央视网消息：近日，商务部等8部门出台《关于大力发展数字消费共创数字时代美好生活的指导意见》（以下简称《指导意见》），从丰富数 字消费领域供给、培育壮大数字消费经营主体、优化数字消费支撑体系、营造数字消费良好环境4个方面，提出了14项具体任务发展数字消 费。 意见提出，数字消费包括数字产品消费、数字服务消费、数字内容消费以及通过数字渠道实现的消费。专家表示，这是国家首次明确界定数字 消费。 近年来，我国数字消费发展迅猛，成为促进经济增长强劲动力，但仍存在优质供给不足、人才培养滞后、环境有待优化等问题。 《指导意见》提出，在丰富数字消费领域供给方面，将增加人工智能终端产品有效供给，释放人工智能手机、电脑、智能机器人、可穿戴设 备、桌面级3D打印设备等新产品消费潜力。加快智能家电、智能安防、视频照护系统等研发及互联互通，开展智能网联汽车准入和上路通行 试点。赋能文博场馆、旅游景区、休闲街区等相关场所，打造沉浸式、体验式的多元化消费场景。建设线上线下融合的"一刻钟便民生活圈"智 慧服务平台，发展"人工智能+医疗卫生"，提升诊疗效率，改善就医感受等。 在优化数字消费支撑体系方面，将打造数字消费平台载体，完善快递物流配送 ...

Group 1 - The core viewpoint of the article is the issuance of the "Guiding Opinions on Vigorously Developing Digital Consumption to Co-create a Better Life in the Digital Age" by the Ministry of Commerce and eight other departments, aimed at enhancing digital consumption and economic vitality [1][2] Group 2 - The "Guiding Opinions" focus on a coordinated effort from both supply and demand sides, proposing 14 tasks across four main areas: enriching digital consumption supply, nurturing digital consumption enterprises, optimizing the digital consumption support system, and creating a favorable environment for digital consumption [1] - The first area emphasizes expanding digital product consumption, enhancing digital service consumption, innovating digital content consumption, and broadening digital consumption channels to stimulate new demand [1] - The second area aims to enhance the innovation capabilities of digital consumption enterprises, empower small and medium-sized enterprises in their digital transformation, and support the growth of digital consumption companies [1] - The third area focuses on building digital consumption platforms, improving logistics and delivery systems, enhancing payment convenience, and ensuring financial support to establish a robust digital consumption ecosystem [1] - The fourth area involves promoting consumption activities, fostering international cooperation, and ensuring a healthy development of digital consumption through better regulatory environments [1][2]

宏观热点 近日，商务部等八部门联合印发《关于大力发展数字消费共创数字时代美好生活的指导意见》（以下简 称《指导意见》）。《指导意见》聚焦供需两侧协同发力，从4方面提出14项任务举措。一是丰富数字 消费领域供给。扩大数字产品消费，提升数字服务消费，创新数字内容消费，拓展数字消费渠道，以数 字消费新供给激发消费新需求。二是培育壮大数字消费经营主体。提升数字消费企业创新能力，赋能中 小企业数字化发展，支持数字消费企业发展壮大，不断增强内生动力和创新活力。三是优化数字消费支 撑体系。打造数字消费平台载体，完善快递物流配送体系，提升支付便利化水平，强化要素投入保障， 加强财政金融支持，构建高效协同的数字消费生态体系，夯实数字消费发展基础。四是营造数字消费良 好环境。开展消费促进活动，推动国际交流合作，促进规范健康发展，统筹促进与规范、国内与国际， 以更优环境推动数字消费高质量发展。 六部门联合发布建材行业稳增长方案，严禁新增水泥、玻璃产能 9月24日，工业和信息化部会同自然资源部、生态环境部、住房城乡建设部、水利部、农业农村部等六 部门近日印发《建材行业稳增长工作方案（2025—2026年）》（以下简称《工作方案》）， ...

9月24日，商务部等8部门联合发布《关于大力发展数字消费共创数字时代美好生活的指导意见》（以下 简称《意见》），从丰富数字消费领域供给、培育壮大数字消费经营主体、优化数字消费支撑体系等方 面提出举措。 《意见》指出，要以满足人民日益增长的美好生活需要为出发点和落脚点，发挥超大规模市场优势，扩 大数字消费多元化供给，创新和丰富数字消费场景，促进数字消费更高水平供需动态平衡，激发和增强 社会经济活力。 洪略全球智库理事长、中国政策科学研究会经济政策委员会副主任徐洪才接受《每日经济新闻》记者电 话采访时表示，数字消费更多地是通过数字技术的应用，推动消费转型升级。通过创新消费业态和场 景，链接供需双方，从而扩大消费市场空间。 优化数字消费支撑体系，物流是重要一环。《意见》指出，推动智慧物流建设，鼓励有条件的地区有序 发展无人机支线运输和末端配送业务，加快研究制定自动配送车、无人机等相关标准。加强智能取餐 柜、快递柜等配送终端建设，在研发创新、新品准入、产品试用等方面给予支持。鼓励各地升级县级电 商公共服务中心，加强县乡村网点数字化改造建设。引导电商平台加强履约一体化体系建设，联合实体 店提升末端配送数字化、智能化水平 ...

中关村物联网产业联盟副秘书长袁帅对《证券日报》记者表示，推动智慧物流建设是完善快递物流配送 体系的核心驱动力。无人配送作为智慧物流建设的关键一环，其发展得到了政策层面的有力支持，这为 整个物流行业的转型升级注入了强大动力。推动有条件的地区有序发展无人机支线运输和末端配送业 务，是极具前瞻性的决策。 袁帅称，无人机在支线运输中能够突破地理环境的限制，快速穿越山区、河流等复杂地形，大大缩短运 输时间，提高物流效率。在末端配送环节，无人机可以直接将货物送达消费者指定的地点，尤其是对于 一些偏远地区或交通不便的区域，能够有效解决"最后一公里"的配送难题，提升消费者的购物体验。 《指导意见》要求，各有关单位充分认识数字消费在推动消费升级、扩大有效投资、促进产业创新方面 的重要作用，加强组织领导、综合协调和政策保障，健全长效促进机制，及时总结推广创新举措、典型 做法，推动各项措施落地见效。 据商务部9月24日消息，近日，商务部等八部门联合印发《关于大力发展数字消费共创数字时代美好生 活的指导意见》(以下简称《指导意见》)。《指导意见》全面贯彻落实党中央、国务院决策部署，发挥 超大规模市场优势，扩大数字消费多元化供给，创新 ...

9月24日，商务部等8部门联合发布《关于大力发展数字消费共创数字时代美好生活的指导意见》（以下 简称《意见》），从丰富数字消费领域供给、培育壮大数字消费经营主体、优化数字消费支撑体系等方 面提出举措。 《意见》指出，要以满足人民日益增长的美好生活需要为出发点和落脚点，发挥超大规模市场优势，扩 大数字消费多元化供给，创新和丰富数字消费场景，促进数字消费更高水平供需动态平衡，激发和增强 社会经济活力。 洪略全球智库理事长、中国政策科学研究会经济政策委员会副主任徐洪才接受《每日经济新闻》记者电 话采访时表示，数字消费更多地是通过数字技术的应用，推动消费转型升级。通过创新消费业态和场 景，链接供需双方，从而扩大消费市场空间。 "数字消费是消费的新增长点，也是消费的新领域和新动能。"商务部国际贸易经济合作研究院学术委员 会副主任张建平通过微信向《每日经济新闻》记者表示，中国数字经济、数字平台发展迅猛，数字消费 成为支撑内需非常重要的领域。推动数字消费，不仅能挖掘消费潜力，还可以实现稳增长和稳就业。 开展智能网联汽车准入和上路通行试点 围绕丰富数字消费领域供给，《意见》指出，扩大数字产品消费。鼓励企业加速研发创新，增加人 ...

Core Viewpoint - The Ministry of Commerce and eight other departments have jointly issued guidelines to vigorously develop digital consumption, focusing on collaborative efforts from both supply and demand sides, proposing 14 tasks across four main areas [1] Group 1: Expanding Digital Consumption - The first area emphasizes enriching the supply of digital consumption by expanding digital product consumption, enhancing digital service consumption, innovating digital content consumption, and broadening digital consumption channels to stimulate new demand [1] Group 2: Strengthening Digital Consumption Entities - The second area focuses on cultivating and strengthening digital consumption business entities by enhancing the innovation capabilities of digital consumption enterprises, empowering small and medium-sized enterprises in their digital development, and supporting the growth of digital consumption companies to boost their internal motivation and innovative vitality [1] Group 3: Optimizing Support Systems for Digital Consumption - The third area aims to optimize the support system for digital consumption by creating digital consumption platform carriers, improving express logistics and delivery systems, enhancing payment convenience, reinforcing input guarantees, and strengthening financial support to build an efficient and collaborative digital consumption ecosystem [1] Group 4: Creating a Favorable Environment for Digital Consumption - The fourth area seeks to create a favorable environment for digital consumption through promotional activities, fostering international cooperation, promoting standardized and healthy development, and balancing promotion with regulation, as well as domestic and international efforts to drive high-quality development of digital consumption [1] Implementation and Coordination - The guidelines require relevant units to recognize the significant role of digital consumption in upgrading consumption, expanding effective investment, and promoting industrial innovation, while enhancing organizational leadership, comprehensive coordination, and policy support to establish a long-term promotion mechanism [1]

今年以来，商务部认真贯彻落实党中央、国务院决策部署，会同有关部门创新打造"购在中国"标志性扩 消费活动品牌，聚焦精品购物、精致美食、精彩旅游、精美展演，举办精品首发季、服务消费季、千县 万镇新能源汽车消费季等系列专项活动，指导各地因地制宜开展"购在中国"地方站活动，有效激发消费 活力，释放消费潜能。 2025数字消费嘉年华是"购在中国·浙江站"重点活动，是浙江大力发展数字消费的重要举措，期间将举 办数字消费夜市集、"杭城好物·外贸优品"数字消费季、入境消费数字赋能行动等11项活动，打造展贸 一体、数实融合的数字消费生态，全面彰显"购在中国"的消费活力与"数享全球"的创新场景。 9月24日，"购在中国·2025数字消费嘉年华暨杭州数字贸易时尚消费周"启动仪式在杭州举行。商务部副 部长盛秋平出席并致辞。 ...

Core Viewpoint - The "Guiding Opinions" issued by the Ministry of Commerce and eight other departments aim to promote digital consumption, enhance economic vitality, and create a better life in the digital age through a series of strategic measures [1][2]. Group 1: Supply and Demand Coordination - The "Guiding Opinions" focus on coordinating supply and demand by proposing 14 tasks across four main areas [1]. - The first area emphasizes enriching the supply of digital consumption by expanding digital product consumption, enhancing digital service consumption, innovating digital content consumption, and broadening digital consumption channels [1]. Group 2: Strengthening Digital Consumption Entities - The second area aims to cultivate and strengthen digital consumption business entities by enhancing their innovation capabilities, empowering small and medium-sized enterprises (SMEs) in digital development, and supporting the growth of digital consumption companies [1]. Group 3: Optimizing Support Systems - The third area focuses on optimizing the digital consumption support system, which includes building digital consumption platforms, improving logistics and delivery systems, enhancing payment convenience, and ensuring financial support [1]. Group 4: Creating a Favorable Environment - The fourth area is about creating a favorable environment for digital consumption through promotional activities, international cooperation, and promoting healthy development while balancing regulation and growth [1][2].

Core Viewpoint - The Ministry of Commerce and eight other departments jointly issued the "Guiding Opinions on Vigorously Developing Digital Consumption to Co-create a Better Life in the Digital Age," aiming to enhance digital consumption and stimulate economic vitality [1][2]. Group 1: Supply and Demand Coordination - The "Guiding Opinions" focus on coordinating supply and demand, proposing 14 tasks across four main areas [1]. - The first area emphasizes enriching the supply of digital consumption, including expanding digital product consumption and innovating digital content consumption [1][2]. Group 2: Digital Consumption Business Entities - The second area aims to cultivate and strengthen digital consumption business entities by enhancing innovation capabilities and supporting the digital development of small and medium-sized enterprises [1][2]. Group 3: Support System for Digital Consumption - The third area focuses on optimizing the support system for digital consumption, including building digital consumption platforms and improving logistics and payment systems [1][2]. Group 4: Environment for Digital Consumption - The fourth area seeks to create a favorable environment for digital consumption through promotional activities and international cooperation, ensuring healthy and regulated development [1][2].