Core Viewpoint - The article highlights the deceptive advertising practices of companies that use large print to attract attention while hiding important disclaimers in small print, undermining consumer trust and damaging the overall market environment [1][5][7]. Group 1: Advertising Practices - Companies often employ the tactic of "big print to attract, small print to disclaim," which has been summarized by the media as "three blows" [1][4]. - A specific smartphone brand claimed to be the "king of backlighting" in large letters, but clarified in small print that this was merely a design goal, raising questions about the integrity of such claims [2][4]. - A clothing brand advertised itself as "global sales leader" for three consecutive years, with small print indicating that the data was based on an August 2023 survey, leading to skepticism about the validity of the claim [4]. Group 2: Consumer Impact - The misleading nature of these advertisements can easily trap consumers, leading to doubts about the quality and materials of the products offered by such companies [5][7]. - The use of small print often goes unnoticed by consumers, allowing companies to escape accountability for exaggerated claims, which can ultimately harm their reputation [5][7]. - When consumers realize they have been misled, they often face difficulties in asserting their rights, as companies use the small print as a defense, resulting in disputes [7]. Group 3: Industry Implications - The prevalence of "big print, small print" tactics is increasing across various sectors, from manufacturers to retailers, both online and offline, raising concerns about market integrity [7]. - This practice can lead to a loss of consumer trust, causing cautious spending behavior, while companies relying on such tactics risk damaging their long-term reputation [7]. - The article calls for a reduction in deceptive advertising practices and emphasizes the need for high-quality products and attentive service to restore consumer confidence [8]. Group 4: Regulatory Recommendations - There is a need for collaborative efforts to address the "big and small print trap," with regulatory bodies establishing clear standards for advertising [8]. - Companies should be required to present core performance, pricing, and promotional conditions in a clear and discernible manner, including font size, color contrast, and placement [8]. - Enhanced enforcement and inspections are recommended, particularly in high-risk sectors such as automotive, finance, and food, to deter opportunistic practices [8].

以下文章来源于盐财经 ，作者任早羽 盐财经 . 洞察趋势，睿智人生。《南风窗》旗下专业财经媒体。 一边是，代言人。 一边是，性价比。 文 ｜ 任早羽 编辑 ｜ 江江 来源｜ 盐财经（ID：nfc-yancaijing） 封面来源 ｜ 顾芗·AI制图 冬季，羽绒服的主场。在冷空气的催动下，无数消费开始挑选服装品牌。为了在销售的黄金时段抓住消费者的心，羽绒服品牌们各出奇招。 其中，被称为"县城羽绒服之王""中国羽绒服鼻祖"的鸭鸭，它的招数是，在进入冬季的两个月时间里，接连官宣五位代言人，并在地铁广告位大量铺设代 言人图。 鸭鸭在地铁站的广告位 五名代言人分别是，王一博、梓渝、欧豪、孙颖莎和鞠婧祎。他们的title略有不同，合作时间也有长有短，但是从带动的消费结果上看是类似的。 代言人的粉丝发挥了预期中的购买力，比如，在相关产品的评价区里，为了支持某某而购买产品的评论屡见不鲜； 同时，社交平台上海掀起了对鸭鸭羽绒服的好评讨论，它们的数量庞大，甚至覆盖掉了过去有关产品质量的恶评。 不过，对于想购买一件薄款羽绒的陈衢来说，吸引他最终购买鸭鸭的原因，却不是代言人们。 在快手渠道，鸭鸭的销量也同样可观。同样是2025年双十 ...

市场起起落落，有谢幕的，也有归来的。 近期，深耕中国市场超30年的艾格、黛安芬相继官宣离场。 而曾于2020年退出中国市场的Esprit，通过 停更近5年的公众号发布回归公告：这个上世纪80年代的潮牌，重启中国市场征程。 该品牌此前在济南泉城路附近的知名商场内，也曾经有过。 图片来自Esprit公众号 回归公告称，线下门店将陆续登陆香港、北京、上海、广州、深圳、杭州等一线城市，品牌也将陆续上 线电商平台。上个月，Esprit以香港铜锣湾FashionWalk旗舰店的开业，作为回归首站。 Esprit香港首店开业的消息， 在社交平台掀起了一波情怀热潮，众多网友感叹"一代人的青春"，"满满的 回忆"。不少消费者留言分享与品牌的美好记忆：有人晒出穿了十年的旧衣标签，直言"当年满衣柜都是 它"。 还有不少人迫不及待了，从"等实体店回归"的催促，到"上海、北京门店赶紧安排"的期待，这些留言包 含着老粉对品牌的情感。 有网友晒出当年的明星剪彩旧照：2001年6月23日，张国荣、梅艳芳、林忆莲等港星冒雨出席上海Esprit 旗舰店剪彩仪式，粉丝合唱《月亮代表我的心》。这些细节，都印证着Esprit当年的热度，曾是一代人 眼 ...

Investment Dynamics - Baolan Gold has completed over 100 million RMB in Series A financing, led by Challenger Capital, with participation from Kering Group and Shunwei Capital [3] - The funds will be used to deepen brand value, expand channel layout, upgrade supply chain resilience, and empower core talent, further consolidating its advantage in the high-end gold jewelry sector [3] Acquisition Dynamics - JD.com has acquired 85.2% of Ceconomy, a leading European consumer electronics retailer, for approximately 2.2 billion euros (about 181 billion RMB) [6] - This acquisition allows JD.com to access Ceconomy's established offline store network and local supply chain, aiming to transform stores into instant retail warehouses and reduce delivery times from 2-3 days to hours [6] - This deal marks the largest acquisition by a Chinese e-commerce company in Europe, enhancing JD.com's overseas business growth [6] - Canadian plant-based snack company Trubar has been acquired by Turkish food company ETİ Gıda for approximately 201 million CAD (about 10 billion RMB) [8] - The acquisition is expected to be completed by Q1 2026, with Trubar's shares delisting from the Toronto Stock Exchange [8] - The deal may open a window for mergers among local startups in the Canadian plant snack market [8] Brand Dynamics - COS, a brand under H&M Group, will reopen its flagship store in Beijing's Sanlitun on December 24, with plans for additional stores in Dalian, Jinan, and Wuhan by early 2026 [9] - The flagship store's design integrates contemporary minimalist aesthetics with Beijing's cultural heritage, reflecting the brand's alignment with local culture [9] - COS aims to strengthen its presence in first-tier and new first-tier cities in China [9] - Let Tea has launched its "Guava Oil Kumquat Jasmine Tea" across all channels, expanding its no-sugar fruit tea category [16] - The new product features a health-focused formula with zero sugar and calories, combining guava and kumquat flavors for a unique taste [16] - This launch is expected to enhance Let Tea's position as a leader in the no-sugar fruit tea segment and drive industry upgrades [16] - French fashion brand Etam has announced its complete withdrawal from the Chinese market, closing its online stores on platforms like Tmall and Xiaohongshu [17] - This marks the end of Etam's operations in China after over 30 years in the market [17] Personnel Dynamics - Nike has announced significant executive changes, including the elimination of the Chief Commercial Officer position and the departure of the Chief Technology Officer [21] - A new Chief Operating Officer has been appointed, with expanded responsibilities including leadership of the technology department [21] - These changes are part of Nike's strategy to drive growth and performance [21] - Valentino has appointed Davide Tosi as Chief Merchandising Officer to lead global product planning and pricing strategies [24] - Tosi's experience with brands like Gucci and Prada is expected to help Valentino address revenue declines [24] - Former public relations head of Shui Jing Fang, Hong Zonghua, has joined PepsiCo as Vice President of Corporate Affairs for the Asia-Pacific region [27] - Hong's extensive background in public relations and government relations in foreign consumer companies is seen as a valuable asset for PepsiCo [27] - Fendi has appointed Francesca Leoni as the new Global Chief Communications Officer, succeeding Cristiana Monfardini [30] - Leoni brings over 25 years of experience in the luxury goods sector, aiming to enhance Fendi's brand strategy and public relations efforts [30]

嘉曼服饰首次公开发行股票募集资金总额为109,782.00万元，扣除发行费用（不含税）后募集资金 净额为99,458.56万元。嘉曼服饰最终募集资金净额比原计划多47,350.56万元。嘉曼服饰于2022年9月5日 发布的招股说明书显示，该公司拟募集资金52,108.00万元，分别用于营销体系建设项目、电商运营中心 建设项目、企业管理信息化项目、补充流动资金。 中国经济网北京12月5日讯 嘉曼服饰(301276.SZ)今日收报22.35元，跌幅2.66%，总市值 28.97亿 元。目前该股处于破发状态。 嘉曼服饰于2022年9月9日在深交所创业板上市，公开公开发行股票2,700万股，发行价格为40.66元/ 股，保荐机构（主承销商）为东兴证券股份有限公司，保荐代表人为姚浩杰、张仕兵。 上市首日，嘉曼服饰盘中最高价报38.00元，创上市以来最高价。 2025年5月22日，公司公告以每10股转增2股并税前派息7.2元，股权登记日2025年5月28日，除权除 息日2025年5月29日。 (责任编辑：魏京婷) 嘉曼服饰首次公开发行股票的发行费用共计103,234,368.96元，东兴证券股份有限公司获得保荐、 承销费 ...

当银灰色的金属外壳遇上流动的线条，在博鳌碧海蓝天的映衬下，波司登AREAL快闪店宛如一座悬浮的未来胶囊，瞬间从琳琅满目的展台中脱颖而 出。据介绍，这座以"∞"无限符号为核心灵感的建筑，从外观到内饰都在诠释"无界"的设计美学，让空间本身成为品牌理念的立体表达。 当人们步入店内，沉浸式体验感扑面而来。柔和的光与冷调的金属材质碰撞出奇妙的平衡，质感织物与科技材料融合呼应。最引人注目的是中央那座外 延伸的"8"字形装置，曲线流畅且充满力量感，既是"∞"符号的空间化呈现，又精准对应了AREAL系列"打破界限，持续前行"的核心理念。 快闪店内，不同风格与特点的衣服错落有致，功能与时尚、户外与城市被融合一体，科技感不再是冰冷的符号，先锋美学也并非遥不可及，与会嘉宾和 企业家们纷纷走上前触摸感受，上身体验。 12月2日至5日，由新华社品牌工作办公室、新华网、新华社海南分社主办的2025企业家博鳌论坛系列活动在海南博鳌召开。今年活动以"链接全球，引 领未来：'十五五'新机遇"为主题，包括世界500强、中国500强和行业领军企业家在内的各界嘉宾汇聚一堂，共话新机遇、新路径、新作为。 作为论坛的"老朋友"与中国羽绒服行业的领军者， ...

Core Viewpoint - The company, Langzi Co., announced a credit facility application of 100 million yuan to meet funding needs, backed by personal guarantees from its controlling shareholder and spouse without any fees [1] Financial Performance - The projected revenue for 2024 is 1.413 billion yuan, with a net profit of 194 million yuan [1] - For the period of January to September 2025, the company expects a revenue of 1.05 billion yuan and a net profit of 867 million yuan [1] Related Transactions - From January to November 2025, the company has engaged in related party transactions totaling 79.1432 million yuan with its actual controller and related parties [1]

本月，陶瓷类月价格指数收于106.44点，环比上涨0.58点。从指数构成要素看，陶瓷洁具、建筑陶瓷月 价格指数环比小幅上涨，分别上涨2.41点、0.06点；日用陶瓷月价格指数环比下跌。随着季节转换气温 降低，家工装行业施工减少，座便器、陶瓷面盆、瓷砖等产品步入季节性销售淡季，当前市场销售以散 户零售为主，带动产品平均销售价格上涨。近期婚庆活动增加，餐饮业逐步转旺，带动日用陶瓷市场需 求释放，部分产品销售价格小幅下调，中下游经销商积极备货，陶瓷盘、陶瓷碗等陶瓷餐具成交量增 加，销售额环比上涨。 本月，服装服饰类月价格指数收于102.71点，环比下跌0.21点。二级分类中，服装类、服饰类同步下 行，分别下跌0.43点和0.12点。11月市场呈现"先扬后抑"的阶段性特征：上半月受大幅降温影响，羽绒 服、棉衣等冬季产品需求释放，零售和批发两旺，带动销售均价上涨；但"双十一"促销提前透支消费需 求，下旬市场回归平淡，童装、女装销量下滑明显，零售端表现乏力，市场以批发为主，拉低整体销售 均价。 四、日用品类月价格指数环比下跌 在14类商品月价格指数中，上涨的8类、持平的3类、下跌的3类。其中，上涨前2位的是：钢材类、陶瓷 ...

价格上涨并非商家的决定，而是政策所造成的隐形花费。其中，电子产品受到的影响最为严重。手机、 平板和游戏机等价格直接上涨，就连普通的T恤和围巾也变得更加昂贵。许多父母在为孩子购买冬季衣 物时，不得不在预算和实际需要之间做出艰难的抉择。 这一切的变化，背后都可以归咎于美国政府最近的关税政策。自2025年初以来，白宫以保护本国经济为 名，采取了一系列措施，导致进口商品的成本大幅上涨，消费者不得不为每一件圣诞礼物支付更多的费 用。 2025年圣诞节，原本应该是充满温暖和喜悦的节日，却因为一张悄悄增加的账单增添了一些无奈感。许 多美国家庭刚开始列出礼物清单时，才发现今年的花费比往年要高出不少。电子产品、衣物、生活必需 品的价格都上涨了，原本还能指望黑五大促销带来一些优惠，但今年的折扣似乎没有那么吸引人了。 原本以为通胀离自己很远，然而当大家去超市买鸡蛋、为家人购买药品或缴纳房租时，才惊觉钱包变得 越来越紧。美国的一系列政策扰乱了国内市场的稳定，却也为其他国家提供了机会。比如，俄罗斯趁机 转向亚洲和非洲积极开拓新出口市场，打破了美国的封锁。 大家原以为这些措施只会给对手国家带来困扰，却没想到火药桶的爆炸最终波及了自己。以 ...

2025年11月8日，哈尔滨西城红场的高端商圈迎来一场现象级开业：高梵黑龙江首店启幕首两日营业额 突破40万元，品牌大使陈昊宇身着非遗云锦高梵鹅绒服亮相，现场万人围观的热度与15万商场客流碰撞 出强劲消费势能。 从185项发明专利铸就的高梵质量根基，到七项WRCA世界记录认证背书的行业地位，再到高梵以旗舰 店为支点的全域布局，高梵用东北首店的亮眼表现，书写了中国高端品牌的价值跃迁之路。 渠道战略：冰雪经济中的高端卡位艺术 高梵黑龙江首店的火爆，始于对东北市场的深刻洞察与渠道布局的精准把控。近年来，东北冰雪经济持 续升温，极寒气候与文旅热潮的叠加，让消费者对御寒服饰的需求从"基础保暖"升级为"专业防护+时尚 设计+品牌价值"的三重诉求——这正是高梵深耕高端赛道多年的核心优势所在，也为品牌切入东北市 场创造了绝佳窗口期。 选址哈尔滨西城红场的决策，尽显高梵渠道战略的前瞻性。作为汇聚国内外高端品牌的核心商圈，西城 红场不仅拥有15万日均客流的流量红利，更沉淀了对品质有高要求的成熟客群，与高梵的高端定位天然 契合。高梵在此与顶尖品牌同台竞技，既借助商圈势能提升品牌调性，又通过"气候刚需+文旅消费+城 市辐射"的三重驱 ...