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★融合场景亮点纷呈 服务消费创新升级添动能
Zhong Guo Zheng Quan Bao· 2025-07-03 01:56
● 本报记者 熊彦莎 夏季来临,文旅订单增多,暑假家政服务预订热度上升,体育赛事为今夏消费增添新热点。 当下,服务消费已成为居民消费的重要增量来源,在稳增长、惠民生、促就业方面发挥重要作用。6月3 日,商务部启动2025年"服务消费季"活动,着力推动商旅文体健融合发展,培育"旅游+""美食+""体育 +""演艺+""会展+""数字+""IP+""冰雪+""列车+""电影+"等融合消费场景。 专家表示,下阶段,应进一步提升服务品质、优化消费环境,推动服务消费高质量发展。 直播间里"囤"山海 今年"618",在直播间"囤"旅游商品的消费者越来越多了。飞猪"618"购物节数据显示,主题乐园游、邮 轮游等文旅商品销量翻倍增长,飞猪官方直播间引导的成交额同比去年翻了三番有余。 在供给层面,场景联动、IP赋能已成为文旅服务创新的发力点。海昌海洋公园近期发布公告称,计划引 入战略投资者祥源控股集团。海昌的海洋主题公园将与祥源的山岳景区、低空观光业务深度融合,形 成"从云端到海底"的全场景消费闭环。7月5日,上海乐高乐园将开园迎客,目前在旅游平台的搜索量已 大幅增长,IP热度带动乐园"未开先火"。 基于暑期亲子游的需求,邮轮 ...
★中西部增速加快 东部结构升级 增量提质释放消费潜力
Zheng Quan Shi Bao· 2025-07-03 01:56
Core Viewpoint - The consumption growth momentum in the central and western provinces of China has been remarkable in the first four months of this year, with many provinces exceeding the national average growth rate in retail sales of consumer goods [1][2][3] Group 1: Consumption Growth in Central and Western Provinces - 17 provinces have retail sales growth rates higher than the national average, with 11 being from the central and western regions [2] - Among these, Tibet, Hubei, and Henan have shown significant growth, with Hubei and Henan achieving retail sales growth rates of 7.7% and 7.2%, respectively, surpassing the national average by 3 percentage points and 2.5 percentage points [2][3] - The central provinces are expected to continue their strong growth, driven by policy support, cultural tourism, and consumption upgrades [2][3] Group 2: Policy and Economic Drivers - The "Two New" policies have significantly boosted sales in categories such as communication equipment and home appliances, contributing to the overall growth in retail sales [4] - As of May 31, 2025, the "Two New" policy has driven sales of five major categories to 1.1 trillion yuan, with approximately 175 million subsidies issued to consumers [4] - The government plans to enhance policy reserves and evaluate the progress of the "Two New" initiatives to further stimulate consumption [4] Group 3: Integration of Sports and Consumption - The sports and entertainment sectors have seen rapid growth, with retail sales of sports and entertainment products in several provinces exceeding 25% [5] - The sports industry has expanded significantly, with its scale growing from 2.9 trillion yuan in 2019 to 3.7 trillion yuan, driven by increased policy support and youth engagement [5] - Events like the "Su Super" football league have positively impacted local economies, increasing hotel occupancy rates and retail sales during event periods [5][6] Group 4: Changing Consumer Preferences - Consumers are shifting from a focus on material wealth to seeking emotional value in products, leading to the rise of the "self-satisfaction economy" [6] - Sports events and concerts are becoming key platforms for meeting consumer emotional needs, creating new opportunities in the cultural tourism sector [6] - Retail and dining businesses are encouraged to adopt successful strategies from sports events to enhance market engagement [6]
用好消费补贴 引燃暑期旅游
Hai Nan Ri Bao· 2025-07-03 01:08
韩慧 一方面,这是海南以真金白银激励旅游消费意愿的方式。旅游消费补贴涵盖机票、住宿、景区门 票、餐饮等多领域,时时处处让利于民,让人很难不动心。另一方面,如此做法也将有力提振消费,激 发消费内需。有研究数据显示,每1元的政府补贴可带动3.5元至5.8元的新增消费,带动效应显著。这让 人有理由期待,4000万元旅游消费补贴将成为搅热各地文旅市场、有力提振消费的重要发力点。 当然,让政策激励手段"变现",旅游消费补贴不仅要发,还要发得好、发得顺。针对以往有的补贴 发放时段集中难抢、核销程序复杂、参与商家有限等痛点,海南此次在精准度上下功夫,采用"精准客 群定向补贴+AI智能核验+政府直补游客"发放模式。游客通过系统上传个人旅游消费有效票据凭证,即 可申领夏季旅游清凉补贴。这一做法变"大水漫灌"为"精准滴灌",避免一些消费券被抢而又没有核销使 用造成浪费,让旅游消费补贴补到真正有需要的消费者手里。 用好政策,做好旅游消费补贴发放"后半篇文章",除了改进发放和兑现机制,还需以优质产品和贴 心服务精准对接消费需求。就海南而言,在创新旅游产品上,不妨打造适合暑期游的个性化线路,比 如,针对亲子家庭、学生群体特征,优化雨林 ...
推动国内消费增长潜力巨大(感言)
Ren Min Ri Bao· 2025-07-03 00:31
Group 1 - The core viewpoint emphasizes the significant growth potential in service consumption sectors such as healthcare, education, and cultural tourism, particularly after meeting basic material needs [1][2] - China's economy is showing a positive trend with strong vitality and resilience, despite external shocks and uncertainties, as evidenced by a 5% year-on-year increase in total retail sales of consumer goods in the first five months of this year [1] - The government is increasing investments to enhance social security and improve living standards, including raising basic pensions for retirees and launching consumption promotion activities [1] Group 2 - There is a notable imbalance in supply, particularly in the service consumption sector, which still needs to increase its share of GDP; as per international experience, consumption structure accelerates transformation when per capita GDP exceeds $10,000 [2] - To further optimize supply and expand consumption, it is essential to cater to different age groups with appropriate and diverse product and service offerings, and to accelerate the opening of the service industry in areas like healthcare and cultural tourism [2] - Despite some voices suggesting a "downgrade" in consumption due to a decline in traditional luxury goods, there is a growing market for high-tech, self-owned brands, indicating a shift in consumer preferences [2]
发放文旅消费券6565万元 诚邀四海宾朋暑期畅游四川
Si Chuan Ri Bao· 2025-07-03 00:14
Core Viewpoint - The event in Chengdu aims to promote the integration of culture and tourism in Sichuan, inviting both domestic and international tourists to experience the unique charm of the region and encouraging investment from cultural and tourism enterprises [1][2]. Group 1: Industry Initiatives - The cultural and tourism industry chain is one of the 15 key industry chains in Sichuan, with a focus on digital culture, performing arts, cultural creative design, film and television, leisure tourism, health tourism, and educational tourism [2][3]. - A special work plan has been jointly issued by 12 provincial departments to enhance the collaborative development of the cultural and tourism industry chain across the province [2]. Group 2: Investment and Projects - Tencent's Vice President highlighted the company's achievements in Sichuan, announcing a series of major esports events to be held in the region, which will further integrate esports with cultural tourism [3]. - Ten major cooperation projects in the cultural tourism industry chain were signed at the event, with a total contract value of 8.08 billion yuan [3]. Group 3: Summer Tourism Products - The 2025 Summer Cultural and Tourism Consumption Season will feature various unique cultural tourism products and experiences, inviting tourists to explore Sichuan [4]. - A summer consumption season package has been launched, distributing a total of 65.65 million yuan in cultural tourism consumption vouchers [6]. Group 4: Events and Promotions - A series of high-profile events, including the World Games and various sports competitions, are set to take place in Sichuan, enhancing the region's appeal as a tourism destination [5]. - The province will host over 150 key cultural tourism promotional activities and offer more than 50 discount policies to attract visitors [6].
溧阳市溧城街道“统战+”赋能商圈发展新路径
Xin Hua Ri Bao· 2025-07-02 23:43
Group 1 - The core idea is the integration of "united front work" with business circles to create a new model of development in Licheng Street, Liyang City, enhancing community engagement and economic vitality [1] - The "Tongxin Tongxiang" business circle serves as a central platform for resource integration and innovative service forms, promoting a collaborative environment among local businesses and community members [1][3] - The establishment of a "one-stop" service platform aims to provide convenient services to the public, ensuring a high level of satisfaction among residents [3] Group 2 - A multi-dimensional communication system has been developed to disseminate policy information effectively, including tax incentives and entrepreneurial support, ensuring maximum reach to the public [2] - The introduction of themed activities and exhibitions, such as the local comic artist exhibition, has attracted over 10,000 participants, enhancing community awareness and participation [2] - The "smart station" concept has been implemented to facilitate problem-solving and collaboration among local merchants, creating a supportive environment for business operations [3] Group 3 - Various cultural and festive events, such as the "New Year" celebration and "Mid-Autumn" tea party, have been organized to foster community spirit and engagement among different social groups [3] - The promotion of local businesses through visual displays and events has helped to enhance the visibility and attractiveness of the business circle [4] - Regular activities like the "MINI Rock Music Festival" have drawn over 20,000 attendees, significantly boosting local sales and economic activity [4] Group 4 - The establishment of a live streaming platform has facilitated direct sales of local agricultural products, creating a win-win situation for farmers, businesses, and consumers [5] - The integration of "united front" thinking into economic development strategies has led to a unique revitalization path for the business circle, focusing on both economic and social benefits [5] - Future plans include deepening the integration of grassroots united front work with business development to create a sustainable cycle of growth and community engagement [5]
“陶瓷+文旅”助力乡村品牌产业发展
Xin Hua Ri Bao· 2025-07-02 23:25
Core Viewpoint - The integration of the ceramic industry with cultural tourism is essential for revitalizing rural economies and enhancing cultural heritage, as exemplified by the development in Xianghu Village, Jingdezhen, which has established a comprehensive ceramic ecosystem [1][2]. Group 1: Industry Development - The ceramic industry's value has evolved beyond mere physical manufacturing to encompass cultural narratives, creating a composite value system that integrates cultural and industrial capital [1]. - The "ceramics + cultural tourism" model facilitates a transition from traditional manufacturing to a cultural creative industry, transforming rural areas into cultural spaces and enhancing the output of lifestyle experiences [1][3]. Group 2: Resource Integration - The model establishes a system that integrates cultural genes, structured industrial elements, and an innovative ecological network, enhancing the transmission of traditional techniques into a codified knowledge system [2]. - The production side incorporates blockchain technology for traceability, ensuring quality assurance from raw material extraction to product delivery, while the consumer side utilizes big data to match cultural resources with market demands [2]. Group 3: Value Realization - The core engine of the "ceramics + cultural tourism" model is value realization, which involves creating a complete transformation chain from production to consumption, driven by cultural value and supported by industrial innovation [3]. - Establishing a platform for incubating ceramic cultural IP and developing cross-industry products enhances the marketability of traditional designs and techniques [3]. Group 4: Institutional Innovation - A modern governance system that collaborates government, market, and society is crucial for overcoming development bottlenecks, with recommendations for government-led strategic planning and financial support [4][5]. - Encouraging enterprises to invest in R&D and expand market reach through both online and offline channels is vital for enhancing brand influence and product quality [4].
为世界经济注入中国动能
Jing Ji Ri Bao· 2025-07-02 22:07
中国市场扩容升级,为国际经贸发展创造显著增量。中国已连续10多年稳居全球第二大商品消费市场, 正整体迈向高收入国家行列,消费升级需求十分旺盛。这不仅体现在衣食住行等传统消费的持续增长, 更突出表现为智能终端、文旅商体等新兴市场空间的不断拓展。中国在激发消费潜能、扩大消费市场的 同时,还以开放胸襟欢迎全球优质商品与服务,通过扩大电信业务开放试点范围、对53个非洲建交国实 施100%税目产品零关税等一系列开放举措,不断为世界各国分享中国市场红利创造有利条件。 在全球经贸环境不确定性增加的形势下,第十六届夏季达沃斯论坛近日在天津成功举行,释放出为世界 经济贡献中国动能的鲜明信号。与会各国嘉宾纷纷期待,中国以新质生产力引领高质量发展,不断开创 高水平对外开放新局面,为世界经济发展作出更多贡献。 多年来,经济全球化已将世界各国紧密相连,形成休戚与共的利益共同体。中国积极拥抱全球市场,不 仅实现了自身发展,更成为驱动全球增长的重要引擎。面向未来,中国将持续打造发展大国、消费大 国、创新大国,为世界经济所需贡献自身发展所能。 中国经济稳步发展,为世界经济复苏提供重要支撑。近年来,中国经济始终保持良好发展势头,对世界 经济增 ...
拼速度提效能,海州项目建设再提速
Xin Hua Ri Bao· 2025-07-02 21:23
□ 通讯员徐欢徐康宁 今年以来,海州区以"开局即决战、起步即冲刺"的姿态,全力加大项目招商与开工力度,推动区域经济 稳健前行。1至5月,高性能粉体材料、连云港"一带一路"临港物联智谷一期等67个新建市重点产业项目 开工,人形机器人关节核心部件、高端EMC产品等12个市重点项目已完工。 新华路、健康路、建南路3条路项目建设现场热火朝天,悦动乡韵运动中心项目跑出加速度,顺丰物流 区域运营中心暨分拨基地项目建设基本完工……夏日的连云港市海州区,处处可见如火如荼的建设场 景,一个个重点项目加速推进,一座座现代化厂房拔地而起。1至5月,海州区117个市重点项目完成投 资85.3亿元,完成年度计划的45.2%,超序时进度3.5个百分点。其中,104个市重点产业项目完成投资 79.9亿元,完成年度计划的46.5%,超序时进度4.8%。 冲刺"双过半"的关键时期,海州区锚定目标任务,以"时不我待"的紧迫感,开启新一轮项目建设攻坚 战。海州区重大项目办相关负责人表示,将坚持"资源要素跟着项目走",持续强化项目要素保障,实行 专班推进,实施项目全生命周期管理。开辟审批"绿色通道",提供建设"全程护航"和投产"贴心服务", 构建全 ...
上半年入境客增38.5%,300场活动将开启今年上海之夏
2 1 Shi Ji Jing Ji Bao Dao· 2025-07-02 14:51
21世纪经济报道记者 易佳颖 上海报道 一是品牌参与度广,今年首创国内外知名品牌打造"上海之夏"城市定制活动。其中,露露乐蒙将其标志 性的年度盛事"夏日乐挑战"上海赛融入活动。据介绍,今年的上海区域进阶赛将于8月2日再次登陆安义 路,把繁华商圈的马路变成有趣的"运动场"。 二是活动形式丰富,例如,IP跨界方面,上影集团将孙悟空、哪吒、黑猫警长等经典动画IP的跨界融合 和科技化、沉浸式的消费场景,持续探索文旅商体展融合的创新路径。三是精准对接需求,面向年轻二 次元客群,首创"上海之夏国际动漫月",实现三大顶级动漫展会联动。面向时尚潮流爱好者,2026春夏 上海时装周预计吸引超8万行业精英及数千海外嘉宾,汇聚百余场新品发布首秀。 与此同时,"上海之夏"国际消费季作为以促进暑期入境消费为主的城市活动品牌,在以往境外游客的痛 点上,也将在今年推出一批针对性的新措施、新服务。其中,在离境退税服务方面,6月底上海已出台 《上海市优化离境退税消费环境行动方案(2025—2027年)》,从完善网点布局、丰富商品供给、提升 便利化水平、优化服务环境等4方面提出16项举措。目前全市已开通1391个离境退税商店,较去年底增 加近一 ...