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【高端访谈】以链长制增强产业可持续发展韧性——访山东烟台市政协主席、葡萄酒产业链链长于永信
Xin Hua Cai Jing· 2025-07-05 05:35
Core Viewpoint - Yantai has developed into the most complete domestic wine industry chain area in China, leveraging chain thinking to promote innovation and sustainable development in the wine industry amidst a downturn and deep adjustment period [1][5]. Industry Overview - Yantai is recognized as the birthplace of modern Chinese wine industry and the only "International Grape and Wine City" in Asia, with a history dating back to 1892 when Zhang Bishi established the Zhangyu company [2][4]. - The region boasts 204 wine production enterprises, 63 renowned wineries, and over 250 supporting enterprises, with a total annual output value of 500 billion yuan, maintaining the top position in the country [2][4]. Competitive Advantages - Yantai's geographical location at 37 degrees north latitude provides optimal conditions for high-quality wine production, adhering to the "3S" principle of sunshine, gravel, and ocean [2]. - The area has received over 700 international awards in the past three years, showcasing the global competitiveness of "Chinese brewing" [3]. Achievements in the Wine Industry - In 2024, Yantai's wine production enterprises accounted for 41% of the national total output, with sales revenue and profit indicators consistently leading among major production areas [4]. - The brand value of "Yantai Wine" reached 86.231 billion yuan [4]. Chain Long System Implementation - Yantai initiated the "Chain Long System" in 2021 to enhance the wine industry's resilience, focusing on strategic planning and top-level guidance [5][6]. - The city has established a development support system, including special funds and policy measures to optimize the chain operation mechanism [6]. Industry Integration and Development - The wine industry in Yantai integrates primary, secondary, and tertiary sectors, creating a clear full industry chain that includes planting, brewing, tasting, cultural experiences, and leisure tourism [7]. - The region has developed high-standard quality bases and demonstration gardens, with 98% of wine grape bases adhering to standardized practices [7]. Cultural and Tourism Development - Yantai has formed a development pattern where wine regions are integrated with tourism, enhancing visitor experiences and attracting over 3 million tourists annually [8]. - The city is promoting wine culture through various initiatives, including cultural museums and public promotion activities [9]. Global Engagement - Yantai is expanding its international connections by hosting international summits and fostering cooperation with global wine-producing regions [10].
白酒量跌,RTDs猛增!未来十年中国酒市怎么走?IWSR最新报告给出三大答案
Sou Hu Cai Jing· 2025-07-04 08:47
Core Insights - The IWSR report indicates a significant restructuring in the Asia-Pacific alcoholic beverage market, with an overall slowdown in growth, particularly in China where baijiu sales have declined by 5% while gin sales surged by 20% [1][6] Group 1: Market Overview - The total beverage alcohol (TBA) volume in the Asia-Pacific region is projected to decrease by 2% in 2024, with a 3% decline in total value [2] - Major categories such as beer (-3%), spirits (-2%), and wine (-4%) have all experienced value declines, while ready-to-drink (RTD) beverages saw a slight increase in sales (+1%) [2] - India stands out with a TBA growth of 6%, driven by a 19% increase in ultra-premium product consumption, contrasting sharply with China's 5% decline [2][5] Group 2: Regional Performance - The Philippines, Thailand, and Vietnam recorded a TBA growth of 2%, while Japan (-1%), South Korea (-1%), and Australia (-3%) faced declines [2] - The Indian market is benefiting from a recent UK-India free trade agreement, which will significantly reduce import tariffs on Scotch whisky and British gin, fostering growth in these categories [5] Group 3: Category-Specific Trends - In India, there is a notable increase in the consumption of Irish whiskey (+58%) and vodka (+17%), indicating a shift in consumer preferences beyond traditional whiskey [5] - In China, the decline in key categories such as baijiu (-5%), cognac (-14%), and Scotch whisky (-8%) is attributed to reduced formal consumption occasions [6][8] - Gin and vodka are benefiting from the rising cocktail culture, with gin sales increasing by 20% and vodka by 4% in China [6] Group 4: Future Projections - IWSR forecasts that from 2024 to 2034, beer sales in China will remain stable, while RTDs are expected to grow at a CAGR of 2%, and sparkling wine at +5% [9] - The report predicts a compound annual growth rate (CAGR) of 7% for Scotch whisky and 3% for gin in India from 2024 to 2029 [5] - The overall spirits category in the Asia-Pacific is expected to decline by 1% CAGR, but excluding baijiu, the growth rate is projected at +2% [9] Group 5: Wine and Beer Trends - The wine category in the Asia-Pacific region faced a 4% decline in 2024, an improvement from the 8% drop in 2023, with still wine and other wine categories contributing to the decrease [13] - Beer sales are expected to continue declining until 2026, with a projected recovery starting in 2027, particularly in India, Vietnam, Thailand, and the Philippines [14][16] Group 6: RTD Growth - RTDs are positioned for strong growth in the coming years, primarily driven by Japan and Korea, with a projected CAGR of +3% from 2024 to 2029 [17] - Japan is expected to be a key driver for RTD growth, while China, Korea, and India are also anticipated to see increases in this category [17]
玻利维亚驻华大使:中玻在食品农产品领域合作前景广阔
Group 1 - The event highlighted the potential for economic cooperation between Bolivia and China, particularly in the agricultural sector [1][2] - Bolivia is rich in natural resources, including the world's largest lithium reserves, and has fertile agricultural land [1][2] - The bilateral trade volume between China and Bolivia reached $2.733 billion in 2024, with a notable increase in imports from Bolivia [2] Group 2 - Bolivia's geographical indication products, such as high-altitude wines and unique coffee, are expected to enhance trade cooperation [3] - The country aims to expand its exports to China, including chicken, pork, and honey, while promoting technology transfer from China [3]
专访红酒达人高远:探秘进口葡萄酒市场 解析行业前景与入局之道
Sou Hu Cai Jing· 2025-07-01 22:50
随着消费升级和健康饮酒理念的普及,进口葡萄酒正逐渐成为国人餐桌新宠。面对琳琅满目 的葡萄酒品牌和参差不齐的市场价格,消费者该如何选择?法国3600个酒庄、十多万品牌, 为何知名者寥寥?原瓶进口葡萄酒的真实成本几何?有意入局者又该如何把握机遇?本报记 者专访红酒达人馆创始人、国际WSET葡萄酒品鉴师高远,解码葡萄酒行业核心问题。 葡萄酒为何坚持原瓶进口? 一瓶进口葡萄酒到底是多少钱? 记者:我国地域广阔,气候类型复杂多样,已形成以宁夏贺兰山东麓、新疆焉耆盆地、山东 烟台、甘肃武威、河北昌黎等8大葡萄酒产区、13个主要子产区呈现"一带两翼多点"分布格 局,陕西的丹凤和铜川等地也有较好的葡萄酒发展基础。您为什么只做进口葡萄酒,而且是 原瓶进口。 高远:葡萄酒作为舶来品,其核心价值在于原产地的风土特质和酿造传统。更重要的是,国外葡萄扎根 深、气候稳定,且酿酒品种受法律严格保护,从源头杜绝"以次充好"。原瓶进口能最大限度保证酒液的 原始风味和品质稳定。 从成本角度看,欧洲酒庄的土地多为家族传承,主要投入在于葡萄种植和酿造本身,没有过多的营销和 品牌溢价。以法国为例,酒庄多为祖辈传承,土地自有,核心成本集中在葡萄、水电、 ...
宁夏贺兰山 紫色葡萄酿芬芳
Jing Ji Ri Bao· 2025-06-30 22:10
夏日时节,站在贺兰山东麓远眺,绿意铺展,星罗棋布上百家酒庄。飘香的葡萄美酒,见证着宁夏用一 串串紫色葡萄,把戈壁荒滩变成绿水青山,又把绿水青山变成金山银山的蝶变。 经过40多年的发展历程,宁夏不仅让一串串酿酒葡萄在戈壁上扎下了根,还让其成为日渐壮大的"紫色 产业"。截至2024年,宁夏酿酒葡萄基地开发面积超60万亩,占全国种植面积近40%,是我国最大的酿 酒葡萄集中连片产区,葡萄酒年灌装量约1.4亿瓶。 "传统机械化作业中仍存在不可控的人为因素影响质量。"赵平坦言,机械化减轻了负担,但距离"轻松 种葡萄"还有差距,对机械进行智能化升级是破题关键。公司改造后的智能农机平台作业更加精准高 效,病虫害防治中,车辆自动调整车速和喷药量,实现无重叠、无遗漏的精准作业;无人机实现田间巡 检全覆盖监测;智能识别系统可精确扫描每串葡萄粒数,取代传统估产。目前,该公司葡萄种植服务的 全程智能化程度已达60%。 立足宁夏葡萄酒产区,越来越多的企业增强科研创新能力。近日,第五届中国(宁夏)国际葡萄酒文化 旅游博览会在银川举行。博览会上,宁夏神奇之鸟陶瓷有限公司展出的750升风土陈酿罐引人关注。"通 过对沙、陶土的配方多次改良实验, ...
法国方面着急了!法国对中国电动车增加关税后,中国立即采取反制措施针对法国干邑出口
Sou Hu Cai Jing· 2025-06-30 08:56
Core Viewpoint - France is urging China to lift its countermeasures against French cognac imports, but China appears to link this issue to the European Union's tariffs on Chinese electric vehicles [1][3]. Group 1: Importance of Cognac to France - In 2023, France's cognac export value reached €4.2 billion, with nearly one-third of this market coming from China [3]. - High-end cognac brands, particularly XO, are considered valuable assets among wealthy consumers in China, indicating the significance of this market for French producers [3]. Group 2: Trade Relations and Responses - The European Commission is set to finalize tariffs on Chinese electric vehicles, with potential rates soaring up to 48% [3]. - France's Agriculture Minister, Marc Fesneau, has expressed urgency for China to reconsider its stance, highlighting the tension in trade relations [3]. Group 3: Broader Economic Implications - The trade conflict could have severe repercussions for French agriculture, as the countermeasures may extend beyond cognac to include other vital sectors such as aircraft, luxury goods, and dairy products [3][5]. - The competitive landscape for cognac in China is intensifying, with domestic wines from regions like Ningxia and international competitors from Chile and Australia posing significant threats [5]. Group 4: Political Dynamics - French President Macron's previous emphasis on European strategic autonomy contrasts sharply with the current situation, where France seems to be reacting to U.S. influences rather than asserting its own interests [5]. - The ongoing trade war is characterized as mutually damaging, with reports of layoffs in French vineyards as a direct consequence of the trade tensions [5].
提振消费,烟台“冠军企业”星火燎原
Xin Jing Bao· 2025-06-30 03:20
Core Viewpoint - The 10th China Yantai Overseas Elite Entrepreneurship Competition is set to select around 10 entrepreneurial companies for support, providing up to 6 million yuan in comprehensive funding over five years, highlighting the importance of high-quality SMEs in boosting consumption and expanding domestic demand [2] Group 1: Entrepreneurship Competition - The competition has attracted over 2,800 high-level talent entrepreneurial projects from more than 30 countries and regions over the past nine years, resulting in over 200 quality projects being incubated [2] - Yantai has seen its number of high-quality enterprises exceed 4,000, contributing significantly to the city's economic growth, especially as it joins the "trillion GDP city club" in 2023 [2] Group 2: Key Enterprises - Cloud Storage New Energy Technology Co., Ltd. has developed a unique digital energy network technology for energy management, achieving a cumulative installed capacity of 1.2 GWh and planning to reach over 2 GWh, with a projected revenue of 600 million yuan in 2024 [6][7] - Yantai Aidi Hydraulic Technology Co., Ltd. has seen a 20% year-on-year increase in revenue, with a projected output of 480 million yuan in 2024, focusing on hydraulic components for excavators [7][8] - Shandong Longkou Sanyuan Aluminum Material Co., Ltd. holds over 60% market share in the easy-open can ring pull market, with a projected revenue of 2 billion yuan in 2024, reflecting a 27.3% year-on-year growth [10] Group 3: Semiconductor and Technology Innovations - Yantai Ruichuang Micro-Nano Technology Co., Ltd. has launched the world's first SW LP infrared detector, showcasing significant advancements in the semiconductor industry [11] - Shandong Hengyuan Intelligent Technology Co., Ltd. focuses on industrial AI products, enhancing production efficiency and contributing to the intelligent transformation of the manufacturing sector [14][15] Group 4: Industry Chains and Economic Growth - Yantai has developed 16 key industrial chains, with significant investments in projects totaling 151.4 billion yuan, contributing to a total output value of 932.6 billion yuan in 2024 [19] - The automotive industry is a major sector in Yantai, with over 200 automotive parts companies in Fushan District, producing a wide range of products with leading market shares [19][20] Group 5: Consumer and Cultural Initiatives - The "Blue Coast Renewal Action" has revitalized consumption along Yantai's coastline, with companies like Shandong Zunpin Dade Wine Industry Co., Ltd. promoting local wine culture and tourism [21][22] - Shandong Jufutang Biotechnology Co., Ltd. is developing a unique gene bank for snake species, aiming to innovate in health products, showcasing the integration of traditional medicine and modern biotechnology [22]
市场监管总局公布第二批市场监管服务型执法典型案例
Yang Shi Wang· 2025-06-30 02:18
Group 1 - The article discusses the implementation of a service-oriented law enforcement model by market regulatory authorities, focusing on prevention, light penalties for minor violations, and strict penalties for serious violations [1] - The model aims to unify discretion and ensure proportional penalties, enhancing political, legal, and social outcomes [1] Group 2 - The case of Shandong Mimeng Intelligent Equipment Co., Ltd. involved the illegal bundling of a paid service with charging fees for electric bicycles, resulting in a total illegal revenue of approximately 105.35 thousand yuan from 1,170,572 transactions [2] - The company voluntarily ceased the default bundling practice and refunded all collected fees, benefiting over 150,000 consumers [3] Group 3 - The case of Qingdao Lilang Wine Co., Ltd. involved the production of sparkling wine labeled with "CHAMPAGNE," leading to the seizure of 129 boxes of infringing products and a fine of 20,000 yuan [4][6] - The enforcement agency provided guidance for the company to apply for its own trademarks, resulting in the successful registration of five trademarks [5][6] Group 4 - The case of a candy stall in Liuzhou, Guangxi, highlighted the importance of compliance with food safety regulations, where the stall was found selling bulk food without a license but was not penalized due to the minor nature of the violation [7][8] - The regulatory body provided educational support and guidance for the stall to obtain the necessary food business license [8] Group 5 - The case in Dazhou, Sichuan, involved a significant crackdown on illegal meat products, leading to the seizure of approximately 8 tons of unlicensed frozen meat valued at around 600,000 yuan [9][10] - The operation resulted in the arrest of 15 suspects and the dismantling of two cold storage warehouses, with the case now in prosecution [9][10]
出口量暴跌93%!美国葡萄酒遭加拿大集体抵制
Sou Hu Cai Jing· 2025-06-29 04:04
贸易战硝烟下,美国葡萄酒产业正遭遇前所未有的"寒流"。最新数据显示,加拿大市场对美国葡萄酒的抵制浪潮已导致出口量断崖式下跌93%,创下数十 年最大跌幅。 这场由关税争端引发的行业地震,不仅让美国酒商失去了主要的海外市场,更在全球葡萄酒消费萎缩的背景下,暴露出产业链的深层危机,美国葡萄酒的 困局或将重塑全球酒类贸易格局。 今年早些时候,美国总统唐纳德-特朗普宣布对加拿大商品征收一系列关税后,加拿大迅速采取了报复性措施,主要针对依赖边境以北出口的美国产业, 葡萄酒因此受到连带损失。 结果显示,今年4月份美国对加拿大的葡萄酒出口量同比下降93%,是几十年来最大的一次跌幅。相关专家表示,由于加拿大是美国葡萄酒出口的最大买 家,持续的贸易争端使该行业陷入危机。 美国葡萄酒经济学家协会(American Association of Wine Economists)执行董事Karl Storchmann在接受外媒采访时表示:"美国的葡萄酒企业本以为对进口 商品(包括来自加拿大的葡萄酒)征收关税会带来利好,但结果却恰恰相反。" Storchmann补充说道:"加拿大直接切断了渠道,美国葡萄酒对加拿大的出口几乎降到了零,或者 ...
(进博故事)瑞士中心解锁瑞中合作密码
Zhong Guo Xin Wen Wang· 2025-06-27 13:01
中新网上海6月25日电 (记者 缪璐)一走进瑞士中心上海办公室,40余家瑞士企业的产品陈列便映入眼 帘。这些产品中的绝大多数都镌刻着"进博印记"。 "进博会对我们来说是一个关于成功的故事。"在瑞士中心董事会主席、瑞士前驻华大使戴尚贤(Jean- Jacques de Dardel)看来,进博会是深化瑞中经贸交流合作的重要平台,是增强瑞士企业拓展中国市场能 力的"倍增器"。 从观望到走进 作为瑞士组展机构,瑞士中心不仅是前七届进博会的"全勤生",而且逐步成为瑞士企业进入中国市场 的"导航员"。它每年都帮助众多瑞士企业,尤其是中小企业,展示商品、推广品牌,并在中国市场寻找 商业伙伴。可以说,瑞士中心见证了瑞士企业对进博会认知度和满意度不断提升的完整历程。截至目 前,中心已累计组织超过100家瑞士企业参加进博会。 瑞士中心首席执行官(CEO)肖振对这一历程有着深刻的印象。在首届进博会上,瑞士仅有罗氏、ABB等 龙头企业独立参展,不少瑞士中小企业对这一新生展会仍持观望态度。到了第二届进博会筹备期,瑞士 中心开始推进模式创新,在食品展区和消费品展区打造联合展台,这种"抱团"展示的方式迅速打开局 面,16家瑞士品牌共同参 ...