数据显示，截至2024年末，中国60岁及以上老年人口数量达3.1亿，银发旅游群体显著扩大。"候鸟 式"旅居这种新的文旅消费方式越来越受到银发群体的关注与追捧。 面对银发群体的旅居需求，一系列优惠政策、旅游产品接连推出。目前，北京、天津、河北、内蒙 古、云南、海南、黑龙江、吉林8省份已共同建立"冬南夏北"旅居养老机构服务平台工作机制，有需求 的老年人可以通过相关服务平台查询旅居目的地的地理位置、收费标准等，进行旅居服务咨询和预订。 广东、云南、贵州、海南等地依托优越的气候资源禀赋，创新推出适老化旅游服务及相关线路产品，因 地制宜推动康养社区、旅居养老综合体等业态发展。 商务部、文化和旅游部等九部门近日联合发布《关于促进住宿业高质量发展的指导意见》，明确提 出推动住宿与旅游、健康等产业融合发展，打造"康养酒店""度假酒店""康养旅居"等业态和产品。这对 于满足银发群体对品质化体验的需求、释放银发旅居消费潜力等具有积极意义。中国社会科学院社会学 研究所助理研究员李闯表示，未来，还应推动旅游产品供给从"青年友好型"向"全龄包容型"转型，在基 础设施层面持续推进适老化改造，在产品体系上开发更多符合银发群体文化品位的高附 ...

Core Insights - The integration of culture and tourism in Sichuan is exemplified by the "Night Tour of Jinjiang" project, showcasing the region's historical and cultural resources while enhancing tourism consumption potential [1] - In the recent National Day and Mid-Autumn Festival holidays, Sichuan's tourism market received 47.34 million visitors, generating a total tourism consumption of 38.40 billion yuan, reflecting year-on-year growth of 8.32% and 6.53% respectively [1] Group 1: Cultural and Tourism Integration - The activation of historical cultural resources is key to attracting visitors, with the Sanxingdui site becoming a major cultural IP that drives tourism and merchandise sales [2] - The Sanxingdui Museum offers over 2,700 cultural products, achieving annual sales exceeding 200 million yuan and IP licensing revenue surpassing 10 million yuan [2] - The immersive experience projects, such as martial arts demonstrations at Emei Mountain, enhance visitor engagement and interaction with local culture [2] Group 2: Consumer Experience and Engagement - Visitors are increasingly seeking deep interactions with local culture, as seen in culinary experiences and traditional crafts, leading to a shift from "check-in" tourism to "immersive" experiences [3] - In the first half of the year, Sichuan welcomed 682 million tourists, with total spending reaching 912.50 billion yuan, indicating a strong demand for diverse cultural experiences [3] Group 3: Diversification of Tourism Offerings - The integration of cultural tourism with agriculture and education is evident in various projects, such as agricultural technology parks and heritage workshops, appealing to a wide range of visitors [4] - Events and performances, including sports and culinary festivals, are being leveraged to stimulate secondary consumption and enhance the overall tourism experience [4] Group 4: Technological Empowerment in Tourism - The use of technology, such as exoskeleton robots for hiking and digital displays, is transforming the visitor experience, making it more accessible and engaging [5][6] - Innovations like VR experiences and interactive digital exhibits are redefining how tourists engage with cultural heritage, shifting from passive observation to active participation [6]

【环球时报报道 记者 任筱楠】编者的话："越南取代泰国成为新一代中国游客的最爱""泰国旅游业感受 到来自越南的巨大压力""越南会成为下一个泰国吗？"一段时间以来，外媒出现了不少关于越南旅游正 迎头赶上东南亚地区传统旅游强国——泰国的讨论。美国《外交学人》杂志称，虽然泰国在绝对游客数 量上仍然领先，但今年入境游客人数很可能低于去年。而今年越南将迎来创纪录的入境游客人数。越南 究竟凭借什么超越泰国成中国游客"首选"？其未来发展潜力如何？ " 全球最大出境游市场旅游趋势的转折点 " 在从越南海滨城市岘港驶往古城会安的路上，当地网约车司机阿江一直使用翻译器给《环球时报》记者 介绍沿途的风土人情，比如路过的村子制作石雕，产品远销欧洲；路边的稻田里，有骑行体验项目，很 受外国游客欢迎；会安是座历史悠久的古城，有很多中国文化元素……由于语言不通，我们只能通过翻 译器交流，然而，这丝毫没有影响这位当地司机的分享热情。尽管这并非网约车司机的职责，但是在短 短的四十分钟车程里，他几乎不间断地通过这种方式向记者介绍他的家乡。 这样的网约车司机记者在越南碰到不止一位。在古都顺化，记者从市区前往皇陵时，路过了当地传统 的"制香村"，网 ...

Core Insights - The integration of culture and tourism in Sichuan is exemplified by the "Night Tour of Jinjiang" project, showcasing the region's historical and cultural resources while enhancing tourism consumption potential [1] - In the 2025 National Day and Mid-Autumn Festival holidays, Sichuan's tourism market received 47.34 million visitors, generating a total tourism consumption of 38.40 billion yuan, reflecting year-on-year growth of 8.32% and 6.53% respectively [1] Group 1: Cultural and Tourism Integration - The activation of historical cultural resources is key to attracting visitors, with the Sanxingdui site becoming a major cultural IP that drives tourism and merchandise sales [2] - The Sanxingdui Museum offers over 2,700 cultural products, achieving annual sales exceeding 200 million yuan and IP licensing revenue surpassing 10 million yuan [2] - The immersive experience projects, such as the Emei martial arts experience, enhance visitor engagement and interaction with local culture [2] Group 2: Consumer Experience and Engagement - Visitors are increasingly seeking deep interactions with local culture, as seen in culinary experiences and traditional crafts, leading to a shift from "check-in" tourism to "immersive" experiences [3] - In the first half of the year, Sichuan welcomed 682 million tourists, with total spending reaching 912.50 billion yuan [3] Group 3: Diversification of Tourism Offerings - The integration of cultural tourism with agriculture and education is evident in various projects, such as agricultural technology parks and heritage art experiences [4] - Events and performances, including sports competitions, have stimulated secondary consumption across the tourism sector, with 4.1 million visitors during the Chengdu Universiade [4] Group 4: Technological Empowerment in Tourism - The use of technology, such as exoskeleton robots for hiking and digital displays, enhances the visitor experience and promotes ease of access to attractions [5][6] - Digital technologies are transforming static displays into interactive experiences, allowing visitors to engage more deeply with cultural heritage [6]

夜幕降临，锦江两岸光影交织。"开船啦！"在船夫悠长的吆喝声中，一艘古色古香的乌篷船从四川成都 东门码头缓缓驶出，精彩纷呈的灯光秀在两岸徐徐展开。 成都"夜游锦江"项目是四川文旅融合发展的一个缩影。近年来，当地深挖历史文化资源，不断丰富场景 业态，"蜀里安逸"消费品牌加快构建，文旅消费潜力不断释放。2025年国庆、中秋假期，四川文旅市场 共接待游客4734.15万人次，实现旅游消费总额384.01亿元，分别同比增长8.32%、6.53%。 亮眼成绩单的背后，四川文旅市场正发生哪些新的变化？文化与旅游的"双向奔赴"又是如何演绎的？在 巴山蜀水间，记者探寻当地"以文塑旅、以旅彰文"推进文旅深度融合的三重密码。 如何以文化吸引流量？密码在活化历史文化资源，打造消费新场景。 来四川怎能不去三星堆！《哪吒之魔童闹海》爆火，电影中的"结界兽"形象原型就取自三星堆出土文 物，这也引发了三星堆打卡热潮。打开"考古盲盒"，体验亲手"挖"出文物手办；黄金面具、青铜大立人 等"走出"展柜，变成精美可爱的挂件和玩偶……三星堆博物馆的文创商店里，数千款文创产品让游客目 不暇接。 通过将"三线建设"记忆与当代青年社交需求深度融合，老丝厂变 ...

Group 1 - Sichuan has launched an "Elderly Service Consumption Season" ahead of the Double Ninth Festival, with the Chengdu Railway Bureau's "Panda Special Train" offering tailored autumn sightseeing routes for elderly travelers [1][3] - The "Panda Special Train - An Yi" departed from Chengdu West Station towards Guangzhou, carrying 218 tourists for a 9-day cultural and tourism deep dive [1][3] - In the fourth quarter, Sichuan plans to operate 47 special trains for the elderly, along with ticket discounts and special gifts for the Double Ninth Festival to encourage more elderly travelers to enjoy cross-regional autumn and winter tours [3] Group 2 - Fuzhou, Fujian, is experiencing a "autumn appreciation boom," with picturesque autumn scenes attracting both residents and tourists [5][7] - Local tourism departments have introduced autumn appreciation maps and various themed routes, such as "autumn appreciation + camping" and "hot springs + health care," connecting parks, scenic spots, and cultural districts [7] - The seasonal scenery is being transformed into a new engine for cultural tourism consumption, enhancing the vitality of the market and boosting multi-faceted consumption in rural homestays, hot springs, and cultural experiences [7]

Group 1 - The core theme of the news is the enhancement of inbound tourism in China, particularly through the upgraded "Free Beijing Half-Day Tour" project by Ctrip, which now offers a comprehensive service package including tickets, transportation, SIM cards, and currency exchange [2] - Ctrip is expanding its offerings beyond traditional tourism products by launching a cultural experience restaurant aimed at foreign tourists, utilizing immersive video and 3D technology to showcase Chinese culture and cuisine [3] - The company is focusing on helping supply chain partners seize opportunities in the inbound tourism market, providing translation services in over 20 languages to enhance product accessibility for international customers [3] Group 2 - Ctrip has identified pain points for inbound tourists, such as family travel restrictions and varying dietary needs, and is working with airlines to address these issues [4] - The company is enhancing its inbound tourism product design by emphasizing service details, such as food ingredient labeling, to meet the diverse needs of international visitors [4] - The growth of inbound tourism is seen as beneficial not only for the tourism industry but also for the broader economy and social welfare, as foreign tourists' spending impacts multiple related sectors [4]

Core Insights - Jiangsu Tianmuhu Tourism Co., Ltd. reported its Q3 2025 financial results, indicating a decline in both revenue and net profit compared to the previous year [1] Financial Performance - The company's operating revenue for Q3 was approximately 140 million yuan, representing a year-on-year decrease of 1.23% [1] - The net profit attributable to shareholders was about 28.53 million yuan, reflecting a year-on-year decline of 13.19% [1] - The net profit after deducting non-recurring items was around 28 million yuan, which is a decrease of 13.29% year-on-year [1]

北京商报讯（记者 吴其芸）10月22日，北京商报社举办以"240小时免签政策下的入境游"为主题的2025 深蓝智库年度沙龙。北京市文化和旅游局相关负责人介绍，2025年1—9月，北京入境游市场呈现快速增 长的态势，全市共接待入境游客388.4万人次，同比增长42.9%；实现旅游花费50.2亿美元，同比增长 47.1%。在刚刚过去的国庆中秋假期中，北京共接待入境游客11.9万人次，同比增长48%，实现入境游 客花费12.3亿元，同比增长54.1%。 ...

Core Viewpoint - Mianyang, a city known for its technological innovation, is successfully integrating cultural tourism with local events, particularly through its football league, showcasing a unique model of "technology + cultural tourism" that enhances visitor experience and promotes local consumption [2][5][9]. Group 1: Event Integration and Local Impact - The Sichuan Super League matches in Mianyang have transcended sports, becoming platforms for promoting local culture and tourism, exemplified by events like the "Enjoy Sichuan Super League" consumer market [2][4]. - Mianyang's recent football match against Guangyuan not only resulted in a victory but also highlighted the city's innovative approach to merging sports with cultural tourism [2][4]. - The city has seen significant tourism growth, with A-level scenic spots receiving 12.885 million visitors in the first half of 2025, a 15.02% increase year-on-year [5]. Group 2: Technology and Cultural Tourism Synergy - Mianyang's integration of technology into cultural tourism is deeply rooted in its identity as a "Science City," leveraging local technological advancements to enhance visitor experiences [5][6]. - The use of local technological innovations, such as autonomous buses and robots, during events reinforces the city's branding as a technology hub while providing unique experiences for visitors [6][7]. - The city offers a comprehensive range of "tech tourism" experiences, from interactive exhibits to immersive educational programs, setting it apart from other cities [6][7]. Group 3: Cultural Heritage and Differentiation - Mianyang's rich cultural history, including its association with historical figures and events, provides a strong foundation for its tourism development strategy [10][11]. - The city promotes a diverse range of local tourism products, encouraging each district to develop unique offerings that reflect their cultural heritage, thus avoiding competition and enhancing overall tourism appeal [11][14]. - Mianyang's approach to tourism emphasizes a balance between high-end cultural experiences and accessible local attractions, catering to a wide range of visitor preferences [23]. Group 4: Future Opportunities and Challenges - Despite lacking a single dominant tourism IP, Mianyang's strategy of leveraging multiple local attractions may provide a more sustainable tourism model compared to cities reliant on singular popular attractions [16][22]. - The city is actively working to enhance its brand recognition and visitor engagement through innovative marketing strategies and cultural outreach initiatives [18][21]. - Upcoming events, such as the 2025 Sichuan Provincial Cultural and Tourism Development Conference, are expected to further boost Mianyang's tourism profile and attract more visitors [22].