尽管上半年消费市场成绩斐然，但要进一步发挥消费的"主引擎"和"稳定器"作用，下半年仍需精准施策。 提高居民收入水平是关键。收入是消费的前提和基础，只有让居民的钱袋子鼓起来，才能增强他们的消费能力和消费信 心。可以进一步出台相关支持政策，促进就业创业，提高居民收入；同时，完善社会保障体系，减轻居民后顾之忧，释放消费 潜力。 改善消费环境也不容忽视。良好的消费环境是消费者放心消费的重要保障。应进一步加强市场监管，打击假冒伪劣产品， 维护市场秩序；完善消费基础设施，提高消费便利性，为消费者创造更加舒适、便捷的消费环境。 从财政政策和货币政策来看，一方面，我国还将优化消费品以旧换新的资金分配；另一方面，下半年，我国将继续实施好 适度宽松的货币政策。 ■孟珂 7月15日，2025年上半年中国经济答卷出炉。其中一个显著的亮点是，消费对经济增长的贡献率达到52%，成为拉动经济 增长的"主引擎"。上半年消费数据呈现出"扩容""提质""焕新""开放"四大显著特点，全方位展现了消费市场的蓬勃生机。 "扩容"是消费市场稳健发展的直观体现。上半年，社会消费品零售总额达24.5万亿元，同比增长5.0%，且今年有望突破50 万亿元；全国 ...

消费是拉动经济增长的"主引擎"，是畅通国内大循环的关键环节，也是人民对美好生活向往的直接体 现。新时代以来，我国发展面临的国际环境和国内条件发生深刻复杂变化，消费在推动经济发展中的地 位凸显。习近平总书记指出："要增强消费能力，改善消费条件，创新消费场景，使消费潜力充分释放 出来。"近年来，随着人民生活水平不断提高，健康消费逐渐成为我国新型消费市场的重要组成部分。 发展健康消费，既是顺应居民消费升级趋势、促进人的全面发展的内在要求，也是增强消费对经济发展 的基础性作用、促进社会再生产良性循环的重要举措。为此，要着力推动健康消费提质升级，在更好满 足人民美好生活需要的同时，不断增强消费对经济发展的基础性作用。 马克思主义认为，人的发展的最高境界是自由而全面的发展。人不仅需要具备基本的劳动能力，更要拥 有健康的体魄、健全的心理素质和良好的社会适应能力。健康是促进人的自由而全面发展的必然要求， 是广大人民群众的共同追求。健康消费是人们通过医疗保健、运动健身、生态居住等消费形式，对自身 生命质量进行维护与提升，包括健康食品、健康服务、健康产品、健康生活方式等方面的消费。 三是完善健康消费环境。深化特殊食品注册备案制度 ...

扩大文化旅游消费。推动商旅文体等资源整合、业态融合、市场聚合，创新多元化消费场景。深化旅游 热点门户城市建设，构建宜商宜游宜居的城市消费空间。鼓励市区附近景区、商业街区、购物中心等开 发夜游消费打卡地，鼓励景区景点、公共图书馆、文化馆、博物馆等延长开放时间，支持有条件的地区 建设"24小时生活圈"。支持各市结合实际开展景区门票减免活动，发放文旅消费券。 激活文娱体育消费。加大体育赛事供给力度，培育自主品牌赛事，提升赛事品质，持续开展"体育赛事 进景区、进街区、进商圈""跟着赛事去旅行"等活动，建设一批高质量户外运动目的地。优化营业性演 出审批流程，落实简化跨地区巡演审批程序。在确保安全的前提下，适当放宽大型营业性演出可售 （发）票数量限制，支持太原等地做大做强演唱会经济。 丰富"一老一小"服务供给释放冰雪消费潜能，培育打造一批具有山西特色的高品质滑雪旅游度假地。组 织开展"冰雪消费季"活动，支持有条件地区举办高水平冰雪赛事，开展冰灯节、冰雪嘉年华、冰雪摄影 展、欢乐冰雪周等特色主题活动，促销冰雪户外服装服饰、运动休闲装备等商品。鼓励各地因地制宜建 设室外小型滑雪场、滑冰场、室内冰场等群众身边的冰雪场地，支持在 ...

Core Viewpoint - The article emphasizes the importance of enhancing consumer confidence and expanding domestic demand in the context of China's economic strategy, highlighting the launch of the "Nine No's" standard by the company Interest Island as a significant step towards improving industry norms and consumer trust [1][4][8]. Group 1: Industry Context - The cultural service market has faced numerous issues such as false advertising, high prices for low-quality services, and misleading information, which have harmed consumer rights and the industry's reputation [4]. - The demand for high-quality cultural and spiritual consumption has been increasing due to rising income levels and changing lifestyles, making it essential to address the existing market challenges [4][9]. Group 2: Company Initiatives - Interest Island has introduced the "Nine No's" standard, which aims to establish clear behavioral boundaries and build trust between the company and its users, covering various aspects such as business direction, marketing methods, service content, data security, and user experience [4][8]. - The company received the "2025 Value Consumption Innovation Brand Award" at the South China 2025 Value Consumption New Force Ceremony, recognizing its commitment to user experience and integrity [2][6]. Group 3: Consumer Protection and Trust - The "Nine No's" standard is designed to create a safe and reliable consumption environment, ensuring that interest learning serves as an effective means to enhance the spiritual quality of life for consumers [8][12]. - By eliminating false advertising, rejecting inducements for borrowing, and strictly controlling product pricing, Interest Island aims to lower decision-making costs and enhance overall consumer experience [8][12]. Group 4: Future Outlook - The company is committed to maintaining the "Nine No's" principle, focusing on integrity and innovation to provide high-quality and diverse cultural products and services [12]. - The article concludes that as consumer behavior becomes more rational, companies must prioritize integrity and respect for users to achieve sustainable and high-quality development in the spiritual consumption market [12].

Core Viewpoint - Hubei province is enhancing its cultural and tourism consumption by launching a series of summer tourism products under the theme "Know the Sound of Hubei, Colorful Summer" for 2025, aiming to attract more visitors and improve the quality of tourism experiences [1][2] Group 1: Summer Tourism Products - Hubei is introducing various summer tourism products including cool summer trips, drifting tours, ice and snow activities, and cultural heritage tours [1] - The province is upgrading ten major cool summer destinations such as Shennongjia, Enshi, and Wudang Mountain, offering unique experiences like forest hiking and therapeutic wellness [1] - Hubei boasts over 30 drifting scenic spots and is promoting a "Dynamic World, Passionate Drifting" experience for tourists [1] Group 2: Ice and Snow Tourism - Hubei is positioning itself as a key destination for ice and snow tourism in southern China, offering indoor skiing facilities that will operate year-round [1] - The province will provide family-friendly snow activities and summer ski training camps, catering to tourists seeking off-season skiing experiences [1] Group 3: Night Tourism and Cultural Experiences - Seven national-level tourism and leisure districts and eleven cultural and tourism consumption clusters in cities like Wuhan and Yichang are preparing diverse night tourism products [2] - Visitors can enjoy immersive night experiences at various attractions, including the Yellow Crane Tower and ancient towns, along with performances like "Three Gorges Celebration" [2] - Thirteen museums across Hubei will launch 15 new exhibitions during the summer, with extended hours and additional performances to enhance visitor engagement [2] Group 4: Incentives and Policies - Hubei province is implementing a series of policies to attract tourists, including financial support for market entities that bring visitors to the region [2] - Over 140 scenic spots are offering free or discounted entry for high school graduates, promoting accessibility and encouraging tourism participation [2]

版权声明 证券时报各平台所有原创内容，未经书面授权，任何单位及个人不得转载。我社保留追 究相关 行 为主体 法律责任的权利。 让演艺市场充分释放增长潜力，大有可为。在今年3月提出的"提振消费专项行动"中也能看到，支持旅游景区 景点、文博单位拓展服务项目，合理延长经营时间，扩大接待规模；推行"一次审批、全国巡演"等，其目的正 是在于推动服务提质，让广大消费者能在出门旅游、看演出、听演唱会过程中有更好的体验。 与实物商品相比，服务无形、质量不可见，监管也更有难度。在当前不少热门演出供不应求的情况下，如何维 护有序市场、加力打击"黄牛"高价炒票现象、规范退改票规定等，也是未来强化监管、优化消费环境需持续努 力的方向。 责编：万健祎 校对： 祝甜婷 近期，多场演唱会引发观众在社交平台"刷屏"。就在上周，凤凰传奇北京"鸟巢"演唱会观演人数破纪录，据凤 凰传奇主唱杨魏玲花现场介绍："这一次的演唱会，是我们在鸟巢开演唱会以来人数最多的一场。" 如此火爆程度，正是近年来国内演唱会市场的缩影。中国演出行业协会统计数据显示，2024年，全国大型演唱 会票房突破260亿元，同比增长78.1%；观众人数超过2900万人次，同比增长4 ...

火爆的市场从来都离不开优质的供给。不少年轻观众，尤其是"Z世代"将其对凤凰传奇的喜爱称为"血脉 觉醒"，小时候觉得"土"的歌曲，如今却蜕变为年轻人标榜个性的时尚符号。这一方面是艺人或其公司 团队主动靠近年轻群体，在年轻群体聚集的互联网平台社区中再创作、打破刻板印象；另一方面，文艺 作品带有民族元素，旋律优美、朗朗上口，年轻受众虽然带着"我是什么时候学会了唱他们的歌"的疑 问，但最终在现场收获了一场酣畅淋漓的情绪共鸣和紧接而来的社交媒体谈资，由此也进一步增强了一 场即时消费带来的体验感与获得感。 如此火爆程度，正是近年来国内演唱会市场的缩影。中国演出行业协会统计数据显示，2024年，全国大 型演唱会票房突破260亿元，同比增长78.1%；观众人数超过2900万人次，同比增长45%。 与实物商品相比，服务无形、质量不可见，监管也更有难度。在当前不少热门演出供不应求的情况下， 如何维护有序市场、加力打击"黄牛"高价炒票现象、规范退改票规定等，也是未来强化监管、优化消费 环境需持续努力的方向。 近期，多场演唱会引发观众在社交平台"刷屏"。就在上周，凤凰传奇北京"鸟巢"演唱会观演人数破纪 录，据凤凰传奇主唱杨魏玲花现场 ...

Group 1 - The "Enjoy Life with Heart" consumer promotion event in Qinyang City successfully concluded, integrating resources from various industries such as real estate, new energy vehicles, home decoration, finance, and home appliances to create a consumer promotion platform [1] - Over 30 merchants participated in the event, offering significant discounts such as "direct manufacturer subsidies" and "home decoration gift packages," benefiting consumers [1][2] - The event led to a continuous increase in order volume for merchants, with consumer participation in the "old for new" policy reaching 232 businesses and generating 34,655 orders, driving consumption of 110 million yuan and subsidies of 19.22 million yuan from mid-January to May [2] Group 2 - The total retail sales of consumer goods in Qinyang City reached 4.55 billion yuan from January to April, with a year-on-year growth of 9.1% [2] - Future plans include optimizing the consumption environment and cultivating new consumption hotspots to inject new momentum into the city's high-quality economic development [2]

Core Viewpoint - The "Shanghai Consumption Promotion Action Plan" aims to enhance consumer demand and service quality through various initiatives, focusing on new consumption models and technological integration in the consumer sector [1][3][4]. Group 1: Action Plan Overview - The action plan consists of seven parts, including six major actions and a section on support policies, emphasizing demand-side, service-side, and environmental efforts [3]. - Key initiatives include enhancing service consumption, improving consumer capacity, and fostering new consumption types [3][4]. Group 2: Service Consumption Enhancement - Shanghai plans to develop a cultural consumption hub, promote tourism, and enhance the quality of life services through seven specific measures [4]. - The city aims to leverage its strong commercial foundation to boost its consumption market, which is already leading in market scale and innovation [4][5]. Group 3: New Consumption Models - The plan promotes "artificial intelligence + consumption," focusing on integrating advanced technologies like AI, virtual reality, and big data into the consumer landscape [6]. - New consumption trends include the rise of personalized and diversified service demands, with a growing interest in domestic brands and cultural products [5][6]. Group 4: Policy Coordination and Support - The action plan emphasizes policy coordination to enhance the effectiveness of consumption-related macro policies and support various consumption assistance initiatives [9]. - Specific measures include implementing a three-year action plan to optimize the consumption environment and enhance consumer rights protection [9][10]. Group 5: Investment and Economic Growth - The plan outlines five support policies aimed at strengthening investment in sectors like education, healthcare, and cultural tourism to stimulate domestic demand [10]. - The continuation of the "old-for-new" consumption policy is expected to further drive consumption growth and economic stability [9][10].

Group 1 - The Consumer Brand Conference held in Shenyang, Liaoning Province, focused on enhancing market consumption vitality and promoting high-quality industry development [1] - October Rice Field Group, as the first unicorn enterprise in Liaoning, was recognized in the first batch of Chinese consumer brands, highlighting its brand and product quality [1] - The company has leveraged the rise of e-commerce to expand from Northeast China to the national market, becoming the "first stock of rice in Hong Kong" after its listing in 2023 [1] Group 2 - October Rice Field emphasizes the dual focus on social value and economic benefits, aiming to promote rural revitalization as a key mission [2] - The company has established five industrial bases in Northeast China's premium grain production areas and has purchased over 14 billion yuan of raw grain from local farmers from 2020 to 2024 [2] - By integrating the entire supply chain from planting to sales, October Rice Field has driven the development of local specialty industries and enhanced rural economic growth [2] Group 3 - The Consumer Brand Conference is seen as a new impetus for the high-quality development of China's consumer goods industry, with October Rice Field aiming to tell the story of domestic brands and promote Northeast flavors globally [3]