Core Viewpoint - The emphasis on "domestic demand as the main driver" in economic work highlights the strategic importance of fostering a strong domestic market to navigate complex international environments and promote high-quality economic development [3][4][5]. Group 1: Economic Strategy - The focus on domestic demand is a strategic choice based on the realities of both domestic and international landscapes, aiming to enhance economic resilience and adaptability [3][4]. - A robust domestic market is essential for transitioning from an economic power to a strong economic nation, leveraging the advantages of a large population and a growing middle-income group [4][5]. Group 2: Achievements and Potential - Since the 18th National Congress, significant milestones have been achieved in expanding domestic demand, establishing a unified national market, and enhancing economic stability [6]. - In 2024, domestic demand contributed significantly to economic growth, with retail sales reaching 48.8 trillion yuan, a 3.5% increase, and fixed asset investment exceeding 51.4 trillion yuan, growing by 3.2% [6]. Group 3: Structural Optimization - There is a clear trend of consumption upgrading and investment quality improvement, with service consumption growing rapidly and high-tech industry investments showing an annual growth rate of 12.1% from 2018 to 2024 [7]. - The share of high-tech manufacturing investment in total fixed asset investment rose to 12.9% by 2024, indicating a shift towards higher-end industrial structures [7]. Group 4: Market System Development - The construction of a unified, open, and competitive modern market system is accelerating, supported by strategic planning documents that outline clear action plans for strengthening the domestic market [8]. - Reforms aimed at improving the business environment and reducing transaction costs are fostering innovation and competitiveness among various market players [8]. Group 5: Future Directions - The focus on expanding resident consumption is crucial for solidifying the foundation of domestic demand, with strategies aimed at increasing income and optimizing the consumption environment [9]. - Emphasis on technological innovation and effective investment is necessary to create new growth drivers for domestic demand, leveraging the domestic market as a testing ground for innovation [10][11].

今天分享的是：中国信通院：数字消费蓝皮书（2025年） 报告共计：56页 数字消费蓝皮书（2025年）核心内容总结 《数字消费蓝皮书（2025年）》系统阐述了数字消费的发展态势、核心特征与未来趋势，展现了其在经济社会发展中的重要价值。 数字消费是数字技术引发消费对象或方式数智化变革的消费活动，已形成"技术赋能-需求牵引-政策保障"的良性循环，在扩大内需、稳 定经济增长、助推结构转型和助力社会民生等方面发挥关键作用。2024年，实物商品网上零售额占社会消费品零售总额比重达26.8%， 服务消费对消费增长贡献率达63%，数字消费已成为经济增长的重要支撑。 供给侧方面，数字消费供给加速创新提质。数字产品不断迭代，AI手机、具身智能机器人等新一代智能终端涌现，产品从"单一智能"迈 向"万物智联"；数字服务深度渗透教育、医疗、文旅等领域，催生虚拟课堂、远程会诊等新场景；供给方式持续升级，直播电商、即时 零售等新模式快速发展，线上线下融合与虚实融合消费不断创新；供给生态跨界融通，数字文化IP跨界合作与低空消费等新形态场景加 速涌现。 需求侧方面，数字消费需求持续扩容升级。居民消费意愿强劲，消费理念从关注质量价格向追求情感 ...

为深化产教融合，助力应用型人才培养，近日，成都银杏酒店管理学院与四川省长江集团有限公司（以下简称"长江集 团"）举行"数智文创产业学院"签约暨揭牌仪式。长江集团董事长赵毅、财务总监陈俊杰、董事会办公室主任李杰、产教融 合部部长尚雪，成都银杏酒店管理学院理事曾芹、校长夏明忠、副校长陈波、教学科研工作部部长熊斌、信息工程管理学 院院长何明星以及相关部门负责人、教师代表共同出席会议。 座谈会上，赵毅介绍，长江集团作为一家深耕大消费领域的大型企业集团，业务覆盖现代供应链、数字消费、民生保供与 产业服务等多元领域。他表示，企业将以数智文创产业学院为依托，全力推进学生实训、课程开发与实习就业等方面的协 同合作，携手学校培养适应行业发展的应用型人才。 会前，校方一行在赵毅等企业高管的陪同下，参观了长江集团数字消费创新基地，实地了解业务场景与技术实践平台。 夏明忠在介绍学校办学历程及成果后，感慨道："长江集团的创新基地给大家留下了深刻印象。"他指出，最好的老师、最 新的技术、最先进的设备和最优质的产品都在企业。深化校企合作是推动教育链、人才链与产业链、创新链深度融合的关 键。为此，要落实"三个对接"，即将学生专业能力与职场要 ...

位于上海南京路步行街的百联ZX创趣场内人头攒动，不少消费者正在选购"谷子"。王 初摄（人民视 觉） "Meet China"入境旅游数字消费大屏具备商品导购、故事化解说、多语种交互与境外银行卡便捷支付等 功能。图为用户展示"Meet China"入境旅游数字消费大屏打印的购物核销单。新华社记者 陈浩明摄 参观者在第八届中国国际进口博览会现场，试戴一款AI眼镜。新华社记者 樊雨晴摄 消费者在位于广东深圳龙岗区的全球首家机器人6S店参观。新华社记者 周 科摄 在第五届中国国际消费品博览会全球特色消费展区，消费者在体验干眼症治疗医疗设备，感受沉浸式按 摩。张 茂摄（人民视觉） 近日，中国互联网络信息中心政策与国际合作所发布《数字消费发展报告（2025）》（以下简称《报 告》）。《报告》显示，2025年上半年我国数字消费总额达9.37万亿元，数字消费用户规模突破9.58亿 人，数字消费正成为消费的重要动能。 数字消费包括数字产品消费、数字服务消费、数字内容消费以及通过数字渠道实现的消费。下单即时配 送、选购智能家居、在智慧商圈购物、跟着"AI导游"参观博物馆……多样化的数字消费场景，越来越高 频地出现在人们的日常生活 ...

元旦假期将至，当你向AI助手说出"帮我规划元旦出行"，它回应的不再只是机票酒店列表，而是一份真 正"懂你"的节日方案——它会结合你的健康数据，避开不适合长时间步行的景点；根据你近期的消费记 录，推荐那些你可能会心动的特色市集；甚至感知到你"想放松又怕无聊"的情绪状态，在行程中恰到好 处地安排一场沉浸式数字艺术展。 数字消费的"现象级"渗透 "消费是拉动经济增长的'主引擎'和稳定运行的'压舱石'。但是，现阶段我国面临消费动能不足、供需错 配、服务断层、人群与区域失衡等结构性问题，制约了内需潜力的充分释放。"中国信息通信研究院政 策与经济研究所专家王文宇在接受报采访时指出，"以数字技术和网络平台为关键支撑的数字消费，通 过实时需求洞察、精准匹配、产品赋能等核心能力，为破解传统消费体系的结构性矛盾提供了全新路 径，也正成为经济增长的关键引擎与民生改善的重要抓手。" 王文宇进一步用数据佐证了这一趋势的宏观影响："经计算发现，从2015年至2024年的10年间，数字消 费占总消费的比重持续扩大，从18.9％增长到31.5％，同时几乎贡献了总消费增量的半数，已成为国内 消费重要的组成部分和国内消费增长的核心引擎之一。一方 ...

Core Insights - The report highlights the rapid growth of digital consumption in China, with total digital consumption reaching 9.37 trillion yuan in the first half of 2025, accounting for nearly half of total household consumption expenditure [1] - The user base for digital consumption has surpassed 958 million, indicating a broadening demographic reach, including significant participation from the elderly and rural populations [1] Group 1: Digital Consumption Trends - Digital consumption is no longer limited to a niche market; it has become an accelerator for China's vast consumer potential, with 27.2% of users from Generation Z, 12.2% from the elderly, and 26.0% from rural areas [1] - The shopping experience has evolved, with 71.1% of online shoppers engaging in price comparisons, and 60.6% willing to pay a premium for emotional value and personal interests [2] Group 2: Emerging Consumer Segments - Unique products like "La Bu Bu" toys and cultural creative products are gaining popularity among young consumers, indicating a shift towards personalized and culturally resonant consumption [3] - The rise of new consumption scenarios, such as smart products and traditional cultural items sold online, showcases the innovative fusion of AI and culture in driving consumer demand [3] Group 3: Integration of Online and Offline Experiences - The integration of online and offline shopping experiences is breaking traditional consumption barriers, with 6.26 million users engaging with micro-short dramas and 5.69 million using online food delivery services [4] - This seamless blend of digital convenience and physical experiences enhances consumer engagement and effectively taps into latent domestic demand [4] Group 4: Future Directions - To sustain the momentum of digital consumption, there is a need to strengthen digital infrastructure, bridge the urban-rural digital divide, and encourage innovation in supply to meet user demands [4] - A robust regulatory framework is essential to create a safe and trustworthy consumption environment, which will further boost confidence and expand domestic demand [4]

中国互联网络信息中心政策与国际合作所近日发布的《数字消费发展报告（2025）》显示，2025年上半 年我国数字消费用户规模突破9.58亿人，占网民总数的85.3%，数字消费正成为消费的重要动能。 什么是数字消费？它涵盖数字产品消费、数字服务消费、数字内容消费以及通过数字渠道实现的消费， 例如网购、智能商品选购等均在此列。数字消费何以蓬勃发展？一方面，随着我国发展阶段变化和居民 收入水平持续提高，消费需求逐渐向服务性消费转变，人们更加注重消费过程中的感受和体验，更加注 重情感满足。另一方面，互联网、大数据、人工智能等数字技术的快速发展和广泛应用，有效强化了供 需两端的精准对接，使消费者的潜在需求得以充分挖掘。 与此同时，更需政企携手、协同发力，推动数字消费再上新台阶。政府层面，既需要加强新型基础设施 建设，特别是在农村和偏远地区，加速弥合数字鸿沟，夯实发展根基；也需营造良好的数字消费环境， 构建让消费者"敢消费、愿消费"的信任机制，持续提振消费信心。企业作为经营主体，则应紧跟需求变 化，积极探索多元消费场景，以优质供给引领消费升级。 数字时代，技术为美好生活带来新的可能。当有为政府与有效市场同向发力、同频共振， ...

央视网消息：中国互联网络信息中心近日发布《数字消费发展报告（2025）》。报告显示，2025年 上半年，我国数字消费总额达9.37万亿元，占居民消费支出总额近一半。数字消费作为消费新业态，正 不断拓展消费空间，成为消费的重要动能。 ...

Economic Achievements - In the first 11 months, the national railway transported a total of 3.727 billion tons of goods, representing a year-on-year increase of 2.7% [3] - The Yangtze River Economic Belt's foreign trade import and export reached 19.12 trillion yuan, a historical high, with a year-on-year growth of 6.3% [5] - China's hydropower generation capacity reached 444 million kilowatts, maintaining the global lead for 22 consecutive years [7] Digital Consumption - In the first half of the year, China's digital consumption totaled 9.37 trillion yuan, with the user base exceeding 958 million people, indicating that digital consumption is becoming a significant driving force [10] Oil and Gas Production - The Bohai Oilfield is projected to exceed 40 million tons of oil and gas equivalent production in 2025, marking a historical high, and has contributed over 600 million tons of crude oil to date [12] - The domestic crude oil production is expected to reach 215 million tons by 2025, with marine crude oil production anticipated to exceed 6.8 million tons, contributing to 80% of the national crude oil increase [12] Smart Agriculture - Smart agriculture is accelerating in China, enhancing production efficiency through innovative technologies, such as smart collars for livestock and remote monitoring for aquaculture [14][16] - In Suide County, the introduction of intelligent sorting lines for apples has significantly improved sorting accuracy and production value [18][19]

Core Insights - The report indicates that China's digital consumption reached 9.37 trillion yuan in the first half of 2025, accounting for nearly half of total household consumption expenditure [2][5] - Digital consumption is evolving as a new consumption model, expanding the consumption space and becoming a significant driving force for the economy [2] Group 1: Digital Consumption Trends - The user base for digital consumption has surpassed 958 million, with Generation Z accounting for 261 million users, representing 27.2% of the total [3] - The elderly population (60 years and above) constitutes 117 million digital consumers, making up 12.2% of the user base, showing a mix of price comparison and impulsive buying behaviors [3] - Rural digital consumers number 249 million, which is 26.0% of the total, indicating a balanced participation in online consumption subsidies compared to urban areas [3] Group 2: Innovations in Consumption Spaces - Digital technologies are reshaping physical commercial spaces, with new business models like digital business circles and smart districts injecting new vitality into the consumption market [4] - The Hangzhou Lakeside Pedestrian Street has undergone digital service upgrades to create a multi-dimensional consumption scene, enhancing visitor experiences through technology [4] - The report highlights a growing trend in digital cultural tourism, with micro-short drama users reaching 626 million and online gaming users at 584 million, indicating a rich supply of digital entertainment content [4] Group 3: Evolving Consumer Preferences - Digital consumption is entering a phase where practicality and experience are equally prioritized, with 67.1% of online shoppers focusing on product practicality and 60.6% willing to pay for personal enjoyment and emotional value [5] - A significant portion of consumers (16.8%) utilize online subsidies for purchasing new products, while 14.7% prefer second-hand platforms for buying used items [5] - Consumers are increasingly blending fast online shopping with immersive offline experiences facilitated by VR/AR technologies [5] Group 4: Immersive Experience Consumption - The XR experience space at the Qin Shi Huang Mausoleum has attracted over 20,000 visitors in three months, showcasing the growing acceptance and enthusiasm for immersive digital experiences [6] - VR experience venues in cities like Nanchang are witnessing high foot traffic, indicating a rising interest among young consumers in immersive activities [6] - The digital economy is driving deeper engagement in immersive experience consumption, reflecting a shift in consumer behavior towards experiential offerings [6]