记者丨谭砚文 编辑丨蒋韵 11月21日晚，第十五届全国运动会在深圳闭幕。这场粤港澳三地联合举办的体育盛会，让体育 成为观察广东体育经济发展的重要窗口。 第十五届全国运动会主火炬被点燃。图源新华社。 作为体育大省，广东21个地市正以鲜明的体育性格破局。从广州、深圳多年积累的赛事运营能 力与科技赋能办赛实践，到东莞篮球、湛江跳水将体育事业转化为产业动能的逻辑，再到佛山 龙舟、清远漂流等挖掘城市历史和地理资源发展体育IP、构建消费生态。 日前，十五运会和残特奥会广东赛区执委会举行四场城市体育性格新闻发布会，亮出21城通过 赛事赋能、产业联动、文旅融合的发展路径。 如今，体育不再是孤立的运动IP，而是串联制造、文旅、消费等复合型增长引擎，成为推动经 济增长、产业升级的新动能。 以赛营城 随着第十五届全运会主火炬塔在广东奥林匹克中心点燃，广州这座"国际赛事中心"之城，再次 汇聚世界目光。 正如广州市人民政府副秘书长，十五运会和残特奥会广州赛区执委会副主任、副秘书长朱小燚 表示："纵观国际一流名城，大都是全球体育名城。" 广州从不缺乏办好国际赛事的能力。2010年广州亚运会以来，广州共承办国际赛事超240场 次，培育了广 ...

Core Insights - The article highlights the significant growth in sports consumption in China, driven by events like the 15th National Games, which has generated 1.84 billion yuan in market development revenue as of November 16 [1] - Sports consumption is becoming a vital part of residents' lives, contributing to economic stability and growth, with retail sales of sports and entertainment products increasing by 22.2% year-on-year in the first half of the year [1][2] - The shift from product consumption to service and experience consumption in sports is creating vast market opportunities, particularly as disposable income rises and health awareness increases among residents [2][3] Group 1: Sports Consumption Trends - Sports consumption is categorized into three types: tangible, participatory, and spectator consumption, with a notable shift towards participatory and spectator experiences as income levels rise [2] - The demand for sports events is expected to stimulate related sectors such as transportation, accommodation, and dining, enhancing overall economic activity [3] Group 2: Development of Sports Events - There is a need to enhance the quality of sports events in China, particularly in popular sports like football and basketball, to attract more audiences and convert potential demand into actual consumption [3] - The existing infrastructure for sports venues is substantial, with 4.842 million sports facilities covering approximately 4.23 billion square meters, indicating a strong foundation for developing sports events [3] - The successful hosting of the 15th National Games is expected to boost confidence and motivation for further development in sports event consumption in China [3]

Core Insights - The article emphasizes the importance of enhancing "new supply" in the sports industry, promoting the integration of sports with other sectors to create high-quality event IPs and comprehensive consumption scenarios [1][3] - The growth of sports consumption is driven by a resonance between supply and demand, evolving from traditional physical goods to a diverse landscape that includes services and experiences [2][3] Group 1: Sports Consumption Trends - Sports consumption has shifted from focusing primarily on physical goods like apparel and equipment to a more diverse model that includes event viewing, fitness training, and outdoor experiences [2] - In the first half of the year, sales of sports entertainment products in designated units increased by 22.2%, with key events in regions like Fujian and Sichuan generating an average consumption of over 30 million yuan per event [2] - The online consumption in outdoor sports exceeded 300 billion yuan last year, and the consumption in ski resorts during the 2024-2025 winter season is projected to reach 78.613 billion yuan [2] Group 2: Policy and Development Initiatives - The State Council's recent policy aims for the sports industry to exceed 7 trillion yuan by 2030, focusing on cultivating world-class sports enterprises and events [3] - The article advocates for enhancing the quality of supply, enriching consumption scenarios, and deepening the integration of sports with tourism, ecology, and technology [3] - Recommendations include optimizing the consumption environment, promoting the opening of more venues to the public, and encouraging local governments to implement sports consumption vouchers and discounts to stimulate demand [3]

Core Insights - The article emphasizes the importance of enhancing "new supply" in the sports industry, promoting the integration of sports with tourism and other sectors to create high-quality event IPs and comprehensive consumption scenarios [1][3] - The growth of sports consumption is driven by a resonance between supply and demand, evolving from traditional physical goods to a diverse landscape that includes services and experiences [2][3] Group 1: Sports Consumption Trends - Sports consumption has shifted from focusing primarily on physical goods like apparel and equipment to a more diverse model that includes event viewing, fitness training, and outdoor experiences, with niche sports gaining popularity [2] - In the first half of the year, sales of sports entertainment products in monitored units increased by 22.2% year-on-year, with key events in regions like Fujian and Sichuan generating average consumption exceeding 30 million yuan per event [2] - The online consumption in outdoor sports reached over 300 billion yuan last year, and the projected in-field consumption for ski resorts during the 2024-2025 winter season is expected to reach 78.613 billion yuan [2] Group 2: Policy and Development Initiatives - The State Council's recent policy aims for the sports industry to exceed 7 trillion yuan by 2030, focusing on cultivating world-class sports enterprises and events [3] - To stimulate sports consumption, the article suggests enhancing the quality of supply, enriching consumption scenarios, and promoting the integration of sports with tourism, ecology, and technology [3] - Recommendations include optimizing the consumption environment, increasing public access to sports venues, and implementing local initiatives like sports consumption vouchers to boost engagement [3]

Core Viewpoint - The event "2025 Yellow Bohai Sea City Sports Alliance (Yantai) Consumption Season" integrates credit building into the sports consumption scene, promoting the concept of integrity in the community through interactive activities [1][6]. Group 1: Event Overview - The event is hosted by the Yantai Development and Reform Commission and features various interactive activities such as "Credit Q&A" and "Integrity Competition" to engage citizens and exhibitors [1][6]. - The atmosphere at the event is lively, with citizens actively participating in trying out sports equipment and engaging in fitness activities [1]. Group 2: Interactive Activities - The "Integrity Quiz" area becomes a popular spot, with participants discussing integrity principles related to sports events, such as honest reporting of results and adherence to competition rules [3]. - The mascot "Yantai Little Credit" engages with attendees, enhancing the interactive experience and promoting the message of integrity [3]. Group 3: Industry Feedback - Industry representatives express strong support for the event, emphasizing that integrity is crucial for business success in the sports sector, with a focus on quality and truthful marketing [4]. - The integration of credit promotion with the consumption season is seen as a valuable initiative to instill trust in consumer behavior [4]. Group 4: Broader Implications - The initiative represents an innovative approach by the Yantai Development and Reform Commission to embed credit awareness into high-frequency public engagement scenarios, aiming to strengthen the credit foundation for a modern coastal city [6].

Group 1 - The Shandong Provincial Sports Bureau has recently issued a notice announcing the list of pilot projects to promote sports consumption and event economy [1] - A total of 25 counties (cities, districts) have been selected to carry out pilot projects aimed at promoting sports consumption and event economy [1] - The pilot period is set from 2025 to 2027 [1]

Core Viewpoint - The Guangzhou Municipal Government has issued a special action implementation plan to boost consumption, with a strong emphasis on developing sports consumption [1] Group 1: Sports Consumption Development - The plan includes preparations for major sporting events such as the 15th National Games and the Special Olympics, aiming for high-quality organization of events like the World Athletics Relay and the Guangzhou Marathon [1] - Various sports consumption activities will be launched, including Sports Carnival, Sports Consumption Season, and nationwide fitness activities, to promote sports events in scenic areas, streets, and commercial districts [1] - Support will be provided for the upgrading of ice and snow venues, such as the Huadu Sunac, and the acceleration of the construction and operation of the Hong Kong Jockey Club's Conghua Racecourse, to foster the development of ice sports and horse racing consumption [1]

Core Insights - The 2025 Wuhan Open concluded successfully on October 12, 2023, marking the last WTA 1000 event of the year, attracting numerous tennis enthusiasts and featuring over a hundred world-class matches [3] - Wuhan has hosted a total of 83 sports events since September, including 27 significant international and domestic competitions, emphasizing the city's commitment to becoming a sports hub [6] - The city has initiated various activities alongside the events, such as the Wuhan Carnival and the distribution of 10 million yuan in sports consumption vouchers, resulting in over 1.9 million participants and a consumption boost of 694 million yuan, a 30% increase compared to the same period in 2024 [6] Event Strategy - Wuhan aims to establish a comprehensive event matrix with themes for each season, monthly events, and weekly activities, gradually developing a mature system of world-class, national, and local competitions [8] - The strategy focuses on leveraging sports events to enhance economic activity and promote the city's cultural offerings to visitors [8]

Core Insights - The recent holiday period saw a surge in sports consumption, reflecting people's desire for physical and mental well-being, as well as a higher quality of life [1] - The Chinese tennis open set new records in attendance and ticket sales, while various local sports events collaborated with tourism and hospitality sectors to enhance fan engagement [1] - The release of the State Council's opinion on unleashing sports consumption potential is expected to invigorate the sports industry, contributing to the construction of a healthy China and driving high-quality economic development [1] Sports Consumption Trends - Sports consumption has become a significant part of people's travel itineraries, indicating a growing willingness to spend on sports-related activities [1] - New sports trends, such as "flying ladder" and low-altitude sports, are gaining popularity, showcasing the diversification of the sports industry [1] Policy and Industry Support - The recent government policy aims to further promote high-quality development in the sports industry, which is anticipated to provide robust support for health initiatives and economic growth [1]

Core Insights - The report highlights the significant potential of emerging sports consumption in Shanghai, driven by a shift towards experiential consumption and social engagement [1][2] - The analysis indicates a diverse and growing market for sports consumption, particularly in new sports categories such as virtual sports and outdoor activities, which are gaining popularity among residents [2][4] Emerging Sports Consumption - Emerging sports consumption is characterized by high participation rates and varied spending patterns, with nearly 30% of Shanghai residents engaging in new sports in 2023 [2] - Virtual sports and mountain outdoor activities show a broad base of participants and moderate spending, while extreme sports and ice sports are more specialized with higher spending per participant [2][4] - The average spending for extreme sports participants is notably high at 7,838.9 yuan, despite low participation rates [4] Sports Events Consumption - Sports events are identified as a key driver of economic activity, generating significant consumption in related sectors such as tourism and hospitality [5][6] - In 2023, Shanghai hosted 118 sports events, attracting 1.29 million spectators and generating a total consumption of 3.713 billion yuan [5] Nighttime Sports Consumption - Nighttime sports consumption is emerging as a new trend, with 24.8% of residents participating in nighttime sports activities, accounting for 40.9% of total sports spending [7][6] - The highest participation rates in nighttime sports are among the younger demographic, particularly those born in the 1990s [7] Youth Sports Consumption - The youth demographic remains a significant force in sports consumption, with a participation rate of 96.9% among those aged 17 and under, compared to 83.4% for adults [11] - Spending by minors in sports activities has increased, particularly in areas such as travel for competitions and fitness memberships [11][12] Challenges in Sports Consumption - Despite a solid foundation for sports consumption, challenges remain in fully realizing its potential due to insufficient domestic demand and complex external environments [16][17] - The disparity in spending levels compared to developed countries indicates room for growth in per capita sports consumption [17] Policy Recommendations - The report suggests integrating sports consumption goals into broader urban development plans to enhance the overall quality of life and stimulate economic growth [22] - It emphasizes the need for improved supply of sports events and facilities to meet the growing demand and enhance consumer experiences [23][25] - Encouraging innovation in sports consumption models and leveraging digital technologies are recommended to create more engaging and convenient consumer experiences [26][27]