Market Performance - Hong Kong stocks experienced pressure with the Hang Seng Index dropping over 2% before narrowing losses, ultimately closing slightly down [1] - On Tuesday, the Hang Seng Index opened up 0.28% at 23,398.35 points, with the Hang Seng Tech Index up 0.22% at 5,266.61 points, and the National Enterprises Index up 0.31% at 8,486.65 points [1] - Notable stock movements included Alibaba up 0.67%, Tencent down 0.29%, and Xiaomi up 1.24%, while pharmaceutical stocks saw significant gains, with Sanofi rising nearly 15% [1] Institutional Insights - Huatai Securities noted that lower-than-expected US tariffs on China could enhance growth expectations for China, particularly as the RMB and RMB assets have room for appreciation [2] - Caisun Securities projected a continued recovery in the tourism sector due to ongoing domestic demand policies and improving consumer confidence, recommending attention to leisure tourism and business travel sectors [2] - CITIC Securities highlighted that the cement industry is expected to see improved profitability in 2024, with leading companies reducing output to maintain market conditions, leading to a potential recovery in cement prices [2] Industry Analysis - CITIC Jian Investment reported stable demand in the domestic music industry, with leading companies leveraging community building and independent music content support for differentiation [3] - The music platform sector benefits from higher switching costs, longer content lifecycles, and stronger payment stickiness, with short videos providing effective promotional channels [3] - The end of exclusive copyright agreements is expected to reduce cost pressures and foster healthy competition, enhancing growth potential for domestic music platforms [3]

Industry Overview - The global recorded music market is projected to reach $29.6 billion in 2024, reflecting a 5% year-on-year growth [1] - Music streaming channels are the primary growth driver, accounting for 68% of the market, with revenues expected to reach $20.4 billion in 2024, marking a 7% increase [1] - The U.S. holds the largest market share at 38%, followed by Japan at 8%, the UK, Germany, and China, which ranks fifth with a market size of $1.6 billion, representing a 9.6% growth and 5% of the global share [1] Online Music Industry Dynamics - The online music industry is entering a phase of healthy growth due to improved competitive dynamics, increased user willingness to pay, and a restructured value chain [1] - The domestic music industry in China shows stable demand, with leading companies achieving differentiation through community building and support for independent music content, indicating long-term growth potential [2] - The online music platforms benefit from higher migration costs, longer content lifecycles, and stronger payment stickiness compared to long video platforms [2] Company Performance - Tencent Music reported a 8.7% year-on-year revenue growth to 7.36 billion yuan in Q1, with adjusted net profit increasing by 22.8% to 2.23 billion yuan [3] - Tencent's online music service revenue grew by 15.9% to 5.8 billion yuan, with subscription revenue rising by 16.6% to 4.22 billion yuan, and paid user count reaching 122.9 million [3] - NetEase Cloud Music achieved a net revenue of 1.858 billion yuan in Q1, with operating costs decreasing by 6.6% year-on-year, leading to a gross profit of 683 million yuan, reflecting a 13.7% quarter-on-quarter growth [3]

2025年5月14日，腾讯发布的一季度财报再次印证了其作为互联网巨头的盈利能力：营收1800亿元，同比增长13%；经营利润（Non-IFRS）693亿元，同比增 长18%。 在AI技术全面赋能广告、游戏等核心业务的背景下，腾讯的"现金牛"板块——游戏与音乐，却呈现出截然不同的发展态势。游戏业务凭借长青战略与全球化 布局持续高歌猛进，而音乐业务则在付费用户增长的"甜蜜"背后，面临用户基数萎缩与生态重构的深层危机。 腾讯游戏：高增长下的"创新焦虑" 一季度，腾讯游戏业务收入达595亿元，其中国际市场收入166亿元，同比增长23%，连续三个季度创历史新高。《PUBG MOBILE》《荒野乱斗》等产品在 海外市场表现强劲，而《三角洲行动》国际版上线首日即登顶169个国家和地区免费榜，展现了腾讯自研游戏出海的爆发力。 本土市场同样亮眼，《王者荣耀》《和平精英》等长青游戏通过春节活动与AI技术加持，日活用户与流水再创新高，其中《和平精英》引入DeepSeek大模 型的AI队友功能，推动用户时长同比增长16%。 然而，这份成绩单难掩腾讯游戏的"创新焦虑"。尽管财报强调"长青战略"的成功，但收入增长仍高度依赖运营超5年的老I ...

Investment Rating - The report maintains an "Accumulate" rating for the company [1][12][13] Core Views - The company reported Q1 2025 revenue of 28.829 billion yuan, representing a year-over-year increase of 7.4% and a quarter-over-quarter increase of 7.8%. The net profit attributable to the parent company was 10.301 billion yuan, with a year-over-year increase of 34.9% and a quarter-over-quarter increase of 17.5% [4][8] - The gaming business showed strong growth, with revenue from games and value-added services reaching 28.83 billion yuan, driven by new game launches and a robust strategy of "refinement and longevity" [8][10] - The company is expected to continue focusing on innovation and long-term operations, enhancing the gaming experience for global players [8][10] Financial Performance - Key financial metrics for Q1 2025 include: - Revenue: 28.829 billion yuan (YoY +7.4%, QoQ +7.8%) - Net profit: 10.301 billion yuan (YoY +34.9%, QoQ +17.5%) - Non-GAAP net profit: 11.237 billion yuan (YoY +32%, QoQ +16.1%) - Gross margin: 64.1% (YoY +0.7pct, QoQ +3.3pct) [4][8] - The company’s total market capitalization is approximately 601.54 billion HKD, with a current share price of 190.00 HKD [6][8] Business Segments - **Gaming Business**: Revenue from gaming and value-added services was 28.83 billion yuan, with a gross margin of 68.8%. New games contributed significantly to revenue growth, with titles like "Marvel Duel" and "Yanyun Sixteen Sounds" achieving notable success [8][10] - **Youdao**: Revenue for Q1 2025 was 1.298 billion yuan, a decrease of 6.7% year-over-year. However, operating profit increased significantly, indicating improved financial efficiency [8][10] - **NetEase Cloud Music**: Revenue was 1.858 billion yuan, down 8.4% year-over-year, but cost control measures led to a gross margin of 36.7% [8][10] - **Innovative and Other Businesses**: Revenue decreased by 17.6% year-over-year to 1.624 billion yuan, with a focus on high-quality products and services [8][10] Forecasts - Revenue projections for 2025-2027 are as follows: - 2025: 1140 billion yuan - 2026: 1239 billion yuan - 2027: 1303 billion yuan - Adjusted net profit forecasts are: - 2025: 39 billion yuan - 2026: 43.5 billion yuan - 2027: 46.1 billion yuan [11][12]

报告摘要 点击注册小程序 查看完整报告 特别申明： 事件： 1Q25业绩略超彭博一致预期：实现收入73.6亿元人民币（yoy+8.7%，vs彭博一致预期+7.5%）；实现毛利润 32.4亿元，同比提升17.0%，对应毛利率为44.1%（vs彭博一致预期44.0%），环比提升0.5pct；实现经调整净利 润22.3亿元（yoy+22.8%），实现经调整归母净利润21.2亿元（yoy+24.6%，vs彭博一致预期+14.0%），对应利 润率为28.9%。股东回报方面，公司于25Q1从公开市场以约6450万美元现金回购总计590万股ADS，并已于25 年4月支付2.75亿美金年度现金股利。 1Q25公司音乐订阅业务稳步增长，社交娱乐业务降幅优于预期 在线音乐收入58.0亿元（yoy+15.9%），占总收入比例同比提升6.7pct至78.9%，增长主要得益于订阅和广告收 入的强劲增长，艺人周边及线下演出收入亦贡献一定增量。1）会员订阅收入42.2亿元（yoy+16.6%），音乐 MAU达5.55亿人（yoy-4.0%），期末订阅付费用户数达1.23亿人，同比增长8.3%，环比24Q4期末净增加190万 人，增长主要得 ...

Financial Data Analysis - In April, the loan data showed a significant decline, with corporate loans remaining stable while retail loans faced seasonal pressure, leading to a social financing growth rate of 8.7%, which further increased compared to March [4] - M1 growth rate unexpectedly decreased, while M2 growth rebounded due to a low base [4] Real Estate Market Insights - From January to April, the core 30 cities saw a cumulative year-on-year increase of 5% in new home transaction prices, with 10 cities experiencing a 2% increase in second-hand home prices [5] - Specific cities reported significant price variations, such as Beijing at 28,927 CNY/sqm (+3.5% YoY) and Guangzhou at 27,170 CNY/sqm (-7.4% YoY) [5] Internet Media Sector Performance - AppLovin's Q1 2025 performance exceeded expectations, with revenue reaching $1.48 billion (up 40% YoY) and net profit at $576 million (up from $236 million in Q1 2024) [6] - The adjusted EBITDA for AppLovin was $1.01 billion, marking an 83% increase year-on-year [6] Company-Specific Developments - Kunlun Energy, under China National Petroleum, is expected to achieve high-quality development in its natural gas terminal business, projecting a net profit of 6 billion CNY for 2024, a 4.9% increase [7] - Jianghuai Automobile reported a revenue decline of 6.3% YoY to 42.12 billion CNY for 2024, with a net loss of 1.78 billion CNY, significantly worsening from a net profit of 150 million CNY in 2023 [8] - Tencent Music's Q1 2025 revenue was 7.36 billion CNY, reflecting an 8.7% YoY increase, with adjusted net profit rising by 22.8% YoY to 2.23 billion CNY [9] User Engagement and Growth - Meitu Company reported a net increase of 3.5 million paid subscription users in 2024, reaching a total of 12.61 million, with a subscription penetration rate of 4.7% [9]

Investment Rating - The report maintains a "Buy" rating for Tencent Music (TME.US/1698.HK) with a target price of $18 or HKD 70, indicating a potential upside of 26% and 28% respectively from current prices [3][5][7]. Core Insights - The company's revenue for Q1 2025 reached RMB 73.6 billion, a year-on-year increase of 8.7%, slightly above market expectations. The adjusted net profit was RMB 21.2 billion, exceeding market expectations by 5.1% [1][3]. - Online music service revenue grew by 16.1% year-on-year, driven by subscription and advertising revenue growth. The music subscription ARPPU reached RMB 11.4, surpassing expectations due to a reduction in discounts for regular members and strong performance from SVIP subscriptions [2][3]. - The report anticipates that ARPPU will become the main driver of music subscription revenue growth in the coming years, with projections of RMB 11.6 in Q2 2025 and RMB 12.1 by Q4 2025 [2]. Financial Projections - The report slightly raises revenue forecasts for FY25E and FY26E by 1% and 0% respectively, and adjusts the net profit forecasts upward by 3% and 1% [3]. - Financial metrics for FY25E include expected revenue of RMB 31.16 billion, operating profit of RMB 12.79 billion, and adjusted net profit of RMB 8.90 billion [4][10]. Market Performance - The current stock price for Tencent Music is $14.33, with a 52-week price range of $9.41 to $15.77, and a total market capitalization of $24.59 billion [5][6]. - The report indicates a strong market position for Tencent Music, supported by its leading industry status and growth in subscription services [3][4].

Investment Rating - The report maintains a "Buy" rating for the company [4][6]. Core Views - The company reported Q1 2025 earnings with revenue of 7.356 billion RMB, a year-on-year increase of 8.7%, and adjusted net profit of 2.226 billion RMB, up 22.8% year-on-year, slightly exceeding consensus expectations [1][4]. - The growth in revenue and profit is attributed to a robust increase in paid user numbers and a rapid rise in ARPPU driven by the growth of SVIP (super members) [2][4]. - The company is expected to maintain its leading position in the industry, with strong integration capabilities and potential for profit margin expansion [1][4]. Summary by Sections Earnings Performance - In Q1 2025, online music revenue grew by 15.9% to 5.8 billion RMB, with subscription revenue increasing by 16.6% to 4.22 billion RMB. The number of online paid users rose by 8.3% to 122.9 million [2]. - The ARPPU increased by 0.3 RMB to 11.4 RMB, benefiting from the growth of SVIP members and more cautious promotional activities [2]. Profitability Metrics - The company's gross margin for Q1 2025 was 44.1%, up 3.2 percentage points year-on-year, supported by the continuous growth of paid users and a decrease in the revenue-sharing ratio for live streaming [3]. - The report maintains the assumption of profit margin improvement for the full year, with an expected gross margin of 45% for 2025 [3]. Financial Forecasts - The adjusted net profit forecasts for 2025-2027 have been raised to 8.881 billion RMB, 10.192 billion RMB, and 11.159 billion RMB, reflecting increases of 2%, 7%, and 4% respectively [4][11]. - The target price is set at 19.47 USD or 77.37 HKD, based on a 25x PE for 2025E [4][11].

交银国际研究 | | | 三个月 | 年初至 | | --- | --- | --- | --- | | | 收盘价 | 升跌% | 今升跌 | | 布兰特 | 66.64 | -10.80 | -10.65% | | 期金 | 3,240.30 | 12.37 | 23.24 | | 期银 | 32.98 | -0.38 | 14.10 | | 期铜 | 9,534.00 | -2.83 | 9.51 | | 日圆 | 146.32 | 3.99 | 7.41 | | 英镑 | 1.33 | 5.45 | 6.25 | | 欧元 | 1.12 | 6.71 | 8.29 | | 基点变动 | | 三个月 六个月 | | | 基点变动 | | 三个月 六个月 | | | --- | --- | --- | --- | | HIBOR | 4.58 | 0.00 | 0.00 | | 美国10年债息 yield | 4.53 | 1.19 | 2.03 | | 资料来源： FactSet | | | | | 恒指技术走势 | | | --- | --- | | 恒生指数 | 23,640.65 | | 50 天 ...

Core Viewpoint - The U.S. stock market is experiencing mixed performance, with concerns about the sustainability of the recent rebound amid ongoing trade tensions and economic uncertainties [1][5][6]. Market Performance - On May 14, the Dow Jones Industrial Average fell by 89.37 points, a decrease of 0.21%, closing at 42,051.06 points. The Nasdaq rose by 136.73 points, an increase of 0.72%, closing at 19,146.81 points, while the S&P 500 gained 6.03 points, up 0.10%, closing at 5,892.58 points [4]. - The Nasdaq has surged over 6% this week, with the Dow Jones increasing by 1% and the S&P 500 rising over 4%, marking a return to positive year-to-date performance [5]. Trade and Economic Outlook - Analysts express skepticism about the potential for further gains in the U.S. stock market due to ongoing trade negotiations and economic uncertainties [5][6]. - President Trump mentioned ongoing potential agreements with India, Japan, and South Korea, while the Federal Reserve has indicated rising economic uncertainty and is monitoring the impact of tariffs before deciding on future interest rate cuts [6]. Sector Performance - In the S&P 500, eight out of eleven sectors declined, with the healthcare and materials sectors leading the losses at 2.31% and 0.96%, respectively. Conversely, the communication services and technology sectors saw gains of 1.58% and 0.96% [8]. - Major tech stocks mostly rose, with notable increases for AMD (over 15%), NVIDIA (up 4.16%), and Tesla (over 4%) [8]. Chinese Concept Stocks - The Nasdaq Golden Dragon China Index rose by over 1%, with Tencent Music experiencing a significant increase of over 15% [2][10]. - Tencent Music's revenue for Q1 2025 was reported at 7.36 billion yuan, a year-on-year increase of 8.7%, with adjusted net profit rising by 22.8% to 2.23 billion yuan [11]. - Tencent's overall revenue for the same period was 180.02 billion yuan, reflecting a 13% year-on-year growth, with gross profit increasing by 20% [12].