Summary of Conference Call on Pet Industry and Companies Industry Overview - The pet industry is experiencing rapid growth, with an annual compound growth rate of approximately 10% driven by increasing pet ownership and the rising penetration of pet food products [2][10] - The pet medical market is projected to reach 80-90 billion by 2025, making it the second-largest segment after pet food [10] Key Companies and Their Performance 1. Guibao Pet - Guibao Pet's self-owned brand has shown strong performance, with revenue of approximately 3.5 billion, accounting for nearly 70% of total revenue, and a net profit margin of 12% [1][4] - The high-end cat food brand, Fliegate, achieved a growth rate of 100% last year and maintained the same growth rate in Q1 of this year [4] - Guibao is expected to become a leading enterprise with projected revenues nearing 25 billion and net profits around 5 billion in the medium to long term [1][4] 2. Zhongchong Co., Ltd. - Zhongchong Co., Ltd. experienced a significant growth of nearly 200%-300% from its previous low, with total revenue from its three domestic brands (Wangpi, Lingxian, and ZIP) reaching 1.4 billion last year [5] - The company aims for overseas revenue of 400 million this year, maintaining a growth rate of 50% [5][6] - The net profit margin for its North American subsidiary is reported to be between 15%-20% [6] 3. Petty Co., Ltd. - Petty's overseas business accounts for a significant portion of its operations, with a focus on exports to the U.S. [8] - Domestic revenue was approximately 290 million last year, with a target of 400-450 million this year, reflecting a growth of over 40% [9] - The company is adjusting its product lines and plans to launch new baked grain products in Q2 and Q3 [8][9] Market Dynamics and Future Outlook - The pet medical sector is characterized by a lack of dominant players, with foreign brands leading in pharmaceuticals and vaccines, indicating substantial room for domestic companies to grow [11][12] - The average medical expenses for pets have doubled due to increasing age, leading to a rigid demand for medical services [10] - Companies like Ruipuhua and KQ Bio are recommended for their comprehensive industry layouts and potential for growth in the pet medical field [13][15] Additional Insights - The overall pet industry is expected to continue expanding, with self-owned brands focusing on product innovation to enhance profitability [2] - The competitive landscape in the pet medical sector is still developing, with many local companies poised to capture market share as the industry matures [12] - Other companies to watch include Baisha Technology, Biological Shares, and Zhongmu Shares, which have varying degrees of involvement in the pet medical sector [18]

Core Viewpoint - The company, Three Squirrels, is expanding its product line to include a new sanitary napkin brand called "She Zhi Mei," aiming to become a comprehensive consumer brand beyond just nuts [1][3]. Group 1: Product Expansion - Three Squirrels is not only launching sanitary napkins but also plans to develop various other product lines, including pet food, alcoholic beverages, and personal care products [1][5]. - The sanitary napkin brand "She Zhi Mei" emphasizes high safety and quality standards, featuring a sterilization level, 0 fungal contamination, and a 99% antibacterial effect [3]. Group 2: Market Context - The sanitary napkin industry has faced significant scrutiny due to safety issues, leading to a consensus that the industry is in a period of reshuffling and requires a reset [3][4]. - The entry of Three Squirrels and other brands into the sanitary napkin market is seen as an attempt to address these safety concerns and provide reliable products [3]. Group 3: Financial Performance - In 2024, Three Squirrels reported revenue of 10.622 billion yuan, a 49.3% increase year-on-year, and a net profit of 407.7 million yuan, up 85.5% [6][7]. - The company has invested heavily in marketing, with sales expenses reaching 1.868 billion yuan, a 50.9% increase from the previous year [7]. Group 4: Strategic Goals - Three Squirrels has set ambitious sales targets for its new product lines, including 250 million yuan for convenience food and 100 million yuan for both alcoholic beverages and personal care products by 2025 [5]. - The company aims to enhance its supply chain by establishing new processing plants across various regions in China and in Vietnam to achieve economies of scale [8]. Group 5: Future Outlook - The company's founder, Zhang Liaoyuan, describes the upcoming year as a "year of rebirth," indicating a focus on growth and market expansion [6]. - The success of Three Squirrels' diversification strategy will depend on its ability to establish competitive positions in new market segments [5][9].

英大证券研究所证券研究报告 金 点 策 略 晨 报 2025 年 5 月 21 日 5 月 LPR 下调 10 个基点，震荡轮动格局或将延续 分析师：惠祥凤 执业证书编号：S0990513100001 电话：0755-83007028 邮箱：huixf@ydzq.sgcc.com.cn 观点： 总量视角 【A 股大势研判】 5 月 20 日，贷款市场报价利率（LPR）迎来年内首次下调，1 年期 LPR 和 5 年期以上 LPR 均下调 10 个基点。同时，多家国有大行及股份行下调存款利率， 活期、定期及通知存款利率全面调降。政策进一步释放流动性宽松信号，降低存 量房贷利率以刺激消费和经济复苏，对 A 股形成利好。 周二沪深三大指数集体上涨，盘面上看，受益于 618 大促预期及消费政策支 持，美容护理、零售连锁表现活跃。而消费升级趋势下，宠物食品、IP 衍生品等 细分赛道受资金追捧，反映市场对新兴消费需求的挖掘。 不过，尽管周二市场集体上攻，但高位股方向出现分歧，后市震荡轮动格局 或将延续：首先，高位股分歧加大。部分前期强势股出现大幅回调；其次，技术 面仍有承压。3400 点作为前期密集成交区，积累了不少套牢盘 ...

Summary of the Conference Call for Lusi Co., Ltd. Company Overview - Lusi Co., Ltd. specializes in pet snacks, pet staple food, and single feed, with a focus on dog and cat food products. The main products include pet snacks such as jerky, canned food, biscuits, and dental bones [doc id='4'][doc id='8']. Financial Performance - In 2024, Lusi achieved revenue of 778 million yuan, a year-on-year increase of 11.7%. Pet snacks contributed 550 million yuan (71.3% of total revenue), jerky products accounted for 480 million yuan (61%), and staple food revenue was 102 million yuan, up 53.4% [doc id='2'][doc id='8']. - The net profit for 2024 was 78 million yuan, a 14.6% increase, driven by higher sales of jerky, staple food, and canned products, along with improved gross margins [doc id='10']. - In Q1 2025, revenue reached 184 million yuan, up 17.6%, with net profit of 16.51 million yuan, a 17.3% increase. Export business grew by 33%, while domestic pet food business increased by 14.7% after excluding the impact of meat powder [doc id='11']. Sales and Market Dynamics - Export sales in 2024 were approximately 480 million yuan, a 16.6% increase, accounting for 60% of total revenue. Domestic sales were 295 million yuan, up 4.4%, making up 40% of total revenue [doc id='9']. - The domestic business is shifting focus towards pet food, expanding from the original brand "Lusi" to include "Miaoguan," with a strong emphasis on staple food due to its large market size and acceptance [doc id='12']. Brand Strategy and Product Development - The new brand Miaoguan targets lower-tier markets, while Lusi plans to enhance its brand through the development of high-value-added products to improve gross margins [doc id='15']. - The sales ratio of staple food and snacks under the Lusi brand is shifting, with future marketing efforts focusing more on staple food [doc id='16']. Online and Offline Sales Channels - Online direct sales account for about 40% of domestic revenue, with online distribution at around 20%, and offline channels contributing over 30% [doc id='19']. - The Tmall platform has a gross margin of about 20%, with a net profit margin of 4%. However, platforms like Douyin and Kuaishou are currently not profitable [doc id='17'][doc id='18']. Production and Capacity - Lusi has production bases in Shandong, Gansu, and Sihanoukville, Cambodia, with a total of 8 production workshops and 2 R&D centers. Current snack production capacity is approximately 15,000 to 16,000 tons, staple food capacity is 30,000 tons, and meat powder capacity is 20,000 tons [doc id='6']. - The first phase of the Cambodian project has a capacity of 3,000 tons for jerky snacks, with a second phase expected to add 7,000 tons, contingent on U.S. tariff negotiations [doc id='22']. Industry Trends and Consumer Behavior - The pet food industry is witnessing a trend towards domestic brand acceptance, especially as U.S. brands face high tariffs due to trade tensions. Domestic brands are increasingly favored, with a growing market share [doc id='26']. - There is a notable increase in pet ownership, particularly among families with multiple pets, leading to an overall rise in single purchase amounts despite some decline in spending per pet [doc id='28'][doc id='29']. Future Outlook - Lusi aims for a growth target of 17% to 18% in Q1, with plans to enhance marketing efforts and product differentiation to boost domestic sales, which have not met expectations [doc id='31']. - The company is also focusing on expanding its presence in the U.S. and Southeast Asian markets through its Cambodian operations, while maintaining stability in the European market [doc id='32'].

Industry Overview - The pet economy has become a hot topic, with significant growth in the pet sector, particularly in pet food, which is expected to continue expanding [1][2] - The pet consumption market is projected to exceed 404.2 billion yuan by 2027, with a compound annual growth rate (CAGR) of 12.6% from 2015 to 2027 [1] - The number of pet dogs and cats in China is expected to reach 124 million by 2024, with a 2.1% increase from 2023 [2] Company Performance - Leading companies like Guai Bao Pet and Zhong Chong Co. have shown remarkable revenue growth, with Guai Bao's revenue increasing from 1.4 billion yuan in 2019 to 3.4 billion yuan in 2022, a CAGR of 34.3% [3] - Zhong Chong Co. reported revenues of 3.248 billion yuan in 2022, with a projected increase to 4.465 billion yuan by 2024, reflecting growth rates of 12.72% and 19.16% respectively [5][6] Market Dynamics - The pet food sector accounts for over 60% of the urban pet consumption market, which is expected to reach 3.012 billion yuan in 2024 [2] - The market is experiencing a "Matthew Effect," where larger companies are gaining market share while smaller firms are struggling, with over 100,000 pet companies disappearing recently [1][10] Competitive Landscape - The top pet food brands are seeing shifts in market share, with Mai Fu Di surpassing Royal Canin in 2022 [4][6] - The CR10 (concentration ratio of the top 10 brands) for the pet food market is 19.96%, indicating a slight increase from the previous year [6] Challenges for Small Enterprises - Many small pet companies are facing significant challenges, with at least 35 companies expected to go bankrupt in 2024 due to financial difficulties [9][10] - The industry is witnessing a trend where brands that fail to innovate or adapt to market changes are being eliminated [10] Future Trends - The aging population is driving pet ownership, with consumers over 50 years old showing a 27% annual increase in spending [3] - New brands are emerging with unique selling propositions, focusing on fresh ingredients and innovative product offerings [11]

证券研究报告 农林牧渔 行业定期报告 hyzqdatemark 2025 年 05 月 19 日 投资评级： 看好（维持） 雷轶 SAC：S1350524110001 leiyi@huayuanstock.com 冯佳文 SAC：S1350524120003 fengjiawen@huayuanstock.com 顾超 SAC：S1350524110005 guchao@huayuanstock.com 李冉 liran02@huayuanstock.com 板块表现： 生猪价格走弱，巴西爆发禽流感 ——农林牧渔行业周报（20250512-20250516） 证券分析师 投资要点： 生猪：猪价短期维持震荡，4 月第三方产能震荡略增。 联系人 本周涌益数据最新猪价为 14.58 元/kg，出栏均重为 129.71kg，15Kg 仔猪报价 630 元/头，175kg 标肥价差降至 0.36 元/kg。近期二育入场情绪谨慎，猪价展现弱势， 短期猪价或维持震荡；中长期看全年总体供给偏多，猪价弱势较为确定。产能方面， 3 月统计局全国能繁母猪存栏量 4039 万头，同比增长 1.2%，环比 24 年底降 0.96%， ...

Summary of Pet Food Industry Conference Call Industry Overview - The pet food industry is experiencing rapid growth and brand upgrades, with leading brands showing significant growth rates. For instance, a prominent brand reported a year-on-year growth of 70% [1][2]. - The emergence of new pet brands has significantly decreased, leading to increased operational difficulties and financial pressures for smaller brands, resulting in a rapid increase in market share for leading brands [3][6]. Key Insights - **Sales Performance**: - Major brands like 麦富迪 (Mai Fu Di) and 弗列加特 (Fleegat) reported year-on-year growth rates of 30% and 106% respectively, while 京东 (JD.com) saw a decline of 7.3% in sales [2][3]. - The overall performance of JD.com in the first four months of 2025 was below expectations, despite leading brands maintaining good growth [2]. - **Product Trends**: - High-end baked pet food is increasingly replacing traditional puffed food, with prices for baked food significantly higher (e.g., Fleegat baked food at approximately 89 RMB/kg compared to puffed food at around 74 RMB/kg) [1][2][4]. - Companies are diversifying their product lines to include specialized food for different life stages and breeds, which raises the bar for supply chain and R&D capabilities [1][4]. - **Brand Strategy Changes**: - There is a notable shift in brand operations towards emphasizing supply chain safety and food safety traceability. Companies are collaborating with media outlets and launching new product lines to enhance consumer awareness [5]. - The focus on complete supply chains and traceable raw materials is becoming essential for ensuring product safety, with companies either investing in their own supply chains or partnering with established manufacturers [5]. Market Dynamics - **Competitive Landscape**: - The market is witnessing a rapid reshuffling, with leading brands gaining market share at the expense of smaller, less established brands [3][6]. - The overall production capacity in the upstream sector is relatively surplus, but leading companies are still receiving good order volumes, while smaller firms face challenges [7]. Future Outlook - The pet food market is projected to have high growth potential, with companies like 乖宝 (Guai Bao) showing significant sales growth from several billion to 35 billion RMB, and net profit margins increasing from 3-4% to around 12% [3][8]. - The trend of young consumers favoring online shopping and product upgrades is expected to continue, with no signs of a consumption downgrade [8]. - The potential for a company to reach a market capitalization of 100 billion RMB is anticipated, indicating a strong long-term growth trajectory for the industry [8]. Cost and Profitability - Raw material costs are currently low, allowing companies with supply chain advantages to absorb these costs and improve gross margins. For example, Guai Bao's sales growth and profit margin improvements reflect the benefits of product upgrades targeting young consumers [9].

Investment Rating - The industry is rated as "Buy" [5] Core Views - The report indicates a weakening trend in pig prices, with the national average price for external three yuan pigs at 14.61 yuan/kg, down 1.42% week-on-week. The average price for 15 kg piglets is 36.23 yuan/kg, down 1.74% week-on-week. The report suggests that the industry is approaching a turning point in inventory levels as the market conditions evolve [1][24] - The white feather broiler and chick prices have also declined, with the white feather broiler price at 7.40 yuan/kg, down 0.67% week-on-week, and chick price at 2.85 yuan/bird, down 2.06% week-on-week. The report highlights a decrease in procurement willingness due to increased inventory and slow sales of frozen products [1][33] Summary by Sections 1. Industry Performance - The agricultural and forestry sector underperformed the market, with the agricultural index rising only 0.05% compared to the Shanghai Composite Index's 0.76% increase [14] - The performance of sub-sectors varied, with animal health and feed sectors showing positive growth, while poultry farming and planting sectors experienced declines [14][18] 2. Key Data Tracking - The average weight of pigs at slaughter is at a new high since early 2023, indicating potential inventory reduction in the near future [24] - The average price of corn is 2374.90 yuan/ton, up 0.48% week-on-week, while soybean meal prices have decreased by 5.93% to 3115.71 yuan/ton [2][47] 3. Investment Recommendations - The report recommends focusing on the pig farming sector, suggesting that the industry is nearing a turning point in inventory levels, which could lead to a long-term profit increase. Key companies to watch include Muyuan Foods, Wens Foodstuff Group, and Juxing Agriculture [4][73] - For the post-cycle sector, companies like Haida Group and Ruipu Biological are recommended due to the recovery in feed and veterinary demand [4][73] - In the planting chain, companies such as Suqian Agricultural Development and Beidahuang are highlighted as having strong investment opportunities due to the upward trend in grain prices [4][73] - The pet food sector is also noted for its growth potential, with companies like Guibao Pet and Zhongchong Co. being recommended [4][73]

Investment Rating - The industry is rated as "Buy" [5] Core Viewpoints - The report indicates a weakening trend in pig prices, with the national average price for external three yuan pigs at 14.61 yuan/kg, down 1.42% week-on-week. The average price for 15 kg piglets is 36.23 yuan/kg, down 1.74% week-on-week [24][1] - The report highlights that the industry is approaching a turning point in inventory levels, with the average post-slaughter weight of pigs reaching a new high since early 2023, suggesting a potential recovery in profitability after inventory reduction [4][24] - In the poultry sector, both white feather broiler and chick prices have declined, with white feather broiler prices at 7.40 yuan/kg, down 0.67% week-on-week, and chick prices at 2.85 yuan/bird, down 2.06% week-on-week [33][2] Summary by Sections 1. Market Review - The agricultural sector underperformed the market, with the agricultural index rising only 0.05% compared to the Shanghai Composite Index's 0.76% increase [14] - The performance of sub-sectors within agriculture varied, with animal health and feed sectors showing positive growth while poultry and planting sectors faced declines [14][18] 2. Key Data Tracking - The average price of corn is 2374.90 yuan/ton, up 0.48% week-on-week, while soybean meal prices fell by 5.93% to 3115.71 yuan/ton. Wheat prices increased by 0.33% to 2468.89 yuan/ton [2][47] - The report notes that the average weight of pigs at slaughter is 92.02 kg, with a slight increase of 0.17% week-on-week, indicating stable supply conditions [22][24] 3. Investment Recommendations - For the pig farming sector, the report recommends stocks such as Muyuan Foods, Wens Foodstuff Group, and Juxing Agriculture, anticipating a long-term upward trend in profitability following inventory reduction [4][73] - In the planting chain, the report suggests focusing on companies like Suqian Agricultural Development and Beidahuang, as the upward trend in grain prices is expected to continue [4][73] - The pet food sector is highlighted as a growth area, with recommendations for companies like Guibao Pet and Zhongchong Co., as the domestic market continues to expand [4][73]

24&25Q1 消费板块综述：新消费方向崛起 [Table_Industry] 轻工制造 [Table_ReportDate] 2025 年 05 月 16 日 证券研究报告 行业研究 [Table_ReportType] 行业专题研究（普通） | [Table_StockAndRank] 轻工制造 | | | --- | --- | | 投资评级 | 看好 | | 上次评级 | 看好 | 豪悦护理主业稳健，下游客户份额提升，生育政策刺激推动代工订单改善， 24Q4/25Q1 收入同比+30%/+42%、归母净利润-28%/+6%，后续公司依 托自身生产制造优势及资源支持，有望推动洁婷逐步完成品牌焕新。 [Table_Author] 姜文镪 新消费行业首席分析师 执业编号：S1500524120004 邮 箱： jiangwenqiang@cindasc.com 信达证券股份有限公司 CINDA SECURITIES CO.,LTD 北京市西城区宣武门西大街甲127号金隅大厦 B座 邮编：100031 [Table_Title] 24&25Q1 消费板块综述：新消费方向崛起 [Table_ReportDate ...