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政企协同的破局之力:“永州模式” 如何激活四线城市的文旅新动能
Sou Hu Cai Jing· 2025-10-01 14:37
Core Insights - The article discusses the emergence of local sports events in China, particularly focusing on the "Xiangchao" league in Yongzhou, which has become a model for integrating sports, tourism, and local economy through community engagement and cultural branding [1][8]. Group 1: Sports IP Development - The "Yongzhou model" exemplifies how a four-tier city can leverage sports events to create a lasting economic impact by transforming fleeting attention into sustainable growth through cultural and emotional connections [3][8]. - Yongzhou's sports infrastructure, particularly the renovation of its aging sports stadium, has been pivotal in reviving local sports culture and enhancing community participation [4][6]. - The successful launch of the "Yongchongfeng" IP, which embodies local cultural elements, has resonated with the community, fostering a sense of pride and identity among residents [6][7]. Group 2: Government and Enterprise Collaboration - The collaboration between government and enterprises in Yongzhou has established a clear division of responsibilities and shared value, addressing the challenges of sustaining public interest and commercial viability in cultural tourism [10][12]. - The government has played a crucial role in upgrading infrastructure and providing public services, while enterprises have focused on market-driven strategies to monetize the IP [11][12]. - This partnership has led to innovative solutions, such as the introduction of "hanging tickets" for sold-out events and policies that encourage tourism linked to sports events [10][11]. Group 3: Social and Cultural Impact - The "Yongzhou model" has significantly reshaped the city's identity, creating a new urban recognition system that connects historical cultural resources with modern symbols appealing to younger demographics [13][14]. - The cultural activation of local heritage through the "Yongchongfeng" IP has made traditional elements more accessible and engaging for both residents and visitors [15][25]. - The integration of cultural experiences into everyday life has enhanced the community's connection to its heritage, transforming cultural tourism into a vital part of the local economy [25][26]. Group 4: Economic and Market Value - The economic impact of the "Xiangchao" league has been substantial, with ticket sales and related tourism activities generating significant revenue for local businesses [18][19]. - The model has demonstrated a multiplier effect, where sports events drive consumption across various sectors, including hospitality and retail, significantly boosting local economic activity [18][19]. - The strategic integration of sports, culture, and tourism has positioned Yongzhou as a case study for other small cities aiming to revitalize their economies through similar initiatives [17][26].
润州区召开2025年第九期“政企直通车”恳谈会 聚焦金秋文旅消费
Sou Hu Cai Jing· 2025-09-30 15:47
Core Insights - The meeting focused on promoting the integration of culture, commerce, and tourism in the Runzhou District, aiming to address the challenges faced by local enterprises in the industry [2] Group 1: Meeting Overview - The "Government-Enterprise Direct Communication" forum was held on September 30, 2023, to discuss the development of the cultural and tourism sector [2] - Key district leaders, including the district secretary and mayor, participated in the discussions, emphasizing the importance of collaboration between government and businesses [2][23] Group 2: Business Participation - Representatives from ten cultural and tourism enterprises shared their achievements and challenges, providing insights into the long-term development of the industry in Runzhou [2] - Notable participants included leaders from Jinshan Scenic Area, Bear Baby Travel Agency, and other local businesses [2][5][9][13][17][19][21] Group 3: Strategic Importance - The cultural and tourism industry is identified as a pillar industry for Runzhou, holding strategic significance in the urban economic structure [2] - The district has been recognized as a provincial-level demonstration zone for the integration of cultural and tourism industries, showcasing its commitment to enhancing market vitality and consumer engagement [2] Group 4: Future Aspirations - The district aims to create impactful cultural and tourism projects that resonate with visitors, encouraging them to stay longer and appreciate the uniqueness of Runzhou [2] - The government commits to providing better support and services to businesses, ensuring a conducive environment for growth and development [2][23]
国潮文创快闪店开进商圈火爆!武汉这里排起数十米长队
Chang Jiang Ri Bao· 2025-09-30 00:41
Core Insights - The pop-up store for national cultural and creative products opened in Wuhan on September 29, attracting a long queue of young customers eager to purchase unique items [1][3] Group 1: Event Overview - The pop-up store is a follow-up event to the 2025 China Cultural Tourism Industry Expo, featuring popular cultural products from various museums, including the Palace Museum and the National Museum of China [4] - The store will operate daily from 12:00 PM to 8:00 PM until October 18 [10] Group 2: Product Highlights - Featured products include popular items such as the Palace Museum's "Golden Phoenix Crown" refrigerator magnet and the National Museum's "No Axe No Hatchet" bottle opener magnet, which are making their debut in Wuhan [4][8] - The selection is curated, focusing on best-selling items that sold out at the expo, including various refrigerator magnets and decorative items inspired by historical artifacts [8][9] Group 3: Customer Engagement - Visitors expressed enthusiasm for the products, with many purchasing multiple items, indicating a strong demand for cultural merchandise [9] - The event attracted a diverse crowd, including tourists from other provinces specifically seeking unique cultural items from the participating museums [9]
广泛凝聚共识 共促繁荣发展
Ren Min Ri Bao· 2025-09-29 22:31
Group 1: Cultural Exchange and Cooperation - The China-Pakistan cultural exchange has a long history, with the ancient Silk Road serving as a vital link for trade and cultural dissemination [1] - Cultural tourism cooperation has become a core component of the China-Pakistan Economic Corridor, supported by joint cultural festivals, art performances, and academic exchanges [1] - The establishment of Confucius Institutes in Pakistan has played a crucial role in deepening cultural exchanges [1] Group 2: Cultural and Tourism Industry Development - The integration of culture and tourism is essential for high-quality development, with a focus on exploring cultural connotations [2] - There are over 7,000 registered museums in China, receiving nearly 1.5 billion visitors annually, highlighting the growing interest in cultural heritage [2] - The development of cultural heritage resources should encompass both tangible and intangible assets, as well as various cultural heritages [2] Group 3: Children's Growth and Cultural Integration - The company emphasizes the deep integration of diverse cultures and local characteristics in its educational content for children [3] - The "Wonderful Global World" app features regional elements from Central Asia and the Middle East, promoting cross-cultural understanding [3] - The company has developed over 200 apps and 4,500 animated songs, available in 12 languages, to cater to global family audiences [3] Group 4: Technological Integration and Innovation - The district of Longhua in Shenzhen is focusing on becoming a new hub for cultural tourism, leveraging technology to enhance cultural expression [5] - Collaborations with various enterprises aim to create a digital cultural ecosystem and innovative cultural tourism experiences [5] - The district is also promoting the development of cultural IPs and enhancing talent cultivation in the cultural and creative sectors [5] Group 5: Educational and Tourism Cooperation - Kyrgyzstan is expanding its cultural cooperation with China, particularly in archaeology and education, with increasing numbers of students studying in China [6] - The number of Chinese tourists visiting Kyrgyzstan is growing, with a 56% increase expected in 2024 [6] - Direct flights between the two countries are increasing, facilitating tourism and cultural exchange [6] Group 6: Cultural Innovation and Heritage - The Palace Museum is integrating traditional culture into contemporary life through various innovative cultural products [7] - The museum's initiatives include collaborations for inclusive experiences and sustainable practices in cultural creation [7] - Future projects aim to engage youth and promote rural revitalization through cultural heritage [7] Group 7: Film and Media Collaboration - The French production company is focused on creating international co-productions that tell Chinese stories, enhancing cultural exchange between China and Europe [9] - The company has produced several documentaries showcasing China's natural and cultural heritage, aiming to foster mutual understanding [9] - Upcoming projects include collaborations with Chinese media to explore significant cultural sites [9] Group 8: Tourism Development in Guizhou - Guizhou province is innovating in cultural heritage protection and exploring unique paths for cultural tourism integration [10] - The province aims to enhance tourism service quality and create a friendly environment for all ages [10] - Efforts are being made to develop a world-class tourism destination while promoting cultural heritage and international exchanges [10] Group 9: Creative Industry and Visitor Experience - The M50 Creative Park in Shanghai is transforming a historical industrial site into a vibrant cultural landmark [11] - The park has attracted 500,000 visitors this year, with a significant portion being international tourists [11] - Emphasis is placed on creating an immersive experience for visitors through thoughtful design and multilingual services [11]
内蒙古乌海 以节兴旅创新发展
Jing Ji Ri Bao· 2025-09-29 22:27
Group 1 - The core idea of the articles is that Wuhai City in Inner Mongolia has successfully integrated traditional culture, Yellow River culture, and folk culture into its cultural tourism industry, creating unique festivals and cultural brands that attract citizens and tourists, thereby driving the development of the cultural tourism and related industries [1][3][8] Group 2 - Recent cultural events in Wuhai, such as the "Qiao Dream Millennium Sentiment Wuhai" and the "Seven Sons Festival," have been well-received, showcasing non-material cultural heritage projects like "Blowing Sugar People," which has seen increased sales and participation [2][3] - The city has hosted various brand activities like the "Aviation Carnival" and "City Beautiful Life Festival," which have transformed tourism from "one-day trips" to "multi-day and deep tours," enhancing visitor experiences [3][4] - The "Singing the North Border" 2025 Inner Mongolia Folk Song Conference has become a brand event, attracting tourists and promoting local products through food and cultural displays [4][5] Group 3 - Wuhai City has effectively activated the consumer market through festival activities, with initiatives like the "Desert Wine Culture Tourism Festival" offering consumption vouchers that led to significant sales and collaboration with industry experts [7][8] - The ongoing "Desert Look at the Sea" music festival has attracted nearly 10,000 tourists and generated over 500,000 yuan in tourism revenue, indicating the success of night-time events in enhancing local tourism [8] - Future plans include strengthening festival brand foundations, innovating event formats, and integrating festival activities with urban branding and industry clustering to enhance cultural recognition and competitiveness [8]
「非典型人才」集聚「东方硅谷」:良渚何以成为数字经济发展新试验田?
3 6 Ke· 2025-09-29 02:55
Core Insights - The "Shuqi Bay AI+ Industrial Community" officially opened on September 25, aiming to support global AI explorers from the initial idea stage to ecosystem leadership [1][3] - The community is positioned as a hub for digital nomads, focusing on AI, digital economy, and cultural creativity, with a vision to create a unique innovation ecosystem [3][4] Group 1: Community Development - The opening ceremony featured the signing of agreements with several key players in the AI industry, marking a significant step for Liangzhu as the "Eastern Silicon Valley" [3] - The "Shuqi Eight Policies" were introduced to provide comprehensive support for resident enterprises, including financial aid, operational guidance, and space [3][10] - Liangzhu has attracted thousands of digital nomads, drawn by its unique environment and lower living costs compared to major cities [4][9] Group 2: Innovation Ecosystem - The community aims to create a deep integration of space, community, resources, and technology to foster innovation [3][10] - The "Shuqi Bay" serves as a nurturing ground for startups, providing shared office spaces, technical support, and initial funding [16] - The ecosystem is designed to support projects at various stages, from initial idea validation to scaling operations [17][18] Group 3: Economic and Cultural Integration - Liangzhu combines a rich cultural heritage with modern digital innovation, creating a balanced lifestyle for its residents [4][6] - The community hosts various cultural events and activities, enhancing the quality of life and fostering a creative atmosphere [6][9] - The focus on AI and digital innovation positions Liangzhu as a significant player in the future economy, aiming to attract talent and investment [20]
宝安华强广场开业一周年,顶流IP“熊出没”如何解锁商业新范式?
Sou Hu Cai Jing· 2025-09-28 10:05
从短期IP快闪到长期共生,宝安华强广场用一年实践,探索出"产业+商业+文化"深度融合的新路径,不仅成为区域商业标杆,更成为观察文创与商业地产融 合的典型样本。 从"借势引流"到"一体共生":IP价值贯穿运营全周期 在商业项目中引入IP并非新鲜事,但多数仍停留在短期快闪店、主题美陈的"借势"阶段。宝安华强广场的突破之处,在于依托华强集团内部资源整合,让熊 出没IP与商业体形成"一体共生"关系——不同于外部IP的短期合作,这种"自有IP+商业运营"的模式,消除了合作壁垒,允许IP价值贯穿项目运营全生命周 期。 深圳商报・读创客户端记者 李丹 9月26日,深圳宝安华强广场迎来开业一周年庆。作为全国首家"熊出没"主题购物中心,一年来,这座商业综合体凭借国民级IP与商业空间的深度融合,成 为行业关注的热点案例。 H HOWIY 觉乌天赋' 提高层? 強名國 精准星球员 福得发品 WING JUNG TI JING 小天才 电话手机 (首席客室圈版 eelen he color 一世 周年庆期间,这种"共生"优势尽显:熊大、熊二以十二星座全新形象开启全国首展,不再是静态陈列的"打卡道具",而是化身为与消费者互动的"主人 ...
岭南股份披露股东部分股份拟被二拍,公司目前涉嫌违披调查进行
Xin Lang Cai Jing· 2025-09-27 23:29
Group 1 - Company Lingnan Ecological Culture and Tourism Co., Ltd. (岭南股份) announced that 20,000,000 shares held by shareholder Mr. Yin will be auctioned for the second time, representing 1.10% of the company's total shares, starting from October 9, 2025 [3] - The company and Mr. Yin received a notice from the China Securities Regulatory Commission (CSRC) regarding an investigation for suspected violations of information disclosure laws [4] - The company previously discovered that the former actual controller had occupied funds, and it is unclear if the current investigation is related to this issue [4][5] Group 2 - The company identified that in March 2021, it paid 10 million yuan to a supplier, which was ultimately transferred to a company designated by Mr. Yin, constituting fund occupation [5] - As of December 31, 2024, the highest balance of occupied funds by Mr. Yin was 200 million yuan, accounting for 18.79% of the company's latest audited net assets [5] - Mr. Yin has returned 10.5 million yuan in cash to the company and plans to repay the remaining occupied funds of 142.35 million yuan through various financing methods [5][6] Group 3 - Following the self-examination, the company is actively pursuing the return of occupied funds to mitigate adverse effects [6] - Some affected investors have filed lawsuits seeking compensation for losses incurred due to the alleged violations, with the potential for claims based on specific conditions [6][7] - The company primarily engages in landscaping and cultural creative businesses, including exhibition marketing services and ecological restoration [7]
投聚中原 洽在此时丨来郑州,逛国际展会
He Nan Ri Bao· 2025-09-27 23:13
Core Insights - The 15th Henan Investment and Trade Fair showcased over 1,000 exhibitors across 65,000 square meters, highlighting the integration of traditional culture and modern technology [1][2] - The event featured six major sectors: agriculture, manufacturing, digital intelligence, transportation, culture and tourism, and education, demonstrating Henan's development achievements and future prospects [1] - Malaysia participated as the guest country, presenting its premium products such as palm oil and white coffee, aiming to increase awareness among Henan consumers [2] Group 1 - The fair included a blend of traditional performances and modern technology, with human-shaped robots and traditional musicians captivating attendees [1] - International participation was significant, with exhibitors from over 30 countries, including unique products like Siberian honey and Ugandan soapstone [2][4] - The event emphasized cultural exchange and international cooperation, aligning with the theme of "jointly discussing open cooperation and win-win development for the future" [4] Group 2 - The automotive sector was highlighted with displays of advanced technologies, including Tesla's Cybertruck and BYD's high-level driving assistance systems, attracting technology enthusiasts [4] - The fair provided an immersive experience for visitors, allowing them to engage with innovative products and learn about global trends [4] - Henan is positioning itself as a more open region, fostering international partnerships and showcasing its local specialties alongside global offerings [4]
“开源无界·湾区共创季”在佛山南海启幕,国庆期间精彩纷呈
Nan Fang Du Shi Bao· 2025-09-26 11:40
9月26日,"开源无界·湾区共创季"在佛山市南海区桂城街道汇泰创投中心正式启动。本次活动以"开 源"与"共创"为核心,联合政府、企业、青年团体及文创机构等多方力量,旨在打造一场贯穿数月、融 合音乐、艺术、策展、市集与非标商业的沉浸式城市创新盛宴,激发湾区文化创新与城市更新活力。 启动仪式上,南海团区委授予汇泰创投中心"青年之家"称号,广州设计周亦为其先锋学院授牌"城市美 学中心",标志着该区域正式成为湾区青年文化与艺术创新的重要实践基地。 "共创季"活动是一场面向未来的城市共创实验,鼓励多元主体共同参与城市更新与社区营造。"开源"不 仅代表资源的开放共享,更是一种鼓励每个人成为城市"开发者"的创新态度;"共创"则强调通过跨界协 作激发灵感,为城市注入持续活力。 采写:南都N视频记者 孙振凌 近年来,桂城街道持续推动产业结构优化与升级,深入实施"人文桂城"城市发展战略,打造"佛山总部 经济集聚区"。汇泰创投中心作为桂城重点发展的"垂直生态公园",突破传统地产模式,构建了涵盖金 融、产学研合作等服务的八大体系,并依托第五街区这一开放式生活社区,融合办公、商业、文化等多 元业态,为企业与公众提供创新办公体验和休闲生 ...