Core Viewpoint - Xiamen Jihong Technology Co., Ltd. (referred to as "Jihong Co.") is preparing for an IPO on the Hong Kong Stock Exchange, marking a significant milestone in its development and aiming to leverage international capital for further expansion in the cross-border e-commerce sector [2][3][4]. Company Overview - Jihong Co. was established on December 24, 2003, and was listed on the Shenzhen Stock Exchange on July 12, 2016, with the stock code 002803.SZ [4]. - The company focuses on providing marketing strategies, product design, process design, technical planning, transportation, and logistics services [4]. - Jihong Co. has established deep partnerships with leading fast-moving consumer goods (FMCG) brands such as Yili and Luckin Coffee, enhancing its competitive edge through technology [4][5]. Financial Performance - Jihong Co.'s revenue for 2022, 2023, and 2024 was reported at RMB 5.376 billion, RMB 6.695 billion, and RMB 5.529 billion, respectively, with corresponding net profits of RMB 172 million, RMB 332 million, and RMB 184 million [4]. - For the first quarter of 2025, the company achieved revenue of RMB 1.477 billion, a year-on-year increase of 11.55%, and a net profit of RMB 59 million, up 38.21% year-on-year [13][15]. Market Position - Jihong Co. ranks second among B2C export e-commerce companies in China, holding a market share of 1.3%, and is the leading provider in the paper-based FMCG sales packaging sector with a market share of 1.2% [6][11]. - The paper-based FMCG sales packaging market in China is projected to grow from RMB 145.6 billion in 2020 to RMB 170.3 billion by 2024, driven by increasing investment in packaging by the FMCG industry [8]. Strategic Initiatives - The company is focusing on AI-driven cross-border e-commerce, self-brand development, and expanding its packaging business internationally [13]. - Jihong Co. has formed a strategic partnership with VENUSTRADINGFZCO to establish a joint venture in the UAE, aiming to enhance its presence in the Middle East and Africa [14]. Industry Trends - The paper-based packaging industry is experiencing rapid growth, supported by environmental policies and technological advancements [10][11]. - The market for paper-based FMCG sales packaging is expected to continue expanding, with a projected market size of RMB 222.7 billion by 2029 [8].

社交媒体巨头 Meta 正面临一场愈演愈烈的网络诈骗风暴。《华尔街日报》《纽约邮报》 等多家美媒调查发现，Meta 旗下的"脸书"和"照片墙" 已成为全球诈骗团伙的主要作案平 台，虚假广告、假冒商家和跨境欺诈肆虐，不仅导致用户财产损失惨重，更暴露了 Meta 在内容监管上的系统性漏洞。 商家沦为诈骗 "背书工具" 埃德加·古兹曼是美国亚特兰大郊区一家名为"半价批发"的公司老板，主要销售家装和园艺 设备。然而，近两年来，他不断接到客户投诉，称他们在"脸书"和"照片墙"上看到他公司 的广告后付款，却从未收到商品。 然而，内部文件显示，Meta允许金融诈骗广告主积累多次违规记录后才予以封禁，甚至 在 员 工 手 动 上 报 的 情 况 下 ， 封 禁 门 槛 仍 然 较 高 。 此 外 ， Meta 的 二 手 交 易 平 台 Marketplace因点对点交易模式成为骗子的温床，但公司并未采取足够措施遏制这一问 题。 美国圣克拉拉县前检察官艾琳·韦斯特表示，Meta的不作为助长了东南亚"杀猪盘"等有组 织犯罪的发展。这些犯罪集团通过虚假招聘广告诱骗受害者，强迫他们在极端条件下从事 诈骗活动。"Meta的不作为是这 ...

Group 1 - The company, Jihong Co., Ltd. (02603), plans to conduct an initial public offering (IPO) from May 19 to May 22, 2025, offering a total of 67.91 million shares, with 10% allocated for public sale in Hong Kong and 90% for international sale [1] - The proposed price range for the shares is between HKD 7.48 and HKD 10.68, with the expected listing date for H-shares on May 27, 2025 [1] - The company operates in cross-border social e-commerce and paper packaging for fast-moving consumer goods (FMCG), providing a one-stop service for FMCG clients since its establishment in 2003 [1] Group 2 - Following its listing on the Shenzhen Stock Exchange in 2016, the company has successfully transformed and expanded its business, achieving notable results in both operational and financial aspects [2] - According to Zhi Shi Consulting, the company ranks second among B2C export e-commerce companies in China with a market share of 1.3% in 2024, focusing on the Asian market [2] - The company is also the leading paper packaging company for FMCG in mainland China, holding a market share of 1.2% in 2024 [2] Group 3 - At an offering price of HKD 9.08 per share, the company expects to net approximately HKD 505.4 million from the global offering, with around 40% allocated for overseas market expansion [2] - Approximately 35% of the funds will be used for technology development, including enhancing research and development capabilities, data analysis, and expanding revenue sources through Jimiaoyun [2] - About 15% will be allocated to expanding the brand portfolio and developing existing proprietary brands, while 10% will be used for working capital and general corporate purposes [2] Group 4 - The company has entered into cornerstone investment agreements, with cornerstone investors agreeing to purchase shares worth USD 20 million at the offering price, including Timber Kangaroo Capital Limited and Yulong International Capital Limited [3] - Notable investors include Ms. Shen Zhenyu, the chairwoman of Harbin Yuheng Pharmaceutical Co., Ltd. (002437.SZ) [3]

Core Viewpoint - Meta is facing a significant surge in online fraud, with its platforms Facebook and Instagram becoming primary venues for global scam operations, revealing systemic failures in content moderation [1] Group 1: Fraud Incidents - Numerous businesses, such as "Half Price Wholesale," have reported that scammers are using their information to create fake advertisements, leading to customer complaints and financial losses [2] - A survey indicated that over 4,400 different ads used the address of the aforementioned company, while the actual owner only posted 15 ads [2] - Scammers are employing increasingly sophisticated tactics, including using images of elderly individuals to promote fraudulent offers, resulting in unauthorized credit card charges [2] Group 2: Regulatory Failures - The rise of cryptocurrency, AI technology, and cross-border crime networks has significantly increased the scale and impact of online fraud [3] - A 2022 report from Meta revealed that 70% of new active advertisers on its platform were promoting scams, illegal goods, or low-quality products [3] - Data from banks and regulatory bodies indicate a high proportion of fraud cases linked to Meta, with nearly half of the fraud cases reported through Zelle being associated with Meta platforms [3] Group 3: Inadequate Anti-Fraud Measures - In response to criticism, Meta claims to be addressing a "fraud epidemic" and has implemented various measures, including testing facial recognition technology and increasing user warnings [4] - Despite these claims, Meta's legal defense argues that it bears no legal responsibility for fraud on its platforms, stating it has no obligation to resolve user fraud issues [4] - Analysts suggest that Meta's resource allocation indicates that combating fraud is not a top priority, with more focus on issues like human trafficking and self-harm content rather than fraud prevention [5]

以下文章来源于差评X.PIN ，作者世超 差评X.PIN . Debug The World，关注科技、数码、汽车、产经、游戏，传播能改变世界的科技互联网信息。 本文来自微信公众号： 差评X.PIN （ID：chaping321） ，作者：世超，撰文：胖虎，编辑：米罗、 面线，题图来自：AI生成 咱们差评编辑部八十个人的大群，这两天直接被这张"荧光蛙"给沦陷了。 因为只要有人在群里甩出这么一张表情包，群里那帮用iPhone和Mac的同事们， 就会看到表情包跟 开了LED灯似的疯狂自发光，亮度高得离谱， 感觉下一秒屏幕都能当手电筒使，有一种亮瞎眼睛的 美： 但特别神奇的是，那些用安卓手机的同事，就只能看到一张再普通不过的表情包： 说实话，一开始世超也挺纳闷，好好的表情包咋就能自己发光了，难不成微信偷偷给苹果埋了个彩 蛋，区别对待安卓？ 直到看到同事说， 这玩意儿在iPhone上会触发HDR效果， 才突然反应过来—— 合着微信里还藏着 之前一直都没被发现的 HDR开关 （BUG） 。 家人们，不知道最近大家在微信群里有没有刷到过这么一张巨邪门的表情包： 众所周知，现在很多手机基本都支持上了HDR，你在各大平台比如 ...

Core Insights - The report titled "The Golden Formula for Creating Viral Posts on Xiaohongshu: 7 Steps to Replicate Popular Industry Posts" systematically analyzes the logic and practical methods for creating viral notes on Xiaohongshu [1] Group 1: Flow Model and Key Metrics - The flow model indicates that post traffic is distributed across multiple entry points such as the Follow Page, Discovery Page, and Search Page, with core metrics including interaction value (likes, saves, comments) and transaction value (product click-through rates, purchases) [1] - Common misconceptions in operating new accounts are addressed, such as the belief that linking will limit traffic and that poor data should lead to immediate deletion of posts [1] - The report emphasizes the need to avoid six common issues, including non-original content and violations of traffic diversion rules [1] Group 2: Steps to Create Viral Content - The first step is to create a title that is "substantial and useful," incorporating visualized selling points (like ingredients and prices), target demographics, and numerical information to attract clicks [1] - The second step involves designing an attractive cover that highlights the theme and key points, with a recommended image-to-text ratio of 3:4 [1] - The third step is to showcase the product through images or videos in relatable life scenarios, avoiding excessive photo editing [1] - The fourth step requires original content that focuses on user pain points, clearly presenting product differences and maintaining a readable structure [1] - The fifth step suggests adding 5-15 relevant topics to enhance search matching [1] - The sixth step involves creating interactive components like polls and group chats to maintain engagement in the comments section [1] - The seventh step is to provide links in the product showcase or comments to shorten the purchase path [1] Group 3: Content Formulas - Different content formulas are summarized, including multi-image collages for product recommendations, comparison reviews to highlight effectiveness, tutorial guides using tables/flowcharts to lower learning barriers, unboxing experiences for complete product exposure, immersive experiences to create situational engagement, and interactive giveaways to increase followers [2] - These formulas cover various sectors such as food, beauty, and maternal and infant products, facilitating creators to efficiently produce high-traffic notes and optimize the entire conversion process from content exposure to transactions [2]

Group 1 - The core idea emphasizes the importance of effectively operating a Xiaohongshu account in Shenzhen's dynamic market through content creation, user interaction, and data analysis [1] Group 2 - Quality content is crucial for attracting followers, and companies should tailor their content based on their products and target audience interests, such as beauty product reviews or technology trend analyses [3] - Active interaction with followers is essential for building community relationships, which can be achieved through responding to comments and hosting online events to enhance user engagement [6] - Utilizing data analysis tools to evaluate post performance, including metrics like views, likes, and saves, allows companies to understand what content resonates best with their audience and make necessary adjustments [6] Group 3 - Success in managing a Xiaohongshu account in a competitive environment requires consistent delivery of quality content, strengthening user connections, and leveraging data analysis techniques [9]

Core Insights - Xiaohongshu has over 300 million monthly active users, serving as a significant platform for food and beverage brands to build a multi-dimensional growth loop, including precise consumer insights, trend forecasting, product innovation, brand value penetration, and long-term business conversion [1][11] - The food and beverage category on Xiaohongshu is experiencing rapid growth, with younger consumers redefining their eating habits and making more rational, content-influenced purchasing decisions [1][2] User Demographics - Xiaohongshu's user base is predominantly young, with over 50% being post-90s and 35% post-00s, primarily located in first- and second-tier cities [2] - Users are diverse, including urban professionals, health-conscious mothers, college students, and outdoor enthusiasts, all of whom are eager to share their lifestyles and experiences [2] Consumer Behavior Trends - There is a noticeable shift from mass following to niche community recognition, with consumers increasingly valuing health and ingredient transparency in their food choices [4][5] - Consumers are integrating health management into their daily lives, leading to a more diverse range of content related to health and quality of life on Xiaohongshu [5] Marketing Strategies - Brands must transition from short-term marketing tactics to deeper user engagement, focusing on understanding and connecting with consumers to create effective communication and conversion pathways [7][9] - Xiaohongshu encourages brands to leverage community-generated trends and content for marketing, enhancing brand visibility and engagement through collaborative marketing efforts [8][11] Emerging Trends in Food and Beverage - The focus is shifting from mere functional satisfaction to emotional experiences, with trends like "drunken late-night snacks" and "stress-relief snacks" gaining popularity [8] - There is a movement from broad consumer appeal to community-specific recognition, with unique cultural values and product preferences emerging within different consumer segments [8] Full-Scale Conversion - Xiaohongshu is enhancing its data connectivity with brands to better analyze consumer profiles and improve business conversion capabilities [9] - The platform supports a seamless transition from online engagement to offline sales through strategic partnerships with retail channels [9][11] Comprehensive Solutions - Xiaohongshu has developed a complete solution for the food and beverage industry, enabling brands to conduct precise marketing and leverage user-generated trends for rapid brand growth [11] - The platform aims to foster genuine interactions among users, which are seen as vital for driving industry progress and achieving sustainable brand growth [11]

以下文章来源于投中网 ，作者张雪 投中网 . 投中网是领先的创新经济信息服务平台，拥有立体化传播矩阵，为创新经济人群提供深入、独到的智识 和洞见，在私募股权投资行业和创新商业领域拥有权威影响力。官网：www.chinaventure.com.cn 持股公司估值突破1800亿。 作者：张雪 来源：投中网 35岁的泰勒·斯威夫特失去了"全球最年轻白手起家女亿万富翁"头衔，取而代之的是一位华裔 科技创业者，年仅30岁的Lucy Guo。 | 姓名 | 年龄 | 身家 | 国籍 | 财富来源 | | --- | --- | --- | --- | --- | | Lucy Guo | 30 | 12.5 | 美国 | 人工智能 | | 泰勒·斯威夫特(Taylor Swift) | 35 | 16 | 美国 | 音乐 | | 丹妮拉·阿莫迪(Daniela Amodei) | 37 | 12 | 美国 | 人工智能 | | 梅兰妮·珀金斯(Melanie Perkins) | 37 | 57 | 澳大利亚 | 软件 | | 蕾哈娜(Rihanna) | 37 | 14 | 巴巴多斯 | 化妆品、音乐 | | 卢依雯 ...

每经记者｜蔡鼎 每经编辑｜兰素英 ⑨【瑞银：维持今明两年金价3500美元/盎司的预测】对于今年及明年年底的金价，瑞银维持每盎司 3500美元/盎司的预测，峰值或于2026年年中达到3600美元/盎司，原因是考虑到经济增长的下行风险， 美联储或将持续放宽货币政策，此外，长期主题如资产重新分配、去美元化等，也将对黄金有利。 ①【三大期指齐涨】截至发稿，道指期货涨0.28%、标普500指数期货涨0.2%、纳指期货涨0.24%。 ⑩北京时间20:30，美国4月营建许可初值（万户）；北京时间22:00，美国5月密歇根大学5年通胀预期 初值、美国5月密歇根大学1年通胀预期初值、美国5月密歇根大学消费者预期指数初值；北京时间 23:00，欧洲央行首席经济学家连恩发表讲话。 ②【美股一周流入198亿美元，为5周来首次流入】富国银行援引全球资金流向监测机构EPFR的数据 称，美国股市在截至周三（5月14日）的一周内流入198亿美元，为5周来首次流入。 ③【大摩：维持阿里巴巴"增持"评级及180美元的目标价不变】摩根士丹利发表报告指出，阿里巴巴业 绩符合预期，绩后股价走弱，是市场对其云业务预期较高。该行预计，随着3月后行业需求回 ...