【导读】8月1日，美团、淘宝闪购、饿了么、京东等外卖平台同时发文，表示坚决抵制恶性竞争，规范补贴行为 见习记者夏天 8月1日，美团、淘宝闪购、饿了么、京东等外卖平台同时发文，表示坚决抵制恶性竞争，规范补贴行为。 美团10点08分发文《繁荣行业生态，抵制无序竞争》，其在文中承诺：从自身做起，并积极呼吁行业共同构建良好生态，促进餐饮服务行业规范健康持续 发展。 一是开展补贴活动严格遵守《反垄断法》《反不正当竞争法》《电子商务法》《价格法》《反食品浪费法》等法律法规，不以显著低于成本的价格销售商 品和服务，严重扭曲价格信号，扰乱市场竞争秩序，造成浪费。 二是开展补贴活动依法向商家和消费者公示补贴信息，不对补贴总额进行夸大宣传。 三是不强制或变相强制商家参加补贴活动，切实保障商家自主定价权。 四是对商家和消费者遵循无歧视原则，确保促销补贴活动公平性，不通过选择性补贴伤害中小商户利益。 五是积极构建消费者、商家、外卖骑手和平台企业等多方共赢的良好生态。倾听广大商户意见，降低商户经营成本，从"比价格"回归"比品质""比服务"， 促进外卖和堂食平衡发展，构建理性可持续的商业环境，努力提高骑手权益保障水平，避免骑手收入大起大 ...

【导读】8月1日，美团、淘宝闪购、饿了么、京东等外卖平台同时发文，表示坚决 抵制恶性 竞争，规范补贴行为 见习记者 夏天 8月1日， 美团、淘宝闪购、饿了么、京东等 外卖平台同时发文，表示坚决 抵制恶性竞争， 规范补贴行为 。 美团10点 0 8分发文《繁荣行业生态，抵制无序竞争》，其在文中承诺：从自身做起，并积 极呼吁行业共同构建良好生态，促进餐饮服务行业规范健康持续发展。 一是开展补贴活动严格遵守《 反垄断法》《反不正当竞争法》《电子商务法》《价格法》 《反食品浪费法 》等法律法规，不以显著低于成本的价格销售商品和服务，严重扭曲价格信 号，扰乱市场竞争秩序，造成浪费。 二是开展补贴活动依法向商家和消费者公示补贴信息，不对补贴总额进行夸大宣传。 三是不强制或变相强制商家参加补贴活动，切实保障商家自主定价权。 四是对商家和消费者遵循无歧视原则，确保促销补贴活动公平性，不通过选择性补贴伤害中 小商户利益。 五是积极构建消费者、商家、外卖骑手和平台企业等多方共赢的良好生态。倾听广大商户意 见，降低商户经营成本，从"比价格"回归"比品质""比服务"，促进外卖和堂食平衡发展，构 建理性可持续的商业环境，努力提高骑手权 ...

Core Viewpoint - The recent focus on delivery platform subsidies has prompted Meituan and other companies to commit to establishing a fair and orderly industry environment, promoting mutual benefits and sustainable development in the food service sector [2][8]. Group 1: Meituan's Initiatives - Meituan has outlined five measures to regulate promotional activities, including strict adherence to relevant laws such as the Anti-Monopoly Law and the Anti-Unfair Competition Law [2]. - The company will ensure transparency by publicly disclosing subsidy information to merchants and consumers without exaggerating the total subsidy amount [2]. - Meituan will not force or indirectly compel merchants to participate in subsidy activities, thereby safeguarding their pricing autonomy [2]. - The company commits to non-discriminatory practices for merchants and consumers, ensuring fairness in promotional activities and protecting the interests of small merchants [2]. - Meituan aims to create a win-win ecosystem involving consumers, merchants, delivery riders, and platform enterprises, focusing on quality and service rather than just price competition [2]. Group 2: Other Platforms' Commitments - Taobao and Ele.me have pledged to enhance service quality and promote healthy competition by planning subsidies based on consumer and merchant needs, while respecting merchants' rights [5]. - They will actively resist malicious competition and irrational promotional activities, ensuring that merchants' earnings and market operations are respected [5][8]. - JD's delivery service has also committed to standardizing subsidy behaviors and resisting "0 yuan purchase" promotions, focusing on quality and service differentiation [8]. - All platforms emphasize the importance of improving service quality and consumer experience while promoting responsible consumption and reducing food waste [8][9]. Group 3: Regulatory Context - The State Administration for Market Regulation has urged Meituan, Ele.me, and JD to comply with laws such as the Electronic Commerce Law and the Anti-Unfair Competition Law, emphasizing the need for rational competition and a healthy industry ecosystem [11].

8月1日上午，美团发文《繁荣行业生态，抵制无序竞争》，淘宝闪购、饿了么发文《持续提升服务 推动良性竞争 激发消费烟火气》，京东 发文《践行主体责任和社会责任 共建外卖行业健康生态》，承诺将抵制恶性竞争、规范促销补贴、提升服务质量。 美团官微发文称，外卖平台补贴近日引发社会高度关注，美团对此高度重视，将坚决规范促销行为，杜绝不正当竞争行为，推动建立公平有 序行业秩序，促进各方互利共赢。承诺从自身做起，并积极呼吁行业共同构建良好生态，促进餐饮服务行业规范健康持续发展。其中包括， 开展补贴活动严格遵守相关法律法规，依法向商家和消费者公示补贴信息，不强制或变相强制商家参加补贴活动，切实保障商家自主定价权 等。 极目新闻记者 康旭阳 外卖平台纷纷发文，呼吁抵制恶性竞争、规范促销补贴！ 美团方面称，愿意和各方一起，务实行动，共同抵制"内卷式"竞争，把更多宝贵的资源，用到做好服务体验，改善商户经营，保障骑手权 益，推进科技创新，参与国际竞争，促进行业高质量发展的刀刃上。 美团发文抵制无序竞争 淘宝App同日上午也在规则中心发文，承诺将构筑公平透明、各方共赢的机制。包括从消费者和商家需求出发，合理规划发放补贴；坚决抵 制恶性 ...

Core Viewpoint - The article emphasizes the need for a healthy ecosystem in the food delivery industry, advocating for the cessation of aggressive promotional practices like "0 yuan purchase" and promoting a focus on quality and service over subsidies [1][2] Group 1: Commitment to Industry Standards - The company commits to regulating subsidy practices, rejecting unfair competition, and eliminating harmful promotional tactics [1] - A transparent subsidy mechanism will be established, ensuring that marketing activities are publicly disclosed to merchants and consumers [1] Group 2: Quality and Service Enhancement - The company aims to resist vicious competition by focusing on differentiated products and improving service quality, thereby shifting the industry focus from "subsidy competition" to "quality and service competition" [1] - Continuous efforts will be made to uphold food safety and integrity in operations, enhancing the overall consumer experience [1] Group 3: Promoting Mutual Benefits - The company will provide various incentives to merchants, including commission incentives, advertising support, and delivery fee subsidies, to foster better business operations [2] - There will be an emphasis on improving the welfare of delivery riders, enhancing their professional dignity and sense of gain [2] - The goal is to create a win-win ecosystem involving consumers, merchants, riders, and the platform [2]

同时，美团承诺从自身做起，并积极呼吁行业共同构建良好生态，促进餐饮服务行业规范健康持续发展。 具体 如下： 8月1日， 美团发文《繁荣行业生态，抵制无序竞争》，淘宝闪购及饿了么发文《持续提升服务 推动良性竞争 激 发消费烟火气》，京东发文 《 践行主体责任和社会责任 共建外卖行业健康生态 》 。 文章 先后提及，不以显著 低于成本的价格销售商品和服务，严重扭曲价格信号，扰乱市场竞争秩序，造成浪费。坚决抵制恶性竞争。 美团发文《繁荣行业生态，抵制无序竞争》称，外卖平台补贴近日引发社会高度关注，美团对此高度重视，将坚决 规范促销行为，杜绝不正当竞争行为，推动建立公平有序行业秩序，促进各方互利共赢。 同日，淘宝闪购及饿了么联合发文，称坚决抵制恶性竞争，合作促进生态共赢，并承诺将进一步重点做好以下四项 工作： 同日，"京东黑板报"也发文称，近期，外卖行业补贴引发社会广泛关注，不少行业协会、商家发声，希望停止"0 元购"等内卷式补贴促销行为，构建良好行业生态，实现多方互利共赢良性发展。 京东承诺： 一、规范补贴行为。 京东外卖将继续坚持反内卷立场，坚决杜绝不正当竞争，抵制"0元购"等恶性补贴，绝不以 冲单量体现市场地位 ...

Core Viewpoint - The takeaway from the articles is the collective commitment of major food delivery platforms to curb irrational competition and promote a healthier industry ecosystem through standardized promotional practices and enhanced service quality [1][2]. Group 1: Company Commitments - Meituan has publicly committed to regulating promotional activities, ensuring compliance with antitrust laws, and not selling below cost [1]. - Ele.me and Taobao have pledged to respect merchants' rights and avoid irrational promotions like "0 yuan purchases," focusing instead on improving delivery efficiency and service experience [1]. - JD.com has announced its strategy to resist vicious competition by enhancing product quality and service, aiming to shift the focus from subsidies to quality and service [2]. Group 2: Regulatory Environment - The Chinese regulatory authorities have previously intervened, with the State Administration for Market Regulation (SAMR) conducting discussions with major platforms to ensure fair competition and lawful operations [2]. - Multiple provincial and municipal restaurant industry associations have issued statements urging food delivery platforms to cease "involution-style" competition, indicating a broader industry push for reform [2].

与此同时，饿了么、淘宝闪购同步发文《持续提升服务 推动良性竞争 激发消费烟火气》表示，将进一步重点做好以下四项工作：从消费者和商家需求出 发，合理规划发放补贴；坚决抵制恶性竞争；持续提升服务质量；合作促进生态共赢。 以下为美团《繁荣行业生态，抵制无序竞争》全文： 近日，外卖平台补贴引发社会高度关注，美团对此高度重视，将坚决规范促销行为，杜绝不正当竞争行为，推动建立公平有序行业秩序，促进各方互利共 赢。 在此我们承诺从自身做起，并积极呼吁行业共同构建良好生态，促进餐饮服务行业规范健康持续发展。 一是开展补贴活动严格遵守《反垄断法》、《反不正当竞争法》、《电子商务法》、《价格法》、《反食品浪费法》等法律法规，不以显著低于成本的价格 销售商品和服务，严重扭曲价格信号，扰乱市场竞争秩序，造成浪费。 来源：猎云网 "外卖大战"，迎来拐点。 8月1日，美团发布《繁荣行业生态，抵制无序竞争》表示，"将坚决规范促销行为，杜绝不正当竞争行为"，并积极呼吁行业共同构建良好生态，促进餐饮服 务行业规范健康持续发展。 对于补贴活动，美团将：不以显著低于成本的价格销售商品和服务，严重扭曲价格信号，扰乱市场竞争秩序，造成浪费；向商家和消 ...

Core Viewpoint - The article emphasizes the commitment of JD.com to establish a healthy ecosystem in the food delivery industry by resisting unhealthy competition and promoting transparency in subsidy mechanisms [1][2]. Group 1: Subsidy Regulation - JD.com will continue to oppose unhealthy competition and resist "0 yuan purchase" and other malicious subsidies, ensuring that market position is not reflected through order volume [2][3]. - The company aims to create a simple and transparent subsidy mechanism, legally disclosing marketing activities to merchants and consumers, allowing merchants to operate and participate in promotional activities autonomously [2]. Group 2: Quality and Service Improvement - The focus will shift from competing on subsidies to competing on quality and service, with an emphasis on differentiated specialty dishes and enhanced service quality [2][3]. - JD.com is committed to maintaining food safety and integrity in operations, promoting a quality consumption experience, and actively working against food waste [2]. Group 3: Mutual Benefit Promotion - The company will provide various incentives to merchants, including commission incentives, advertising support, traffic assistance, delivery fee subsidies, and exclusive after-sales services to help merchants operate better [3]. - There will be efforts to optimize rider protection, enhancing the dignity and sense of gain for delivery riders, aiming to create a win-win ecosystem for consumers, merchants, riders, and platforms [3].

Core Viewpoint - Major companies in the food delivery and e-commerce sectors, including Meituan, Taobao, and Ele.me, have united to resist disorderly competition and promote fair industry practices, aiming for a sustainable and healthy development of the restaurant service industry [1][2]. Group 1: Company Commitments - Meituan has committed to adhering to various laws and regulations, including the Anti-Monopoly Law and the Electronic Commerce Law, to avoid selling goods and services at prices significantly below cost, which distorts market signals [1]. - Meituan will ensure transparency in subsidy activities by publicly disclosing subsidy information to merchants and consumers, avoiding exaggerated claims about total subsidies [1]. - Meituan will not force or indirectly compel merchants to participate in subsidy activities, thereby safeguarding merchants' pricing autonomy [1]. - The company emphasizes a non-discriminatory approach to merchants and consumers, ensuring fairness in promotional subsidy activities and protecting the interests of small and medium-sized businesses [1]. - Taobao and Ele.me have pledged to respect merchants' rights and establish a mechanism for strict oversight and governance regarding subsidy distribution [2]. Group 2: Industry Collaboration - Taobao and Ele.me aim to actively eliminate unfair competition and stimulate consumer potential in emerging markets while respecting market operation rules and ensuring merchants' profitability [2]. - The companies plan to enhance service quality continuously and collaborate with various stakeholders to maintain a healthy operating order in the offline market [2]. - A feedback system has been established to address core issues such as merchant participation, product quality, and rider rights, with ongoing discussions taking place across different regions [2]. Group 3: Market Reaction - Following the announcement on August 1, Meituan's stock price rose nearly 3%, while Alibaba's stock price increased by over 3% [3]. - The market regulatory authority had previously engaged with Meituan, Ele.me, and JD.com, urging them to comply with relevant laws and promote rational competition [3].