乡村旅游
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四川省乡村旅游协会理事会调研行走进成都彭州市
Sou Hu Cai Jing· 2025-10-30 04:13
Group 1 - The Sichuan Provincial Rural Tourism Association conducted a field study in Chengdu's Pengzhou City to assess the development of member units in the rural tourism industry, with over 30 participants including the association's president and vice presidents [2] - The council focused on examining rural cultural tourism industry bases such as the Pengzhou Wanmu Liuxiang Furniture Museum and the Pengzhou Bamboo Carving Studio, gaining insights into the integration of agriculture, culture, and tourism [2] - Discussions were held regarding the current status and challenges of rural handicrafts and tourism development in Pengzhou, leading to on-site guidance for enhancing the local cultural tourism industry [2] Group 2 - During the meeting, the president of the association summarized the work conducted in the first half of the year and outlined key tasks for the second half [4] - The association approved the establishment of a committee to promote rural craftsmen and handicraft development, as well as the addition of six new member units [4] - The meeting also agreed on changes to the legal representative of the association [4]
(走进中国乡村)游客变创客 新疆老村“圈粉”年轻人
Zhong Guo Xin Wen Wang· 2025-10-29 08:32
Core Insights - He Mu Village has transformed into a popular tourist destination in Xinjiang, attracting a growing number of young travelers who are becoming "new villagers" and contributing to the local economy [2][3] Tourism Development - The rapid development of tourism in Xinjiang has made He Mu Village a representative of rural tourism, drawing in visitors from various regions [2] - Young travelers are increasingly turning into entrepreneurs, creating new business opportunities in the village [2] Local Economy and Employment - The influx of young people has led to the emergence of new job roles such as homestay managers, baristas, travel photographers, and ski instructors [2] - Local residents, including young graduates, are leveraging tourism to improve their livelihoods, with some promoting the village through social media [3] Community Impact - The village committee highlights that the arrival of young individuals has injected new vitality and creativity into the community, fostering economic growth and modernization [3]
八大田园经济崛起
投中网· 2025-10-29 06:30
Core Insights - The article discusses the rise of the "rural economy" driven by urban consumers seeking nature and unique experiences, highlighting various innovative business models in rural areas [4][34]. Group 1: Rural Tourism and Experiences - In the first three quarters of 2024, over 4.35 trillion yuan was spent on tourism in China, with rural tourism seeing significant growth, receiving nearly 800 million visitors in the first quarter alone [4]. - The success of "rice field coffee" in the Yangtze River Delta illustrates a shift towards immersive consumption experiences, where urban consumers are willing to pay a premium for unique rural settings [7][8]. - The emergence of rural pet theme parks addresses the growing pet ownership market, providing urban pet owners with the space and services they need while revitalizing rural economies [10][11]. Group 2: Educational and Cultural Experiences - The rise of rural astronomy education programs reflects a shift in consumer demand for deeper, more meaningful experiences, moving beyond traditional sightseeing [13][14]. - The concept of "youth retirement homes" in rural areas offers urban youth a space for relaxation and community, transforming idle rural properties into vibrant living spaces [16][18]. Group 3: Innovative Agricultural Models - The "adopt-a-farm" model allows urban consumers to engage directly with agriculture, promoting a connection to food sources and enhancing the agricultural economy [24][25]. - Creative repurposing of idle rural buildings into cultural spaces not only preserves local heritage but also attracts new economic activities and tourism [26][28]. Group 4: Market Evolution and Consumer Engagement - The transformation of traditional rural markets into integrated online and offline platforms enhances consumer engagement and drives rural brand development [30][32]. - The article emphasizes that rural areas are no longer passive recipients of urban influence but are becoming active contributors to economic and cultural exchanges with cities [34][35].
游客变创客 新疆老村“圈粉”年轻人
Zhong Guo Xin Wen Wang· 2025-10-29 06:10
Core Insights - The article highlights the transformation of He Mu Village in Xinjiang into a popular tourist destination, attracting young travelers who are becoming "new villagers" and entrepreneurs [1][3]. Tourism Development - He Mu Village, once obscure, has gained recognition as a key player in Xinjiang's rural tourism, drawing a significant influx of young visitors [3][4]. - The village's picturesque autumn scenery, characterized by vibrant colors and natural beauty, has become a major attraction for tourists [1][3]. New Business Opportunities - Young individuals are increasingly staying in He Mu Village to pursue various new business ventures, such as operating guesthouses, cafes, and offering services like photography and skiing lessons [3][4]. - The rise of new business models has been facilitated by the growing tourism industry, providing local youth with opportunities to innovate and contribute to the local economy [4]. Community Impact - The influx of young entrepreneurs has revitalized the village, injecting new energy and creativity into the local community, which in turn stimulates economic growth [4]. - Local residents, including those from the pastoral community, are participating in the tourism economy by renting out accommodations and offering services, leading to improved income levels [4].
近悦远来·营城兴业丨火井镇“老粮仓”焕新颜,一杯咖啡“泡”出消费新场景
Sou Hu Cai Jing· 2025-10-28 20:45
Core Insights - The article highlights the revitalization of the ancient town of Huojing through the establishment of a cultural space that combines traditional elements with modern design, attracting visitors and enhancing local culture [2][5][19] Group 1: Cultural and Historical Significance - Huojing Town, with a history of nearly 1500 years, has transformed an old granary into a cultural hub, blending historical architecture with contemporary design [2][5] - The town features various cultural attractions, including a cultural exhibition hall and a non-heritage experience center, providing insights into local history and traditions [8][11] Group 2: Visitor Experience and Engagement - The granary café has been well-received since its opening last year, with high visitor turnout during peak seasons, indicating strong demand for its products and services [14] - Visitors enjoy unique experiences such as traditional tea ceremonies and creative cultural products inspired by local history, enhancing their engagement with the town [16][17] Group 3: Economic and Community Impact - The integration of local resources into modern consumer products, such as herbal teas, has attracted younger tourists, showcasing an innovative approach to rural revitalization [17][22] - The café serves as a social hub for both tourists and locals, fostering a sense of community and belonging while promoting local craftsmanship and agricultural products [19][22]
“绕世界一圈后还想留塘口” 广东打通农文旅价值新链路
2 1 Shi Ji Jing Ji Bao Dao· 2025-10-28 10:25
Core Insights - Tangkou Town has transformed from a "hollow village" with only 9 households to a vibrant community with 23 guesthouses, 372 startups, and over 50 operational projects, showcasing a successful model of rural revitalization through the integration of culture, tourism, and entrepreneurship [1][2][9] Investment and Economic Growth - In 2024, Tangkou Town is projected to see a 16.2% year-on-year increase in fixed asset investment and an impressive 124.8% growth in industrial investment, indicating a robust economic recovery and growth trajectory [2] - The establishment of 372 new startups in the past three years has created over 2,000 jobs, contributing significantly to local employment [2] Cultural and Tourism Development - The transformation of the former grain warehouse into a bookstore has generated 5 million yuan in revenue and attracted 1.5 million visitors in 2024, highlighting the potential for cultural spaces to thrive even amid a national decline in physical bookstores [4][5] - The integration of historical architecture and cultural experiences has shifted tourist expectations from mere aesthetics to meaningful engagement, reflecting a broader trend in rural tourism [6] Community and Entrepreneurial Ecosystem - The "IE Commune" initiative aims to attract global entrepreneurs to Tangkou, offering incentives such as rent exemptions and investment subsidies, fostering a supportive environment for innovation and business development [10][12] - The community has seen a significant influx of "new villagers," with over 2,000 individuals drawn to the area, indicating a successful blend of urban and rural lifestyles [9][10] Digital Transformation - Digital platforms are reshaping the rural economy, with initiatives like the "Jiangmen Supply and Marketing Tangkou Village Store" combining traditional agricultural practices with modern e-commerce strategies [15][17] - The introduction of AI-driven marketing tools is enhancing local businesses' outreach and engagement, demonstrating the role of technology in revitalizing rural economies [13][17] Sustainable Development and Future Prospects - Tangkou Town is positioning itself as a model for sustainable rural development by integrating cultural heritage, community engagement, and digital innovation, creating a vibrant ecosystem that attracts both residents and visitors [12][18] - The ongoing efforts to blend local culture with modern entrepreneurial practices are expected to further enhance the town's appeal as a destination for both living and working, contributing to long-term economic sustainability [18]
扎堆“有风的地方”,这八大田园经济崛起
3 6 Ke· 2025-10-28 05:14
Group 1: Rural Economy Trends - The "rural economy" is emerging as a new consumption force driven by urban youth's desire for nature and freedom [1] - In the first three quarters of 2024, over 4.35 trillion yuan was spent on tourism, with rural tourism seeing significant growth, receiving nearly 800 million visitors in the first quarter alone [1] - The rise in rural tourism reflects a longing for rural experiences and provides new development ideas for rural areas [1] Group 2: Innovative Consumption Models - "Rice field coffee" has gained popularity in the Yangtze River Delta, with prices 30-40 yuan per cup, attracting urban consumers despite being more expensive than city chains [2][4] - The appeal of rice field coffee lies in its immersive consumption experience, merging urban coffee culture with rural landscapes [2] - This new model of rural economy is changing traditional perceptions of urban-rural relationships, moving beyond superficial interactions to deeper engagements [4] Group 3: Pet-Friendly Rural Spaces - The pet consumption market in China has surpassed 300 billion yuan in 2024, leading to the emergence of rural pet theme parks to address urban space constraints [6] - Rural pet parks utilize idle land to create "pet-friendly" environments, fulfilling urban pet owners' needs for open spaces [7] - The rise of pet parks is also driving upgrades in surrounding businesses, such as pet-friendly accommodations and local shops offering pet products [8] Group 4: Astronomy Education in Rural Areas - Rural areas are being rediscovered for their clear night skies, leading to the development of astronomy education programs that offer immersive experiences [9] - Successful models have been established in various regions, transforming geographical disadvantages into unique advantages for stargazing [9] - This trend reflects a shift in family education towards deeper, exploratory experiences rather than superficial entertainment [12] Group 5: Youth Retreats in Rural Areas - "Youth retirement homes" are emerging as a response to urban stress, offering a transitional space for young people seeking relief from city life [13] - These facilities provide not only accommodation but also activities like farming and yoga, redefining the concept of living [15] - The model opens new pathways for rural development by repurposing idle farmhouses into therapeutic spaces [15] Group 6: Rural Homestays - Rural homestays are evolving from mere lodging to experiential hubs that connect urban consumers with local resources [16] - Successful homestays leverage local architectural styles and cultural activities to create unique experiences, enhancing their economic value [18] - The economic essence of homestays lies in offering customized lifestyle solutions, driving local product sales and creating jobs [19] Group 7: Agricultural Adoption Programs - "Adoption agriculture" allows urban consumers to connect with nature by pre-paying for the right to harvest crops from designated plots [20] - This model promotes healthy eating and provides a hands-on experience of farming, benefiting both consumers and producers [22] - The approach shifts rural industries from merely selling products to offering services and experiences, fostering long-term interactions [23] Group 8: Creative Renovation of Idle Buildings - The transformation of idle rural buildings into creative spaces helps preserve cultural heritage while activating local economies [24] - Renovated spaces become cultural landmarks, attracting new creative professionals and fostering a vibrant community [26] - This process creates a sustainable economic ecosystem that balances cultural preservation with industrial revitalization [26] Group 9: Online and Offline Market Integration - Rural markets are evolving into integrated online and offline platforms, enhancing the shopping experience beyond simple transactions [27] - The integration allows for continuous operation and engagement, driving brand development and consumption upgrades [29] - This model transforms rural markets into vital engines for economic growth, expanding the potential for rural development [29] Conclusion - The emergence of new business models in rural areas signifies a redefined urban-rural relationship, where rural regions actively contribute value and engage with urban consumers [30] - As innovative models take root, rural areas are poised to become desirable living choices, fostering a symbiotic relationship with cities [30]
变化的是阵地 不变的是冲锋姿态(青春日记)
Ren Min Ri Bao· 2025-10-27 22:33
Group 1 - The village of Shilaoshan is facing demographic challenges, with only 22 out of 82 households remaining, and 60% of residents being over 60 years old [1] - The village is known for its peaches, but sales have declined due to a lack of variety and poor management; a new strategy was implemented to introduce early-maturing peach varieties [1] - Over 70% of peach farmers in the village updated their orchards, introducing eight new varieties to improve quality and market timing [1] Group 2 - In 2024, the village formed a cross-village cooperative with neighboring villages to enhance resource utilization and strengthen the collective economy [2] - The cooperative successfully launched a tourism company, integrating local attractions and services, resulting in a net profit of nearly 20,000 yuan during the first holiday test [2] - The cooperative's operations generated over 900,000 yuan in revenue, with the village's collective income exceeding 100,000 yuan; the number of permanent residents increased from 22 to 61 [2]
乡村振兴的宁夏答卷:六大“宁字号”品牌矩阵释放强劲动能
Zhong Guo Xin Wen Wang· 2025-10-27 11:58
乡村振兴的宁夏答卷:六大"宁字号"品牌矩阵释放强劲动能 中新网银川10月27日电 题:乡村振兴的宁夏答卷:六大"宁字号"品牌矩阵释放强劲动能 中新网记者 李佩珊 沉睡的乡村资源被唤醒,传统的农耕文化被激活……今年,宁夏文化和旅游厅打造实施六大"宁字号"乡 村文旅品牌——宁景百村、宁味千碗、宁选好礼、宁韵百宿、宁遗百坊、宁艺好戏,深入挖掘乡村特色 资源,构建起全方位、多层次的全域乡村文旅宣传矩阵,在塞上大地绘就产业旺、生态美、文化兴的乡 村振兴新图景。 航拍银川稻渔空间乡村生态观光园的稻田画。 宁夏文旅厅供图 景:百村换装 一步一景 "宁景百村"以自然村落与生态资源为核心,串联起贺兰山脚下的古朴村落、黄河岸边的湿地风光、六盘 山深处的红色记忆,打造出"绿水青山+文化体验"为主题的精品旅游线路,让生态肌理成为振兴底色。 银川市贺兰县四十里店村是"宁景百村"串珠成链理念的鲜活实践。依托黄河水灌溉优势,村里将闲置农 田改造成"稻渔空间",作物勾勒出传统纹样,实现"远观成画、近赏有景"。村民庭院则统一规划为"前 庭植绿、后院设景",推门可见青瓦白墙映碧水。昔日普通村落变身"一步一江南"的生态打卡地,让田 园风光成为乡村 ...
“田园风光+潮流玩法”成文旅融合新亮点 乡村旅游新消费活力十足
Yang Shi Wang· 2025-10-27 06:44
Core Viewpoint - The article highlights the transformation of rural areas into attractive tourist destinations, emphasizing the integration of agriculture, culture, and tourism, particularly in Zhejiang province, where scenic rice terraces and local agricultural activities draw visitors. Group 1: Scenic Attractions - The Yunhe Terraces in Lishui, Zhejiang, are currently in their best viewing period, showcasing golden rice fields against a backdrop of mountains and villages, attracting numerous tourists [2][3] - The best viewing period for the Yunhe Terraces typically occurs around October, with an extension to November in 2025 due to late rice planting [5] Group 2: Agricultural Tourism Activities - The scenic area plans to organize regular activities for tourists, such as rice harvesting, to enhance the rural tourism experience [7] - In Xinchang County, Zhejiang, the village of Huanshilin has become a popular destination for visitors to enjoy the autumn harvest of persimmons, with over 80,000 tourists attracted since October 2025 [8] Group 3: Local Culinary Experiences - In Nantong, Jiangsu, villagers have developed a homestay industry based on the cultivation of fresh lotus roots, offering unique seasonal culinary experiences [10] - The integration of local food culture, such as dishes made from freshly harvested ingredients, enhances the rural tourism experience [10] Group 4: Cultural Integration - The "Xilou Coffee" in Anji, Zhejiang, combines historical architecture with modern coffee culture, representing a new highlight in cultural tourism integration [12] - The article emphasizes the trend of merging agricultural activities with cultural experiences, creating engaging tourist attractions [14] Group 5: Economic Impact - The integration of agriculture and tourism is expanding new avenues for local economies, focusing on high-value-added services and branding [14]