游客结构的变化更值得关注。在2862.3万游客中，外地游客占比达37.3%，1067.6万人次的规模同比增 长6.4%。"不再是走马观花，而是沉浸式体验"，这一趋势在消费数据中尤为明显：人均旅游消费1025.3 元，同比增长7.7%，线上线下消费合计767.5亿元，11%的增速跑赢同期全国平均水平。 成都文旅的爆发并非偶然，而是"提前谋划+精准施策"的结果。早在假期前，成都便以"万千气象成都 行"为主题，策划推出300余项文旅活动，覆盖"吃住行游购娱"全场景，形成"传统+潮流""线下+线上"的 立体供给体系。 在传统文旅资源之外，数字文创成为吸引年轻群体的"新引擎"。全国首个"数字文创黄金周"期间，成都 联动哪吒、《遮天》等28个本土IP，在交子大道打造潮玩大街，累计接待164.77万人次，王者荣耀鲁班 7号全球首展吸引12.6万人打卡；西博城举办的第二十一届世界动漫展，首日入场人数突破4万。更关键 的是，成都通过电子消费福袋串联450家餐饮、13家景区和60家酒店，带动线下消费超1.19亿元，实 现"流量"向"留量"的转化。 乡村消费市场的激活，则为文旅经济增添了另一增长极。国庆期间，2025年秋季"村糖会 ...

Core Viewpoint - The article emphasizes the importance of developing digital consumption to enhance economic vitality and improve quality of life in the digital age, as outlined in the recent guidance from the Ministry of Commerce and other departments [1][6]. Group 1: Overall Requirements - The guidance aims to implement the new development philosophy and promote high-quality development to meet the growing needs of the people, leveraging the advantages of a large-scale market [6]. Group 2: Enriching Digital Consumption Supply - The guidance proposes to expand digital product consumption by encouraging innovation in artificial intelligence (AI) terminal products, such as smartphones, computers, and smart home devices [7]. - It aims to enhance digital service consumption by integrating AI and immersive technologies in cultural and tourism sectors to create diverse consumption experiences [7]. - The guidance also focuses on innovating digital content consumption through cultural digitization and the development of new content forms targeting various demographics [8]. - It encourages the expansion of digital consumption channels by supporting the digital transformation of retail and promoting new business models like social e-commerce and live-streaming commerce [9]. Group 3: Cultivating Digital Consumption Entities - The guidance emphasizes enhancing the innovation capabilities of digital consumption enterprises and fostering a competitive environment for small and medium-sized enterprises (SMEs) [10]. - It supports the digitalization of SMEs through improved e-commerce public service platforms and rural e-commerce development initiatives [10]. Group 4: Optimizing Digital Consumption Support System - The guidance calls for the establishment of digital consumption platforms and the enhancement of logistics systems to support efficient delivery and service [11]. - It highlights the need for improved payment convenience, including the expansion of digital currency acceptance and the enhancement of payment services for various demographics [12]. - The guidance also stresses the importance of financial support for digital consumption projects, including the issuance of bonds and asset securitization [13]. Group 5: Creating a Favorable Environment for Digital Consumption - The guidance outlines plans for promotional activities to stimulate consumption, such as online shopping festivals and the introduction of digital consumption vouchers [14]. - It encourages international cooperation in e-commerce and digital services to meet diverse consumer needs [15]. - The guidance promotes the establishment of standards for digital products and services to ensure consumer protection and market order [15]. Group 6: Implementation and Coordination - The article concludes with a call for enhanced organizational leadership and policy support to ensure the effective implementation of the guidance measures [16].

近日，商务部等8部门联合印发《关于大力发展数字消费共创数字时代美好生活的指导意见》（以下简 称《指导意见》）。《指导意见》全面贯彻落实党中央、国务院决策部署，发挥超大规模市场优势，扩 大数字消费多元化供给，创新和丰富数字消费场景，促进数字消费更高水平供需动态平衡，激发和增强 社会经济活力，共创数字时代美好生活。 《指导意见》聚焦供需两侧协同发力，从4方面提出14项任务举措。一是丰富数字消费领域供给。扩大 数字产品消费，提升数字服务消费，创新数字内容消费，拓展数字消费渠道，以数字消费新供给激发消 费新需求。 二是培育壮大数字消费经营主体。提升数字消费企业创新能力，赋能中小企业数字化发展，支持数字消 费企业发展壮大，不断增强内生动力和创新活力。 三是优化数字消费支撑体系。打造数字消费平台载体，完善快递物流配送体系，提升支付便利化水平， 强化要素投入保障，加强财政金融支持，构建高效协同的数字消费生态体系，夯实数字消费发展基础。 四是营造数字消费良好环境。开展消费促进活动，推动国际交流合作，促进规范健康发展，统筹促进与 规范、国内与国际，以更优环境推动数字消费高质量发展。 《指导意见》要求各有关单位充分认识数字消费在 ...

本报特约评论员 运用大数据、人工智能等数字技术为文化发展赋能，可以从更广维度打破时空界限，让文化场馆"动起 来"、非遗"热起来"、文物"活起来"。数字出版、数字演艺等新型传播方式的不断涌现，给观众带来更 为便捷、时尚、全方位的视听体验。而动漫游戏、网络音乐、数字文创等新型文化产品和服务层出不 穷，进一步拓展了文化产品的形态与业态，为文化和科技深度融合提供了更多可能。 2025北京文化论坛今日开幕，约800名中外嘉宾将聚焦文化和科技融合发展，围绕科技激发文化原创 力、新科技提升公共文化品质等议题开展深入交流。在"文化+科技"深度融合正在全面打通文化创作、 消费、传播等各环节的形势下，本届论坛无疑是一次汇集众智探索文化和科技融合有效机制，加快发展 新型文化业态的最佳契机。 科技为文化赋能、文化为城市赋能。北京的文化新质生产力正展现出科技驱动产业革新、集群生态加速 形成的繁荣景象。这种新质生产力已成为推动文化产业高质量发展的强大动力。今年上半年，全市规模 以上文化企业实现营业收入1.22万亿元，同比增长13.3%。其中，文化新业态企业实现营业收入8808.8 亿元，同比增长15.9%，占全市文化企业营业收入的比重高 ...

Group 1 - The 2025 Service Trade Fair will be held from September 10 to 14 at Shougang Park, featuring the ICT exhibition as a key technology segment [1] - The ICT exhibition will cover an area of approximately 10,000 square meters, with over 100 offline exhibitors and nearly 300 online exhibitors [1] - The exhibition will focus on digital service trade and high-end industries, showcasing China's commitment to expanding openness and enhancing international competitiveness [1] Group 2 - Guangdong and Guangzhou enterprises, including the Panyu National Cultural Export Base, will participate in the ICT exhibition, highlighting their industry advantages [2] - The Panyu base will present case studies in digital cultural creation, gaming, and short videos, demonstrating how Chinese cultural enterprises leverage digital technology for global outreach [2]

Group 1 - The core viewpoint of the articles highlights the booming development of county tourism in China, driven by the trend of "reverse travel" and the increasing interest of young consumers in unique and high-quality travel experiences [1][2][9] - County tourism is evolving from being a supporting role in traditional tourism to becoming a new driving force for regional economic development, characterized by "small and beautiful" and "refined and special" offerings [1][2][9] - Young consumers, particularly those under 30, are becoming the main force in county tourism, with over 56% of summer travelers falling into this age group, indicating a shift in consumer preferences towards immersive and culturally rich experiences [2][3] Group 2 - The integration of cultural, agricultural, and tourism resources in county tourism has led to the emergence of new business models such as camping, educational travel, and night tours, catering to diverse tourist needs [2][3] - The development of county tourism is supported by policies like the "County Business Three-Year Action Plan (2023-2025)" and improvements in transportation and accommodation infrastructure, enhancing the convenience and comfort of travel to these areas [2][4] - The rise of digital platforms and social media is playing a crucial role in marketing and promoting county tourism, allowing for rapid visibility and engagement with potential visitors [4][7] Group 3 - Cross-regional collaboration is enhancing the appeal of county tourism, allowing for the integration of diverse regional characteristics and creating a multiplier effect that amplifies the value of county tourism [4][5][6] - The shift from "scenic spot economy" to "holistic experience" in county tourism is driven by the activation of cultural heritage and the monetization of ecological resources through various innovative models [7][8] - Challenges such as oversupply of traditional tourism products, inconsistent service quality, and a lack of professional talent need to be addressed through a combination of cultural depth, technological support, and policy frameworks [8][9]

Group 1 - The 21st China (Shenzhen) International Cultural Industries Fair (CICIF) is being held in Shenzhen for five days, concluding on May 26 [1] - Multiple listed companies are participating in the fair, showcasing their products and technologies across various sectors including film, media, publishing, artificial intelligence, robotics, gaming, and trendy toys [1] - AI and virtual reality technologies remain focal points at the fair, attracting numerous domestic and international visitors [1] Group 2 - Listed company Fantawild (301313) is participating in the fair, presenting its latest products such as VR large space, AI 3D reconstruction, virtual digital humans, AI knowledge graphs, and digital cultural creations [1] - Another listed company, Wankang Technology (300624), is showcasing its new video creative software and AI innovations at the fair [1] - Guoxing Optoelectronics (002449), part of the Guangsheng Holdings Group's electronic information sector, is presenting under the theme "Light Shows the Future" [1] Group 3 - The unique appeal of China's trendy toy IP has been highlighted, with the Hong Kong-listed company Pop Mart also participating in the fair [2] - Pop Mart is utilizing a dual exhibition model with "Beijing + Hong Kong" to showcase its popular products and enhance consumer experiences [2] - The company aims to stimulate urban cultural consumption and promote the deep integration and innovation of IP with urban cultural tourism [2]