记者丨周慧 编辑｜ 李博 通过短暂的采访调研，去了解一个城市和写企业出海趋势，都很容易盲人摸象。 林雪萍《大出海》书中写墨西哥市场环境时提到，那些流传广远的内容迎合了人们的想象。 当这些国家被当成一个简单标签组合的存在时，人们更容易传播符合自己想象的内容。在新 的社交茧房，持有相同观点的人相互验证。 在认识中东城市的过程中，也是如此，在短视频的世界里，中东通常都是和"土豪"标签关联 在一起，在一些网红博主和房地产中介的塑造里，那边好像遍地是黄金，人人富得流油。但 是，在迪拜老城区仍然能看到密集的南亚劳工，街头的骑手，他们的收入并不高。 迪拜的商旅旺季 一位出海经验丰富的企业高管告诉我，不管是媒体的关注角度，还是社交媒体上的传播内 容，你看到的或许是大家希望你看到的，这些声音构成了传播议程设置的一环。 迪拜确实也是开放度高和擅长营销的城市。在走马观花的实地采访中，可以感受到的是， 以 阿联酋、沙特为代表的中东国家，迎来了越来越多的中国企业、商务精英、游客等。 素。 迪 拜 经 济 和 旅 游 部 在 推 介 文 案 中 再 一 次 强 调 持 续 推 进 的 " 欢 迎 中 国 " 战 略 （ China Re ...

Core Viewpoint - The company is transitioning from a B2B model to a B2C model, focusing on self-owned brands and domestic sales, while achieving significant revenue growth in its fitness and wellness segment [1][2]. Group 1: Company Transition and Growth - The company started as an export OEM for stationery and has recently expanded into the home fitness e-commerce sector, with a change in actual control to Ningbo State-owned Assets Supervision and Administration Commission in 2022 [1] - The company has a three-year profit commitment of 240 million yuan from 2022 to 2024, with revenue growth rates of +3% in H1 2023, +43% in H1 2024, and +20% in H1 2025 [1] - The share of self-owned brands (OBM) is expected to increase from 15% in 2020 to 30% in 2024, indicating a shift from OEM to OBM [1] Group 2: Market Performance and Supply Chain - The educational and leisure segment is stabilizing, primarily targeting the North American market, with revenue growth rates of 0.57% in 2023, 23.83% in 2024, and 3.15% in 2025 [1] - The supply chain, featuring dual bases in Ningbo and Anhui along with production capacity in Vietnam, supports flexible customization for various product categories and small-batch orders [1] - The company is developing its own brands like PAPERAGE, and the Vietnam base is not yet at full capacity, suggesting potential for further margin improvement as domestic cultural and IP businesses grow [1] Group 3: Fitness Brand Development - The fitness brand is experiencing rapid growth, with a projected revenue increase of nearly 140% in 2024, and core products ranking highly in Amazon's niche categories [2] - The company is focusing on direct sales through its official website, with website revenue surpassing Amazon's by September 2025, and has opened its first offline experience store in the U.S. in April [2] - The operational model combines multi-platform traffic generation, offline experiences, and website conversion to enhance user engagement and brand pricing power [2] Group 4: Domestic Market Expansion - The company is in the early stages of domestic market expansion, with only 1.7% of revenue from domestic sales in H1 2025, and plans to focus on three main areas: cultural products, IP toys, and AI toys [2] - The "Jinfeng" brand is collaborating with famous temples for cultural products, leveraging traditional cultural recognition and emotional value [2] - The company has established resources in both upstream IP and downstream channels, with products already in over 500 boutique bookstores and toy stores [2] Group 5: Financial Projections and Valuation - Revenue projections for 2025, 2026, and 2027 are 2.28 billion, 2.76 billion, and 3.40 billion yuan, with year-on-year growth rates of +17%, +21%, and +23% respectively [3] - Net profit forecasts for the same years are 118 million, 158 million, and 200 million yuan, with growth rates of +10%, +34%, and +27% respectively, leading to EPS of 0.66, 0.88, and 1.11 yuan [3] - The company is expected to benefit from synergies in IP development, channel integration, and brand promotion, with a target price of 31.61 yuan based on a 36x PE valuation for 2026, initiating coverage with a "buy" rating [3]

通过短暂的采访调研，去了解一个城市和写企业出海趋势，都很容易盲人摸象。 林雪萍《大出海》书中写墨西哥市场环境时提到，那些流传广远的内容迎合了人们的想象。 当这些国家被当成一个简单标签组合的存在时，人们更容易传播符合自己想象的内容。在新的社交茧 房，持有相同观点的人相互验证。 在认识中东城市的过程中，也是如此，在短视频的世界里，中东通常都是和"土豪"标签关联在一起，在 一些网红博主和房地产中介的塑造里，那边好像遍地是黄金，人人富得流油。但是，在迪拜老城区仍然 能看到密集的南亚劳工，街头的骑手，他们的收入并不高。 迪拜确实也是开放度高和擅长营销的城市。在走马观花的实地采访中，可以感受到的是，以阿联酋、沙 特为代表的中东国家，迎来了越来越多的中国企业、商务精英、游客等。 最近一周，小红书上遍布刘亦菲在阿布扎比看F1赛事的穿搭帖，以及她参观扎耶德国家博物馆"出片神 图"。 同样，迪拜经济和旅游部对中国媒体发布了关于蔡依林新专辑《Pleasure》主打曲《Fish Love》MV在 迪拜取景的消息，MV取景覆盖沙漠、海湾、老城区、黄金相框等标志性景点元素。 迪拜经济和旅游部在推介文案中再一次强调持续推进的"欢迎中国"战 ...

Group 1 - The core viewpoint indicates that traditional business is expected to improve marginally, and Jiumu's continued expansion is anticipated [1] - The company aims for a revenue growth of 4.8% year-on-year in 2025, with net profit attributable to the parent company expected to remain flat [2] - The company maintains its profit forecast and buy rating, with a target price of 33.80 yuan, corresponding to a 20 times P/E for 2026 [3] Group 2 - The company has implemented product quality improvements and introduced more functional and emotionally valuable products, collaborating with leading stores to enhance brand presence [1] - Revenue from writing tools, student stationery, and office supplies has seen a narrowing decline, with an expected improvement in Q4 2025 performance [1] - The company opened over 130 new Jianguo Life Stores, increasing total stores to 870, contributing to a 7% year-on-year revenue growth [1] Group 3 - For Q4 2025, the company anticipates a revenue growth of 13.3% year-on-year and a net profit growth of 19.9% [2] - The expected gross margin for 2025 is projected to decrease by 0.1 percentage points to 18.8%, while the sales expense ratio is expected to improve [2] - The company forecasts net profit margins to slightly decrease by 0.3 percentage points to 5.5% for the year [2] Group 4 - Revenue projections for 2025-2027 are set at 253.9 billion, 278.0 billion, and 301.7 billion yuan, respectively, with net profit expected to grow in subsequent years [3] - The company continues to target a price-to-earnings ratio of 20 times for 2026, indicating a potential upside of 23% from the current stock price [3]

老凤祥（600612.SH）12月18日在投资者互动平台表示，您好，感谢对公司的关注。目前公司没有在欧 盟国家设立公司，下属子公司中国第一铅笔有限公司有向欧洲出口铅笔的业务，但出口占营收比重较 小。谢谢。 （文章来源：每日经济新闻） 每经AI快讯，有投资者在投资者互动平台提问：通过年报关注到贵公司有美国、加拿大等国外收入， 请问贵公司有无欧盟国家的营销收入？ ...

格隆汇12月18日丨老凤祥(600612.SH)在投资者互动平台表示，目前公司没有在欧盟国家设立公司，下 属子公司中国第一铅笔有限公司有向欧洲出口铅笔的业务，但出口占营收比重较小。 ...

格隆汇12月18日丨老凤祥(600612.SH)在投资者互动平台表示，目前公司没有在欧盟国家设立公司，下 属子公司中国第一铅笔有限公司有向欧洲出口铅笔的业务，但出口占营收比重较小。 ...

Core Viewpoint - Guangzhou Dream Monkey Vehicle Products Co., Ltd. has been established with a registered capital of 10,000 RMB, indicating a new player in the market focusing on various retail and wholesale sectors [1] Group 1: Company Overview - The company is registered with a capital of 10,000 RMB, which is relatively low, suggesting it may be in the early stages of development [1] - The business scope includes retail and wholesale of stationery products, indicating a focus on consumer goods [1] Group 2: Business Scope - The company operates in multiple sectors including sales of metal materials, super materials, and new energy vehicle electrical components, showcasing a diverse product range [1] - Additional offerings include retail and wholesale of motorcycle parts, hardware products, computer software and hardware, communication equipment, and electronic components, reflecting a broad market approach [1] - The inclusion of smart robots and automotive decoration products in its sales portfolio suggests an interest in innovative and technology-driven markets [1]

Core Viewpoint - The article highlights the importance of ensuring the safety and quality of food, toys, and stationery around schools, emphasizing a collaborative approach involving parents and teachers in the regulatory process [1][3]. Group 1: Regulatory Actions - The Sha Wan City Market Supervision Administration has initiated a special inspection action focusing on a 400-meter radius around primary and secondary schools and kindergartens, covering food stores, toy stores, and stationery shops to ensure comprehensive oversight [3]. - The inspection targets high-frequency categories such as small food items, popular toys, and commonly used stationery, employing a checklist approach to enhance regulatory efficiency [3]. Group 2: Community Involvement - Parents and school staff have been invited to form volunteer supervision teams to participate in on-site inspections, providing insights from both parental and educational perspectives to identify potential safety hazards in students' daily consumption [3]. - During inspections, law enforcement personnel collaborate with parents and teachers to strictly monitor food safety, ensuring no expired or unverified products are sold, and preventing the sale of inappropriate items to minors [3]. Group 3: Enforcement and Future Plans - The Sha Wan City Market Supervision Administration implements a comprehensive approach across urban and rural areas, ensuring immediate removal of problematic products and strict penalties for violations to guarantee effective resolution of issues [4]. - The administration plans to maintain regular inspections and improve long-term regulatory frameworks, while continuing to deepen the collaborative supervision mechanism between families and schools to safeguard the health of young people [4].

天眼查App显示，近日，深圳市欧小喵科技有限公司成立，法定代表人为郭彦春，注册资本10万人民 币，经营范围为一般经营项目是：电子产品销售；文具制造；五金产品零售；五金产品批发；包装专用 设备销售；包装材料及制品销售；塑料包装箱及容器制造；食品用塑料包装容器工具制品销售；金属包 装容器及材料制造；金属包装容器及材料销售；日用百货销售；电子元器件批发；电子元器件制造；日 用产品修理；日用电器修理；技术服务、技术开发、技术咨询、技术交流、技术转让、技术推广；互联 网销售（除销售需要许可的商品）；办公用品销售；文具用品批发；数字技术服务；会议及展览服务； 软件开发；新材料技术研发；新材料技术推广服务；信息技术咨询服务；信息咨询服务（不含许可类信 息咨询服务）；专业设计服务；集成电路芯片及产品销售。（除依法须经批准的项目外，凭营业执照依 法自主开展经营活动），许可经营项目是：无。 ...