Core Viewpoint - The "Follow the Performance Tour in Pudong" initiative aims to boost tourism consumption by leveraging concert ticket sales, with a significant multiplier effect on local spending [1][3]. Group 1: Economic Impact of Concerts - Concert ticket sales have a local consumption multiplier effect of 1:4.8, indicating that for every unit spent on tickets, an additional 4.8 units are generated in local spending [1][3]. - Pudong has hosted 8,856 commercial performances as of April, with 44 large-scale events attracting nearly 4.78 million attendees and generating close to 500 million yuan in ticket sales [3]. Group 2: "Follow the Performance Tour in Pudong" Initiative - The initiative runs from May 30 to September 30, allowing consumers to redeem discounts on hotels and attractions by presenting their concert ticket stubs on platforms like Ctrip and Meituan [4][5]. - Discounts include a maximum of 1,000 yuan off hotel bookings and 100 yuan off attraction tickets, supported by a 30% subsidy from district funds and a 20% discount from participating hotels and attractions [4][5]. Group 3: Future Plans and Assessments - An evaluation of the initiative will occur in late September, with potential for a second phase if necessary [2]. - Pudong plans to host nearly 5,000 performances by September, including major artists, to further enhance the ticket economy [3]. Group 4: Cross-Industry Collaboration - The initiative aims to create a seamless connection between different industries, enhancing the overall consumer experience and driving cross-industry traffic [6][7]. - A robust technical support system is needed to ensure accurate ticket stub recognition and benefit redemption, addressing previous challenges in data sharing across platforms [7].

Core Points - The "Follow the Performance (Event) Tour Nanjing Enjoy '1+3' Discount Activity" has been expanded to include additional events in June, building on the initial offerings of 5 items and 8 performances [1][2] - The new additions include the popular "Jiangsu Super League" match and the highly anticipated musical drama "Summoned: Dunhuang" [1] - The initiative aims to promote the integration of culture, sports, and tourism in Nanjing, allowing ticket holders to enjoy discounts at local attractions, accommodations, and shopping [1] Event Details - The expanded discount activity runs from May 9 to June 9, with the new events scheduled for June 1 and June 7-8 [2] - The Jiangsu Super League match will take place on June 1 at the Wutai Mountain Sports Center, while the musical drama will be performed on June 7 and 8 at the Nanjing Youth Olympic Sports Park [2] - Attendees can use their ticket stubs (including electronic tickets) to access discounts at participating venues on the day of the event and for one week before and after [2]

Group 1 - China's National Bureau of Statistics reported that in April, new consumption momentum is growing, indicating a clear trend of economic improvement [1] - Despite a slowdown in industrial and consumption growth rates due to the tariff war, the overall economy shows strong resilience, supported by effective macroeconomic policies [4] - The equipment manufacturing sector's added value increased by 9.8% year-on-year in April, contributing nearly 56% to the growth of industrial added value [4] Group 2 - China's inbound tourism is experiencing robust growth, with nearly 132 million international visitors expected in 2024, a year-on-year increase of 60.8%, and total consumption reaching $94.2 billion, up 77.8% [7] - The government has implemented measures such as lowering tax refund thresholds and increasing the number of duty-free shops to further stimulate foreign tourist spending [7] Group 3 - Local governments in China are innovating consumption models by bundling popular event tickets with discounts on hotels, dining, and travel bookings, which has significantly boosted consumer enthusiasm [10] - The live performance market is thriving, with total revenue expected to exceed 79.6 billion yuan in 2024, and over 60% of audiences attending performances in different locations, driving growth in transportation and accommodation sectors [10] Group 4 - The "Z Generation" in China, born between 1995 and 2010, is becoming a significant consumer force, characterized by emotional-driven purchasing behavior [11] - This demographic is both budget-conscious for everyday items and willing to spend on hobbies and personalized products, contributing to rapid revenue growth for related companies and injecting new vitality into the Chinese economy [11]

Core Insights - The concert economy is emerging as a new catalyst for urban cultural tourism, with Haikou positioning itself as a destination for various concerts and music festivals, attracting fans nationwide [1][3][9] Group 1: Concert Impact on Tourism - Haikou has seen a surge in hotel bookings during the May Day holiday, ranking first among major tourist cities due to the popularity of concerts like the Times Youth League and Dao Lang [1][3] - The Times Youth League concert attracted 115,400 attendees, generating a total expenditure of 655 million yuan, with 95% of attendees coming from outside the island [3][4] - Concerts contribute significantly to local tourism revenue, with the ticket sales generating a multiplier effect of 1:4.8 on surrounding consumption [3][4] Group 2: Economic Contributions - The 2023 Jay Chou concert attracted 154,600 attendees, resulting in a tourism revenue of 976 million yuan, including 134 million yuan from accommodation and 72 million yuan from dining [2][4] - The Kanye West listening session in 2024 drew 80,000 attendees, contributing 730 million yuan to tourism, with 96.5% of ticket buyers from outside the island [4][6] Group 3: City Collaboration and Services - Haikou's government and local businesses have implemented a "fan-friendly" initiative to enhance the concert experience, including free public transport and special services for arriving fans [5][6] - The city has established service stations at the airport for concertgoers and organized free music events for fans unable to secure concert tickets [5][6] Group 4: Policy Support and Development - The Hainan provincial government has launched a three-year action plan to support Haikou in becoming an "International Performing Arts Capital," emphasizing the development of the cultural tourism industry [6][8] - Haikou benefits from favorable policies, such as tax exemptions on imported entertainment equipment and a visa-free entry policy for citizens from 59 countries, facilitating international tourism [7][8] Group 5: Long-term Cultural Engagement - The challenge for Haikou lies in transforming temporary cultural consumption into lasting cultural recognition, fostering emotional connections through local experiences and memories [9]

5月16日、17日，"海豚音女王"玛丽亚·凯莉在上海连续举办两场演唱会，吸引全球歌迷来上海。演出拉动了旅游、餐饮、住宿、购物、大交通等领域消费， 尤其是国际化文娱演出，更是给上海带来入境游客，同时也彰显上海在各方面的国际化接待能力。 玛丽亚·凯莉在上海举办的演唱会不仅吸引了全球歌迷，还显著推动了当地的旅游、餐饮、住宿等消费，并展示了上海在举办国际大型活动方面的卓越能 力。 凭借5座格莱美奖、10座全美音乐奖、20座公告牌音乐奖，玛丽亚·凯莉早已奠定了在流行乐坛的不朽地位。她的唱片销量在全球范围内超过2亿张，是史上 唱片销量最高的女歌手之一。 据了解，玛丽亚·凯莉在上海连唱两场，引发全球歌迷的追捧，有来自欧美、南非等地区的国际歌迷，特意来上海观演。而来自全国各地的歌迷也都是提前 准备来上海观看演唱会并同步旅游的计划。 "如今的旅游市场已经深度与文娱演出、体育赛事等相结合，尤其是具有国际IP的演出和赛事，比如这次的玛丽亚·凯莉演唱会，此前的F1，还有近期的国际 马术比赛等，都吸引了大量国内外的游客。而这也说明，上海具备举办重大演出、赛事等活动的能力，包括专业场地、设备、大交通的便利性、住宿与餐饮 接待能力以及专业 ...

作 者丨张晓慧 灯塔专业版数据显示，我国今年已经举办超过5 7 0 0场次演唱会，平均每个月有超过1 0 0 0场在 各地上演。 为演唱会痴狂 编 辑丨孙超逸 4月下旬，谢霆锋在香港启德体育园举办演唱会，门票曾在二手平台上被炒到1 7万元一张。在 香港上学的李文（化名）帮内地朋友抢到了一张门票，并很快将多抢到的一张票转手以溢价 1 0 0 0元卖了出去。 5月，孙燕姿北京演唱会门票一经开售便"秒空"。在二手平台上询价得知，孙燕姿演唱会票面 4 8 0元的门票，北京站已涨到1 6 0 0元，深圳站则溢价近6倍，涨到2 8 0 0元。大麦售票平台上， 未开票的重庆和南京站分别有超过6 0万人标记"想看"。 演唱会常被称为"行走的GDP"，业界常用" 1：4 . 8 "形容其对消费增长的强大带动力，即门票 花费1元，即可带来同期周边消费4 . 8元。以演唱会为契机，通过大型演唱会来拉动当地的消 费，正成为不少城市的主动行为。 演唱会经济 奶 发 行走的GDP 有"料"的财经科普 演唱会辐射众多产业 票务 住宿 景点 演出设备 场地 餐饮 广告赞助 灯光舞美 x消费 旅游机构、导游 营销宣发 商超 创意策划 影视制作 ...

拿着打车票进景区有优惠、凭演出票可享文创折扣、用住宿票可免费玩游乐设施、参加自驾游车辆加油有优惠……5·19中国旅游日临近，来自 重庆市文化和旅游发展委员会消息，我市各大文旅场所将推出系列惠民活动，其中以一张张小小的票根为纽带，跨界联动多样场景，串起长长 消费链路，形成"1+1＞2"的效应，可谓是一大亮点。 这，正是时下流行的"票根经济"，在文体商旅融合发展中的创新实践，将推动消费市场从"流量争夺"转向"价值共创"，为消费者带来全新体 验。 那么，票根是如何拉动消费的？又怎样更有效地促进"票根经济"？新重庆-重庆日报记者做了调查。 一张票链接多样文旅消费场景 华灯初放，夜色阑珊。5月14日夜，在洪崖洞景区，游客张蕊盘着精致的发髻，裙在风中轻摆，衣袂与吊脚楼的飞檐相映成趣。 "我是前天从成都坐高铁过来的，单位之前给我办了一张'百万职工游巴蜀'文旅年票，凭该票可以省去重庆境内90%以上景区、剧场的门票。我 和父母这两天先后去了大足石刻、金佛山等景区，欣赏了杂技秀《极限快乐2》等演出，门票一共省了好几百块，正好用来租汉服。"她开心地 说。 她所说的"百万职工游巴蜀"文旅年票，脱胎于"百万市民游重庆"年票。前几年，为 ...

Group 1 - The core idea is that concerts are becoming a central part of travel planning for young people, particularly those born after 1995, who make up 65% of concert attendees, leading to a new consumption model that combines emotional experiences with travel [2][4] - The music tourism market in China is currently valued at 300 billion, with projections to exceed 1 trillion by 2030, indicating a significant economic opportunity for cities that host concerts [4][9] - Cities are increasingly recognizing concert-goers as high-value tourists, implementing strategies such as free access to local attractions for concert ticket holders, which boosts hotel bookings and local spending [2][4][5] Group 2 - The integration of cultural IPs into tourism experiences is exemplified by innovative performances that blend art and local history, enhancing emotional engagement and attracting audiences [4][6] - Restaurants and retail outlets are capitalizing on concert-related traffic, with significant increases in sales during concert events, demonstrating the ripple effect of the concert economy on local businesses [5][6] - Urban areas are evolving into experiential destinations, where the focus has shifted from merely selling scenic views to offering emotional experiences, thus redefining urban identity [7][9] Group 3 - The trend of young people traveling specifically for concerts is reshaping social dynamics, as attending these events becomes a form of social currency and a way to enhance personal branding on social media [8][9] - Local tourism boards are strategically promoting concerts as a means to increase overnight stays and overall tourism revenue, indicating a shift in marketing strategies [6][9] - The future of cultural tourism will depend on the ability to convert emotional experiences into lasting attractions, suggesting a need for continuous innovation in the sector [9]

一、丰富大型演出市场供给 1.组织举办大型演唱会、音乐活动等演出的，按照单场演出入场观众1万人至2万人(含)且售票收入不低 于500万元的、2万人以上且售票收入不低于1000万元的，单场次分别一次性奖补10万元、20万元；连续 举办多场的，根据每场入场观众人数对应的奖补标准相累加。该项奖励以每年60万元为额度上限，以申 报时间先后顺序奖完为止。 齐鲁晚报.齐鲁壹点张亢郭健 5月9日，泰安市文化和旅游局联合市财政局印发《泰安市进一步促进文旅消费的若干措施》，围绕"丰 富供给、做强市场、提升服务"三大主线推出七大板块9条具体措施，以真金白银的政策"礼包"激发文旅 消费潜力，全力推进泰安文旅"二次创业、再创辉煌"。 五、做强入境旅游市场 6.组织人员赴境外参加营销推广和展览展会活动，推广泰安文旅资源和产品线路的，参照《泰安市因公 临时出国经费管理实施办法》有关标准，对1名人员的国际旅费、境外住宿费、伙食费予以补贴，最高 不超过3万元。自行组织邀请境外文旅协会、机构和企业来泰开展文旅资源考察、产品线路研发和宣传 营销活动的，每人每天补贴最高不超过600元，单次活动补贴最高不超过1万元。该项奖励以每年50万元 为额度上 ...

Core Viewpoint - The concert market in Shenzhen is experiencing significant growth, driven by high-profile performances and strong city management capabilities, making it a key area for service consumption and economic development [1][2][3]. Group 1: Concert Market Growth - In the first quarter of 2025, Shenzhen hosted 4,647 commercial performances, attracting 941,600 attendees and generating ticket revenue of 235 million yuan, marking a 15.6% increase in the number of performances compared to the same period in 2024 [1]. - High-profile artists, including Mariah Carey and the band Imagine Dragons, are increasingly performing in Shenzhen, indicating a rising demand for major events [1][2]. Group 2: City Management and Infrastructure - Shenzhen's excellent city management capabilities ensure the safety and smooth operation of large events, as demonstrated by the use of drones and police for crowd control during concerts [2]. - The city boasts a variety of high-quality performance venues, which are essential for hosting large-scale concerts [1][2]. Group 3: Economic Impact of Concerts - Major concerts can generate substantial direct revenue, with Mariah Carey's concert expected to exceed 20 million yuan in ticket sales [2]. - The concert economy has a multiplier effect, boosting revenues in hotels, restaurants, and related industries, with hotel prices around the venue spiking to 900 yuan per night and a booking rate exceeding 95% during events [2]. - The overall economic contribution of concerts is significant, with fans spending over 10 million yuan on support activities during events, highlighting the potential of the concert economy as a driver of local GDP [2]. Group 4: Service Consumption Focus - The Chinese government is prioritizing consumption and domestic demand to counter external uncertainties, with Shenzhen positioned to leverage its strengths in service-oriented consumption, particularly in the entertainment sector [3]. - The city's economic development, high disposable income, and comprehensive urban infrastructure provide a solid foundation for expanding service consumption [3].