Core Viewpoint - The State Administration for Market Regulation, along with other departments, has issued guidelines to enhance product and service quality on online trading platforms, particularly focusing on live e-commerce, to ensure healthy growth and maintain quality safety standards [1][3]. Group 1: Key Measures - The guidelines emphasize improving consumer satisfaction and safety, aiming to shift from quantity to quality in online transactions through various initiatives [1][3]. - A series of innovative measures are proposed, including supporting platforms to utilize data advantages for on-demand production and encouraging the establishment of Chief Quality Officer roles to focus on quality [2][9]. - The introduction of a "product digital passport" plan aims to enhance quality safety verification and create a full-chain traceability mechanism [2][9]. Group 2: Addressing Common Issues - The guidelines address prevalent issues such as counterfeit products and inconsistent service standards, aiming to ensure consumers can purchase genuine products online [5][6]. - It promotes the establishment of online service standards and improved after-sales services, particularly for vulnerable groups like the elderly [5][6]. - The guidelines also emphasize collaborative governance, involving regulatory bodies, platforms, industry associations, and consumer organizations to create a comprehensive oversight framework [5][6]. Group 3: Implementation and Future Steps - The market regulator plans to work with relevant departments to ensure effective implementation of these policies through regular supervision and promotion of best practices [8]. - The guidelines require platforms to enhance their entry review processes and utilize digital technologies for daily management, ensuring that dishonest practices are minimized [9]. - For live e-commerce, the guidelines advocate for a quality-first selection mechanism and training for hosts, along with the establishment of a "blacklist" system to promote high-quality content and products [9].

在直播电商竞争白热化的当下，商家们正面临一个残酷的现实：真人主播的高成本已成为制约发展的"紧箍咒"。头部主播单场坑位费动辄数十万，中小主播 底薪加提成的模式也让商家月均人力成本超5万元。更棘手的是，真人主播受限于生理极限，每日仅能运营6—8小时，难以覆盖全球不同时区的用户活跃时 段。在此背景下，智享AI直播三代以"AI驱动"的创新模式，实现了"一人管理多直播间"的跨越，为商家开辟了一条降本增效的新赛道。 传统直播的"人力困局" 传统直播模式高度依赖真人主播、场控和运营团队，人力成本高昂且效率受限。以杭州某女装店为例，在引入智享AI直播三代前，其直播团队由3人组成， 包括1名主播、1名场控和1名运营，月均人力成本超过5万元。即便如此，直播间仍无法实现24小时不间断运营，且难以同时覆盖多个平台。当团队尝试在抖 音、快手、视频号同步开播时，因需分别搭建直播间、调整设备参数并切换账号应对问题，1个人最多勉强管理2个平台，效率极低，人工操作时间长达每天 8小时。 智享AI直播三代的技术突破 智享AI直播三代通过三大核心技术突破，彻底打破了传统直播的"人力困局"，实现了"一人管理多直播间"的高效运营。 1. 智能内容生成 ...

Core Viewpoint - The article discusses the issuance of guidelines by the State Administration for Market Regulation, in collaboration with other governmental bodies, aimed at enhancing the quality of products and services on online trading platforms, particularly focusing on the live-streaming e-commerce sector [1][2] Group 1: Guidelines and Objectives - The guidelines emphasize improving consumer satisfaction and enhancing the sense of safety in consumption as primary goals [1] - The initiative aims to shift the focus from "large quantity" to "high quality" in online transactions, implementing various measures to achieve this [1] Group 2: Innovative Measures - The guidelines propose innovative measures such as supporting platforms to utilize data advantages for developing on-demand production and sales-driven manufacturing models [1] - Platforms are encouraged to establish a Chief Quality Officer system to guide algorithm logic towards quality enhancement [1] Group 3: Quality Management in Live-streaming - The guidelines require live-streaming e-commerce to strengthen quality management training for marketing personnel and establish a quality-centric selection and training mechanism [1] - A "blacklist" system is introduced to ensure compliance and maintain quality standards in the emerging industry [1] Group 4: Quality Assurance and Monitoring - The introduction of a "product digital passport" plan aims to enhance quality safety verification in key product areas, creating a traceability mechanism from production to consumer [2] - A national industrial product quality safety monitoring and early warning platform will be established, utilizing big data and AI for proactive regulation [2] Group 5: Addressing Malpractices - The guidelines will address issues such as false advertising in online trading platforms by promoting the development of national recommended standards for managing marketing behaviors of live-streaming platforms and operators [2]

Core Viewpoint - The article discusses the issuance of guidelines by the State Administration for Market Regulation, in collaboration with other departments, aimed at enhancing the quality of products and services on online trading platforms, particularly focusing on the live-streaming e-commerce sector [1][3]. Group 1: Guidelines and Objectives - The guidelines emphasize improving consumer satisfaction and enhancing the sense of safety in consumption as both the starting point and the endpoint [1][3]. - The initiative aims to shift the focus from "large quantity" to "high quality" in online trading platforms, deploying various measures to achieve this goal [1][3]. Group 2: Innovative Measures - The guidelines propose a series of innovative measures, including supporting platforms to leverage data advantages to develop new manufacturing models such as demand-driven production and sales-based production [1][3]. - Platforms are encouraged to establish a Chief Quality Officer system to guide algorithm logic towards prioritizing quality [1][3]. - There is a requirement for live-streaming e-commerce to enhance the quality management training of marketing personnel and to establish a quality-centric selection and training mechanism to improve supply quality from the source [1][3]. Group 3: Quality Assurance and Monitoring - The guidelines introduce a "Product Digital Passport" plan to pilot quality safety coding verification in key product areas, creating a mechanism for tracing authenticity and origin through coding [2][4]. - A national industrial product quality safety monitoring and early warning platform will be established, utilizing big data and artificial intelligence for proactive regulation [2][4]. - The guidelines aim to address issues such as false advertising on online trading platforms by promoting the development of national recommended standards for "Network Live Streaming Platform Service Management Requirements" [2][4].

Group 1 - The core viewpoint of the news is the issuance of guidelines by the State Administration for Market Regulation, in collaboration with other departments, aimed at enhancing the quality of products and services on online trading platforms, particularly focusing on the live e-commerce sector [1][2] - The guidelines emphasize improving consumer satisfaction and safety, promoting a shift from quantity to quality in online transactions, and implementing various measures to achieve this goal [1] - Innovative initiatives include supporting platforms to utilize data advantages for on-demand production and encouraging the establishment of Chief Quality Officer roles to focus on quality in algorithms [1][2] Group 2 - The guidelines propose the introduction of a "product digital passport" plan to enhance quality safety verification in key product areas, creating a mechanism for traceability from production to consumer [2] - A national monitoring and early warning platform for industrial product quality safety will be established, leveraging big data and AI for proactive regulation [2] - To address issues like false advertising on online trading platforms, the guidelines will promote the development of national recommended standards for managing live streaming platform services [2]

Core Viewpoint - The new guidelines issued by the Market Regulation Administration aim to enhance the quality of products and services on online trading platforms, addressing issues such as product authenticity, service standardization, and consumer rights protection, thereby promoting sustainable development of the platform economy [1][2]. Group 1: New Measures - The guidelines establish a quality closed-loop system connecting supply, operation, regulation, and consumption, shifting the platform economy focus from "scale expansion" to "quality improvement" [1]. - Emphasis is placed on product innovation and service standardization at the supply end, while the operational end strengthens the responsibilities of platforms and operators for quality control [1]. - Regulatory innovations are introduced to enhance effectiveness, ensuring that violations are effectively addressed, and consumer rights protection is optimized [1]. Group 2: Key Features - The guidelines highlight three notable characteristics: 1. Technological empowerment, supporting platforms in using technology to enhance consumer experience and improve regulatory precision through big data and AI [2]. 2. Focus on emerging business models, particularly live commerce, with specific mechanisms for product selection, training requirements, and a "blacklist" system to ensure quality and safety [2]. 3. Strengthened collaborative governance, involving multiple stakeholders such as platforms, industry associations, and consumer organizations to create a comprehensive regulatory framework [2]. Group 3: Addressing Consumer Concerns - The guidelines propose measures to ensure product authenticity by cracking down on counterfeit goods and implementing quality safety verification systems, allowing consumers to shop with confidence [3]. - Improvements in online service standards and after-sales support are emphasized, including dedicated hotlines for elderly consumers and mechanisms for quick resolution of issues [3]. - The dual approach of development and governance aims to transform online trading platforms from "large quantity" to "high quality" [3]. Group 4: Governance and Regulation - Introduction of a "product digital passport" initiative to enhance quality safety verification and traceability, allowing consumers to verify product authenticity [4]. - Development of a national quality safety monitoring and early warning platform to proactively manage risks rather than reactively address violations [4]. - A comprehensive quality management strategy is outlined, focusing on different requirements for platforms, operators, and live commerce to collectively enhance product and service quality [4]. Group 5: Requirements for Platforms and Operators - Platforms are required to enforce strict entry and listing audits, utilizing digital and AI technologies for daily management and incorporating credit regulatory data into their operational decisions [5]. - Operators are encouraged to establish comprehensive quality control systems from supplier management to quality traceability and recall processes [5]. - For live commerce, guidelines suggest creating a "quality first" product selection mechanism and enhancing the quality training of hosts, alongside establishing a blacklist system [5].

Group 1 - The core viewpoint of the news is the issuance of guidelines by the State Administration for Market Regulation, in collaboration with other departments, aimed at enhancing the quality of products and services on online trading platforms, particularly focusing on the live e-commerce sector [1][2] - The guidelines emphasize improving consumer satisfaction and safety, promoting a shift from quantity to quality in online transactions, and implementing various measures to achieve this goal [1] - Innovative initiatives include supporting platforms to utilize data advantages for on-demand production and encouraging the establishment of chief quality officer roles to enhance product quality [1] Group 2 - The guidelines propose the introduction of a "product digital passport" plan to ensure quality safety verification in key product areas, creating a traceability mechanism from production to consumer [2] - A national industrial product quality safety monitoring and early warning platform will be established, leveraging big data and AI for proactive regulation [2] - The guidelines aim to address issues such as false advertising on online trading platforms by promoting the development of national recommended standards for live streaming platform service management [2]

Core Viewpoint - The article discusses the recent guidelines issued by the State Administration for Market Regulation to enhance the quality of products and services on online trading platforms, addressing issues such as product discrepancies, inconsistent service standards, and complicated consumer rights protection processes [1] Group 1: Guidelines for Online Trading Platforms - The guidelines aim to improve the overall quality management level of platform enterprises by establishing a systematic quality management framework [1] - Platforms are encouraged to implement strict entry audits and product listings, utilizing digital and AI technologies for daily management [1] - Credit regulatory data will be used as a key basis for platform access, exit, and traffic distribution, ensuring that dishonest behaviors are effectively addressed [1] Group 2: Focus on Operators within Platforms - The guidelines emphasize the importance of operators mastering basic quality management skills, promoting the establishment of a comprehensive control system from supplier management to quality traceability and recall [1] - There is a push for enhanced quality testing and certification processes, along with the promotion of shared recognition of results among operators [1] Group 3: Emphasis on Live E-commerce - The guidelines aim to improve product selection training in live e-commerce, advocating for a "quality first" selection mechanism in live streaming sessions [1] - Training for hosts on quality awareness is encouraged, alongside the establishment of a "blacklist" system to ensure that high-quality content and products are aligned [1]

江苏全省直播电商"繁星计划"首场培训在南京举办 常熟市委常委、副市长万晓军以《数智赋能 持续深耕 奋力打造"电商创业福地"》为题，生动介绍了常 熟市通过"万千百十"工程，系统构建"前播后产"一体化生态，将线上流量转化为线下产业优势的"地方 经验"。 12月11日，由江苏省商务厅、江苏省工商业联合会联合主办，各设区市商务局、工商联协办，南京市商 务局、南京市建邺区政府承办的全省直播电商"繁星计划"首场培训在南京举办。本次培训采取"主会场 +分会场"联动模式，主会场设在南京国际博览会议中心，全省各设区市设立分会场，参会总人数超 3000人，覆盖全省商务系统及相关政府部门、金融机构、行业协会、重点电商企业及广大从业者，标志 着江苏省系统性、规模化直播电商人才培训工作正式拉开帷幕。 江苏省商务厅党组书记、厅长司勇表示，要深入贯彻省委、省政府关于抢抓直播电商发展机遇的明确要 求，以实施"繁星计划"为关键抓手，系统破解江苏省直播电商专业人才供需不匹配的瓶颈。2026年，江 苏全省将遵循"省市县联动、政银企协同、线上下结合、分层次实施"的原则，计划举办超过1160场专业 化培训，覆盖超6.75万人次，致力于锻炼一批熟悉电商 ...

Core Insights - The article highlights the transformation of Hangzhou into a leading hub for live-streaming e-commerce, with a clear goal set for 2027 to establish a high-quality platform economy development system [3][13]. Group 1: Industry Growth and Development - Hangzhou's live-streaming e-commerce industry has seen significant growth, with 4.86 million live-streaming sessions and a transaction volume of 364 billion yuan from January to October 2025, projected to exceed 420 billion yuan for the entire year [8]. - The city has established a complete industrial chain involving over 15,000 market entities related to live-streaming, including platforms, supply chains, and MCN organizations [12]. - The local government is actively supporting new consumption and brand development, contributing to the sustained growth of domestic brands [7][12]. Group 2: Individual Success Stories - The article features the journey of a successful live-streamer, Xiao Wu, who transitioned from selling fruit to becoming a top seller for multiple brands, demonstrating the potential for personal growth within the industry [5][14]. - Other entrepreneurs, such as Li Jing and Zhang Zipin, have successfully expanded their brand from fur to a full seasonal women's clothing line by relocating their production to Hangzhou, achieving significant sales milestones [6]. - Lin Yilun, a well-known live-streamer, has shifted his focus from merely selling products to sharing cultural stories, enhancing the viewer experience and deepening the connection with the audience [10][11]. Group 3: Strategic Shifts and Future Outlook - The live-streaming e-commerce sector in Hangzhou is moving from a phase driven by traffic to one focused on innovation and quality improvement [12]. - The city's strategic plans, including the "New E-commerce Capital Action," aim to create broader development opportunities for the live-streaming industry [13]. - The influx of top influencers and celebrities into Hangzhou reflects the city's growing significance in the live-streaming landscape, indicating a strong "siphoning effect" that attracts talent and investment [12].