超配（维持） 食品饮料行业双周报（2025/02/28-2025/03/13） 行 食品饮料行业 2025 年 3 月 14 日 分析师：魏红梅 SAC 执业证书编号： S0340513040002 电话：0769-22119462 邮箱：whm2@dgzq.com.cn 两会积极定调，关注需求复苏进程 投资要点： 本报告的风险等级为中高风险。 本报告的信息均来自已公开信息，关于信息的准确性与完整性，建议投资者谨慎判断，据此入市，风险自担。 请务必阅读末页声明。 行 业 研 究 业 周 报 邮箱： huangdongyi@dgzq.com.cn 食品饮料（申万）指数走势 资料来源：同花顺,东莞证券研究所 相关报告 证 券 研 究 报 告 ◼ 行情回顾：2025年2月28日-2025年3月13日，SW食品饮料行业指数整体 上涨1.62%，板块涨幅位居申万一级行业第十位，跑赢同期沪深300指数 约3.05个百分点。 ◼ 行业周观点：两会积极定调，关注需求复苏进程。今年政府工作报告提 出，要大力提振消费、提高投资效益，全方位扩大国内需求。此外，国 务院新闻办公室将于2025年3月17日下午3时举行新闻发布会，请有关 ...

Investment Rating - The report maintains an "Accumulate" rating for the food and beverage industry [1] Core Views - The food and beverage sector is expected to gradually recover, with companies like Luzhou Laojiao and Wuliangye showing strong growth potential [3][4] - The report highlights structural opportunities within the industry, particularly in high-end and real estate liquor segments [16] Summary by Sections Weekly Insights and Investment Recommendations - Luzhou Laojiao's market scale reached a new high, with expectations for steady growth in 2024 [21] - Wuliangye announced a 2025 investment plan of 2.586 billion yuan across 19 projects, focusing on ecological brewing and smart logistics [22] - Jinshiyuan aims to expand its market share in the 100-500 yuan price range while maintaining operational quality [23] - Red Flower Liquor introduced a new promotional campaign to enhance consumer engagement [24] - Guizhou Zhenjiu launched a limited edition product to celebrate its 50th anniversary, emphasizing premium quality [25] Market Performance Review - The SW Food and Beverage Index rose by 0.74%, underperforming the CSI 300 by 0.65 percentage points [34] - The white liquor sector saw a 1.53% increase, while other liquor categories also performed positively [34] Industry Important Data Tracking - The report provides insights into the white liquor sector, noting a production decline of 7.6% year-on-year in December 2024 [47] - The beer sector experienced a 12.2% year-on-year increase in production in December 2024 [49] Investment Suggestions - Recommendations include focusing on high-demand segments and structural opportunities in white liquor, with specific companies highlighted such as Luzhou Laojiao and Jinshiyuan [16] - For beer, companies like Qingdao Beer and Chongqing Beer are suggested due to their clear product optimization trends [16] - In soft drinks, East Peng Beverage is noted for its steady national expansion [16] - The report also emphasizes the potential in frozen food and snack sectors, recommending companies like Anjixin and Qianwei Central Kitchen [16]

Investment Rating - The report maintains a positive outlook on the food and beverage industry, particularly highlighting the potential for recovery in valuations and consumption driven by government policies aimed at boosting domestic demand [4][8]. Core Insights - The government work report emphasizes the importance of consumption, aiming to stimulate domestic demand and improve residents' income in line with economic growth. This is expected to positively impact the food and beverage sector as it is considered a post-cycle industry [4][8]. - The report suggests that while the first quarter of 2025 may face challenges in sales for the liquor sector, improvements in the economy in the second half of the year could lead to a recovery in the industry's fundamentals and stock prices [4][8]. - Long-term investment opportunities are identified in leading companies within the liquor sector, such as Shanxi Fenjiu, Wuliangye, and Kweichow Moutai, as well as in the broader consumer goods sector, which is expected to see rational revenue and profit improvements [4][8]. Summary by Sections Food and Beverage Sector Overview - The food and beverage sector saw a 0.74% increase last week, with liquor stocks rising by 1.53%, although the sector underperformed compared to the broader market [7][30]. - The report indicates that the liquor market is experiencing a price stabilization phase, with key products showing signs of bottoming out in pricing [9][30]. Liquor Sector Insights - Current prices for major liquor brands include Moutai at 2,210 RMB per bottle and 2,255 RMB per case, with slight weekly increases. Wuliangye remains stable at approximately 930 RMB [9][18]. - The report notes that the liquor sector is facing pressure on sales, but if leading companies maintain their pricing strategies, the market may stabilize further in the second quarter [9][30]. Consumer Goods Sector Insights - The report highlights that consumer goods companies are expected to adopt more rational operational goals, leading to improved revenue and profitability in 2025. New retail formats are anticipated to drive growth in certain product categories [4][8]. - Specific companies such as Yili, Qingdao Beer, and Mengniu Dairy are recommended for investment due to their potential benefits from supportive policies and market trends [4][8]. Key Company Performance - Dongpeng Beverage reported a revenue of 15.84 billion RMB in 2024, a 40.6% increase year-on-year, with a net profit of 3.33 billion RMB, reflecting a 63.1% growth [12][17]. - The company demonstrated strong cash flow performance, with cash receipts from sales reaching 20.43 billion RMB, a 47% increase compared to the previous year [12][17].

"请你公司补充说明以下事项，请律师核查并出具明确的法律意见: 一、关于股权架构设立的合规性， 请说明：（1） 2023年10月，北京茶姬短时间内增资后减资的原因、对价、定价依据及公允性，相关决策程序履行及税费缴纳情 况， 是否涉及虚假出资、抽逃出资，是否符合《公司法》和税收相关法律法规。（2）2021年2月，Hniken HK Holding Limited增资北京茶姬的对价、定价依据及公 允性、支付手段、支付期限， 履行外商投资程序情况。 （3）2023年10月，CHAGEE INVESTMENT受让北京茶姬股权的对价、定价依据及公允性、支付手段、支 付期限、税费缴纳情况。（4）发行人搭建离岸架构和返程投资涉及的境外投资、外商投资、外汇管理、税务等监管程序履行情况，并就合规性出具结论性意见。 2025年3月7日，证监会公布了《境外发行上市备案补充材料要求（2025年2月28日—2025年3月6日）》，对宁德时代、霸王茶姬、老乡鸡、海天味业、一亩田、新 代科技、维立志博7家公司出具补充材料要求。 其中，就近期新受理的 茶姬餐饮（即霸王茶姬） ，补充材料要求如下： 二、关于股东， 请说明： （1）持有发行人5% ...

Core Viewpoint - Kewpie is expanding its salad dressing market in China through "food education" initiatives, aiming to increase consumer awareness of the nutritional benefits of vegetables and boost sales by 20% in the upcoming fiscal year [1][2][5]. Group 1: Market Strategy - Kewpie has a market share of approximately 60-70% in China's salad dressing sector, significantly outperforming global competitors like Kraft Heinz and Unilever [4][5]. - The company has been actively localizing its products to cater to Chinese tastes, such as adding sugar to its salad dressings to appeal to local preferences [3][5]. - Kewpie's "food education" activities have been conducted in various communities, schools, and elderly facilities, with plans to increase participation from 17,000 to 30,000 by 2025 [2][5]. Group 2: Financial Performance - Kewpie's revenue in the Chinese market increased by 14% in the fiscal year ending November 2024, reaching 36 billion yen, nearly doubling from four years ago [5][6]. - The company aims for a revenue target of 42.8 billion yen for the fiscal year 2025, driven by increased marketing efforts in supermarkets and social networks [5][6]. Group 3: Industry Trends - The overall market for cooking and table sauces in China is projected to reach approximately 113.8 billion yuan in 2024, with salad dressings gaining popularity due to health trends [5][6]. - The aging population in China is leading to increased health awareness, prompting government initiatives to encourage better dietary habits [2][5].

Investment Rating - The report suggests a positive outlook for the food and beverage industry, indicating potential investment opportunities in the sector as consumer expectations are expected to gradually recover [1][18]. Core Insights - Consumer expectations are anticipated to improve, with leading liquor manufacturers adjusting their growth strategies. The food and beverage index has shown significant gains recently, and low-valuation cyclical sectors are likely to gain market attention [1][18]. - The real estate market is showing signs of recovery, with increased supply, viewing, and transaction volumes in key cities post-Spring Festival, which may boost consumer sentiment and spending [1][18]. - The report highlights that major liquor companies have announced inventory control measures, which may stabilize prices in the white liquor sector. However, price and inventory pressures still exist, and the industry is expected to undergo a destocking phase [2][18]. Summary by Sections Market Review - The food and beverage index rose by 1.77% in the last week, ranking third among 31 sectors, outperforming the CSI 300 index by 3.99%. For the month, the index increased by 4.14%, ranking 11th, and year-to-date, it has decreased by 2.98%, ranking 24th [11][17]. Investment Strategy - The report recommends identifying investment targets in the white liquor sector based on scene engagement, regional optimization, channel clearing, and dividend rate enhancement. Specific companies to watch include Guizhou Moutai, Wuliangye, and Shanxi Fenjiu [4][29]. - It also suggests focusing on beer companies like Yanjing Beer that may benefit from operational improvements and cost reductions. Additionally, companies in the seasoning and frozen food sectors, such as Haitian Flavoring and Anqi Yeast, are highlighted for their resilient performance [4][29]. - The report emphasizes the potential of snack food companies like Youyi Food and Three Squirrels, as well as dairy companies like Yili Group, to benefit from channel expansion and new product development [4][29]. Industry Dynamics - The report notes that the price of fresh milk has stabilized after a 0.3% increase in January, ending a 16-month decline, which may positively impact the dairy sector [3][27]. - The performance of the beer sector is under pressure, with Budweiser Asia's revenue expected to decline by 8.9% in 2024, and a 14.8% drop in net profit is anticipated [3][27].

Investment Rating - The industry rating is maintained as "Outperform" [7] Core Insights - The food and beverage sector has shown a recovery with a weekly increase of 1.77%, outperforming the Shanghai Composite Index which decreased by 2.22% [25] - The liquor segment is expected to see valuation recovery as major companies focus on channel optimization and marketing strategies ahead of the upcoming political meetings [2][13] - The beer and beverage sectors are anticipated to benefit from improved consumer demand in 2025, driven by promotional policies and a recovery in the restaurant and nightlife sectors [3][14] Summary by Sections Market Performance Review - The food and beverage sector saw a weekly increase of 1.77%, while the Shanghai Composite Index fell by 2.22%. Specific segments included: - Liquor: +1.64% - Dairy: +3.00% - Meat products: +3.52% - Pre-processed foods: +2.37% - Other alcoholic beverages: +0.59% - Beer: +2.84% - Soft drinks: +2.42% - Snacks: +4.30% [25] White Liquor Insights - The white liquor segment increased by 1.64%, with companies like Jiuziyuan and Yingjia Gongjiu showing significant gains. The current valuation is considered reasonable and low, with a PE-TTM of 19.50X [2][13] - Major liquor companies are focusing on channel management and marketing to rebuild confidence in the market, especially as the political meetings approach [2][13] Beer and Beverage Insights - The beer segment increased by 2.84%, with Budweiser Asia announcing a 7% increase in dividends and a management change. The Chinese market for Budweiser is projected to decline by 11.8% in 2024, but strategies are being implemented to enhance market share [3][15] - The beverage sector, including brands like China Red Bull, reported a slight revenue increase of 1.3% in 2024, reaching 21.09 billion yuan [3][17] Consumer Goods Insights - The snack segment led the market with a notable increase, while dairy products also performed well with a 3.00% rise. The report emphasizes three investment themes: "restaurant supply," "overseas expansion," and "raw milk turning point" [3][16] - The overall consumer goods sector is expected to benefit from lower inventory levels and seasonal demand as the market recovers [5][24] Investment Recommendations - Recommended stocks include leading liquor brands such as Moutai, Wuliangye, and Shanxi Fenjiu, as well as consumer goods companies like Yili and Mengniu in the dairy sector [5][24] - The report suggests focusing on companies with strong fundamentals and reasonable valuations, particularly in the consumer goods sector, which is expected to show strong elasticity in 2025 [5][24]

Investment Focus - The report initiates coverage on Kikkoman Corporation with a NEUTRAL rating, setting a target price of ¥1,429.73, reflecting a P/E ratio of 22X for the fiscal year 2026 [2][4]. - Kikkoman has a market capitalization of ¥1,409 billion (approximately US$9.40 billion) and a current share price of ¥1,454 [2]. Company Overview - Kikkoman is a leading soy sauce manufacturer with over 300 years of history, holding the largest market share globally in the soy sauce market, with 33.6% in Japan and 57.6% in the United States [3][7]. - The company has established a strong brand reputation and sells products in over 100 countries, leveraging high-quality production methods and a diverse product line [7][8]. Business Strategy - Kikkoman has adopted a diversification strategy, expanding from soy sauce to include a variety of food products, which has enhanced its operational resilience [3][4]. - The company has successfully increased its overseas revenue, with overseas food wholesale accounting for 73.8% of its foreign income during the period from April to December 2024 [3][4]. Financial Performance - Revenue projections for Kikkoman show a steady increase from ¥660.8 billion in 2024 to ¥750 billion by 2027, with a compound annual growth rate (CAGR) of 3.2% [2][4]. - Net profit is expected to grow from ¥56.4 billion in 2024 to ¥66.1 billion in 2027, indicating a robust growth trajectory [2][4]. Market Trends - The Japanese domestic market is experiencing stagnation, prompting Kikkoman to focus on international markets for growth, particularly in the U.S. and Europe [3][4]. - The company has noted a shift in consumer preferences towards healthier options, leading to increased demand for low-sodium and organic soy sauces [3][4]. Product Development - Kikkoman has implemented a high-value-added product strategy, introducing premium soy sauces and diversifying into products like soy sauce derivatives and beverages, which has bolstered profitability in Japan [4][60]. - The company has successfully cultivated a significant market share in the Japanese soy milk market, exceeding 50%, contributing positively to its overall profitability [67]. Global Expansion - Kikkoman's global expansion strategy has involved establishing production bases and sales channels in various countries since the 1950s, allowing it to adapt to local tastes and preferences [28][49]. - The company has focused on integrating its products with local cuisines, enhancing its market penetration and brand loyalty in international markets [50][51]. Conclusion - Kikkoman's strategic focus on diversification, global expansion, and high-value product offerings positions it well for sustainable growth despite challenges in the domestic market [4][28].

Investment Rating - The report maintains an "Overweight" rating for the food and beverage industry [1] Core Viewpoints - The food and beverage sector is expected to gradually recover, supported by resilient operations and structural opportunities within the industry [4][16] Summary by Sections Industry Overview - In 2024, Anhui's large-scale liquor enterprises achieved revenue of 37.58 billion yuan, a year-on-year increase of 9.2%, with total profits reaching 12.77 billion yuan, up 13.2% [4][21] - The liquor industry in Lüliang aims for a revenue target exceeding 70 billion yuan in 2025, with a focus on enhancing production capacity and quality [4][22] - The Sichuan liquor group targets a revenue of 40 billion yuan in 2025, emphasizing innovation and brand development [5][22] - Xishui aims for a liquor output value exceeding 30 billion yuan in 2025, continuing to strengthen its position as a major liquor production base [6][23] Key Company Performances - Qiaqia Food reported a revenue of 7.131 billion yuan in 2024, a growth of 4.79%, driven by high-end products [7][24] - Budweiser Asia Pacific's 2024 revenue was approximately 45.31 billion yuan, a decrease of 7.0%, with a notable decline in the Chinese market [10][25] - Dongpeng Beverage launched a new product "Fruit Tea" aimed at the lower-tier market, reflecting a growing demand for cost-effective, large-packaged beverages [11][26] Investment Recommendations - For liquor, focus on companies like Luzhou Laojiao, Jiuzi Liquor, and others that cater to both high-end and real estate segments [16][30] - In the beer sector, consider Qingdao Beer and Chongqing Beer for their product optimization and market expansion strategies [16][30] - For soft drinks, Dongpeng Beverage and Bai Run Co. are recommended for their national expansion and clear product matrix [16][30] - In the frozen food segment, companies like Anji Food and Qianwei Central Kitchen are highlighted for their potential growth [16][31] - For snacks, attention is drawn to Salted Fish and Qiaqia Food for their channel expansion and performance recovery [16][31]

Group 1: Baijiu Industry - The current PE-TTM for the baijiu sector is 19.31 times, which is at the 6.18% percentile over the past decade, indicating significant safety margins [1] - High-end baijiu brands like Kweichow Moutai and Wuliangye are expected to maintain market share through "price protection and volume control" strategies, with projected net profit growth rates of 13.3% and 12.7% for 2024 respectively [1] - Regional leaders such as Shanxi Fenjiu and Jinshiyuan are benefiting from channel penetration and the recovery of banquet scenarios, with sales growth expected to exceed 30% during the 2025 Spring Festival [1] Group 2: Consumer Goods - The beer sector continues to see high-end trends, with Qingdao Beer achieving an ASP of 4200 yuan per thousand liters and Yanjing Beer having over 25% revenue contribution from its U8 flagship product [3] - Functional beverages like Dongpeng Beverage, which holds a 31% market share, are rapidly expanding into coffee and energy tea, with a projected revenue growth of 45% year-on-year by Q4 2024 [4] - Health drinks such as Xiangpiaopiao's zero-sugar freeze-dried fruit tea have seen online sales double, with a projected PE of only 20 times in 2025 [5] Group 3: Snacks and Prepared Foods - Online sales for snack brands like Three Squirrels have surged, with a 200% year-on-year increase in GMV through Douyin, while Yanjinpuzi's quail egg product has annual sales of 1 billion [7] - The prepared food sector is benefiting from B-end restaurant recovery and C-end penetration, with companies like Anjifood seeing 30% of their revenue from prepared foods after acquiring Frozen Food Mr. [8] Group 4: Seasoning and Baking Supply Chain - Leading seasoning brands like Haitian Flavoring have reduced channel inventory to 2.5 months, while Qianhe Flavoring has over 50% revenue from zero-additive soy sauce, benefiting from restaurant recovery and household consumption upgrades [10] - Yeast leader Angel Yeast is experiencing over 25% growth in overseas revenue due to capacity release and cost reductions [11] - Innovations in raw materials are seen in companies like Lihai Foods, which has a 60% year-on-year increase in cream revenue, and Huirong Technology, with 30% of its plant-based cream revenue coming from exports [12] Group 5: New Tea Beverage Supply Chain - The IPO of Mixue Ice City has a significant impact, with a frozen capital of 1.77 trillion HKD, benefiting related A-share companies in the supply chain [14] - Companies like Anjifood and Xianle Health are positioned as suppliers of jam and frozen fruits, while Yudong Technology and Hexing Packaging are focusing on eco-friendly solutions and cost advantages in packaging materials [15][16] - The global expansion plan of Mixue, with 46,000 stores, could lead to a 30%+ increase in orders for supply chain companies [17] Group 6: Policies and Industry Trends - The Chinese government's "restore and expand consumption" policy is expected to result in over 300 billion yuan in consumer subsidies by 2025, directly benefiting the food and beverage sector [18] - Retail sales are projected to grow by 3.5% year-on-year in 2024, with health food categories (low-sugar/low-fat) expected to exceed 20% growth [19] - Valuation shifts are evident, with many sub-sectors like seasoning having a PE of 28 times compared to a historical average of 40 times, alongside noticeable foreign capital inflows [19]