10- 147 文 / 大力财经 在财富的舞台上，风云变幻总是让人目不暇接。近日，河南的财富版图迎来了新的变革，根据福布斯实时富豪榜显示，泡泡玛特（09992.HK）创始人王宁 以203亿美元的身家，力压牧原股份（002714.SZ）创始人秦英林的163亿美元，成功登顶河南首富的宝座。 曾几何时，秦英林、钱瑛夫妇凭借牧原股份在养殖业的卓越成就，长期稳坐河南首富之位，成为河南商界的标志性人物。然而，如今王宁的崛起，打破了这 一长期以来的格局。而这一切，与泡泡玛特旗下Labubu的爆火有着千丝万缕的联系。 Labubu，这个原本只是泡泡玛特众多IP中的一个，却在短短时间内火遍全球，成为了潮流文化的新宠。它的爆火，不仅让泡泡玛特的股价一路飙升，市值屡 创新高，更让王宁的财富水涨船高，一举登上了河南首富的巅峰。那么，Labubu究竟有着怎样的魔力？王宁又是如何凭借它实现财富逆袭的呢？在这背 后，又隐藏着怎样的商业逻辑和文化现象？让我们一起深入探究。 Press U 泡泡玛特的故事，要从王宁的创业初心说起。最初，王宁想打造一个潮玩界的"屈臣氏"，通过发展C端用户，提升在B端的议价权，进而实现渠道垄断。但 在实际运营中， ...

Core Viewpoint - The Hong Kong stock market is experiencing a strong performance in 2025, particularly in the consumer sector, with companies like Mixue Group, Pop Mart, and Laopuhuangjin being highlighted as the "new consumption trio" of Hong Kong, all achieving over 100% stock price growth and market capitalizations exceeding HKD 100 billion [2][3]. Group 1: Company Performance - Mixue Group and Pop Mart, both originating from Henan, have seen significant stock price increases, with Mixue Group reaching a peak of HKD 618 per share and a market cap exceeding HKD 230 billion [8]. - Pop Mart's market capitalization has surged over HKD 1 trillion in recent months, with a remarkable 20-fold increase in stock price since its low in Q4 2022, reflecting a 2300% increase [6]. - Laopuhuangjin, known as the "Hermès of gold," has also performed well, with its stock price reaching HKD 903 per share and a market cap of HKD 155.9 billion, marking a 240% increase within the year [8]. Group 2: Market Trends - The consumer sector in Hong Kong is witnessing a wave of IPO applications, with over 20 consumer companies seeking to list, indicating a vibrant market environment [26]. - As of June 5, 2025, there are 166 companies in the IPO queue for Hong Kong, with a significant portion being consumer-related [26]. - The influx of capital into the Hong Kong market, with net inflows reaching HKD 638.36 billion in 2025, has contributed to the strong performance of consumer stocks [26]. Group 3: Consumer Behavior and Marketing Strategies - New consumer companies are particularly favored by the "Z generation," focusing on emotional value and experiential marketing, which has led to their rapid rise in the market [10]. - Mixue Group's competitive edge lies in its strong supply chain and affordable pricing, with products typically priced between HKD 2 and HKD 8, appealing to cost-conscious consumers [12]. - Pop Mart has successfully tapped into the emotional consumption needs of younger consumers by creating a sense of surprise and rarity with its blind box toys, driving repeat purchases [14]. Group 4: Regional Influence - The emergence of Mixue Group and Pop Mart as significant players in the consumer market is rooted in their origins in Henan, showcasing the province's potential for nurturing innovative business models [16]. - The success of these companies reflects a broader trend in Henan, where a new consumer landscape is being established, characterized by strong market demand and innovative business practices [24].

Core Viewpoint - Miniso (09896.HK) is considering a potential spin-off of its "TOP TOY" brand for independent listing to optimize shareholder value, although the plan is in preliminary stages and dependent on various factors including market conditions [1][4]. Company Summary - Miniso has engaged JPMorgan and UBS to assist with the potential IPO of TOP TOY in Hong Kong, aiming to attract new investments from sovereign wealth funds and other potential investors before selling shares [4]. - TOP TOY, established in December 2020, operates as a trendy toy collection store, offering licensed IP toys, proprietary IP toys, and third-party brand toys, with approximately 11,000 SKUs as of the end of last year [4][6]. - In 2024, TOP TOY's revenue is projected to grow by 44.71% to 984 million yuan, with GMV increasing by 41.04% to 1.148 billion yuan, and the company has achieved profitability for the year [6]. Industry Summary - The toy market is experiencing heightened interest, with competitors like Pop Mart and Blokus achieving significant market valuations, indicating a competitive landscape for TOP TOY [7]. - TOP TOY aims to open over 1,000 stores in 100 key global business districts within the next five years, with a target of 150 new stores in 2025, 100 of which will be in China [7].

Investment Rating - The report indicates a positive investment outlook for the Chinese art toy industry, highlighting significant growth potential driven by various factors [5][6][8]. Core Insights - The Chinese art toy industry has transitioned from a niche luxury market to a broader, affordable market, expanding its core consumer base beyond early adopters to include a wider demographic [5][6]. - The market is expected to reach a scale of 74.7 billion yuan by 2024, with growth rates surpassing traditional toy industries, positioning it as a new highland for cultural export and industrial revitalization [6][8]. - The competitive landscape is characterized by a "one strong, many strong" pattern, with Pop Mart leading in revenue, while TOPTOY achieves rapid growth through differentiated strategies [7][57]. Summary by Sections Industry Overview - The Chinese art toy industry has evolved significantly, moving from a niche market to a mass-market appeal, with a core consumer demographic expanding to include younger audiences and diverse user groups [5][6]. - The industry is experiencing a trend of refined division of labor and full-chain integration, driven by the rise of Generation Z's purchasing power and accelerated IP commercialization [6][8]. Market Dynamics - The competitive environment is intense, with Pop Mart projected to achieve revenues of 11.99 billion yuan in 2024, while TOPTOY's revenue and store count are expected to grow at compound annual growth rates (CAGR) of 115.4% and 45.8%, respectively [7][57]. - The consumer base is predominantly young and female, with high concentrations in first-tier cities, indicating a strong alignment with emotional and purchasing needs [7][52]. Policy Environment - Recent government policies have been favorable, promoting consumption and intellectual property protection, which are crucial for the high-quality development of the art toy industry [15][17]. Consumer Insights - The primary consumer demographic for art toys is individuals aged 20-39, with a significant female representation, indicating a strong demand for products that cater to personal expression and cultural identity [52][56]. - The purchasing motivations are driven by individual expression, collection value, and self-satisfaction, with a notable presence of secondary market sales for limited editions [13][56]. Financial Performance - The financial landscape shows that Pop Mart leads the industry with substantial revenue, while TOPTOY's differentiated approach has resulted in impressive growth metrics [57][59].

上天天基金APP搜索【777】注册即可 领98元券包 ， 优选基金10元起投！限量发放！先到先得！ 根据Meritco数据库，4月份泡泡玛特通过在线电商平台（包括天猫、京东、抖音）的销售同比增长 287%，较2025年第一季度（+223%）有所加速。 6月4日，国际指数编制公司富时罗素宣布对富时中国A50指数、富时中国50指数的季度审核变更。该变 更将于2025年6月23日星期一开盘后生效。 公开资料显示，富时中国A50指数由富时罗素编制并发布。该指数由上海证券交易所和深圳证券 交易所市场中总市值最大的50只股票组成。具体来看，A股市场方面，富时中国A50指数本次将 纳入江苏银行，剔除长城汽车。 今日，江苏银行股价继续上涨，截至收盘涨1.17%，报11.21元/股，盘中股价最高触及11.22元，创历史 新高。 （图片来源：东方财富APP，统计截至2025/6/5，不作投资推荐） 今年以来，银行板块走势强劲。从宏观经济层面来看，全球经济环境复杂多变，投资者风险偏好下降， 低估值的银行板块具有很好的防御属性，成为避险资金的好去处。从市场角度来看，过去几年，在市场 利率下行的背景下，红利资产持续受到追捧，作为红利资 ...

Investment Rating - The report does not explicitly provide an investment rating for the industry Core Insights - The Chinese art toy industry has transformed from a niche luxury market to a mass-market segment, with a growing consumer base driven by Gen Z and the blind box economy [5][6] - The market is expected to reach a scale of 74.7 billion yuan by 2024, significantly outpacing traditional toy industries [6] - The industry is characterized by a competitive landscape dominated by a few key players, with Pop Mart leading in revenue and TOPTOY achieving rapid growth through differentiation strategies [7][57] Summary by Sections Industry Overview - The Chinese art toy industry has evolved from a niche market to a broader consumer base, with a focus on affordability and accessibility [5] - The core consumer demographic has expanded beyond niche enthusiasts to include a wider audience, including Gen Z and blind box users [5][6] Market Dynamics - The industry is experiencing a trend of refined division of labor and full-chain integration, driven by the rise of Gen Z purchasing power and accelerated IP commercialization [6] - The market is projected to grow to 74.7 billion yuan by 2024, with a growth rate surpassing that of cultural and traditional toy sectors [6] Competitive Landscape - The competition is intense, characterized by a "one strong, many strong" pattern, with Pop Mart leading with a projected revenue of 11.99 billion yuan in 2024 [7][57] - TOPTOY has achieved a compound annual growth rate (CAGR) of 115.4% in revenue from 2021 to 2024, indicating strong market performance [7][57] Consumer Insights - The primary consumer group for art toys consists of young adults aged 20-39, with a significant female demographic [52][56] - The demand for art toys is driven by the desire for self-expression and cultural identity among consumers, particularly in high-tier cities [56] Policy Environment - Recent government policies have aimed to support the high-quality development of the art toy industry, focusing on consumer promotion and intellectual property protection [15][17] Production and Supply Chain - The production of art toys is concentrated in regions like Guangdong, with a low entry barrier leading to a fragmented market [28][32] - The industry relies heavily on outsourcing for manufacturing, which helps reduce costs and increase production efficiency [32] Future Outlook - The art toy industry is expected to continue its growth trajectory, with a focus on IP originality, cultural integration, and global expansion strategies [8][46]

每经记者｜毕媛媛 每经编辑｜张海妮 截至5月30日晚，2025年年内票房为271.87亿元。 回顾年内电影市场，除《哪吒之魔童闹海》外，电影行业一直处在一种低气压中。反观电影院外，"情绪消费"火热，老铺黄金、泡泡玛特股价屡创新高，消 费者排长队，只为购买心头好。 5月29日晚，泡泡玛特多个新品发售，其中联名正在热映的电影《星际宝贝史迪奇》的"HACIPUPU史迪奇1/8可动人偶"，上线即秒空。泡泡玛特与哪吒的联 名产品也一时卖断货。 图片来源：泡泡玛特小程序截图 《每日经济新闻》记者采访了解到，即便在没有新影视作品推出的情况下，史迪奇相关的主题产品全球零售额在2024财年达26亿美元，而五年前这一数字仅 为2亿美元。如今"星际宝贝史迪奇"成功跻身迪士尼十大畅销人物故事系列，成为消费市场的"顶流"。 从年初的"哪吒"联名款，到近期爆火于全球的LABUBU，再到"史迪奇"，"凶萌经济"正受到越来越多消费者的青睐。 从2亿美元到26亿美元，"凶萌"史迪奇全球吸金 "史迪奇还在锁单中，还有渺茫的机会""史迪奇有原价出的吗？"5月29日晚，泡泡玛特本周新品发售后，史迪奇联名款可动人偶成为热门款，有粉丝在聊天 群里希望能 ...

Group 1 - The core viewpoint of the article highlights the resurgence of the card-selling company, KAYOU, which is set to reapply for an IPO after a previous attempt in January 2024 failed [2] - KAYOU reported a revenue exceeding 10 billion yuan in the previous year, with a staggering year-on-year growth rate of 277.78%, and an adjusted profit of 4.466 billion yuan, achieving a gross margin of 67.3%, surpassing that of popular blind box company, Pop Mart [4][33] - The founder of KAYOU, Li Qibin, is noted for his unexpected background as a 53-year-old former civil servant, which contrasts with the youthful image typically associated with the toy industry [6][8] Group 2 - Li Qibin's journey began with significant personal challenges, including a family debt of 3 million yuan, which led him to leave his stable government job to pursue entrepreneurship in the card industry [10][12] - KAYOU initially started as a card printing company but faced challenges due to a lack of unique products, prompting Li Qibin to pivot towards creating his own intellectual property (IP) [16][18] - The company successfully revived old IPs like Ultraman and My Little Pony, leveraging nostalgia and innovative marketing strategies to capture market interest [26][28] Group 3 - KAYOU's aggressive pricing strategy, including significant discounts for distributors, has allowed it to expand its market presence, resulting in 217 distributors across 31 provinces in China by the end of 2024 [31] - The company achieved a revenue of 10.057 billion yuan in 2024, marking a 278% increase and establishing itself as a leader in the card industry, earning Li Qibin the title of "Card King" [33] - Despite its success, KAYOU faces challenges with expiring IP licenses and increasing regulatory scrutiny, prompting Li Qibin to explore new business avenues and partnerships to ensure long-term sustainability [35][39]

Core Viewpoint - The article discusses the remarkable growth and business strategy of KAYOU, a card-selling company that has achieved significant revenue and market presence, positioning itself as a leader in the collectible card industry, particularly among young consumers [3][5][25]. Group 1: Company Overview - KAYOU submitted its prospectus for a second time to the Hong Kong Stock Exchange after an initial unsuccessful attempt in January 2024, indicating its ambition to go public [3]. - The company reported over 10 billion in revenue last year, with a year-on-year growth rate of 277.78%, and an adjusted profit of 4.466 billion, achieving a gross margin of 67.3%, surpassing competitors like Pop Mart [5][25]. Group 2: Founder Background - The founder, Li Qibin, transitioned from a stable government job to entrepreneurship after facing significant family debt, demonstrating a bold shift in career and mindset [9][10]. - Li Qibin's initial venture into the card business began with a keen observation of market trends, leading to the establishment of KAYOU after previous business setbacks [10][19]. Group 3: Business Strategy - KAYOU's success is attributed to leveraging popular existing IPs rather than creating new ones, reviving interest in older franchises like Ultraman and My Little Pony, which has broadened its consumer base [19][21]. - The company adopted a strategy of offering significant discounts to distributors, enhancing its market presence and sales volume across various retail channels [24]. Group 4: Future Aspirations - Despite current success, KAYOU faces challenges with expiring IP licenses and increasing regulatory scrutiny, prompting the need for diversification and cultural branding [25][28]. - The company is exploring collaborations with cultural institutions and expanding into new product lines, such as toys and stationery, to establish a more comprehensive market presence [29][34].

Summary of Key Points from Conference Call Records Industry Overview - The records primarily focus on the collectible toy blind box industry, particularly highlighting companies like Pop Mart, Card Game Company, Aofei Entertainment, and Huayi Technology, as well as the broader implications of new consumption trends in the media and entertainment sectors. Key Insights and Arguments Pop Mart - **Strong Q2 Performance**: Pop Mart is expected to report strong Q2 results driven by popular products like Labubu 3.0, with secondary market prices surging and rapid overseas store expansion, particularly in the U.S. market, where the number of stores is projected to reach 100 by year-end, exceeding sales expectations [1][4][5]. - **Product Strategy**: The company is increasing the proportion of sugar gum products to 40%-50% and implementing price hikes to mitigate tariff impacts, while also expanding its supply chain in Vietnam, maintaining an optimistic profit margin outlook for the year [1][10]. - **Marketing and Brand Expansion**: Pop Mart is leveraging celebrity endorsements and event marketing to enhance brand visibility, with notable figures like Rihanna and Lady Gaga participating in promotional activities [1][11]. - **Future Product Pipeline**: Upcoming product launches include the JIMOTO 3.0 blind box series and new sugar gum products, with a strong product cycle anticipated to sustain growth despite base effects [1][5][6]. Card Game Company - **Revenue and Profit Goals**: The company aims to achieve 10 billion in revenue and 4.5 billion in profit in 2024, relying on strong channel promotion capabilities and product design, although it faces challenges from declining interest in certain IPs like My Little Pony [1][12][13]. - **Channel Expansion**: Plans to expand product categories and develop franchise stores are underway, with a target of reaching 1,000 franchise locations by year-end [1][15]. - **Commercialization Strength**: The company has demonstrated robust commercialization capabilities, with a significant number of end-user touchpoints established since 2018 [1][12]. Aofei Entertainment - **IP and AI Toy Development**: Aofei is focusing on the IP collectible and blind box sectors, frequently launching new products and integrating AI technology into toys to enhance interactivity [1][16][17]. Huayi Technology - **New Product Launches**: The company has introduced a new Pokémon card product, "Shining Star," which has been well-received in approximately 1,000 amusement parks across China, and is also expanding its product offerings to include trendy card products [1][18][19]. Alibaba Pictures - **IP Business Growth**: Alibaba Pictures reported significant growth in its IP business, with a 30% increase year-on-year, and expects a 70% revenue growth in the second half of the year following new IP signings [1][21][22]. - **Live Event Demand**: The demand for live events has surged, with ticket sales increasing by 40% year-on-year, prompting the company to increase concert frequency to meet demand [1][23]. Market Trends - **New Consumption Definition**: The concept of new consumption is defined as changing consumer behavior through new technologies and channels, with companies like Pop Mart and Card Game Company exemplifying this by creating demand through innovative product offerings [2]. Additional Important Insights - **U.S. Market Performance**: The U.S. market is experiencing steep growth, with sales expected to reach nearly $500 million by May 2025, indicating a strong upward trend [1][7]. - **International Expansion**: Pop Mart's overseas revenue is projected to surpass domestic revenue, with significant potential for growth in North America and Europe, where tailored products will be introduced to cater to local tastes [1][9][8]. - **Profit Margin Enhancements**: The increase in sugar gum product sales and strategic price adjustments are expected to improve overall profit margins for Pop Mart [1][10]. This summary encapsulates the critical developments and strategic directions of the companies within the collectible toy blind box industry, highlighting their growth prospects and challenges in the evolving market landscape.