Group 1 - The forum focused on "smart elderly care products" and discussed how to integrate technology into elderly services to transition from "conceptual expectations" to "value creation" [1] - By the end of 2024, the proportion of residents aged 60 and above in Zhejiang Province is expected to exceed 20%, indicating a deepening aging society that presents both challenges and opportunities for the elderly care industry [1] - Zhejiang Province, as a stronghold of digital economy and manufacturing, has significant advantages in developing the smart elderly care industry [1] Group 2 - The report analyzed the current dilemma of the smart elderly care product market, highlighting the gap between demand and supply, where consumers are hesitant to use these products due to a lack of understanding [2] - The report aims to address how to transform high-end "smart products" into accessible "daily necessities" and proposes solutions such as "demand defining products, scenario-driven innovation, and ecosystem co-creation" [2] - A roundtable forum gathered representatives from various sectors, including elderly services, IoT, health industry, and real estate development, to explore development paths for the smart elderly care industry [2]

本文来自微信公众号：康养新天地，作者：小远，题图来自：视觉中国 从业近5年，我离开了这家全年无休的养老院。 回想起那段日子，内心既矛盾、又挣扎，还有些许不舍，但更多的是无奈。 一线员工待遇低 和大部分养老机构一样，在我所服务的这家养老院的人事组织架构里，护理部占据着最大的比重，包括 护士与护工。 为了正面展示医护特色，养老院的宣传手册里满是护理人员推着老人漫步于花园小径的温馨画面，每个 人的脸上都被阳光正面照射着，露出八颗洁白牙齿的微笑。 但实际上，这样的画面非常少见。 绝大多数时间里，护士们都要频繁奔波在走廊与老人房间之间，做好老人们日常的生命体征监测、用药 管理等护理工作，还要处理部分文书工作，应对频繁的检查。 最显著的是养老院365天全年无休的运营特性，这使得大部分员工需常年坚守岗位——即便在中秋、春 节等阖家团圆的节日，大家也必须要在服务老人的"大家"与陪伴家人的"小家" 间做出艰难、且显而易 见的取舍。 而更多数量的护工们的工作更为繁琐：既要照料老人的饮食起居，又要处理日常的排泄护理，干最脏、 最累的活，还会与老人不可避免地产生摩擦和矛盾。 整个护理部呈现出一种两极分化的特点：护士多为年轻群体，甚至 ...

Core Viewpoint - The high-end elderly care industry is facing significant challenges in sales performance, with no single institution achieving sales exceeding 100 million yuan, leading to concerns about cash flow and sustainability [2][4]. Sales Performance - In 2024, no elderly care institution in Shanghai has surpassed 100 million yuan in sales, highlighting a stark contrast to the substantial investments made in the sector [2]. - Many elderly care institutions are struggling with actual sales returns, relying on trial stays and temporary accommodations to maintain operations [3]. - The average monthly salary for elderly care planners is approximately 10,634 yuan, with 55% earning between 7,000 and 12,000 yuan, indicating that claims of planners earning 100,000 yuan monthly are rare [9]. Sales Commission Structure - Commission rates for high-end elderly care institutions typically range from 3,000 to 5,000 yuan per person, with some institutions offering commissions as high as one month's fee during initial marketing phases [11]. - To achieve a monthly income of 100,000 yuan, sales personnel would need to recommend at least 20 elderly clients per month or sell seven 1 million yuan membership cards [12]. Customer Acquisition Channels - Elderly care institutions are utilizing both online and offline channels for customer acquisition, including keyword searches, social media, and partnerships with senior associations [14]. - The average conversion rate for elderly care institutions is around 2%, with decision-making periods averaging 35.8 days for elderly clients [21][22]. Sales Skills and Customer Interaction - Sales personnel must effectively address clients' concerns and provide personalized experiences to enhance conversion rates [25][26]. - The emotional connection established by sales personnel can significantly influence clients' decisions, as they often turn to their initial sales contact for assistance after moving in [30]. Departmental Challenges - There is often a disconnect between sales and service departments, leading to issues with customer retention and satisfaction [33][36]. - High turnover rates among sales personnel and a lack of proactive customer engagement can hinder the effectiveness of sales strategies [45]. - The ultimate goal is to ensure that elderly clients are satisfied with their living arrangements, which requires a focus on service quality rather than just sales tactics [46][47].

Core Viewpoint - The development of smart elderly care products and services in Jiangsu province is addressing the urgent needs of the aging population, with a focus on enhancing quality of life and reducing caregiver burdens through innovative technologies and community support systems [1][2][3][4][5][6][7][8] Group 1: Smart Elderly Care Innovations - The establishment of experience centers for elderly care in Jiangsu aims to provide a comprehensive range of smart care products, including over 300 types of intelligent nursing devices [1][2] - The introduction of robots, such as the "two-excretion collection robot," is significantly improving care efficiency and hygiene for elderly patients in nursing homes [3] - Jiangsu has 91 smart health and elderly care products listed in the national promotion directory, leading the country in this regard [3] Group 2: Community Support and Services - The "Xixin Medical Care" platform integrates various government services to provide tailored home care solutions for elderly residents, successfully completing nearly 880,000 home assistance requests [5] - The province has established a network of 18,000 community elderly care service stations and 5,300 urban comprehensive elderly care centers, creating a "15-minute elderly care service circle" [6] Group 3: Engaging the Younger Elderly Population - The demographic of elderly individuals aged 60 to 69 is significant, comprising 49.3% of the elderly population, which presents an opportunity to harness their potential for social contributions [7][8] - Initiatives like the Huishan Elderly University are empowering older adults to share their skills and knowledge, fostering community engagement and personal development [7][8] - The shift in elderly needs from survival to development is driving growth in various sectors, including healthcare, elderly care, and cultural tourism [8]

Group 1 - The first Northeast Asia International Silver Economy Cooperation and Exchange Event was held in Shenyang, focusing on the development and future of the silver economy [1] - Shenyang's Vice Mayor Zheng Bin promoted elderly care projects, announcing 60 quality elderly care scenarios and 29 key scenarios, releasing investment cooperation opportunities totaling 53 billion yuan [1] - The event featured a city exhibition area themed "Quality Elderly Care, Enjoy Life," showcasing Shenyang's achievements in elderly care and the development of various elderly care enterprises [1] Group 2 - Shenyang aims to leverage its position as a Northeast Asia central city to promote steady development in public welfare, innovation in elderly products, and transformation of the elderly industry [2] - The city is focused on building a new high-quality development pattern for the silver economy and striving to become a demonstration city for the silver economy in Northeast Asia [2]

Core Viewpoint - The event emphasizes the importance of developing the silver economy to enhance the well-being of the elderly and contribute to comprehensive revitalization in the region [1][3]. Group 1: Policy and Strategic Initiatives - The provincial government is implementing the national strategy to address population aging, promoting the coordinated development of elderly care services and the silver economy [3][11]. - A series of policy measures are being formulated to deepen elderly care service reforms and promote the development of the silver economy [11]. Group 2: Industry Development and Innovation - The province has established 11 provincial-level technological innovation platforms in the elderly care sector, with nearly 100 companies producing elderly products [3]. - The event attracted over 400 domestic and international enterprises, covering health technology, age-friendly products, and smart elderly care solutions [4]. Group 3: Collaborative Efforts and Market Opportunities - The provincial leaders are encouraging collaboration with enterprises from other regions to develop various elderly care products, aiming for complementary advantages [4][10]. - There is a focus on enhancing the integration of tourism, elderly care, and health services to create high-quality wellness brands that attract elderly individuals nationwide [4]. Group 4: Technological Advancements - The government is promoting the "Artificial Intelligence + Elderly Care" initiative to expand digital technology applications in the elderly care industry, facilitating digital transformation and intelligent upgrades [11].

王新伟说，银发经济一头连着民生，一头连着产业，正在成为国民经济发展的新引擎。辽宁省委、省政府深入贯彻习近平总书记在辽宁考察时的重要 讲话和重要指示精神，坚持把发展银发经济作为主动适应人口形势变化的战略之举，作为培育经济发展新动能、提高群众生活品质的长远之策，强化政策 引领、产业支撑、服务保障，扎实推动银发经济高质量发展。我们愿以本届活动为契机，与各界朋友共享银发场景资源，共建银发颐养福地，共创银发产 品品牌，共拓银发合作空间，共同培育新的增长点，携手托起幸福"夕阳红"。希望各位企业家关注辽宁、投资辽宁，共同深耕银发经济新蓝海。诚邀各位 嘉宾多到辽宁走一走、看一看，亲身体验辽沈大地的独特魅力，充分感受辽宁振兴发展的勃勃生机。 6月20日，以"牡丹赋能创未来银发助辽促振兴"为主题的首届东北亚国际银发经济合作交流活动在沈阳开幕。省委副书记、省长王新伟出席开幕式并 讲话。全国人大教科文卫委员会副主任委员、农工党中央专职副主席杨关林出席开幕式，民政部副部长、中国老龄协会会长刘振国，韩国老年人长期疗养 机构协会会长朴園致辞。 开幕式上，发布我省促进银发经济发展若干措施、重点老年产品企业和产品；沈阳、大连、鞍山、抚顺、本溪 ...

Group 1 - The event focused on the theme of "New Silver Economy Driving Consumption Upgrade," highlighting the significance of the aging population as a key growth driver in the consumer market [1][4] - The "New Silver Economy" is characterized by a shift in consumption demands from traditional "low-cost and practical" to "quality, functionality, and experience," indicating a potential trillion-dollar market across various sectors such as health technology, tourism, and smart home products [4][9] - The acceptance of smart devices among the new elderly demographic is increasing, providing opportunities for the integration of AI and IoT technologies into consumer scenarios [4][9] Group 2 - The launch of the "New Age Beauty" public welfare course aims to empower the new elderly group to explore aesthetic values and reshape consumption concepts through a comprehensive teaching model [5][7] - The Shanghai Health and Elderly Care Development Group identified a significant market opportunity in the elderly care industry, emphasizing the need for diversified services and addressing the supply-demand imbalance in the sector [9][19] - The aging population in Shanghai presents unique challenges and opportunities, with a focus on community-based services and the need for targeted market segmentation to enhance consumption [19][21] Group 3 - The travel industry is adapting to the new elderly demographic's desire for high-quality travel experiences, with companies like Ctrip launching themed travel products that combine safety, deep experiences, and social interaction [15] - Innovations in smart technology, such as electric exoskeletons, are being explored to enhance mobility and experiences for the elderly, indicating a growing market for assistive devices [16] - AI-driven products like the AI Home Smart Screen are designed to lower usage barriers for the elderly, integrating various services to support their lifestyle and promote smart elderly care [17] Group 4 - Nutritional products targeting the elderly are being developed to address health concerns and enhance quality of life, with a focus on personalized health support [19] - The event underscored the importance of community as the main battleground for the new silver economy, emphasizing the need for tailored services to meet diverse needs across different demographics [19][21] - The potential of the new silver economy in Shanghai is significant, with the city being a leading market for aging populations and consumer capabilities, presenting a unique opportunity for growth and innovation [19][21]

Group 1 - The IMF warns that Europe may face the risk of stagnation if immediate measures are not taken to address slowing growth, weak investment, and rising geopolitical risks [1] - The IMF projects that the Eurozone economy will only grow by 0.8% in 2025, despite a historically low unemployment rate and inflation close to target [1] - The IMF highlights the existence of "hidden barriers" within the EU, such as inconsistent regulations and standards, which significantly hinder business expansion and innovation [1] Group 2 - The IMF calls for decisive action from the EU to revitalize productivity by addressing the issue of cross-border fragmentation, which could potentially increase the overall GDP of Europe by about 3% over the next decade [1] - The IMF emphasizes the need for countries with significant fiscal space to invest now to stimulate growth, while those with high debt levels must face fiscal consolidation [2] - The IMF suggests expanding the EU's common budget by 50% to coordinate investments aimed at achieving common goals [2] Group 3 - The IMF warns that companies with exposure to the US may face a more challenging operating environment due to current global trade tensions, potentially leading to increased defaults and bad debts for related banks [2] - Despite these challenges, the IMF notes that the European banking system is currently well-capitalized and liquid, maintaining strong resilience against risks in the short term [2]

适老化改造样板间。 近日，西湖区文新街道竞舟社区民生综合体三楼人头攒动。一场精心组织的适老化改造样板间参观 活动，吸引了众多社区老年朋友来到现场。 此外，"文新臻享中心"还引入浙江绿居智装、戴恩医疗、咪咕数媒等多家银发经济企业，搭建起银 发产业发展平台。文新街道将持续优化合作与管理，通过完善的服务评价体系倾听居民心声，动态调整 服务方向，让这个"15分钟养老服务生态圈"真正围着老人转，托起辖区长者稳稳的幸福晚年。 迈出了创新一步。 在明亮宽敞的样板间内，竞舟社区王爷爷的顾虑被打消了。"原以为改造要搬出去折腾好久。"王爷 爷环顾现场说道，"哪知道现在技术这么先进，听说72小时内就能完成翻新。""以前只听说政策好，看 不到实景心里没底。街道样板间做得真清楚，改造后啥样一眼就明白了，特别好。"家住阳光社区的张 奶奶也连声称赞。 老年朋友的这份欣喜，源于文新街道精心打造的"幸福荟·文新臻享中心"正式投用。作为西湖区首 家深度聚焦老年人健康生活的社区嵌入式服务综合体，它的诞生标志着文新街道在破解"养老难"问题上 比如，中心内设有竞舟社区卫生服务站，配备全科、中医、检验和药房，提供"线上问诊+线下诊 疗"智慧医疗服务，居 ...