"实话实说，我觉得营销是个中性词。其实，营销做得好，显然在正常的情况下是一种夸奖。但对我这 样一个工程师，对小米这样一个技术公司来说只靠营销，大家不妨仔细琢磨琢磨。"他说。 图源：雷军视频号 "营销不是坏事，但是产品是基础。我们在小米研发和产品上花的精力远超大家想象。"小米集团创始 人、董事长兼CEO雷军在1月7日晚的直播中谈及"营销大师"的标签。 图源：雷军视频号 雷军回忆称，"营销大师"这个标签源于2013年或2014年一档娱乐节目，节目中两个团队PK，一个由他 领队，另一个由刘强东领队。对方小组商量千万别跟雷军比营销，理由是他能卖出几十万台手机，后来 这一说法就被放大了。 "现在我一听到'营销'这两个字，都有点恶心。要是友商说小米营销做得好，那多半是污蔑，或者带有 恶意。"雷军坦言，当初在节目里那样说只是为了制造效果，本就是开玩笑，没想到被友商和竞争对手 加以利用。 "保护用户是企业的底线，必须坚定地站出来维护用户和车主的利益。绝不与诋毁车主的KOL合作。同 时，雷军承认公关部在处理此次事件中存在不足，公司因此决定对其进行批评和处罚。"雷军坦言，希 望大家给予公关部改过的机会，并呼吁米粉朋友们保持理性， ...

Core Viewpoint - Xiaomi is focusing on increasing the average selling price of smartphones as a primary operational goal for 2026, while significantly boosting investments in artificial intelligence to transform its entire business line and setting an annual delivery target of 550,000 electric vehicles [1][3]. Group 1: Smartphone Business - Xiaomi's strategy to counter the unprecedented rise in memory chip costs involves increasing the average selling price (ASP) of its smartphones [5][6]. - The upcoming Xiaomi 17 Ultra will be priced 500-700 RMB higher than the Xiaomi 15 Ultra, reflecting the company's commitment to price increases [6]. - The company aims to improve its market share in China by 1 percentage point annually, emphasizing the strategic importance of the Chinese market for its premiumization strategy [8]. Group 2: AIoT Business - The AIoT segment is positioned as a profit stabilizer for Xiaomi, with expectations of approximately 20% year-on-year revenue growth in 2025 and a 2-2.5 percentage point expansion in gross margin [10]. - Xiaomi plans to increase the number of its retail stores from about 500 in 2025 to over 1,000 in 2026, while expanding product categories and exploring partnerships with cross-border e-commerce platforms [10][11]. - Currently, overseas AIoT revenue accounts for about 30% of total revenue, with the company viewing its overseas smartphone revenue (60%) as a long-term reference for AIoT business expansion [10]. Group 3: Electric Vehicle Business - Xiaomi has raised its 2026 delivery target for electric vehicles to 550,000, significantly higher than the previously set target of 410,000 for 2025 [13]. - The growth is driven by increased manufacturing capacity and consumer confidence in new vehicle models, including the SU7 and a new third model [14]. - The company aims to focus on the high-end electric vehicle market, which constitutes 50% of annual passenger car sales in China, while accounting for 80-90% of industry profits [15]. Group 4: R&D Investments - Xiaomi plans to invest 200 billion RMB in R&D from 2026 to 2030, focusing on AI, intelligent driving, and chip development [16]. - The company aims to leverage AI to empower its ecosystem and internal operations, with a significant portion of its code being AI-generated [17]. - Xiaomi has invested 135 billion RMB in the development of its XRING O1 chip over the past four years, with plans to enhance its self-developed smart electric vehicle chips [19][20].

2026年1月6日深夜，小米公司发言人官方微博一则通报炸翻科技圈，用最硬核的处罚姿态回应了持续发 酵的KOL合作争议。通报明确：涉事经办人员因严重违规被直接辞退，集团副总裁兼CMO许斐、公关 部总经理徐洁云因管理失职，双双被通报批评，扣除2025年相关绩效成绩，取消全年奖金。短短百余字 的处罚决定，背后是米粉滔天的怒火，更是小米对核心用户群体的紧急"止血"。 这场震动行业的舆情风暴，源头要追溯到1月5日下午的一则网传消息。有网友曝光小米团队正与知名 KOL"万能的大熊"（本名宗宁）洽谈商业合作，甚至传出双方已达成年度框架合作的说法。消息一出， 瞬间点燃米粉群体的抵制情绪——在米粉圈，"万能的大熊"早已是公认的"反米先锋"，不仅长期公开贬 低小米产品战略，更曾放出"小米不会死，死的是米粉"这种诛心言论，此前还因编造企业对立谣言被法 院判决道歉并赔偿16万余元。 让米粉彻底破防的，是一张流传的群聊截图。截图中，"万能的大熊"轻描淡写地炫耀"很简单，因为小 米投了我呀"，语气里的挑衅彻底刺痛了核心用户。 大量米粉涌入雷军、徐洁云等高管的微博评论区，有人晒出从小米1代到最新机型的收藏清单，直言"多 年支持的底气被这波 ...

雷军称，过去8-9个月，小米处于长期高密度的攻击之中，公关部压力大，动作有点变形，希望给他们 个机会。 徐洁云进入直播间后，谈及这个事件，有些脸红。他回应道："确实做错了，诚挚向大家道歉，以后要 坚决维护用户的声誉。" 雷军又接话道："该起诉起诉，该投诉投诉，要主动站出来帮我们车主。虽然徐洁云被处罚了，但是回 答网友的问题还是徐洁云的工作。" 今日晚间，在雷军的直播中，雷军与小米公关部总经理徐洁云再次回应了KOL事件。 这也是雷军首次谈及KOL事件。 雷军表示："我觉得这事情，整个小米公司做了非常认真的调查和商量，做出了严肃的处理。不是因为 KOL批评了小米，得罪了米粉。而是15年来，很多批评小米的人加入了小米。这个KOL一直在诅咒小 米用户，我们肯定不能容忍。我们坚定的站出来保护我们用户和车主，不能和诅咒车主的人合作，这是 我们的底线。我们公关部做的不对，应该对他们处罚。" 对于雷军之前"不做推广投放，这次还是找KOL合作"的疑问。徐洁云表示，雷总之前确实说过不做推 广，没有公关部，那个时候小米创立不久，主要靠工程师活跃在微博上跟大家沟通。现在10多年过去 了，小米规模不可同日而语，跟同行学习，一点点建立了 ...

Core Viewpoint - Xiaomi's CEO Lei Jun announced the pricing for the new generation SU7, indicating significant upgrades compared to the first generation, with price increases for different versions due to rising costs [1][1]. Pricing Details - The standard and Pro versions of the new SU7 have increased by 14,000 yuan compared to the first generation, while the Max version has increased by 10,000 yuan [1][1]. - Lei Jun emphasized that the new SU7 includes many upgrades and improvements both internally and externally [1][1]. Cost Considerations - The company acknowledged the challenges of maintaining price levels amid rising costs, stating that it was not feasible to increase features without raising prices [1][1]. - Lei Jun requested understanding from consumers regarding the price increases, highlighting the addition of several high-value configurations [1][1].

Core Insights - Xiaomi's transformation by 2025 is driven by three key factors: the density of its engineering team, long-term R&D investment capability, and the will to continue betting on uncertain directions [1][53][102] - The focus is not merely on the success of individual products but on the formation of a cohesive structure within the larger AI wave, where the competition is about having complex, real, and continuous application scenarios [1][53] Smartphone Business - Xiaomi's smartphone shipments in Q3 2025 reached 43.4 million units, maintaining a global market share of 13.6%, and showing a 1.3% year-on-year increase [3][54] - In the Chinese market, Xiaomi's sales in the 4000 yuan and above price segment rose to about 25%, indicating a shift from occasional high-end hits to a structural component of its offerings [5][56] - The smartphone has evolved from a high-cost-performance terminal to an ecological entry point, serving as a personal identity credential and a control hub for the interconnected ecosystem of vehicles and home appliances [5][56] Automotive Business - Xiaomi's electric vehicle deliveries reached a record high of 108,800 units in Q3 2025, with total deliveries exceeding 250,000 units in the first three quarters, and an annual target of over 400,000 units [8][59] - The automotive business transitioned from loss-making to operational profitability, with Q3 2025 revenue of approximately 28.3 billion yuan, nearly tripling year-on-year, and a gross margin of around 25% [11][62] - Xiaomi's self-developed intelligent driving technology has received multiple high-level driving licenses, showcasing its commitment to full-stack self-research in smart driving [13][64] AIoT Ecosystem - By Q3 2025, Xiaomi's AIoT platform connected over 1 billion devices, marking a significant increase from 624 million devices at the end of 2023 [22][73] - The AIoT ecosystem has evolved from "connecting everything" to "intelligent interconnection," with the voice assistant, Xiao Ai, upgraded to serve as a smart home hub capable of executing complex cross-device commands [23][74] - Xiaomi's AIoT devices are now part of a dynamic system that integrates user intent, cloud-based models, and home devices, enhancing the overall user experience [22][73] R&D and Manufacturing - Xiaomi's R&D investment in 2025 is projected to exceed 30 billion yuan, with a focus on building long-term capabilities rather than just optimizing functions and experiences [34][96] - The establishment of the Wuhan smart home appliance factory, with a planned annual capacity of 7 million air conditioners, represents a significant step in achieving a complete closed-loop from R&D to mass production [18][69] - Manufacturing capabilities have been enhanced through automation and digitalization, with the Beijing smartphone factory achieving high production efficiency and the automotive factory implementing advanced manufacturing techniques [41][94] Future Outlook - Xiaomi's strategy is to integrate all dispersed devices, scenarios, data, and capabilities into a cohesive system, positioning itself uniquely in the AI landscape [99][101] - The company is seen as an "ecological empire," with a complete structure that connects smartphones, vehicles, home appliances, and IoT, continuously expanding its boundaries and capabilities [50][101] - Xiaomi's long-term vision emphasizes patience in building foundational capabilities, which will support the expansion of its interconnected ecosystem [102]

1月6日，一位知名数码爆料人通过社交平台发布了摩托罗拉即将推出的moto Signature旗舰手机的多张 渲染图，首次完整展示了该机型的外观设计与主要硬件配置。 新机提供黑色与金色两种配色，机身尺寸为162.1×76.4×6.99毫米，重量为186克，在保持轻薄握感的同 时，具备出色的结构强度，并通过IP68、IP69防尘防水等级认证以及MIL-STD-810H军规级耐用性测 试，具备较强的环境适应能力。 1月6日，一位知名数码爆料人通过社交平台发布了摩托罗拉即将推出的moto Signature旗舰手机的多张 渲染图，首次完整展示了该机型的外观设计与主要硬件配置。 正面搭载一块6.8英寸的Extreme AMOLED LTPO显示 屏，分辨率为2780×1264，支持165Hz刷新率，峰值亮度 可达6200尼特，显示效果清晰流畅。屏幕集成超声波屏 下指纹识别技术，提升了解锁速度与安全性。影像系统 方面，背部配置三颗均为5000万像素的摄像头，分别对 应主摄、超广角和长焦镜头，覆盖日常拍摄中的多种使 用场景，满足用户对高质量成像的需求。 性能核心采用高通骁龙8 Gen 5处理器，搭配12GB或 16GB的L ...

存储组合方面，新机将提供多种版本，包括12GB、16GB及24GB运行内存，以及256GB、512GB和1TB 的机身存储空间，满足不同用户对性能和容量的需求。该设备已于2023年11月21日通过工信部进网许 可，相关参数和外观图片也已对外公示。 根据此前消息，这款手机计划于2026年1月正式推出，有望成为当年首款搭载屏下摄像头技术的全面屏 旗舰产品，引发市场关注。 1月6日，一款型号为nubia NX799J的新机在Geekbench测试平台上的成绩被公开，显示其单核得分为 3075分，多核得分为9934分。据数码博主@体验more透露，该设备为红魔11 Air，搭载了高通骁龙8 Elite处理器，即骁龙8至尊版芯片，并配备主动式散热风扇，延续品牌在性能调度方面的设计特色。 1月6日，一款型号为nubia NX799J的新机在Geekbench测 试平台上的成绩被公开，显示其单核得分为3075分，多 核得分为9934分。据数码博主@体验more透露，该设备 为红魔11 Air，搭载了高通骁龙8 Elite处理器，即骁龙8 至尊版芯片，并配备主动式散热风扇，延续品牌在性能 调度方面的设计特色。 配置方面，该机 ...

现在天猫精选此款手机活动售价2099元，参与国家补贴500元优惠活动，下单1件，实付低至1648.15 元。 Redmi红米K80于2024年11月27日正式发布，是一款性能强劲、功能丰富的5G手机。外观上，它有玄夜 黑、雪岩白、山峦青、汐月蓝四种配色，直角边框搭配纯直屏，摄像模组采用暴风眼设计，航空铝镜头 环经钻石刀具精密切割。整机三围尺寸为宽74.95mm，长160.26mm，厚8.12mm。屏幕采用小米15 Pro 同款小米龙晶玻璃2.0和小米同款屏幕内走线技术，实现窄视角四等边，6.67英寸的2K护眼屏由红米与 TCL华星联合开发，支持120Hz刷新率、像素密度526ppi、峰值亮度达3200nit、HDR10+，还有小米青 山护眼2.0技术、全亮度DC调光、无频闪自然光。性能上搭载高通骁龙8Gen3处理器，配备LPDDR5X内 存与UFS 4.0闪存，搭配D1游戏独显，首发3D双环路凹凸台冰封循环冷泵，5400mm²散热面积配合AI智 能温控算法。内置6550mAh小米金沙江电池，支持90W有线快充，有小米澎湃P3智能快充芯片和G1电 池管理芯片。影像方面搭载光影猎人800传感器主摄，支持OIS光学 ...

目前这款产品在京东售价3030.51元，在拍易得最新一期的活动中成交价仅1818元，浏览器访问拍易得 官网可获得最新详情！ 小米15 5G手机，搭载骁龙8至尊版旗舰芯片，性能强劲，流畅运行各类应用与大型游戏。12GB大运存 配合512GB超大存储，多任务切换无压力，海量文件随心保存。经典黑色设计，质感出众，尽显沉稳科 技美学。支持高速5G网络，带来极致上网体验。无论是拍照、娱乐还是办公，小米15都能轻松胜任， 是您智慧生活的理想之选。 目前这款产品在京东售价3030.51元，在拍易得最新一期 的活动中成交价仅1818元，浏览器访问拍易得官网可获 得最新详情！ 小米15 5G手机，搭载骁龙8至尊版旗舰芯片，性能强 劲，流畅运行各类应用与大型游戏。12GB大运存配合 512GB超大存储，多任务切换无压力，海量文件随心保 存。经典黑色设计，质感出众，尽显沉稳科技美学。支 持高速5G网络，带来极致上网体验。无论是拍照、娱乐 还是办公，小米15都能轻松胜任，是您智慧生活的理想 之选。 ...