21世纪经济报道记者 高江虹 实习生 陈佳赫 今年消费市场冷热不均，奢侈品巨头加速战略调整，大众品牌在转型中挣扎求生。 Chanel、Prada等品牌通过关闭非核心门店、优化区域布局应对市场疲软，同时加码数字化与本土化服 务。LV、雅诗兰黛则因关税与代购依赖陷入增长瓶颈，被迫涨价或重构渠道。并购市场冷热不均—— 杰尼亚收购Thom Browne失利暴露小众品牌风险，劳力士通过法律手段捍卫IP，彰显头部品牌话语权。 泡泡玛特则凭借全球化IP布局逆势增长，市值逼近2700亿港元。相比之下，地素时尚、伯希和等品牌暴 露出产品同质化、渠道依赖等痛点，亟需破局之道。 另外一起突发事件引公众侧目，纪梵希前创意总 监涉性侵被起诉，类似事件频发令人担忧。 总体来看，消费市场正经历"价值回归"：奢侈品强化稀缺性与文化壁垒，大众品牌则以科技、绿色与用 户体验争夺存量市场。未来，谁能精准把握消费者情绪，谁将成为下一阶段的赢家。 1.雅诗兰黛Q3净利暴跌 美东时间5月1日开盘前，美国高端美妆巨头雅诗兰黛集团公布截至2025年3月31日的2025财年第三季度 业绩数据：净销售额同比下降10%至35.5亿美元，净利润为1.59亿美元，同 ...

Core Insights - The report provides a comprehensive analysis of the high-end women's clothing industry in China, focusing on market trends, consumer behavior, and competitive landscape leading up to 2025 [1] Group 1: Industry Overview - The high-end women's clothing market is categorized into various segments including dresses, professional attire, fashion wear, and trousers [4] - Key international high-end women's clothing brands are introduced, highlighting their market presence and influence [4] Group 2: Market Environment Analysis - The macroeconomic environment for 2025 indicates a positive GDP growth outlook, which is expected to support the high-end women's clothing market [5] - The report discusses the regulatory framework governing the industry, including relevant laws and policies affecting retail operations [5] Group 3: Market Development Analysis - The high-end women's clothing sector is experiencing a notable trend towards premiumization, with increasing consumer demand for high-quality products [6] - The market size for high-end women's clothing is projected to grow, driven by rising disposable incomes and a growing middle class [6] Group 4: Competitive Landscape - The competitive landscape shows a low concentration of brands, with many domestic players competing against established international brands [7] - The report highlights the competitive advantages of foreign brands, such as brand recognition and established distribution channels [7] Group 5: Marketing Strategies - High-end women's clothing brands are adopting multi-channel marketing strategies to enhance their market reach and consumer engagement [8] - The report emphasizes the importance of visual merchandising and brand storytelling in attracting consumers [8] Group 6: Future Outlook - The high-end women's clothing market is expected to see significant growth from 2025 to 2031, with opportunities for domestic brands to capture market share [10] - The report suggests that investment in brand culture and operational capabilities will be crucial for success in the evolving market landscape [10]

朗姿股份 20250412 摘要 Q&A 朗姿股份 2024 年度的整体经营情况如何？ 朗姿股份 2024 年度整体营业收入约为 56.9 亿元，较调整后的 57.04 亿元略有 下降。归母净利润约为 2.57 亿元，同比上升 1.4 个百分点；扣非后归母净利润 约为 2.18 亿元，同比上升 11.3%。经营活动现金流量净额约为 5.67 亿元，同 比下降 35.6%。基本每股收益报告期为 0.58 元。加权平均净资产收益率约为 7.86%。报告期末公司资产规模接近 80 亿元，较年初下降 4.7 个百分点；净资 产规模约 27.87 亿元，较年初下降 21.59%。综合毛利率约 58.9%，同比上升 1.6 个百分点。销售费用占比 40.4%，同比下降 0.3 个百分点；管理费占比 • 朗姿股份 2024 年营收 47.18 亿元，同比增长 11.3%，但经营活动现金流量 净额同比下降 35.6%至 5.67 亿元。资产规模略有下降，综合毛利率提升至 58.9%，销售费用占比下降，但管理和研发费用占比上升。 • 医美板块营收 27.84 亿元，同比增长 3.5%，毛利率 54%，归母净利润贡献 1.41 ...

（原标题：赢家时尚2024年报解读：在变革中坚守与突破） 从各品牌的具体表现来看，2024年La Koradior、FUUNNY FEELLN、NEXY.CO实现了增长。其中， FUUNNY FEELLN增速最快，这个年轻时尚的品牌，精准地抓住了年轻消费者的喜好和潮流趋势，通 过独特的设计、新颖的营销方式，在市场中迅速崛起，成为赢家时尚业绩增长的新动力。不同品牌在不 同细分市场的成功，证明了赢家时尚多品牌战略的有效性，通过精准定位不同消费群体，满足多样化的 市场需求，从而提升了公司整体的市场份额。 渠道策略：直营、批发与电商的平衡之道 在销售渠道方面，赢家时尚采用了直营、批发和电商相结合的多元化模式。直营渠道一直是公司的重要 支柱，2024年直营营收为51.92亿元，尽管下降了6.97%，但仍占据公司总营收的大部分。公司在全国拥 有1444家直营店，这些店铺不仅是销售终端，更是品牌形象展示的重要窗口。通过直营模式，赢家时尚 能够更好地掌控产品质量、服务标准和品牌形象，与消费者建立直接而紧密的联系。 批发渠道方面，营收下降了25.17%，至2.87亿元，经销商零售店数量为395家。批发渠道营收的下滑， 可能与市 ...