魏燕 在文旅融合的浪潮中，文旅IP矩阵已成为推动产业高质量发展的关键抓手。它不仅是吸引游客、拉 动经济的流量密码，更承载着传承文化、彰显地方特色的使命。随着国庆中秋假期的临近，期待各地以 更优质的文旅IP矩阵，为游客提供更丰富的体验，为消费市场注入更持久的活力。 三亚天涯区推出"天涯十景"，入选景观既有碧海银沙的天然画卷，也有古村遗韵的文化印记，生动 诠释了"山海相拥、古今交融"的独特气质;儋州围绕"一人"(苏东坡)、"一岛"(海花岛)、"一路"(环岛旅游 公路儋州段)、"一港"(洋浦港)四大文旅IP，打造系列旅游产品与主题活动……国庆中秋假期临近，海南 多地推出文旅IP矩阵，以全新模式激发市场活力，为假日经济注入强劲动能。 更进一步看，打造文旅IP矩阵还能激发场景创新，将文化价值转化为消费活力。矩阵化运营突破了 传统"门票经济"的局限，通过IP赋能吃、住、行、游、购、娱等全链条场景，创造出更多消费增长点。 一个成功的IP矩阵能持续产出新内容、新玩法，吸引游客为深度体验多次消费，从而拉长消费周期。同 时，矩阵效应还可以有效引导客流在区域内流动，游客为了完整的IP体验，会自然而然地从一个景点延 伸到另一个景点， ...

每日港股評析 港股早晨快訊 2025 年 9 月 29 日星期一 2012-01- 17 市場回顧 中港股市短期展望 恒指阻力參考 27,000 點：中美雙方同意延長 5 月中旬達成的 90 天關稅 休戰協議，同時美國與更多國家達成協議，關稅戰局勢緩和。另外，聯儲 局主席鮑威爾在全球央行年會上表示，風險平衡轉變可能需要調整政策立 場，同時美國就業數據轉弱，減息預期一度升溫。惟美聯儲 9 月鷹派減 息，明年減息空間少於預期。美匯、債息反彈，牽制港股上行空間，短線 留意 10 月四中全會有關十五五規劃以及十一消費出行數據，恒指料區間 上落，短線阻力參考 27,000 點。 短期看好板塊 今日市場焦點 ➢ 歐元區 9 月消費者信心指數； 美8月PCE通脹溫和符預期 減息預期繼續； 企業消息 ➢ 優必選(9880)再獲3000萬人形機器人大單 總訂單金額逼近4.3億； 比亞迪(1211)：降賣車目標「更健康」預告未來數月產銷現新一輪增 長； 新世界(0017)去年度淨虧損163億元不派息 總債務約1461億元； 外圍市況展望 宏觀焦點 ➢ 央行：要落實落細適度寬鬆的貨幣政策，用好證券、基金、保險公司 互換便利和股票回 ...

Core Insights - The "Golden Autumn Suizhou • Yan Emperor Cultural Tourism Area" event took place from September 26 to 28, 2023, attracting over 40 media professionals to experience the transformation of Suizhou's tourism landscape [1][3] Group 1: Event Overview - The event featured a theme of "Creating and Enjoying Life in the Countryside," highlighting the charm of rural tourism in Suizhou [3] - Suizhou aims to enhance digital empowerment and develop boutique homestays, transitioning rural tourism from "livable" to "creative" [3] - The city is building a diverse business model combining "cultural experience + ecological health + research practice" to strengthen its urban brand [3] Group 2: Cultural and Tourism Developments - The Suizhou Museum is set to reopen on October 1, featuring six themed exhibitions, including a VR experience project titled "Crossing the Bronze Age to Meet Zeng Hou Yi" [3][4] - The Yan Emperor Cultural Tourism Area has introduced new cultural tourism products for the upcoming Mid-Autumn and National Day holidays, including ethnic blessings and cultural festivals [4] Group 3: Rural Revitalization Initiatives - The transformation of a former pig farm into a rural museum exemplifies the effective use of idle resources for cultural tourism [4] - The "Zai Zai Xiao Yuan" initiative encourages villagers to convert idle houses into rental properties, promoting local economic growth through a multi-faceted income model [4] Group 4: Natural Attractions - The Thousand-Year Ginkgo Valley features over 5.2 million ginkgo trees, making it one of the largest and best-preserved ancient ginkgo groves in the world [5] - The valley is set to open for trial operations during the upcoming holiday season, enhancing Suizhou's tourism offerings [5] Group 5: Innovative Tourism Experiences - The "Yinxianghao" boat offers a unique night tour experience on the water, showcasing Suizhou's cultural heritage through a 60-minute journey with light and sound performances [7] - The event was organized by the Suizhou Municipal Party Committee's Publicity Department and aims to promote the Yan Emperor Cultural Tourism Area and Suizhou's rural creative lifestyle [7]

Investment Rating - The report does not explicitly state an investment rating for the industry Core Insights - The consumer sector experienced a decline across all segments, with notable drops in sectors such as home appliances, beauty care, food and beverage, textile and apparel, retail, and social services, with weekly declines of -0.66%, -2.25%, -2.49%, -2.59%, -4.32%, and -5.92% respectively [2] - The upcoming Mid-Autumn Festival and National Day holidays are expected to boost tourism, with significant increases in orders for cross-province travel, car rentals, and self-driving tours, with Ctrip reporting a 45% year-on-year increase in cross-province orders for the National Day period [2][14] - The home appliance export sector continues to face challenges, with a 3.6% year-on-year decline in the number of units exported in August 2025, although the decline rate has narrowed [2] Summary by Sections Market Weekly Review - The consumer sector saw a comprehensive decline, with specific sectors like food and beverage and home appliances showing significant fluctuations in stock performance [2][12][13] Industry News and Key Company Announcements - The report highlights the launch of a global cruise service ecosystem by Zhongxin Tourism, which has seen a 130% increase in cruise orders this year [14] - The Ministry of Commerce and other departments issued guidelines to promote digital consumption, focusing on enhancing supply and fostering digital consumption enterprises [15] - Haier's air conditioning production base in Thailand has commenced operations, with an annual capacity of 6 million units [14] - Ctrip reported a 125% increase in orders from South Korean tourists visiting China in the first half of 2025 [14]

Group 1 - The 2025 Panjin Red Beach Marathon attracted 12,000 participants, showcasing the integration of sports activities with the cultural tourism industry, enhancing the region's ecological and cultural appeal while promoting tourism during the "Golden Week" [1] - Participants enjoyed local delicacies such as Panjin river crabs and traditional snacks at supply stations, and post-race, Panjin launched tourism packages that combine the marathon with travel experiences, creating a closed loop of "event-driven tourism consumption and brand promotion" [1] - Panjin City leverages its unique natural resources, including the "Red Beach Wonder" and "World's Largest Reed Marsh," to cultivate new tourism formats and consumption hotspots, aligning with provincial goals for comprehensive tourism development [1] Group 2 - The integration of culture and sports in Panjin has led to the development of immersive cultural experiences and significant sports events, such as the "Panjin China’s Northern Coast Ice Crossing Challenge" and the "Panjin Red Beach Marathon," which serve as key attractions for visitors [2] - The "Red Beach Wonder" has become a central element in attracting external tourist markets, with the Red Beach National Scenic Corridor recognized as a national sports tourism boutique scenic area [2] - In the first eight months of the year, Panjin received 53.1845 million visitors, with significant increases in both visitor numbers and tourism revenue, as the city prepares for the upcoming "Golden Week" [2]

Core Viewpoint - The Honggu District Market Supervision Administration is implementing measures to regulate market prices and enhance consumer protection during the upcoming National Day and Mid-Autumn Festival holidays [1] Group 1: Price Regulation Measures - Focus on essential goods such as grains, oils, meat, poultry, eggs, vegetables, milk, and salt, with increased market inspections and frequency [3] - Strengthen regulation of mooncake pricing and excessive packaging, with strict enforcement against violations of food safety and pricing regulations [3] - Target price regulation in tourism-related sectors like dining and accommodation, addressing false discounts and unclear pricing practices [3] Group 2: Public Awareness and Compliance - Utilize both online and offline methods to promote price laws and regulations, including issuing reminders and clarifications on prohibited pricing behaviors [4] - Conduct face-to-face policy education for vendors in key locations such as markets, supermarkets, and hotels to enhance self-regulation awareness [4] Group 3: Consumer Rights Protection - Implement a duty system and emergency response mechanism for handling consumer complaints during the holiday period [5] - As of now, 460 law enforcement personnel have been deployed, inspecting various establishments and issuing over 100 price reminder notices [5] Group 4: Future Actions - The Honggu District Market Supervision Administration will continue to intensify price regulation efforts and maintain a strict stance against pricing violations during the holiday season [7] - The focus will be on timely handling of price-related incidents to ensure a stable market environment for consumers [7]

中秋与国庆双节叠加形成的8天"超级黄金周"临近，旅游市场已全面进入预订高峰。来自在线旅游平台 的数据显示，今年假期出游意愿显著提升，跨省游、出境游预订量同比大幅增长，旅客出行方式更趋多 元。火车票开售即秒光，机票搜索量迅速攀升。在假期延长、拼假策略流行的背景下，游客不仅关注目 的地，更重视旅行体验的情绪价值与时间效率。从"串游"多城到探索省际交界，从错峰出行到深度沉 浸，旅游市场呈现出旺盛活力与结构性变化，反映出消费者对高品质、高性价比休闲生活的持续追求。 （中证报） ...

Core Insights - The ninth Hebei Provincial Tourism Industry Development Conference was held in September, focusing on the construction of the Taihang Mountain Cultural Tourism Belt and launching multiple activities [1] - The Taihang Mountain area has integrated cultural tourism resources along its route, enhancing the product system and providing more experiences for visitors [1] Natural Scenery - The Zhangshiyan Scenic Area in Shijiazhuang showcases stunning natural landscapes, with its unique sandstone landforms being compared to the Danxia and Zhangjiajie landforms [2] - The diverse geological features of the Taihang Mountain, including peaks, valleys, and waterfalls, are attracting an increasing number of tourists [3] Cultural Heritage - The Taihang Mountain Cultural Tourism Belt is rich in cultural heritage, with ancient architecture and intangible cultural heritage such as paper-cutting arts drawing many visitors [4] - The region emphasizes the importance of red culture, with sites like the Wangya Mountain and the former site of the Central Committee of the Communist Party of China in Xibaipo serving as significant historical attractions [5] Industry Integration - The Taihang Mountain area is becoming a vital corridor for rural revitalization, with initiatives like the "Taihang Mountain Apple Town" promoting agritourism and attracting over 200,000 visitors in 2024 [6] - Hebei is leveraging local specialties to enhance industry chains and increase added value, with products like Huailai wine and Baoding ice persimmons gaining prominence [7] - The completion of the Jiyu Expressway has improved access to the Taihang Mountain Cultural Tourism Belt, facilitating tourism development [7] Tourism Development Strategy - Hebei is integrating tourism with agriculture, commerce, education, and sports, aiming to upgrade Taihang Mountain tourism from mere sightseeing to a comprehensive experience [8]

Core Insights - Yibin is launching a comprehensive plan to develop its international tourism city, with a total investment exceeding 16.9 billion yuan across 67 cultural and tourism opportunities [1] - The city aims to enhance its cultural tourism identity through five key projects, including the renovation of the Yangtze River Music Street and the integration of Wuliangye's wine tourism [1] Group 1: Project Overview - The five highlighted projects include: 1. Yangtze River Music Street Renovation Project 2. Wuliangye Wine Tourism Integration Project 3. Yibin Urban Sports and Culture Complex Operation Project 4. Xianfeng Mountain Resort and Health Retreat Project 5. Shunan Bamboo Sea Scenic Area Performance Project [1] Group 2: Investment and Funding - Yibin plans to allocate over 200 million yuan annually for cultural tourism development, alongside more than 2 billion yuan in tourism industry loans and 150 million yuan in consumption vouchers to support project implementation [2]

在那拉提的无垠草场上，能看到英国姑娘卢卡策马扬鞭的身影；在伊宁六星街的咖啡馆里，能听到古巴 歌手莉莉融汇中西的歌声。边地伊犁，究竟有什么魅力，能让这些"远方客"成为"自家人"？答案，或许 在于这里的"情景交融"。 这里有世界级的壮美风光。伊犁构建"全季、全时、全龄、全域"的旅游格局，打造处处是景点、全域是 景观、满眼是景色的旅游业态。"四季皆宜"，美景常在，是吸引远客的重要原因。卢卡初到那拉提，陶 醉于"一日四季"的奇观；莉莉第一次在伊犁河谷见到雪山，兴奋地惊叹"每一帧都像会呼吸的油画"。 《 人民日报 》（ 2025年09月29日 15 版） (责编：卫嘉、白宇) 以景引客，以情留人。这份情，是真诚待客的热情。卢卡初到新源县，便被邻居们热情邀请参加婚礼， 她感叹"像被当作家里人一样接待"。这份情，更是开放包容的胸怀。伊宁市将六星街打造成特色文化街 区，提供丰富的文化体验项目；国际滑雪赛、中哈画家采风写生等活动在伊犁举办，为跨文化对话搭 台。 景美，是自然的馈赠；情真，是人心的温度。一个个远道而来的"异乡客"，在伊犁找到了归属感。来到 中国，感知新疆，他们看到了风景里的新疆，也成了新疆的风景。 ...