（来源：运城新闻网） 当《西游记》中的传奇角色"牛魔王"，走出荧幕，出现在永济的山水之间，一场关于文化IP、沉浸式体验与地域 旅游创新的生动实践就此展开。 近日，位于原神潭大峡谷景区的永济市文旅新地标"牛魔王逍遥谷"提质改造工程全面启动。这场以经典神话IP为 核心，通过植入牛魔王主题元素、新增游乐设备、升级多元演艺等内容，打造集日间游乐、夜间狂欢、互动体验 于一体的沉浸式文旅盛宴将于2月10日正式启幕。这标志着永济市在文商旅深度融合的道路上，迈出了具有标杆意 义的一步。 区遵循"基于自然，加持神话"的设计原则，以峡谷岩褐、潭绿为主色调，搭配金色、赤铜色勾勒东方魔幻美学， 牛角、芭蕉叶、魔云等符号贯穿全场景，让视觉效果直接拉满。 这样的转变，来源于景区清晰的战略定位与专业的策划设计。据介绍，景区与拥有丰富实战经验的万岁山景区策 划设计团队——西安锦上添花集团达成了深度合作。"我们的核心目标就是营造一个真正的全天候沉浸式景区，让 游客从踏入景区的那一刻起，就仿佛穿越进入了'牛魔王'的逍遥世界。"张婷说。 目前，工程进展顺利。整体场地的"三通一平"及水电改造等基础工作已经完成，灯光、音响、舞美设备、特色雕 塑、定制 ...

Core Viewpoint - The article highlights the ongoing gratitude initiatives in Sichuan province, where various scenic spots offer free or discounted admission to visitors from provinces that provided aid during the Wenchuan earthquake, reflecting a spirit of appreciation and solidarity [1][3]. Group 1: Gratitude Policies - After the Wenchuan earthquake, many scenic areas in Sichuan implemented free or discounted ticket policies for visitors from provinces that provided aid, showcasing a culture of gratitude [3]. - Specific scenic spots in Mianyang and Chengdu have established long-term free admission policies for residents from provinces like Liaoning, Shandong, and Hebei, as a gesture of thanks for their support [4]. - In Aba, residents from seven cities in Zhejiang can enjoy free admission to 11 national A-level tourist attractions until June 11, 2026, as part of the gratitude initiatives [6]. Group 2: Ongoing Initiatives - In Ganzi, all A-level tourist attractions offer free admission to residents from cities in Zhejiang that provided aid, with the policy lasting until December 31, 2026 [6]. - In Liangshan, Zhejiang residents can access all national A-level scenic spots without charge until November 1, 2026, further emphasizing the commitment to gratitude and collaboration [6].

土家民俗融合现代光影 特色活动迎新春 在湖北恩施宣恩县，新春装扮也全新亮相。街巷张灯结彩，融合了土家民俗与现代光影的秀场被点亮，浓浓的年味扑面而来。 央视网消息：临近春节，年味渐浓。广州2026年创新融合了"灯会+庙会"的多元场景，营造出浓郁的节日氛围，吸引众多市民游客前来打卡。 在广州市中心的天河路商圈，表演者们身着汉服，上演了一场场精彩的歌舞与巡游表演，让市民游客沉浸在喜庆的节日氛围中。商圈各处还布 置了，超5000盏结合马年主题的花灯，创新打造出了"灯会+庙会"模式的多元体验。 湖北宣恩某旅游区负责人张开鹏介绍，他们准备了40多项娱乐项目，其中，向各位朋友重点推荐城市阳台、沉浸式旅游、贡水河下游3公里的 贡水夜画活动持续至3月3日。 此外，琳琅满目的特色年货、非遗手作、各地风味美食等，将新春年味儿拉满。同时，商圈工作人员装扮成古代经典人物，与市民游客展开游 戏互动，将更多中华优秀传统文化融进消费体验中。 在宣恩县的贡水河沿岸，2.5公里灯景长廊串联成璀璨画卷。直径约36米的"福气莲莲"巨型灯组寓意民族团结、岁岁安康，16米高"贡水骐骥 灯"以奔腾之姿成为新春活力地标。每晚亮灯时段，贡水两岸灯火交织，勾勒 ...

稿源：掌上长沙 灶火渐熄，欢声未止，另一重惊喜正在古街上演。非遗"木凳飞龙"腾跃广场，喝彩不断；"顶中幡"表演惊险绝 伦，令人屏息。机械狗踏乐巡游，与大小朋友趣味互动；玩累了，就在古色古香的西周风情街逛逛新春集市，或 是静候一场"袍影画屏"的邂逅，与从古画中走出的身影合影留念。 当欢声笑语还在回荡，一场跨越时空的情感之旅已悄然开启——景区核心演出《炭河千古情》，再现三千年前家 国情怀的壮怀激烈。 据悉，炭河古城"狂欢中国年"活动于2月17日（正月初一）至24日（正月初七）举行，期间非遗鱼灯巡游、"百 神"迎宾等精彩内容每日轮番上演。一场辞旧迎新的欢乐盛典，一段穿越千年的沉浸旅程，一次喜庆洋溢的团圆相 守，正在炭河古城上演。 "这活动有意思，手机都拍不过来，新年好运气从这里开始！"一位来自长沙的游客兴奋地说。开城仪式结束 后，"财神"悄然散入古城各处，与游客惊喜相遇，开启"财神平行宇宙"的游玩体验。 刚接过"财神"祝福，"湘服灶王争霸"中升腾起十足烟火气。只见景区演员以一场"省服"快闪走秀潮趣点燃氛围， 邀请游客换上特色"省服"，抽取盲盒厨具现场烹饪湘味年菜，所有菜肴与地道宁乡风味一同汇聚成圆桌团年 宴。"我抽 ...

Core Viewpoint - The "Le Gou New Spring" promotional activities in Chongqing aim to stimulate urban and rural consumption by integrating resources from various sectors such as commerce, culture, tourism, and agriculture, creating a vibrant festive shopping atmosphere [1] Group 1: Promotional Activities - Chongqing is launching a series of "Le Gou New Spring" activities to enhance consumer spending during the Spring Festival, focusing on diverse measures like benefits for citizens, upgraded shopping experiences, and cultural activities [1] - The "Le Gou Town" theme event at the Meixin Red Wine Town is a key initiative, utilizing a New Year goods market to promote local specialties and create job opportunities for the community [3] Group 2: Food and Dining Enhancements - The scenic area is enhancing its food offerings by introducing immersive hot pot dining experiences and upgrading the menu at the "Pangzi Li" fast-food restaurant to attract more visitors and boost consumption [5] - The goal is to create a consumption loop where visitors can shop for New Year goods, enjoy local cuisine, and appreciate the scenic beauty [5] Group 3: Cultural and Tourism Integration - Meixin Red Wine Town is leveraging the Spring Festival to launch comprehensive cultural and tourism activities, including sightseeing, intangible cultural heritage experiences, and folk performances [7] - The scenic area is designed to provide a full-day experience with various attractions and activities, enhancing the overall visitor experience [7] Group 4: Economic Impact and Future Plans - The "Le Gou Town" event exemplifies the grassroots implementation of Chongqing's consumption promotion strategy, linking agricultural production with end-consumer markets and enhancing local employment [9] - Future plans include optimizing event content, expanding benefits for citizens, and collaborating with more market participants to enrich consumer offerings and innovate shopping experiences [9]

Group 1 - The event "Farming New Year Celebration" in Xinbin County, Fushun, kicked off the Spring Festival activities, creating a lively atmosphere amidst winter scenery [1][3] - The event is organized by the local government with the theme "Welcoming Winter Sports, Appreciating Ancient City, Shopping for New Year Goods" to enhance the traditional festive atmosphere and promote winter tourism [1][2] Group 2 - The celebration features a deep exploration of folk culture, offering immersive experiences with daily performances and interactive games that attract many visitors [2] - Traditional food plays a significant role, with highlights including a giant copper hot pot and free tastings of "Fu Meat," along with various local delicacies available for purchase [4] - The event also includes a free family photo area, encouraging visitors to capture memories with their families [4]

马年新春佳节临近，金山区枫泾古镇围绕马年主题与江南水乡韵味布置新年灯景。在金圃宅第广 场，"兔小布"联名灯组与锦鲤灯组交相辉映；在核心景区三桥广场，红灯笼与暖光灯带共同勾勒出一 幅"灯影映水乡"的新春画卷，让古镇充满年味。 本报记者 陶磊 摄影报道 ...

今年圆明园将皇家园林的传统"花事"融入现代生活，将古典园林、文化艺术与新春喜庆、互动体验深度 结合，打造海淀新春花事特色分会场。2月7日至2月10日，圆明园海棠书院内将举办鲜花抱抱桶 （春）、莲蓬挂件（夏）、手工押花（秋）、松塔相框（冬）四场手作体验课程。 同一时间段，海棠书院还将举办春色满园·圆明园国画展，邀请艺术家们以四季花卉为主题，用东方的 笔墨，让湮没于时光的芬芳，于水墨间再度苏醒。现场精选蝴蝶兰、海棠、腊梅等色彩鲜艳的冬季花 卉，打造"室内园林"的雅致氛围，让画展也是花展。 圆明园新春花事会场整体布置以"花间·画境"为主题，设有"花树祈福""庭院花境""油画框""花瀑迎春"等 多个拍照打卡点位，颜色以大红、暖黄为主，营造春意正浓的节日氛围。 圆明园邀请市民 游客解锁最雅致的新年打开方式。本报记者王海欣 摄 本报讯（记者代丽丽）2026年圆明园新春游园会今天开幕了！这里有"骏马迎春·繁花似锦"的新年氛 围，也有"圆明花事·海棠迎春"的春意景致，邀请市民游客在花香满园中解锁最雅致的新年打开方式。 ...

Core Insights - The cultural experience event themed "Winter Carriage Slow, Calmly Ascend the Volcano" was launched in Ulanqab City, Inner Mongolia, integrating volcanic sightseeing, hot spring experiences, intangible cultural heritage displays, and stargazing, allowing visitors to appreciate the unique winter charm of the snow-covered volcanic landscape [1][3] Group 1: Tourism Development - The Ulanhada Volcano Scenic Area, known as a "natural volcano museum," features over 30 volcanoes with eight typical ones well-preserved, attracting significant tourist interest [1] - A total investment of 550 million yuan has been made in recent years to develop complete facilities, including visitor service centers and a 34-kilometer tourism loop, aiming for the scenic area to achieve national 4A tourist attraction status by 2024 [1][3] Group 2: Economic Impact - The "Volcano+" initiative has led to the development of themed towns focusing on homestays, hot springs, stargazing, and winter sports, driving over 1 billion yuan in social investment [3] - The establishment of the South and North Entrepreneurship and Employment Centers has created 16,000 job opportunities, benefiting about one-fifth of the local population [3] Group 3: Cultural Significance - Local residents have shifted from fearing the volcano to understanding and cherishing it, with the winter landscape offering a unique tranquility and beauty that invites visitors to slow down and appreciate the environment [5]

现场还首批发布了川西小环线旅游线路，融合天台山生态、青城山—都江堰历史人文、四姑娘山雪景、 安仁古镇文博、碧峰峡动物和达瓦更扎气象等资源，并配套相关政策，推出康养观光、亲子研学等多类 主题产品。 据悉，联盟将在2026年推出惠民化产品套餐，打造文旅消费"新爆点"。整合各景区的门票优惠、住宿套 餐、体验项目等资源，推出"联盟联票""一卡通游"等惠民产品，让游客享受实实在在的优惠。创新线路 产品方面，将结合不同季节的文旅特色，打造"春季赏花、夏季避暑、秋季赏叶、冬季康养"等主题线 路，满足游客多样化的出行需求。拓宽销售渠道方面，将联动旅行社、OTA平台、抖音等新媒体宣传销 售平台，开展线上线下一体化推广，让联盟线路产品"叫好又叫座"。 转自：成都日报锦观 跨市州协同破圈 成都5A景区联盟规模再扩大 2月6日，2026年成都市5A景区联盟（扩大）会议在成都天台山旅游景区召开。成都市5A景区联盟自 2025年6月成立以来，持续以"破圈"思维推动文旅融合，从成都天台山、青城山—都江堰、安仁古镇等 景区的初步联动，到与碧峰峡签约合作，再至携手四姑娘山、达瓦更扎共建宣传平台，联盟"朋友圈"不 断拓展，为本次跨市州协作奠定了 ...