Core Viewpoint - The introduction of a lifetime pass for Sichuan Ganzi's scenic spots aims to shift the tourism economy from a ticket-based model to a consumption-driven model, enhancing visitor experience and encouraging repeat visits [2][4][8] Group 1: Policy Implementation - Ganzi has launched a lifetime pass priced at over 300 yuan, allowing unlimited access to 14 scenic spots, which previously cost a total of 1,091 yuan for single visits [1] - The lifetime pass is divided into two types: individual scenic spot passes and a comprehensive pass for 14 scenic spots, reflecting a strategic pricing model [1] - Similar initiatives have been observed in other regions, such as Anhui and Xinjiang, indicating a broader trend towards lifetime access passes in the tourism industry [1] Group 2: Economic Transition - The goal of the lifetime pass is to transition from a "ticket economy" to a "consumption economy," enhancing market competitiveness and increasing secondary consumption opportunities [2][4] - The strategy aims to transform scenic spots from mere "charging gates" to "flow entry points," thereby stimulating comprehensive consumption and promoting economic growth in the tourism sector [6][8] Group 3: Visitor Experience and Engagement - The lifetime pass is designed to foster deeper connections with visitors, encouraging them to return with friends and family, thus enhancing the overall visitor experience [6][8] - The emphasis is on creating immersive experiences rather than just sightseeing, which is crucial for long-term visitor retention [4][10] Group 4: Challenges and Considerations - While the lifetime pass can attract initial visitors, its success depends on the continuous improvement of services and offerings to maintain visitor interest [9][10] - The approach is not universally applicable; it may not suit all scenic spots due to varying operational capacities and market conditions [14][15] - The strategy is seen as a marketing tool to generate buzz and attract attention, but it requires careful implementation to avoid potential pitfalls such as service quality decline [11][15]

171 19890124 ▲ 117 the for the V 21 . 0 20 at 247 ini 50 随着2026年春节假期临近，三亚冬季旅游市场迎来客流高峰，椰风海韵间处处洋溢着热闹氛围。2月8 日，在三亚西岛海洋文化旅游区，游客前来打卡，尽享冬日惬意时光。 记者 王程龙 摄 ...

（来源：南湖晚报） 近日，在桐乡乌镇景区内，游客在"诸神福务所"互动打卡。随着春节临近，乌镇景区内年味越来越浓。 据了解，景区将以"马上添福"为主题，融合"年俗、戏剧、科技、文化"四大类型，构建"跨代同席，跨 境同欢"的水乡新春文旅场景，为游客呈现一个兼具传统韵味与当代活力的水乡新年。 N记者 王嘉宁 摄 转自：南湖晚报 ...

Core Insights - The article highlights the cultural and tourism initiatives in Guanyun County, focusing on three major themed activities designed to enhance the New Year celebrations and attract visitors [1][3]. Group 1: Themed Activities - Guanyun County is launching three major themed activities: "Yiyuan New Year Garden Party," "Chaohe Bay Dinosaur Fantasy Show," and "Dai Mountain Immortal Realm" to create a comprehensive cultural experience for all age groups [1][3]. - The "Dai Mountain Immortal Realm" event will take place from February 17 to 23, 2026, featuring a core performance titled "Dai Mountain: Echoes of Heaven and Earth," which combines traditional elements with modern performance techniques [5][7]. - The "Yiyuan New Year Garden Party" will run from February 15 to 23, 2026, offering interactive experiences based on the narrative of "Mirror Flower, Water Moon," allowing visitors to engage in various cultural activities [9][15]. Group 2: Economic and Cultural Impact - Guanyun County aims to transform its tourism model from mere sightseeing to immersive experiences, thereby driving consumption and stimulating the local economy [3][15]. - The county is establishing itself as a new benchmark for cultural and tourism integration in the Yangtze River Delta, moving away from a "single-point layout" to a "three-scenario linkage" model [3][15]. - The three major scenic areas are implementing a public-friendly ticketing policy and a points reward system to enhance visitor engagement and satisfaction [15]. Group 3: Visitor Experience - The "Chaohe Bay Dinosaur Fantasy Show" will run from February 10 to March 15, 2026, featuring over 40 lifelike dinosaur models, creating an engaging prehistoric experience for families [11][13]. - Daily performances and interactive activities, such as dragon and lion dances, will enhance the festive atmosphere and provide diverse entertainment options for visitors [13][15]. - The integration of local culture with modern expressions aims to create a participatory and memorable experience for tourists, showcasing the evolution of the tourism industry from simple sightseeing to complex experiences [15].

Group 1 - The Yunnan Provincial Market Supervision Administration issued a reminder to regulate pricing behavior during the 2026 Spring Festival, emphasizing the need for clear pricing and accurate labeling of goods and services [1][2] - Businesses must not use deceptive or misleading language, images, or videos to represent prices, and must ensure that any price changes are promptly reflected in their pricing [1][2] - Online and offline pricing must be consistent, and businesses are prohibited from charging undisclosed fees or manipulating prices through collusion or false information [1][2] Group 2 - Tourist attractions are not allowed to increase ticket prices through unauthorized charges or by creating additional fee structures [2] - The hospitality and restaurant sectors must establish reasonable pricing and cannot impose hidden charges or bundled pricing [2] - Market supervision departments will increase inspections during the Spring Festival and encourage consumers to report any price violations [2]

Group 1 - The core viewpoint of the article highlights the flourishing winter tourism in Meitan County, Guizhou, driven by the blooming of over 6,000 plum trees, attracting significant visitor numbers [2] - During peak periods, the scenic area experiences daily visitor numbers exceeding 15,000, showcasing the popularity of the winter tourism initiative [2] - The county leverages its unique ecological resources to promote "winter tourism economy," which aids in transforming ecological value into local income and supports green development [2]

Core Insights - The transformation of Yancheng Yellow Sea Forest Park from "selling scenery" to "selling experiences" has significantly increased visitor engagement, with average stay duration rising from 0.5 days to 2.3 days and repeat consumption increasing from 15% to 45% [1][2] Group 1: Visitor Experience Transformation - The park has developed four major scene systems: healing, sports, culture, and night tourism, catering to new visitor demands [2] - The park's self-operated revenue has grown from 4.4 million yuan in 2020 to 198 million yuan in 2025, with annual tourist numbers exceeding 2.5 million [2] Group 2: Cultural and Technological Integration - The shift to "selling experiences" involves deep cultural exploration, transforming local history and traditions into engaging experiences rather than merely adding entertainment options [3] - Embracing innovation through digital technologies, such as VR experiences and smart tourism, is essential for developing niche, customized travel products that align with market demands [3] Group 3: Industry Evolution - The transition from "selling scenery" to "selling experiences" represents a shift in the cultural tourism industry from extensive growth to refined development, moving from resource dependence to innovation-driven strategies [3] - Focusing on enhancing visitor experiences and emotional connections is crucial for making cultural tourism more vibrant and sustainable [3]

Group 1 - The core initiative is the implementation of the "Warm-hearted Benefits for the People and Steady Work and Production Measures" during the Spring Festival period in Yantai, focusing on enhancing winter tourism supply [1] - All state-owned scenic spots in Yantai will offer a 50% discount on the first ticket during the Spring Festival from February 15 to 23, 2026 [1] - Over 300 themed activities titled "Fairyland Celebrating the New Year" will be held, including various cultural and entertainment events to cater to diverse festive needs [1] Group 2 - The measures will be effective from the date of issuance until February 28, 2026, indicating a long-term commitment to boosting local tourism and economic activity [1] - Additional discounts will be available at certain state-owned and private scenic spots, enhancing the attractiveness of the region for visitors [1]

（来源：运城新闻网） 当《西游记》中的传奇角色"牛魔王"，走出荧幕，出现在永济的山水之间，一场关于文化IP、沉浸式体验与地域 旅游创新的生动实践就此展开。 近日，位于原神潭大峡谷景区的永济市文旅新地标"牛魔王逍遥谷"提质改造工程全面启动。这场以经典神话IP为 核心，通过植入牛魔王主题元素、新增游乐设备、升级多元演艺等内容，打造集日间游乐、夜间狂欢、互动体验 于一体的沉浸式文旅盛宴将于2月10日正式启幕。这标志着永济市在文商旅深度融合的道路上，迈出了具有标杆意 义的一步。 区遵循"基于自然，加持神话"的设计原则，以峡谷岩褐、潭绿为主色调，搭配金色、赤铜色勾勒东方魔幻美学， 牛角、芭蕉叶、魔云等符号贯穿全场景，让视觉效果直接拉满。 这样的转变，来源于景区清晰的战略定位与专业的策划设计。据介绍，景区与拥有丰富实战经验的万岁山景区策 划设计团队——西安锦上添花集团达成了深度合作。"我们的核心目标就是营造一个真正的全天候沉浸式景区，让 游客从踏入景区的那一刻起，就仿佛穿越进入了'牛魔王'的逍遥世界。"张婷说。 目前，工程进展顺利。整体场地的"三通一平"及水电改造等基础工作已经完成，灯光、音响、舞美设备、特色雕 塑、定制 ...

Core Viewpoint - The article highlights the ongoing gratitude initiatives in Sichuan province, where various scenic spots offer free or discounted admission to visitors from provinces that provided aid during the Wenchuan earthquake, reflecting a spirit of appreciation and solidarity [1][3]. Group 1: Gratitude Policies - After the Wenchuan earthquake, many scenic areas in Sichuan implemented free or discounted ticket policies for visitors from provinces that provided aid, showcasing a culture of gratitude [3]. - Specific scenic spots in Mianyang and Chengdu have established long-term free admission policies for residents from provinces like Liaoning, Shandong, and Hebei, as a gesture of thanks for their support [4]. - In Aba, residents from seven cities in Zhejiang can enjoy free admission to 11 national A-level tourist attractions until June 11, 2026, as part of the gratitude initiatives [6]. Group 2: Ongoing Initiatives - In Ganzi, all A-level tourist attractions offer free admission to residents from cities in Zhejiang that provided aid, with the policy lasting until December 31, 2026 [6]. - In Liangshan, Zhejiang residents can access all national A-level scenic spots without charge until November 1, 2026, further emphasizing the commitment to gratitude and collaboration [6].