Core Viewpoint - The 21st China (Shenzhen) International Cultural Industries Fair (CIFIT) will be held from May 22 to 26, 2024, focusing on the integration of culture and technology, with a theme of "Innovation Leads Trends, Creativity Lights Up Life" [3][4]. Group 1: Event Overview - The CIFIT will feature 6,280 exhibitors from government groups, cultural institutions, and enterprises, with participation from 65 countries and regions, including 305 overseas exhibitors [3]. - The event will have a total of 52 sub-venues across the city, with the main venue located at the Shenzhen International Convention and Exhibition Center [3]. - The fair aims to enhance its internationalization, marketization, professionalism, and digitization levels, establishing itself as "China's First Cultural Industry Exhibition" [4]. Group 2: Industry Insights - Shenzhen's cultural and related industries comprise 3,754 enterprises, generating a revenue of 12,875.08 billion yuan, accounting for 51.5% of the province's total and 9.1% of the national total [2]. - The city has seen significant revenue contributions from 16 sub-sectors, including multimedia gaming and wearable smart cultural device manufacturing, totaling 5,863.99 billion yuan [2]. Group 3: Highlights of the Fair - The fair will introduce five major highlights, including participation from over 300 leading brands, with more than 60 first-time exhibitors [5]. - An AI technology zone will be established, featuring over 60 AI companies showcasing applications across various scenarios [5]. - The main exhibition area will expand from over 1,300 square meters to 3,000 square meters, attracting over 100 institutions and enterprises with significant cultural products [6]. Group 4: Transaction Promotion Measures - The fair has planned 22 measures to enhance transaction capabilities, focusing on upgrading scenes, channels, and services [7]. - New transaction scenarios will include product launches, project roadshows, and supply-demand matching, with increased collaboration with major e-commerce platforms [7]. - An AI exhibition assistant named "Wen Xiao Bo" will be introduced to optimize the transaction service system, enhancing the overall visitor experience [8].

Core Insights - The first Weibo ACG World (WAW) was held from May 3 to May 5 in Beijing, attracting over 68,000 attendees, with nearly 80% from northern regions and 77% under 30 years old [1][9] - The event featured over 100 popular esports teams, players, game streamers, and artists, showcasing more than 150 popular game, esports, and anime IPs, creating a vibrant atmosphere for ACG enthusiasts [1][2][4] - The event generated significant online engagement, with a total reading volume of 2.45 billion and 9.5 million interactions on Weibo, along with 87 trending topics [1][7] Event Highlights - WAW included four themed exhibition halls, offering a one-stop celebration of games, esports, and anime, with over 30 exciting activities that allowed fans to interact with their favorite characters [2][4] - The event featured notable appearances from popular groups and characters, including the six-year anniversary celebration of the "Infinite King Team" and a large cosplay parade from "Jian Wang 3" [2][4][5] - Exclusive game demos, such as the first offline trial of the domestic AAA game "Mingmo: Yuanshu Yu," were well-received, with fans expressing satisfaction despite long wait times [4][10] Industry Impact - The event showcased the growing ACG ecosystem on Weibo, with 666 game IPs and over 3,600 top accounts in the anime sector, indicating a robust community and resource base [9][12] - WAW aimed to establish a benchmark for northern game and anime exhibitions, enhancing offline engagement for ACG culture and facilitating a closed-loop fan operation model [10][12] - The collaboration with partners like Maoyan Entertainment for ticket sales and marketing demonstrated a successful integration of online and offline experiences, contributing to the cultural consumption landscape in the region [10][12]

Core Insights - The first Weibo ACG World (WAW) was held from May 3 to May 5 in Beijing, marking it as the largest comprehensive game and animation exhibition in Northern China [1] - The total attendance for the inaugural event exceeded 68,000, with nearly 80% of ticket purchasers coming from Northern regions and 77% being under the age of 30 [1] - Currently, Weibo's pan-ACG (Anime, Comic, and Games) bloggers produce an average of 2.6 million posts daily, attracting over 300 million users to follow pan-ACG content on the platform [1]