to consumer demands by innovating its breakfast offerings, including a "half-portion" concept to promote balanced nutrition [11] - The restaurant has received support from local government initiatives aimed at stimulating consumption and enhancing market opportunities [12] Group 7 - The emerging brand "Xiaoxian Stewed" has led the fresh stewed bird's nest market in China for eight consecutive years, focusing on systematic innovation to modernize traditional health products [14][15] - The brand has expanded to 27 stores across 16 cities, benefiting from supportive policies in Chaoyang District [15] Group 8 - The cultural product "Bing Dwen Dwen," associated with the 2022 Winter Olympics, has generated over 300 million yuan in sales, showcasing the appeal of cultural consumption [16] - Beijing Huajiang Culture Group has successfully developed Olympic-themed cultural products, demonstrating the potential of small products to become significant businesses [17] Group 9 - The transformation of industrial relics, such as the Shougang Park's SoReal Sci-Fi Theme Park, illustrates the integration of technology and culture in creating new consumer experiences [24] - The park has attracted 150,000 to 200,000 visitors annually, becoming a landmark for cultural tourism and educational activities [25] Group 10 - Traditional supermarkets like Yonghui are adapting to changing consumer environments by implementing innovative retail strategies, resulting in a significant increase in sales and customer traffic [28][29] - The support from local government in streamlining processes and enhancing the business environment has been crucial for the success of these adaptations [30][31] Group 11 - Overall, private enterprises are becoming a driving force for economic growth, employment, and innovation in China, supported by favorable policies and a focus on enhancing the business environment [1][28]
融合传统与创新 “杭”味伴手礼向高文化附加值转型
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-07-07 22:08
Core Viewpoint - The "2025 Hangzhou Specialty Products Souvenir" evaluation event aims to enhance consumer confidence in Hangzhou by selecting representative local souvenirs, showcasing the city's unique cultural and technological attributes [1][2] Group 1: Event Overview - The Hangzhou Consumer Rights Protection Committee organized the evaluation event, attracting participation from 133 local enterprises across various sectors including tea, food, cultural innovation, technology, and public welfare [1] - A total of 101 products were shortlisted for on-site evaluation, assessed by a panel of experts from diverse fields based on six criteria: regional sense, quality, cultural sense, recognition, satisfaction, and convenience [1] Group 2: Featured Products - The event highlighted traditional products with local characteristics, such as Jing Mountain tea gift sets and premium West Lake Longjing tea, reflecting Hangzhou's rich tea culture [1] - Innovative products incorporating technology, like sonar fish finders, were also showcased, emphasizing Hangzhou's identity as a tech city [1][2] Group 3: Social Responsibility and Cultural Value - The evaluation incorporated elements of "love and support," aiming to convey warmth and care through the souvenirs, with products like Qian Dao Wei sauce and highland apple juice representing local culture and agricultural support [2] - The event serves as a platform for local enterprises to showcase their strengths and brand image, with a commitment to developing the souvenir industry towards high quality, cultural value, and social responsibility [2]
城市文创园区承担重要使命
Bei Jing Ri Bao Ke Hu Duan· 2025-07-06 21:15
Core Insights - The concept of humanistic economics proposed by Xi Jinping in 2023 emphasizes the role of cultural creative parks as key areas for cultural industry development and cultural display [1] - During the 14th Five-Year Plan period, cultural creative parks are tasked with nurturing the cultural industry, promoting consumption, and enhancing the support of cultural tourism and technology [1] - The rapid development of cultural creative parks is supported by continuous policy empowerment from the government, with 34 national-level cultural industry demonstration parks established and 2,593 various creative parks in operation across the country [1] Group 1: Development and Impact of Cultural Creative Parks - Beijing, as a national cultural center, has seen mature development of cultural creative parks, serving as a practical window for humanistic economics [1] - During the New Year period in 2025, Beijing's cultural creative parks hosted 203 cultural activities, with the 798·751 park's "Art New Year’s Eve" attracting nearly 100,000 participants and generating a total revenue of 6.79 million yuan [1] - The Shougang Park's New Year countdown event attracted 157,000 visitors, a 44% increase year-on-year, setting a new record for single-day visitor flow [1] Group 2: Integration of Industry and Culture - Some cultural creative parks, like the 798 Art District, have achieved organic integration and collaborative development of industry and cultural scenes through mature commercial operations [2] - The parks have established a mature industrial chain, effectively shortening the production and circulation cycle of cultural products and enhancing sales efficiency [2] - The cultural atmosphere resonates with young people's pursuit of freedom and art, providing an open exploration experience and fulfilling cultural consumption needs [2] Group 3: Collaborative Development of Cultural and Non-Cultural Spaces - Parks like Shougang not only serve as important carriers for industrial development but also function as cultural landmarks with comprehensive commercial capabilities [3] - Public spaces in these parks are free to access, providing a safe environment for visitors while showcasing the park's historical heritage [3] - The integration of dining, hotels, and entertainment venues within the parks enhances visitor experience and reduces resistance to the cultural atmosphere, leading to longer stays [3] Group 4: Linking Industry and Cultural Activities - Parks such as 751D·PARK have clear industrial directions and advantages, transforming industrial heritage into new cultural art scenes [4] - The parks host well-planned events that tightly integrate industrial characteristics with cultural activities, effectively showcasing their industrial advantages [4] - Incorporating intangible cultural heritage techniques into activities enhances visitor acceptance and recognition of the park, stimulating related consumption behaviors [4] Group 5: Overall Contribution to Humanistic Economics - Urban cultural creative parks, with their unique cultural charm and economic vitality, serve as fertile ground for the implementation of humanistic economics [5] - The deep integration of industry and cultural scenes, collaborative development of cultural and non-cultural spaces, and linkage of industry with cultural activities enrich urban cultural connotations while enhancing economic and social benefits [5] - These developments inject new vitality into the sustainable development of cities [5]
探访“潞夏商韵・遇见好物”市集:多家博物馆顶流IP受热捧
Xin Jing Bao· 2025-07-05 15:28
Core Insights - The "Lvxia Shangyun: Meet Good Things" market series officially opened on July 5, aiming to provide a continuous cultural consumption activity in the city's sub-center, running for nine consecutive weekends [1][11] - The market features a variety of cultural and creative products, including over 1,000 selected cultural items and 2,000 types of quality books, attracting significant visitor interest [2][3] Cultural and Creative Products - The market gathers nearly 30 leading cultural brands, showcasing a wide range of products, including popular museum-themed refrigerator magnets and other cultural items that reflect the richness of Chinese culture [2][3] - A special exhibition area titled "Fangcun Jian: Journey Through 3,000 Years of Chinese Civilization" utilizes 3D printing technology to recreate historical artifacts, enhancing the cultural experience for visitors [3] Educational Initiatives - The event emphasizes cultural experiences for youth, with organized study camps that allow children to engage with experts, visit museums, and participate in hands-on activities related to intangible cultural heritage [5] Thematic Sections - The market features five thematic sections, including traditional culture, handmade crafts, specialty agricultural products, trendy toys, and sports fitness, creating a comprehensive consumer experience [6][9] Visitor Engagement and Promotions - The market offers various promotional activities, including discounts on books and vouchers for food and products, enhancing visitor engagement and satisfaction [10]
锦江区与四川师范大学举行校地合作签约仪式 深化多领域合作共促发展
Zhong Guo Jing Ji Wang· 2025-07-04 09:38
Core Viewpoint - The collaboration between Jinjiang District and Sichuan Normal University aims to enhance regional development through the integration of education, technology, and industry, focusing on the "first-release economy" and new consumption industries [3][4]. Group 1: Collaboration Details - A cooperation agreement was signed between Jinjiang District and Sichuan Normal University, emphasizing resource sharing, complementary advantages, collaborative innovation, and mutual benefits [4]. - The agreement includes the establishment of a joint consultation mechanism, project linkage, and information sharing to promote 20 intended cooperation projects, including brain-computer interfaces and open-source Hongmeng [4][6]. Group 2: Economic and Educational Impact - Jinjiang District is actively implementing the directives from the 20th National Congress regarding the promotion of the first-release economy, aiming to transform traditional industries and develop emerging sectors [3]. - The partnership will focus on organized research, talent cultivation, and the integration of education and industry to support the development of new productive forces in Jinjiang District [3][6]. Group 3: Previous Initiatives - In February 2023, Jinjiang District and Sichuan Normal University established the first-release economy research institute, which integrates academic and industry resources to innovate and explore practical applications of the first-release economy [6]. - The research institute has developed a theoretical framework and evaluation system for the first-release economy, enhancing digital consumption and creating industry benchmarks [6].
“台商台青走晋来” 第七届长三角地区晋台交流合作恳谈会举办
Zhong Guo Jing Ji Wang· 2025-07-04 01:42
Group 1 - The event "Taiwanese Business and Youth Come to Shanxi" aims to enhance economic and cultural exchanges between Shanxi and Taiwan, emphasizing the historical and cultural ties between the two regions [1] - Shanxi has improved its business environment significantly, implementing policies such as "68 Measures for Taiwan" and "22 Measures for Agriculture and Forestry," which provide tangible opportunities for Taiwanese enterprises [2] - The focus areas for cooperation include high-end equipment manufacturing, healthcare, and food processing, aiming to attract Taiwanese businesses to contribute to Shanxi's high-quality development [2] Group 2 - Shanxi is recognized as a fertile ground for Taiwanese investment due to its rich resources, sufficient power supply, and supportive policies, making it suitable for companies looking to expand capacity and enhance intelligent manufacturing [2] - The event also highlighted the interest of Taiwanese youth in Shanxi's cultural and tourism resources, as demonstrated by the impact of the game "Black Myth: Wukong" on their perception of the region [3] - Participants from Shanxi engaged in visits to various Taiwanese business and cultural exchange bases, fostering direct connections and discussions for potential collaboration [3]
湛江麻章·湾区飞地(广州白云)这一年
Nan Fang Nong Cun Bao· 2025-07-03 15:35
Core Viewpoint - The establishment of the Zhanjiang Mazhang Bay Area "Flying Land" project in Guangzhou Baiyun District aims to enhance regional cooperation and economic development, showcasing a successful model for collaboration between different regions in Guangdong Province [1][11]. Group 1: Project Overview - The Zhanjiang Mazhang Bay Area "Flying Land" officially opened on July 4, 2024, covering an area of 486 square meters and embodying the "Five Optimizations and One Pioneer" development philosophy [1][11]. - Over the past year, the project has organized more than ten large-scale activities and received over 3,000 visitors for government and enterprise research [1][3]. - The project has facilitated donations exceeding 3.5 million yuan in materials for public welfare [1]. Group 2: Business Development - The "Flying Land" has established a Bay Area investment promotion station, creating a comprehensive platform for resource connection, industrial collaboration, and project incubation [2]. - In 2024, the project collected information on over 1,000 target enterprises, with nearly 500 enterprises being prioritized for collaboration, resulting in 15 effective project leads [3]. Group 3: Product Promotion - A special exhibition area for agricultural and fishery products from Mazhang District has been set up, showcasing local specialties at various events, including the 32nd Guangzhou Expo [4][14]. - The project has successfully promoted local products, achieving an annual output value of 670 million yuan for specific flowers, with a year-on-year growth of 7.1% [6]. Group 4: Community and Talent Engagement - The establishment of the Bay Area Talent Station has linked local talent with the development needs of Mazhang, facilitating partnerships with universities and promoting talent integration [8]. - The project has organized various talent recruitment events, successfully connecting 39 experts from Bay Area universities to the Mazhang District [8]. Group 5: Political and Social Engagement - The "Flying Land" has played a crucial role in facilitating the participation of local representatives in significant political meetings, enhancing the communication between local government and enterprises [9]. - The project has established a rural migrant worker service station, providing support and resources for migrant workers from Mazhang in Guangzhou [10]. Group 6: Future Outlook - The project aims to further enhance its platform, improve resource flow, and accelerate project implementation, emphasizing a collaborative approach to regional development [10].
“新杭线”国潮文创周点亮中泰“金色友谊”
Hang Zhou Ri Bao· 2025-07-02 02:52
Group 1 - The "New Hangzhou Line: 'Lingyun Wanxiang' National Trend Cultural Week" was launched in Bangkok, Thailand, as part of the "Mountain and Sea Spirit: Yuyuan Lantern Festival and 2025 China-Thailand Cultural Month" theme cultural week, celebrating the 50th anniversary of China-Thailand diplomatic relations [2] - Eight national trend brands participated in the event, showcasing the craftsmanship and Eastern aesthetics of the Yangtze River Delta to Thai audiences, with the event running until July 7 [2] - Popular products included RUA RUA PANDA and RUA RUA RED PANDA series toys, as well as performances like "Money Snake" by Youguang Drama, which attracted significant attention from visitors [2] Group 2 - A special exhibition titled "Five Thousand Years of China: Looking at Hangzhou" was featured, highlighting iconic landscapes such as West Lake and the Grand Canal to showcase the unique charm of "Paradise on Earth" to international audiences [3] - The "New Hangzhou Line" plans to participate in top international design exhibitions, including the Tokyo Gift Show, Paris Home Design Exhibition, and London Craft Week, to promote Hangzhou's cultural brands globally [3]
辽宁举行优质资源与文创企业对接洽谈会
Zhong Guo Xin Wen Wang· 2025-07-01 16:43
洽谈会还设立自由洽谈与"一对一"精准匹配环节,资源方与企业可围绕IP授权、联合开发、渠道共建等 具体方向深入沟通,力求需求与资源精准匹配,力促现场合作意向达成。 本次洽谈会既是对辽宁丰富文化宝藏的一次集中展示,更是吹响了辽宁文化产业向资源高效转化、产业 深度融合进军的号角。辽宁省公共文化服务中心将以此次洽谈会为重要起点,充分发挥资源统筹与平台 引领作用,致力于成为"文创产业策源地",系统梳理、科学评估、创意激活辽宁省文化资源,持续推出 高价值IP和创意概念,为产业发展提供不竭源泉。(完) 据介绍,辽宁省博物馆在文创开发领域取得的成效,特别是其"辽博雅集"项目贯通"研发、推广、销 售"全链条的成功实践,已成为辽宁省文博单位活化资源的标杆。本次洽谈会高度聚焦系统性复制与推 广这一"辽博经验"。作为重要案例,沈阳故宫博物院深度拆解其IP授权与产品开发全流程,为辽宁省文 化机构、文创企业提供可借鉴、可操作的样板。 此次会议依托辽宁省公共文化服务中心强大的资源整合与平台枢纽功能,加速将沉睡的文物、非遗、地 域文化等优质资源转化为具有市场竞争力的文创产品,并通过机制创新与产业对接,助力文创企业实现 产品规模化、品牌化、产 ...